Journal of Business and Technical Communication Apr 1993

Owning Corporate Texts

DOROTHY A. WINSOR

Abstract

Engineers and public relations writers must cooperate to write public relations releases in a manufacturing firm. These releases represent the firm rather than any individual writer. An ethnographic study shows, however, that both engineers and public relations writers see at least some aspects of the releases as representing themselves personally. They therefore try to control content, wording, and authorship of the documents. Despite the difficulties they have in achieving such control, writers invest in corporate texts just as they do in personal ones.

Journal
Journal of Business and Technical Communication
Published
1993-04-01
DOI
10.1177/1050651993007002001
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Topics
qualitative research
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Citation Context

Cited by in this index (5)

  1. Batova (2018)
    Work Motivation in the Rhetoric of Component Content Management
    Journal of Business and Technical Communication
  2. Tachino (2012)
    Theorizing Uptake and Knowledge Mobilization: A Case for Intermediary Genre
    Written Communication
  3. Jeyaraj (2004)
    Liminality and Othering: The Issue of Rhetorical Authority in Technical Discourse
    Journal of Business and Technical Communication
  4. Savage (1996)
    Redefining the ResponsibiIities of Teachers and the Social Position of the Tech…
    Technical Communication Quarterly
  5. HENRY et al. (1995)
    Workplace Ghostwriting
    Journal of Business and Technical Communication

References (23) · 4 in this index

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CrossRef global citation count: 11 View in citation network → Build reading path →

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