Widely embraced by many academic disciplines, Jerome S. Bruner's scholarly ideas hold important, but unexplored, implications for rhetoric. In addressing this situation, this study elucidates Bruner's concept of "Trouble" and shows how it redirects Burkeian pentadic analysis. It further demonstrates that Bruner's concept of Trouble represents a profound paradigm shift, an alternative understanding and reenvisioning of Burke's pentad, which suggests new heuristic possibilities for rhetorical scholars.

This article proposes an extension of Burkean cluster criticism to include performative elements of a musical theatre text. Using the musical Wicked as a case study, this article uses cluster criticism to analyze Wicked ’s script, cast recording, sheet music, and fieldnotes from three performances to reveal messages about hegemony.

We present a dramatistic analysis of the discourse of Syrian President Assad and his opposition in the ongoing Syrian civil war. Comparing terministic screens and world views expressed in the discourses, we find that the Assad regime believes it is not responsible for the current conflict, and is justified in the use of violence against rebel groups. Rebel groups overtly reject Western values and seek to depict their current and planned violence as morally justified.

The cyber-activist collective Anonymous has created a powerful visual representation through the use of three key symbols: the mask, the headless suit logo, and its signature. Those images appear in almost all the campaigns launched by the collective and are part of Anonymous' visual identity, becoming important carriers of identification, which is understood here according to Kenneth Burke's theory. In this paper, I argue that, through the use of those symbols as means to promote identification, Anonymous created a cyber-activist brand that can be used by anyone who wishes to use the name and appeal of the collective to promote his/her message.

Widely embraced by many academic disciplines, Jerome S. Bruner's scholarly ideas hold important, but unexplored, implications for rhetoric. In addressing this situation, this study elucidates Bruner's concept of "Trouble" and shows how it redirects Burkeian pentadic analysis. It further demonstrates that Bruner's concept of Trouble represents a profound paradigm shift, an alternative understanding and reenvisioning of Burke's pentad, which suggests new heuristic possibilities for rhetorical scholars.

This article proposes an extension of Burkean cluster criticism to include performative elements of a musical theatre text. Using the musical Wicked as a case study, this article uses cluster criticism to analyze Wicked ’s script, cast recording, sheet music, and fieldnotes from three performances to reveal messages about hegemony.

We present a dramatistic analysis of the discourse of Syrian President Assad and his opposition in the ongoing Syrian civil war. Comparing terministic screens and world views expressed in the discourses, we find that the Assad regime believes it is not responsible for the current conflict, and is justified in the use of violence against rebel groups. Rebel groups overtly reject Western values and seek to depict their current and planned violence as morally justified.

The cyber-activist collective Anonymous has created a powerful visual representation through the use of three key symbols: the mask, the headless suit logo, and its signature. Those images appear in almost all the campaigns launched by the collective and are part of Anonymous' visual identity, becoming important carriers of identification, which is understood here according to Kenneth Burke's theory. In this paper, I argue that, through the use of those symbols as means to promote identification, Anonymous created a cyber-activist brand that can be used by anyone who wishes to use the name and appeal of the collective to promote his/her message.

In 1934, Kenneth Burke published an essay, "The Matter of the Document," as an introduction to Charles Reznikoff's book Testimony . The text is not included in standard bibliographies of Burke's writings. This note examines the circumstances of the composition, publication, and failure of Testimony , which may help explain why Burke's introduction has been overlooked. The note then offers an overview of Burke's argument, which characterizes documentary forms of literary composition as both artful and moral. This assessment anticipated Prokofieff's development as a poet, as well as later critical assessments of his work. Burke's view of literary composition from existing documents may be valuable in critically assessing the wide range of contemporary documentary and conceptual poetics in the United States.

This paper examines Burke's incantatory and confessional styles as strategies to intervene in substance abuse. Invoking two of Burke's "conversations," honoring his aim to "coach" synecdoche for diseases and cures, and embracing his claim for a magical quality in rhetoric to disrupt facile binaries, I examine how Burke's reversible ideas of piety and impiety inform his discussion of an alcoholic. Burke's styles can also be seen in the Big Book as strategies to potentially reject abused substances.

This special issue of KB Journal is the second of two issues that offer a compilation of papers presented at the conference Rhetoric as Equipment for Living. Kenneth Burke, Culture and Education, which was held in May 2013 at Ghent University, Belgium. In part II of the special issue we will continue with a more theoretical examination of Burke's international legacy, by giving a stage to scholars who confront Burke's ideas with the work of European thinkers such as François Lyotard, Chaim Perelman and Augustine but also non-western thinkers such as the Ehtiopean scholar Maimire Mennsasemay. Other contributions in this issue confront the work of Burke with more contemporary theoretical perspectives.

Western education has always stressed the need for an intelligent use of literalness, especially in the fields of natural sciences. Plain style, clear expressions, transparent meanings, and methods of disambiguation were held in high esteem while tropes and figures like metaphor, hyperbole, irony, chiasmus etc. were viewed with suspicion, and their use was discouraged. Yet, in the writings of Kenneth Burke, especially his essay "Linguistic approaches to problems of education"(1955), and subsequently in other publications such as The Rhetoric of the Human Sciences (Nelson, Megill, and McCloskey ed. 1990), and The Rhetorical Turn: Invention and Persuasion in the Conduct of Inquiry (Herbert Simons ed. 1990), it has been shown that rhetoric pertains to all domains of teaching, learning and research. It is from here that the present paper departs in order to recall some of Kenneth Burke's flamboyant contributions to the study of rhetoric, which help us to better understand how figurative forms of expression are indispensible not only in educational practice but also when we think and argue about the discipline itself. Can Western forms of education claim universal relevance, or are they in other cultural contexts inappropriate - even destructive? The search for an answer will lead us to Maimire Mennasemay, an eminent Ethiopian scholar who more than anyone else has tried to figure out what the development of genuine forms of education in his country may involve.

This article offers a contrastive reading of Burke’s chapter on Augustine’s Confessions in The Rhetoric of Religion (1961) with Lyotard’s posthumous La Confession d’Augustin (1998). Burke’s chapter on Augustine throws new light on his logology, in particular its gendered character. Central to the interpretations of Burke and Lyotard is the notion of negativity that Burke explores in order to understand the human subject as a social actor, whereas Lyotard unfolds the radical non-identity of the writing subject.

Perelman rediscovered the values aspect of epideictic: It “strengthens the disposition toward action by increasing adherence to the values it lauds.” Burke's entelechy claims that humans unconsciously act upon themselves in accordance with the implicit value systems of the entelechies with which they identify. The two are here merged in a genre study of the gospels.

Burke and the Bakhtin School both proposed sociological approaches to poetry. Both start from an unsituated word for which they construe a situation. For Burke, the poet responds dramatistically to the scene of writing; for the Bakhtin School, the poem's speaker responds enthymematically to assumed social values and understandings.

Readers of KB Journal likely know Richard McKeon mainly through his essays on rhetoric and his relationship to Kenneth Burke. But McKeon was first and foremost a philosopher who came to rhetoric in mid-career, so that his work is a philosophical path to and defense of rhetoric. This path, moreover, precisely because of its philosophical depth, offers insight into why "the linguistic turn," which began sooner than is commonly thought today, culminated in "the rhetorical turn" that informs constructivist theorizing in general and that is perhaps best  exemplified by Burke's "rhetorical realism" in particular.

This essay presents an initial response to the challenge that scholars begin to flesh-out the possibilities for a Dramatistic ethics. In turn we consider the status of ethics after the poststructural and linguistic turns and explore the potential in Burke's work as a response to the impasse that these turns have created for ethics. Next, we argue that a Dramatistic ethics begin as a mode of inquiry and advance pentadic analysis as a holistic framework for continuing ethical scholarship. Last, we provide a synoptic pentadic analysis of five ethical theories as suggestive points of critical entry.

This article explores Burke’s concept of attitude through an overview of its use in his writings, connecting it to the concept of literature as equipment for living, using the comic frame and research into the practical impact of attitudes in rhetorical situations, in order to better understand both concepts.

Distinguishing between Object Oriented Philosophy and Actor-Network Theory this essay applies Burkean theory to question whether in the former Objects as actants can have agency if not motive. Burkean concepts of pentadic ratios, entelechy, Spinoza’s method, intrinsic/extrinsic, symbolic of the body, and catharsis are used to rhetorically analyze claims of Object Oriented Philosophy.

To explore understandings of corruption in Colombia, we analyzed public talk on Hora 20 , a very popular Colombian radio program. Using Burke’s concept of terministic screens and his method of cluster analysis, we found that Hora 20’s radio speakers express six terministic screens regarding corruption. Each cluster triggers different programs of action with diverse linguistic and practical implications, both for addressing problems of corruption in Colombia and for complicating Burke’s cluster analysis method.

This paper puts the spotlight on the work of Dutch Poet Laureate Ramsey Nasr. In the four years of his official appointment, he wrote poems and essays articulating a critical perspective on the current political conjuncture in the Netherlands. The Poet Laureate can be considered a public intellectual in that he shows engagement in regard to concrete societal issues and ‘translates’ this into poetry. Using ideas and rhetorical tools from the work of Kenneth Burke, I will show how Nasr’s poetry prompts readers to identify with his perspective while illuminating how such identification leads to division from a perspective that frames nationalism in terms that would exclude multiethnic citizenship.

Whoever raises questions about the legibility of the city must notice that the metaphor of legibility involves the ideas of interpreting signs and symbols under different motivational accesses, which leads to the creation of different scopes of reading, understanding and acting. Thus, the legibility of the city involves the idea of a rhetoric of the city. Kevin lynch is one of the most important theorists of the legibility of the city and his ground-breaking work The Image of the City is first of all on questions concerning the influence of architectural clues and city form on the degree a city becomes legible. Therefore, he emphasizes the important role of three major terms: identity, structure and meaning. But, while his inquiry stresses identity and structure, he says almost nothing about meaning. Since Lynch has no background in theories of meaning, his work leaves a desideratum. It seems to be obvious that leaving out questions of meaning won’t lead to any kind of legibility of the city, as long as the metaphor of legibility is taken seriously. To fill this gap Lynch’s work has to be grounded on a theory of meaning which is able to explain how form influences attributions of meaning, creates scopes of understanding and, finally, affects questions of appropriate behavior. This theoretical background is given by Kenneth Burke. The thesis of this paper is that Burke describes the relation of form, situation and action by the help of what I will call the motive-circle and that this motive-circle is able to explain the above mentioned advisements. Thus, the aim of this paper is to show the rhetorical dimension of the creation of an image of the city. Since—for Lynch—our processes of orientation are based on our image of the city, the main thesis of this paper is that processes of spatial orientation have a rhetorical dimension.

In the face of what information design theorist Richard Wurman has dubbed "information anxiety," it is well documented that information visualization has become a widely accepted tool to assist with the navigation of the symbolic world. Information visualisations, or infographics, are essentially external cognitive aids such as graphs, diagrams, maps and other interactive and innovative graphic applications. It is often argued by design theorists that information visualisations are rhetorical texts in that they have the ability to persuade. Thus, it is not a leap to assert that information visualization may be understood as one expression of Kenneth Burke’s notion of the ‘terministic screen.’

To explore understandings of corruption in Colombia, we analyzed public talk on Hora 20 , a very popular Colombian radio program. Using Burke’s concept of terministic screens and his method of cluster analysis, we found that Hora 20’s radio speakers express six terministic screens regarding corruption. Each cluster triggers different programs of action with diverse linguistic and practical implications, both for addressing problems of corruption in Colombia and for complicating Burke’s cluster analysis method.

This paper puts the spotlight on the work of Dutch Poet Laureate Ramsey Nasr. In the four years of his official appointment, he wrote poems and essays articulating a critical perspective on the current political conjuncture in the Netherlands. The Poet Laureate can be considered a public intellectual in that he shows engagement in regard to concrete societal issues and ‘translates’ this into poetry. Using ideas and rhetorical tools from the work of Kenneth Burke, I will show how Nasr’s poetry prompts readers to identify with his perspective while illuminating how such identification leads to division from a perspective that frames nationalism in terms that would exclude multiethnic citizenship.

Whoever raises questions about the legibility of the city must notice that the metaphor of legibility involves the ideas of interpreting signs and symbols under different motivational accesses, which leads to the creation of different scopes of reading, understanding and acting. Thus, the legibility of the city involves the idea of a rhetoric of the city. Kevin lynch is one of the most important theorists of the legibility of the city and his ground-breaking work The Image of the City is first of all on questions concerning the influence of architectural clues and city form on the degree a city becomes legible. Therefore, he emphasizes the important role of three major terms: identity, structure and meaning. But, while his inquiry stresses identity and structure, he says almost nothing about meaning. Since Lynch has no background in theories of meaning, his work leaves a desideratum. It seems to be obvious that leaving out questions of meaning won’t lead to any kind of legibility of the city, as long as the metaphor of legibility is taken seriously. To fill this gap Lynch’s work has to be grounded on a theory of meaning which is able to explain how form influences attributions of meaning, creates scopes of understanding and, finally, affects questions of appropriate behavior. This theoretical background is given by Kenneth Burke. The thesis of this paper is that Burke describes the relation of form, situation and action by the help of what I will call the motive-circle and that this motive-circle is able to explain the above mentioned advisements. Thus, the aim of this paper is to show the rhetorical dimension of the creation of an image of the city. Since—for Lynch—our processes of orientation are based on our image of the city, the main thesis of this paper is that processes of spatial orientation have a rhetorical dimension.

In the face of what information design theorist Richard Wurman has dubbed "information anxiety," it is well documented that information visualization has become a widely accepted tool to assist with the navigation of the symbolic world. Information visualisations, or infographics, are essentially external cognitive aids such as graphs, diagrams, maps and other interactive and innovative graphic applications. It is often argued by design theorists that information visualisations are rhetorical texts in that they have the ability to persuade. Thus, it is not a leap to assert that information visualization may be understood as one expression of Kenneth Burke’s notion of the ‘terministic screen.’