Noting that recent research in workplace writing tends toward description of contexts for writing, this study turns its attention to text itself, focusing on the nominal expressions in the discourse on management. Analysis shows that these nominals recursively delete not only agent roles but also those of experiencer, object, and goal, and at the same time conflate the interests of researchers and managers. Calling on pragmatic theories of politeness, Giddens' characterization of bureaucracy as reflexive system, and Foucault's concept of “governmentality,” this study suggests that management nominals are a particularly intense expression of modernity itself.

Service learning, an expanding pedagogical movement, educates students to volunteer their expertise for the benefit of society. Teachers of business and technical writing can apply this pedagogy by assigning students to write for nonprofits. Such assignments prepare students for both workplace writing and responsible citizenship. To help our profession consider the appropriateness of this pedagogy, this article describes the origins of the movement and proposes a rationale for it in our field. This article then explains sequential projects and teaching methods intended to reduce problems related to collaborative writing for nonprofits. Last, resources are identified to help prepare grant proposals, perhaps the most beneficial kind of document for nonprofits.

Several global factors suggest the necessity of internationalizing the business and technical writing curriculum: increases in international business, in the number of workers employed by overseas businesses, in U.S. companies exporting products abroad, and in ethnically and culturally diverse population within our own borders. Despite these factors, however, many teachers in the business and technical writing classrooms are unsure of why they should internationalize their curriculum, or what methods to use to ensure that students benefit from such a curriculum. This critical bibliography provides a practical resource for teachers of business and technical writing who wish to internationalize their curriculum. The bibliography is divided into sections to provide practitioners with resources discussing the rationale for internationalization to specific assignments they may consider using in their classroom.

A large number of technical writing textbooks, many of them revised editions, is entering the college education marketplace. This review of five recent textbooks not only thoroughly analyses the content of the texts, but also raises two serious concerns. The survey finds that the textbooks provide inadequate guidance on paragraph structure. The survey also reveals that this textbook genre appears to rely upon a scanty, and sometimes dated, theory base. The authors ask whether this could lead to the production of manuals based upon “received wisdom,” rather than professional writing guides based upon sound communication theory.

Group class exercises have the potential to provide important lessons for students. However, in completing these exercises, business students may not be getting all of the benefits from group work that a team experience could provide. The challenge to business educators is to provide a meaningful team experience within the limitations presented by the class environment. This article describes organizational communication and marketing classes that applied team formation and team-building exercises to enrich the team experience and differentiate it from typical group work.

Cola Rienzi, the 14th century notary and usurper who briefly resurrected the Roman Republic during the Avignon Papacy, is an important figure in the history of professional writing. The son of an unlettered country innkeeper, Cola combined a passion for classical rhetoric and literature with extensive training in legal documentation to create and sustain a messianic regime. By imitating Ancient Roman memos and reports in his written edicts, Cola convinced the people that he was their tribune and savior. The aristocrats and clerics chafing under Cola's authority, however, considered these documents sortilegio, sheer witchcraft. When Rienzi's edicts became increasingly self-serving and grandiloquent, the mob, sickened by his megalomania, tore him to pieces. Although he was posthumously declared anathema by the Church—partly for having invented the fountain pen—Cola's legislative reforms, and his revolutionary use of the classics to reshape administrative writing, helped pave the way for Renaissance Humanism.

The purpose of this qualitative study was to describe the use of the Black communication style by African Americans in an organized environment. The research method which was used involved a multimethod approach of data collection in the field using direct observation, and obtrusive observations, as well as semi-structured interviews. This investigation has shown that although the Black employees in this organization felt, in general, as if they were changing their communication style to fit the organizational norms, they continued to rely on the cultural norms underlying the Black communication style. U.S. demographics are foretelling a future that will require innovative organizational communication strategies. According to Fine, two facts about the U.S. corporate environment which are uncovered by demographic trends are that the workforce will be comprised of a “greater diversity of gender, race, age, culture, and language” and that the demand for qualified workers will exceed the supply thereby “creating intense competition among organizations for workers” [1]. These changing demographics are not going unnoticed by the U.S. corporate leaders. Specifically, the issues of most concern to organizational executives, according to Workforce 2000, center around linguistic and cultural differences. Most organizations have no innovative strategies for meeting the demands of a diverse workforce. Traditional programs, such as day-care provisions, flexible work times, and hiring and recruiting more people of color are being implemented by corporate America in an effort to meet the demand for diversity. However, organizations are often lacking in creative programs which will provide for this emerging diverse workforce an environment that will accept and nurture their diversity. Certainly these corporate executives are receiving little in the way of guidance from organizational researchers.

Recent studies identify gendered differences in communication and collaboration styles which suggest consequences for professional writing classrooms. If, indeed, men tend to stereotype women as clerks, prefer hierarchical collaboration, and value product over process, and, too, if gendered differences tend to increase counterproductive dissent, then the gender balance of writing groups might affect their dominant styles in those respects. However, when I analyzed the behaviors of over sixty student groups in my professional writing classes, I did not find gender balancing to have such effects. Instead, however, I observed other gender-related effects on collaboration: tendencies to stereotype men as technical experts and to self-segregate into gendered working teams. These findings suggest new perspectives on the role of gender for collaborative groups in professional writing classrooms.

Technical communication professionals have been considering the value of faculty internships in technical communication. Whether professional societies, or industry, will fund such internships on any large scale is still in question. I believe that faculty internships are a superb option for professional development and that the benefits to the profession of technical communication accruing from them justify their support. This article reviews the debate about this topic and then describes some benefits derived from a faculty internship I served in 1991.

One of the primary objectives of studying theory and practice relating to technical reports is to define what constitutes report writing as genre and to place this genre within a social context. Report writing always involves the investigation of an ill-defined problem and occurs within the auspices of an organizational context. This investigative and reporting function implies a high degree of ethical and social responsibility on the investigator to interpret and report the significance of the facts, making the conclusions explicit, and forming the basis for additional interpretations. Drawing on Susan Wells' conventions for commissioned reports, this article analyzes how the Tailhook Report, which was commissioned to investigate the charges of sexual misconduct by naval aviators at the Tailhook Symposium, omits answering two of the three questions Wells establishes as necessary by precedence in the genre in order to avoid making conclusions that might necessitate actions that would alter the male-dominated power structure of the U.S. Navy.

Although there is much literature that describes collaborative writing projects in undergraduate courses, little is reported about such projects for graduate students. This article reports the results of a collaborative writing project in a graduate course in usability testing. Because the graduate students were sophisticated practitioners in career positions in technical and professional communication, the instructor made the assumption that the normal requirements of journal checks, conferences, and self- and group-assessment tools would not be needed. The results proved otherwise. An analysis of the two teams' efforts—both product and process—establishes the need for structure and guidance for graduate collaborative writing projects, regardless of the audience's professional experience.

This article is a case study of a small controversy involving a 1983 government research report on gender biases in naval officer fitness reports. The research at issue indicated that male commanding officers customarily wrote differently in naval fitness reports about women than in fitness reports they wrote about men, and the researchers concluded that the commanding officers needed to change their writing habits. But the objectivity of the researchers was soon challenged. In this survey of the controversy, the writing of several groups—male commanding officers, female naval officers, male newspaper editors, and female personnel researchers—is both illustrated and critiqued. The main focus here is rhetorical credibility in professional communications when gender is the issue at hand.

Designing a good quick reference guide is a complex rhetorical act. To motivate software users to read a quick reference guide, writers must “prove” to readers that it is not just an abbreviated user's manual in disguise, but a different rhetorical form entirely, one visually structured to allow readers to move about the text easily and effectively. Such a structure provides readers with a sense of progress: as they need fewer visual cues to find pertinent information, they demonstrate an “advance” in their skill and knowledge as users. Professional writers from Bell Northern Research, enrolled in the University of Waterloo's Language and Professional Writing Program, successfully attempted to meet this rhetorical challenge. They designed a quick reference guide for in-house use, and then provided a theoretical framework to ground and explain their visual design choices. This article is a teaching case: it offers a summary of the students' quick reference project, as well as the instructor's theoretical reflections on how visual design can motivate readers to read and use documentation.

The results of our recent survey of the membership of the Association of Teachers of Technical Writing, Associated Writing Programs, and the Council of Writing Program Administration indicate the relative health of undergraduate writing programs (major, concentration, or certificate programs, not service courses) in American four-year universities and colleges. During the past five years there has been a significant increase in the number of undergraduate writing programs, including technical and professional writing. But responses to our survey also suggest that while undergraduate technical and professional writing programs comprise the second largest group of programs (behind creative writing) they are not increasing as rapidly as a new kind of undergraduate writing program—a broad-based program that students can complete by taking a wide range of creative writing, composition, journalism, and technical and professional writing courses. The future seems unclear for traditional undergraduate technical and professional writing programs, and faculties need to examine their options in designing or redesigning their programs.

The customary approach to classifying multiple audiences for written discourse is to recognize primary, secondary, and immediate audiences, and, in some cases, gatekeeping audiences. Based on findings from an ethnographic case study of engineering authors in an R&D setting, this article suggests that authors should also attend to watchdog audiences as they write. A watchdog audience pays close attention to the written transaction between the author and the primary audience. Authors must direct their discourse toward the primary audience, but they must also keep the motives and purposes of the watchdog audience in mind as they write and revise. The watchdog audience in my case study, while it had no direct leverage or other organizational power over the authors, still influenced the authors extensively as they revised their text. Evidence indicates that, beyond the apparent and traditional sources of power, there are more contextual, hidden, socially mediated power relationships equally capable of shaping written discourse.

Technical or business communications courses need to be interculturalized to prepare students for effective productivity and humanity in the new global workplace. This article defines and exemplifies problems of ethnocentrism, language barriers, and cultural differences. To assist informed educators in preparing new pedagogies for meeting these challenges, strategies include out-of-class and in-class sensitizing activities, and lectures to expand knowledge of basic cultural traditions, such as those of the East and the West. Traditional assignments including letters, resumes, memos, research feasibility projects, oral reports, and visual aid usage are shown to be easily modified for an intercultural audience or with intercultural content. Resources include up-to-date intercultural books, journals, videos, newsletters, training programs, and databases. The scale of interculturalizing depends on the creativity of the educator, and the partnership within the institution and with business.

Studies assessing the readability of business writing typically use either readability formulas or, less often, the cloze procedure. This study argues that the cloze procedure, rather than a formula, is the appropriate method of assessing the readability of business writing and uses the cloze procedure to determine the readability of a statement issued by the Governmental Accounting Standards Board (GASB). The GASB provides authoritative statements on the accounting required for local and state governments and agencies. The results indicate that one important GASB statement is unreadable by college-level readers. If this and other GASB statements are unreadable by the users of GASB pronouncements, the GASB may not be fulfilling its role of communicating governmental accounting principles.

The case method of teaching is increasingly utilized as a tool for the teaching of business communication and technical writing. In addition to providing students with meaningful exposure to actual companies and written products, the use of cases challenge students to assume one or many various positions within an organization where effective communication with myriad publics is essential in meeting organizational goals and objectives.

Advice for writers of business communication implies that certain stylistic conventions will contribute to the effectiveness of that communication. The case for improved readability and comprehension which arose from high-impact style is well made; however, a comprehensive review of the literature reveals little consideration as to the impact of the effect of writing style on behavior. To test the effect of writing style on compliance with instructions, the authors operationalized effectiveness as compliance with written instructions and conducted a field test involving 129 military officers. Instructions inviting subjects to obtain certain study materials were prepared in accordance with high-impact, low-impact, and high-impact with bottom line last prescriptions, and were provided to each of three randomly formed groups. Subjects in the group who received high-impact instructions complied with those instructions at a significantly higher rate than the group which received instructions in the low-impact style. Compliance data collected in the study also indicates that high-impact style elicits more timely compliance with instructions and that bottom-line first instructions may be more effective than other styles. The study generally validates the presumption that high-impact writing style is positively correlated with effectiveness in eliciting a desired behavioral response.

Public relations writing has been neglected as a research topic in professional communication. This article uses rhetorical theory from a number of fields to examine a topic of recent concern—shared, or negotiated, meaning—in relation to two very different samples of public relations writing: the public relations texts produced by political-advocacy organizations involved in the midwestern farm crisis of the 1980s and an entry from an organizational newsletter. More specifically, the article studies the role of four rhetorical elements—exophoric and intertextual references, metaphors, and narratives—in generating a shared meaning. In doing so, the article develops the thesis that narratives were particularly important to this public relations writing because they provided a comprehensive, compelling framework for belief and thus contributed greatly to the shared meaning created by writers and readers.

Because of the work of Francis Christensen, sentence-terminal modification was emphasized in college composition from about 1965 to 1980. The structures emphasized included absolutes, restating and summarizing appositives, participial phrases, non-participial adjective phrases, adjectival clauses and prepositional phrases, and adverbial clauses and phrases. This emphasis, however, had little effect on technical writing, in spite of the practical utility of terminal modifiers. This article, therefore, explains the terminal modifiers and exemplifies them in the context of technical writing; it then examines the texts of representative technical reports to determine the extent to which terminal modifiers are currently used. The findings—generally that the report writers do not take full advantage of terminal modification—indicate that increased attention to terminal modifiers, especially the absolute, the summarizing appositive, and the non-participial adjective phrase, would significantly increase the options for effective expression by technical writers.

Desktop publishing is a meta-technology that allows professional writing students access to the production phase of publishing—which is crucial to readers' perception of the writer's text, yet is almost never controlled by the writer. Desktop publishing offers the most convenient means of giving students hands-on practice in preparing text for printing and in learning how that preparation affects the visual meaning of documents.

Reading theory is important because meaning is not located solely in texts, but instead results from an interaction between reader and text. Although guidelines for developing such consensual meaning have been derived for the informational level of communications, the arguments underlying this level are not well understood. Reading theory offers insights on this issue. Background is given on reading theory and on guidelines that have already been formulated. The inability of current guidelines to account for the reader impact of one type of persuasive business communication is demonstrated. Three aspects of reading—inferring, reasoning analogically, and learning—are discussed, and their role in building consensual meaning, for persuasive business communications, is demonstrated in sample texts. Four guidelines are proposed for persuasive business communications, to supplement those guidelines already developed.

This article describes a report writing unit with a three-year language/communication course for second language engineering students at the University of the Witwatersrand in South Africa. In this writing unit the students faced tasks designed to challenge them linguistically and cognitively within their technical disciplines. The tasks motivated the students to develop their report writing and oral skills.

Sales activities have been understood by some to be negative, one-sided rhetorical encounters. Teachers of technical communication will find it more helpful to view sales proposals as aimed toward the construction and maintenance of long-term relationships, a view held by far-thinking sales professionals. Hermeneutic theory, by offering a different conceptual relationship between means and ends than even new rhetoric suggests, can help clarify the process by which ethical know-how intersects with persuasion. Consequently, it can offer technical communication instructors a valuable perspective from which to teach sales proposal writing.

Riley has recently applied some speech act strategies of indirectness to textbook instructions on being both clear and polite in professional letter writing. Based on results from two experiments with college senior students, the present project aims to account for those strategies and to discuss four principles generated from the experimental data about each strategy: 1) its value index, 2) its writer/addressee orientation, 3) its linguistic characterization, and 4) its location in a sentence. The professional writer can achieve the desired degree of indirectness by consulting those four features about any strategy used in any context.

The results of a 1987 survey of seventy Canadian four-year colleges and universities indicate that approximately half of the thirty-five responding institutions offer some form of technical writing. While courses are well-received by students and have stable or growing enrollments, faculty attitudes toward professional writing courses are mixed, varying from enthusiastic to disapproving. The other half of the responding institutions do not offer professional writing courses and have no plans to do so. Faculties at these institutions are generally against establishing such courses because they do not see technical writing as a legitimate subject.

Advice about how and when to implement the you-perspective is sometimes vague or contradictory. Many authorities simply advise writers to use the second person pronoun as often as possible, in either subject or object position; others suggest that the first person pronoun may be preferable for certain types of messages such as negative ones. Concepts from speech act theory can be used to clarify the most effective use of first and second person pronouns in two types of structures frequently found in professional communication: commissives and directives.

Research on newsletters, a major form of organizational communication, has largely been practical rather than theoretical. Certain theories, such as those in organizational theory and mass communication, can be applied to newsletters as forms of organizational communication and as media. Rhetorical theory, however, has not been used to understand how newsletter writing achieves its effects. This study applies rhetorical theory to newsletters produced by two political-activist organizations. The newsletters and the organizations are described, as background for the study. Three aspects of rhetorical theory (schema theory, social construction, and theories about audience) are presented, and their application to the newsletters is illustrated with sample passages. An agenda is suggested for further research on rhetorical theory and newsletter writing.

Jay Reid Gould has had a formative influence on the development of technical and business communication in the twentieth century. In a career as student, teacher, consultant, and author and editor, including service as founding editor of the Journal of Technical Writing and Communication, Jay has helped bridge the gap between technical subject matter and the human concern of communicating this subject matter. Thus he has helped synthesize the sciences and the humanities.

A study of forty current business/technical/professional writing textbooks suggests that little disciplinary agreement exists about what proposals are and how they differ from some kinds of reports; how the various types of proposals should be classified; and what structural features characterize the genre. Though many texts blur the distinction between proposals and internal recommendation reports, the two are never the same. The textbooks present a bewildering array of classification systems, often failing to distinguish between situation and function. A function-based system could divide all proposals into two categories-analytic (research proposals, R&D proposals, and consulting proposals) and service/product, with bids representing a special case. The lack of disciplinary agreement also makes it difficult for textbook users to internalize a generic structure that will serve for all proposal-writing tasks. Such a structure would include the following: situation, objectives, methods, qualifications, costs, and benefits. The major advantages of such a generic structure are its slots, which make it like a schema; its event sequence, which makes it like a script; and its ability to help writers and teachers understand the relationship among the macropropositions that exist explicitly or implicitly in all proposals.

Successful communication between persons within an organization is based on a foundation of mutual trust. Trust is explored through psychological/sociological avenues and finally through its implications for organizations. An atmosphere of trust can eliminate or minimize commonly prevailing communication barriers. Such barriers are classified as context-related (related to the communication environment or setting) and content-related (related to the message itself or the participants). Trust is a critical factor in overcoming communication barriers of both types. Organizational trust can be developed and improved by applying identified strategies. Individual relationships as well as organizational performance benefit from the establishment and maintenance of a trust atmosphere.

In taking “existing practice” in the workplace as their standard, technical and professional writing courses risk leaving students with the impression that whatever is done and is rhetorically effective is right. One way of countering the sophistry of this tendency is to raise questions about the ethics of common but suspect rhetorical practices. This article examines the ethics of one such practice: fostering false inference. Out of H. Paul Grice's analysis of how participants in a conversation correctly interpret what is only implied, it evolves a framework for judging the fostering of false inference. The article presents and discusses a hypothetical case in which a firm's proposal seems intended to mislead, while actually stating nothing that is not literally true.

Modern professionals commonly write documents to be signed by superiors, but are seldom taught how to do this. If students are successfully to fulfill everyday organizational writing tasks, they must learn to master skills of impersonating viewpoint, style and even personality. To teach such skills, we can adapt the ancient exercise of prosopopoeia or impersonation, either by varying the personas of standard textbook exercises, or by making use of the technical writing case study, or by having students impersonate professionals who were involved in famous (or infamous) current events.

Current treatments of tone rely on a hit-list approach in which writers are presented with lists of words to avoid and a few do and don't examples. Such treatments, however, do not constitute a theory of why certain linguistic elements create problems in tone. The linguistic concept of presupposition can be used to construct such a theory. Presuppositions are unstated propositions conveyed by the use of certain linguistic expressions called presupposition triggers. These presupposition triggers may convey the writer's beliefs about the truth of a proposition or the writer's value judgments about a proposition. Many problems in tone can be traced to one of two types of conflict between reader and writer: different beliefs about the truth of an implied proposition, and different attitudes toward a proposition whose truth is agreed upon.

Software documentation is a growing field in technical writing, yet no synthesis of current research exists to bring together findings on content, form, and the invoked relationship between reader and writer. Without such an overview writers are apt to follow discrete, context-free prescriptions instead of guiding principles that account for the multidimensional functions of language in the communication act of a user's manual. This article reviews findings from research in cognitive processing and text linguistics to derive such a set of principles. It then assesses a widely-used wordprocessing manual against these principles to find that the writers manipulate form (the textual function of language) to achieve comprehension better than they do content (the ideational function) or reader-writer relationships (the interpersonal function). However, comprehension is stymied without equal attention paid to ideational and interpersonal strategies.

Although engineers spend a substantial amount of their time writing or delivering oral presentations, the typical engineering curriculum segregates communications instruction from technical coursework. But out of an increasing sense of responsibility to provide more authentic professional training, engineering educators are developing programs which bring “real-life” contexts into the classroom. As a result, technical communications instruction is changing in significant ways. Writing clinics are tailoring their services to the precise needs of those they serve and expanding the range of professional support they offer. Furthermore, writing across the curriculum has significantly influenced engineering by linking composing and understanding. New communications courses parallel professional classes, and some redesigned engineering courses actually integrate verbal communication with “subject matter” instruction, Since these broad structural renovations are paradigmatic for other professional programs, technical writing teachers can and should facilitate and support such developments.

Based upon several years of research on proposal writing in large management consulting firms, this article attempts to define the proposal genre and argue the importance of the background section, especially in the management consulting environment. Because the background is the first major section in these proposals, it offers writers the opportunity to demonstrate implicitly their qualifications as problem solvers long before a qualifications section does so explicitly. That demonstration, the projection of image and ethos, can occur logically—through an argument that responds to the generic requirements of proposals, and psychologically—through the incorporation of themes that respond to the rhetorical situation.

Instructors in the field of technical writing must incorporate an ever increasing amount of information into their courses. They can save time and stretch the teaching potential of individual assignments by devising writing situations that combine different audiences and purposes. Such situations force students to perceive the writing activity as an integrated whole and make them evaluate different ways to present the same information. The lessons suggested in this article demonstrate the interrelationships between report types and rhetorical approaches, and they allow oral activities to arise naturally. The lessons do not interfere with the philosophical choices that an instructor has made about the proper approach to teaching report writing.

American business is now responsible for training an entire generation of poorly skilled writers. While brief writing seminars may help, the real cure begins with training managers on how to manage the writing process. They need to see the link between good writing and good leadership. Simply sending reports back to employees with a sarcastic note to “get it right” does little to build writing skill and confidence. Managers also need strategies for working with employees. These strategies extend from simple revising techniques to the use of sophisticated computer programs.

Climate surveys are an important part of an organizational communication program. They facilitate upward communication and provide an opportunity for meaningful change. Although many questionnaires are commercially available, managers in small organizations can seldom afford them—or even know where to get them. This article describes the conduct of a climate survey and provides a questionnaire for the readers' use.

Technical writing is one kind of creative writing. Using knowledge of facts, audience, and situation, the technical writer recreates reality in a technical report. Concepts of reality and creativity currently operative in philosophy, the physical sciences, cognitive and developmental psychology, history of science, rhetoric, and linguistics provide a theoretical basis for this creative approach to technical writing and confirm that imagining and reasoning are related rather than mutually exclusive thought processes.

A rhetorical editing method can help the editor redesign technical reports, when necessary, to meet the needs of the intended audience. If the editor sees that the author has not selected and arranged the ideas to accord with the audience and purpose of the report, he or she must reselect the necessary and sufficient ideas and rearrange them. Rhetorical editing thus calls on the editor to edit at the scale of the entire report—not just at the scale of individual words and sentences. Although seemingly a bold departure from conventional editing, rhetorical editing merely applies the principles of rhetoric widely used in technical writing and composition.

We have developed a method of using simple, commercially available computer simulations to create productive writing cases. Students working with the simulations easily understand their data, audience, and objectives, and they revise intelligently and successfully. We have used The Farm Game, simulating frontier farming in Nebraska, Fur Trader, simulating the life of a Canadian courier du bois, Hamurabi, simulating government problems in a Sumerian city state, King, simulating economic decisions on a Caribbean island, and Stock Market, simulating trading of amplified stocks. We are expanding our library of programs, and we will be happy to serve as a clearinghouse for exchanges of simulations useful to writing teachers.

It has long been recognized that one man's problems are another man's opportunities. But, whether one thinks of solving problems or exploiting opportunities, one must still apply skills and competencies in a systematic and clear manner. How to develop student skills and competencies as these relate to thinking systematically as a prerequisite to clarity of self-expression is the topic of this paper. To succeed in this task, departments of business and English must work together to enhance business students' thinking and writing skills. The student studying courses in his major area needs the English professor to guide him through a systematic problem-solving approach to report writing. Here the College of Business and the College of Arts and Science can benefit by requiring business majors to complete a technical professional writing course through the English Department which uses experiential learning as the focal point in report writing. The result is that the student writes in and studies an area of interest, but learns to apply the problem-solving approach to writing as he concentrates on a typical problem in the field of business. Students place a high value on this type of learning, and the two disciplines work well together in accomplishing their goals.

A reader preference survey of engineers and scientists at the NASA Langley Research Center and in three professional/technical societies was conducted to determine the opinions of report users and producers concerning the format (organization) of NASA technical reports and the usage of technical report components. The survey questionnaire contained fourteen questions covering twelve survey topics. This article reports the findings of two survey topics: the components initially reviewed or read to determine whether to read a report in its entirety and the order in which report components are read.

Roman Jakobson's six-factored model of verbal communication provides the schema to generate formal definitions of business writing and technical writing. It also enables us to apply these definitions to communication in the world of work. The six factors—addresser, addressee, context, message, contact, and code—have six parallel functions—emotive, conative, referential, poetic, phatic, and metalingual. Each of these factor/function pairs is present to some degree in all types of writing, from technical writing to poetry. However, in certain types of written communication a few functions dominate the others. For instance, the referential or informational function is primary in technical and scientific writing. An examination of different binary functional relationships yields distinctions among various types of writing. For example, the inspection of the you versus it relationship yields the most substantive theoretical distinction between persuasive business writing and technical writing. From this single theoretical distinction emerge various practical aspects of communication, such as good will, the “you-attitude,” and the techniques of behavior modification applicable in business writing; and objectivity, clarity, and precision of meaning aimed for in technical writing.

A survey of technical communication students at North Carolina State University has revealed information about students' perceptions of their communication skills and abilities, their immediate and long-range career plans, and what should be offered in a technical communication course. This information complements information gathered from surveys of business and industrial employers and of technical graduates on the job. The results of the survey suggest the desirability of increased technical communication course emphasis on oral reports and simulating professional communication activities. The survey also suggests specific areas for emphasis in the teaching of organization, format, and style.

The problem of this study was to identify the report writing practices of supervisory banking personnel and to determine the topical areas which should be emphasized in a business report writing course. A questionnaire was administered to 136 supervisory personnel attending the Louisiana Banking School for Supervisory Training at Louisiana State University. The results of this study indicated that writing effective reports is a common requirement for banking supervisors.