In contemporary digital publics, rhetoric and culture intertwine, shaping collective understanding and moral judgement. Taking the public accusations against Katherine Diez as its point of departure, this article explores the rhetorical dynamics of a public accusation through which communities articulate and enforce shared norms while simultaneously reconstituting their own identities. By tracing and mapping how the accusation emerged, circulated, and crystallized across platforms, the article examines how rhetorical participation and cultural meaning-making unfold collaboratively in a networked media ecology. Drawing on theories of narrative rhetoric, accusatory rhetoric and participatory communication, the article demonstrates how a single accusation becomes a site where participants negotiate authority, moral legitimacy, and identity. The article contributes to recent research on accusatory rhetoric and offers a method for delimiting an object of analysis within a networked media ecology.

Ancient Greek rhetoric gave rise to and contributed to the (initial) development of many terms that even today attract the interest of philosophers and rhetoricians round the globe. Among those terms is logos, perhaps most characteristically described by Aristotle in his Rhetoric. But Aristotle is not the sole ancient Greek representative of rhetoric who considered the term. In this essay, I explore how selected ancient Greek figures—i.e. the Sophists, Socrates, Plato, and a few others—understood logos in the context of rhetoric. I assert that, despite some differences, they essentially viewed the term similarly, as connected to discourse involving argumentation intended to exert influence for socio-political or philosophical purposes.

This article investigates the motivation informing President Joseph R. Biden, Jr.’s rhetoric regarding America’s lack of a direct military response to Russia’s aggression in Ukraine. Employing Kenneth Burke’s pentad as its analytical lens, this study identifies how the president attempted to shape public opinion through his linguistic choices and selective interpretation of events. Biden’s rhetoric justifying the US’ non-military reaction to the conflict is found to reflect realism, and supports the claim that the US approach regarding the situation in Ukraine is an action policy. Furthermore, the results provide insight into the understanding of the working of the no-use-of-force rhetoric within the context of the still evolving post-Cold War world order.

Typically, one might expect a review to highlight similarities, but here, I choose to place these books side by side for their contrasting perspectives.Before delving into the essence of the comparisons, it is important to recall the mission of the AK Peters Visualization Series.This series aims to capture what visualization is today in all its variety and diversity, giving voice to researchers, practitioners, designers, and enthusiasts.It encompasses books from all subfields of visualization, including visual analytics, information visualization, scientific visualization, data journalism, infographics, and their connection to adjacent areas such as text analysis, digital humanities, data art, or augmented and virtual reality ("AK Peters Visualization Series," n.d.).Both authors are practitioners who bring their expertise in communicating through visualized information and data.Jen Christiansen, who graduated in geology and art, is a senior graphics editor at Scientific American, while Nancy Organ, formally trained in statistics, has experience as a data visualization designer and educator.Each utilizes her unique skills for effective communication.Traditionally, rhetoric is understood as "a discipline concerned with the effective use of language, to persuade, give pleasure, and so on" (Matthews 2007).While this definition seems self-evident, it is essential to note that contemporary rhetoric encompasses all modes of communication.Interestingly, practitioners, educators, and researchers frequently refer to "the language [bold -EM] of data visualization," exploring its grammar, vocabulary, and stylistics (DataVis Lisboa 2020; "Visual Vocabulary," n.d.; Ben-Joseph 2016; Kandogan and Lee 2016).This context invites a closer examination of three key aspects: first, how various authors describe persuasive communication through information and data visualization, or as some call it, data storytelling; second, how to expand our rhetorical framework to include data, numbers, and statistics; and third, a deeper exploration of the audiences-crucial for rhetoricians-of data and information visualizations.As Burns et al. (2020) state.When designers create visualizations for communication, they make choices about encoding and design that they think will accurately and persuasively communicate their interpretation of the data.The ultimate interpretation of a visualization depends on both the designer and the reader. InventioBoth books target distinct audiences, as indicated by their titles.Building Science Graphics serves as both a textbook and a practical reference for anyone looking to convey scientific information through illustrations for articles, poster presentations, and beyond ("AK Peters Visualization Series," n.d.).In contrast, Data Visualization for People of All Ages is more approachable, specifically aimed

The article investigates the factors influencing the formation of rhetorical norms in social media. The case discussed concerns the activity of politicians in an election campaign. The author argues that, in addition to existing norms resulting from law, practice and the situation on the political scene, new conditions of online communication must be taken into account – the significance of technology and the change in the citizen’s position as a participant in the interaction.

This paper argues for the critical need to develop a deepened understanding of rhetoric, particularly ethos, in light of the emergence of sophisticated AI language users as rhetorical agents. It stresses the importance of the human element in rhetorical interpretation and thus introduces the concept of the zero persona to represent the creators and stakeholders behind AI tools. Understanding machine ethos is a pressing issue because questions of trust and reliability are at the forefront of society’s concerns over the use of this technology.

This article examines the notion of “secure-base relationships” in kindergartens. While this concept originally emphasized early emotional bonds between parents and children, recent developments in attachment theory highlight its interconnectedness with social relationships. However, the dichotomy between a secure base and exploration remains prevalent in the literature. Adopting a practice-based approach informed by rhetorical listening, we analyse kindergarten teachers’ descriptions of exploratory processes with children. Examples from two phases of a project on the theme of the universe are discussed in light of the concepts of ethos and habitual places. Findings suggest that secure-base relationships in kindergartens are closely interwoven with exploration, forming a polyvocal and dynamic place that involves choice and risk. Embodied interactions in familiar activities are shown to support relationships, and alternating positions in play emerges as a beneficial pedagogical strategy to support a culture of sharing. Finally, the relevance of a civic notion of ethos for kindergarten communities is underscored.

This paper examines how contemporary theatre reflects and reconfigures the rhetorical condition of disenchantment through the analysis of Leila Buck’s American Dreams and Panayiotis Mentis’s Foreigners. Drawing upon Max Weber’s notion of the disenchantment of the world and Michael McGee’s theory of the ideograph, the study explores how the American Dream has shifted from an aspirational ideology to a disillusioned cultural residue. Both plays dramatize the erosion of persuasion as a form of social cohesion, revealing how national myths lose their force under the weight of contradiction and exclusion. Buck’s interactive satire transforms the process of naturalization into a participatory spectacle that implicates audiences in the mechanisms of granting citizenship as a prize in a live game show, while Mentis’s domestic tragedy stages the ethical aftermath of disillusionment within the Greek immigrant family after they had been granted citizenship in the United States. The analysis proposes that theatre serves as a rhetorical laboratory where the collapse of ideological enchantment is made visible and emotionally intelligible. Disenchantment, far from being the negation of meaning, emerges as a mode of critical awareness that enables new forms of ethical reflection.

The concept of privacy in relation to public figures is linked to the development and ubiquity of mass media. In times before photojournalists, paparazzi and social media, the private and public spheres functioned separately, with no insight provided into various aspects of users' lives. In the age of mediated reality, skilful management of the boundary between the private and the public can be an effective persuasive tool in the realm of ethos. Furthermore, persuasive objectives are evolving, as are the rhetorical principles that govern the development of ethos. In this article, I analyse how leading global politicians use the concept of privacy in public communication. The discussion focuses on types of private information disclosed, the effectiveness of such communication strategies and their impact on achieving persuasive goals, particularly the effective shaping of a positive public image.

The article addresses the issue of the so-called ‘commonplaces’ of two cultures in relation to comparative genology and generative anthropology. It focuses on three themes particularly important to both civilisations: the birth motif and genre of birthday songs, the ritual and tri-unity of dance, sound, and word, and the approach to battle and death. By comparing the genres and cultural phenomena of the Greeks and Romans with those of the Toltecs and Aztecs, the analysis reveals similarities between the ancient literatures of Mediterranean Europe and Mesoamerican tribes. Research that uses the apparatus of generative anthropology and draws from the interdependence of rhetoric and culture offers new conclusions.

The aim of this article is to present an original didactic concept that integrates the classical ideal of vir bonus dicendi peritus with the theory of rhetorical ethos and contemporary positive psychology, represented by the VIA character strengths model. The point of departure is the assumption that the speaker’s ethos – as a rhetorical category – has deep roots in the tradition of virtue ethics, developed from Aristotle through Quintilian to contemporary philosophers such as MacIntyre, Nussbaum, and Hursthouse. The article demonstrates that contemporary psychological tools, such as the VIA test, can serve as practical instruments for cultivating ethos in rhetorical education. The proposed didactic project, implemented within the framework of practical rhetoric classes, is based on an individual analysis of students’ character strengths and their mapping onto various rhetorical genres. The article seeks to build a bridge between rhetorical theory and the ethical and psychological formation of the speaker.

The article considers the subject of art/science intersections by presenting the affinities between the mathematician Benoit Mandelbrot and the visual artist Tadeusz Mysłowski. In the Introduction, their encounter is contextualized in an overview of earlier approaches to the study of such intersections, especially the changes in rhetorical theory and practice which led to the so-called rhetorical turn in the last decades of the 20th century. In Part 2, the evolution of visual rhetoric and the rhetoric of mathematics as autonomous subject areas within the broader field of rhetoric is discussed as constituting crucial parallel developments that now provide scholars with adequate tools to analyze and describe instances of rhetoricization of scientific and artistic communication. In Part 3, the example of the Mandelbrot/Mysłowski conjunction is scrutinized to bring out the rhetorical ramifications of their respective geometries – of fractals in the case of the mathematician and of elemental geometric-organic forms in the case of the artist.

The attacks of September 11 stand among the most rhetorically charged events that have shaped the collective imagination and political discourse of the twenty-first century. The global aftermath redefined national security, identity, and, crucially, the rhetorical function of borders. In the post-9/11 landscape, borders became discursive constructs, rhetorically framed to delineate justice from injustice, inclusion from exclusion, and served as rhetorical tools of exclusion and control rather than protection and unity. These shifting borders targeted marginalised communities, particularly migrants from third-world countries and those of Muslim descent deemed as a threat. Guantánamo Bay came to embody this ambiguous rhetoric of confinement, where language and law were manipulated to evade accountability. This study analyses how the film Rabiye Kurnaz vs. George W. Bush (2022) displays the formation and enforcement of physical and ideological boundaries. Through the lens of American exceptionalism as a rhetorical strategy, the film exposes how national security discourse redefines borders to justify exclusionary practices and extraordinary legal measures. Drawing on Giorgio Agamben’s theoretical framework of the ‘state of exception,’ the study examines how sovereign powers suspend legal norms while strengthening systemic control. Crucially, the analysis investigates how the film enacts rhetorics of resistance through its portrayal of the agency of migrants such as Rabiye Kurnaz, and the demand for visibility, dignity, and voice. By focusing on the rhetorical dimensions of national security, legality, and citizenship, this article contributes to an understanding of how borders are lines on a map but powerful rhetorical devices that shape lived realities.

This article explores how Peter Santenello’s Border Series, viewed more than ninety million times on YouTube, depicts U.S. migration in the early 2020s. After years abroad as a travel vlogger, Santenello returned to the United States determined to show the country from the ground up, arguing that mainstream outlets overlook crucial realities. His Border Series is part of this turn. Through close readings of selected episodes, the paper identifies three recurring rhetorical patterns in his coverage of migration to the U.S. First, Santenello’s hand-held camera gains entry to police trucks, farm fields, hotels, and desert contacts to the mainstream representations which are considered to be politically biased. Second, each video functions as a “third space” where roles remain fluid: migrants appear as commodities or humanitarian cases, sheriffs shift from protectors to reluctant aid workers, and viewers assign these labels through real-time debate. Third, Santenello’s civic-traveler style combines storytelling with witnessing; by rejecting the journalist label yet featuring multiple viewpoints, he widens the circle of voices that narrate the border and resists classical media framing. Taken together, these patterns show that digital, personality-driven reporting is remapping migration discourse, turning contested ground into a shared arena for seeing and arguing.

In the article, I discuss how cultural memory related to the Polish People's Republic period can be used to negotiate meanings within family groups. Using the example of the Soldiers’ Song Festival in Kołobrzeg, I examine rhetorical strategies of oblivion regarding this media event. The material for analysis was interviews done by students collecting family memories concerning the festival. The sphere of oblivion has a dual character: individual oblivion (older generations) and generational-social oblivion of the young.

The article analyzes the rhetorical strategy of the public health campaign “Stop udarom” (Stop Strokes), treating it as an example of health communication within the framework of Rhetoric of Health and Medicine (RHM). The aim of the study is to examine how the campaign employs classical persuasive appeals - ethos, logos, and pathos - to guide the audience through three stages of communication: conveying knowledge, eliciting emotion, and motivating action. The analysis shows how various modes of expression, formats, and linguistic devices serve persuasive functions. The study contributes to the growing body of research on the rhetoric of health discourse and may serve as a reference point for the design of future preventive campaigns.

This paper analyzes interviews with residents of the Spanish enclave of Melilla in the North of Africa to examine common assumptions about the border in their speech. Following Wendy Brown (2010), its main aim is to challenge the assumption that the border fence is a symbol of state sovereignty. To do so, it draws on Balibar’s (2002) tripartite conceptualization of the border: overdetermination, polysemy, and heterogeneity. The conclusion reached is that la valla (the fence) in Melilla, rather than reflecting state power, security, or sovereignty, actually signals the decline of sovereignty and the state’s inability to address the complexities of the globalized world. The border not only fails to protect but also causes isolation, economic and social suffocation, and disrupts everyday ties with those on the other side. This conclusion is supported by a review of the evolution of Melilla’s fence, the rhetoric of protection used by the nation-state, and an analysis of the metaphors and analogies employed by the interviewees. The paradox of a border that does not protect is reflected in memories of a time when crossing was less restricted. These stories question the supposed threat from the other side and the claimed safety of this one. Finally, the idea that Melilla’s future lies in a stronger relationship with Spain and Europe is rejected for the vicious cycle it produces.

Trump’s presidential announcement speeches and presidential nomination acceptance addresses were analyzed through the lens of a functional approach to political campaign discourse. In order to present themselves more favorably than their opponents, candidates typically engage in one of three rhetorical strategies: acclaiming, by emphasizing their own strengths; attacking, by diminishing their rivals' appeal; or defending, by responding to criticisms. This analysis focuses specifically on instances of acclaims and attacks in which themes related to immigration and immigrants are foregrounded. The findings indicate a discernible upward trend in the frequency of attacks directed at immigrants and foreign “Others”. A recurring metaphor in Trump’s rhetoric on immigrants is that of THE COUNTRY/NATION IS A HOUSE. Once established, this metaphor is employed with rhetorical precision, enabling the strategic manipulation of political discourse. Trump’s rhetoric thus contributes to a politics of fear and entrenches the binary opposition between “Us” and “Them.”

This article analyzes President Biden’s 2024 executive order banning asylum for undocumented immigrants, along with other similar examples of U.S. Democratic Party rhetoric, as emblematic of a latent fascist stance within the ostensibly liberal Democratic Party. Employing Alberto Toscano’s conception of late fascism, I contend that the border rhetoric of U.S. Democrats has long evinced a fascist discourse that uses the supposed threat of the immigrant body to retrench the conditions of capitalism. As I argue, this political disposition, rather than representing an overt challenge to Donald Trump and the increasingly xenophobic GOP (U.S. Republicans), has brought the parties into alignment and helped inaugurate a new era of ascendant nativism and racist violence.

Leadership rhetoric during crises is essential for fostering public compliance and trust. This study employs a rhetorical criticism approach to investigate the communication strategies of national leaders during the initial stage of the COVID-19 pandemic in the United States, the United Kingdom, and New Zealand (Donald Trump, Boris Johnson, and Jacinda Ardern), utilizing the Charismatic, Ideological, and Pragmatic (CIP) leadership framework. Through a detailed analysis of speeches, it uncovers how each leader addresses the unique challenges posed by the pandemic, indicating that a mixed approach, exemplified by Ardern, is efficient in navigating complex crises, highlighting the significance of adaptable and context-sensitive communication strategies. This study contributes to the field of rhetorical criticism by offering insights into the effectiveness of diverse appeals during global challenges, underscoring the importance of flexibility. The analysis provides valuable perspectives for policymakers, communicators, and scholars.

The article analyzes Margo Tamez’s artistic, scholarly, and activist work as a decolonial practice of truthing that aims at dismantling contemporary discourses of nation- and border-building as part of rhetorical imperialism that legitimizes the colonially-rooted ongoing oppression of Indigenous peoples in the name of the safety and sovereignty of a settler colonial nation-state. I argue that Tamez’s work, be it in the form of the written text, the spoken word, or performance, should be seen as a site of rhetorical power aimed at identifying and confronting the forces that have framed the Lipan Apache people as walled-in and thus non-existent in the state-engineered discourses of border and nation security.

Tematem tego artykułu jest retoryka komunikacji medialnej stosowanej przez Siły Obronne Izraela (IDF), a materiał badawczy stanowią posty publikowane na oficjalnym profilu IDF na Facebooku. Analizowane posty obejmują okres od 7 października 2023 roku do 5 stycznia 2025 roku. Retoryczna analiza hasbary (propagandy IDF) opiera się na semiologii Rolanda Barthesa i teorii dyskursu Michela Foucaulta, a także na tradycji retoryki krytycznej w badaniach retorycznych. Te perspektywy metodologiczne skutecznie uchwytują procesy, poprzez które reprezentacja rzeczywistości zostaje zmistyfikowana. W ujęciu Barthesa zjawisko to można rozumieć jako mit. Z perspektywy retoryki krytycznej artykuł analizuje nie tylko oficjalne narracje, ale także to, co zostało celowo pominięte. Bada on środki retoryczne konstruujące mit IDF jako moralnej organizacji, w tym perswazję poprzez etos, charakter i eufemizmy. Równie istotnym elementem procesu mitologizacji i mistyfikacji IDF jest wykluczenie treści podważających moralne cnoty armii. W związku z tym analiza mitu IDF uwzględnia zarówno retorykę oficjalnych reprezentacji, jak i retorykę potoczną, ponieważ dyskurs czerpie znaczenie ze strategii włączania i wykluczania. Takie rozumienie krytycznej retoryki wpisuje się w twierdzenie Kennetha Burke’a, że analiza retoryczna powinna być zawsze gotowa do demaskowania mistyfikacji.

This article reports on an analysis of salient argumentative schemes, rhetorical devices and linguistic choices that are characteristic of, but also problematic for, the public deliberation in Poland on the acceptable degrees and forms of assistance provided to Ukraine and Ukrainians. By identifying the historical origins of anti-Ukrainian sentiment and the current media stereotypes used as premises in deliberation on the Ukraine war, the study traces how arguments are enhanced, sometimes through topoi and fallacies, by communicators that are against supporting Ukraine. The study draws on a multimodal dataset of textual and audio-video materials from 2022-2024. The larger aim is to enhance critical rhetorical literacy through an overview of the rhetorical strategies that render even unsound arguments acceptable and appealing.

The aim of this paper is to analyze the anti-Ukrainian rhetoric concerning migrants in Polish social media based on the category of topos, as in Discourse-Historical Approach, in order to evaluate the threats and dangers generated rhetorically. The research material comprises a corpus of far-right anti-Ukrainian comments and posts collected from Facebook and Instagram profiles. Based on quantitative insights into the corpus, the paper conducts a qualitative study to classify the topoi and highlight specific rhetorical strategies employed by the far-right toward Ukrainian migrants. The analysis shows the patterns which the users of extreme discourses employ to verbalize and rationalize their disdain for the migrants. These present the Ukrainian migrants as a threat to Polish independence and social order, argue that the support they receive is undeserved, and present ruling politicians as inept and ignorant of the needs of Poles.

The article examines how the Ukrainian language has become a strategic battlefield in Russian propaganda, acting as a front in the Russian-Ukrainian conflict. It reports on the analysis conducted within the Discourse-Historical Approach of media statements made by Russian politicians and propagandists. It shows how current attacks on the Ukrainian language are a continuation of historical practices of linguistic repression. It reveals that the rhetoric of delegitimization of Ukrainian is based on recurring topoi, such as artificiality, primitiveness, and hostility, and on well-established mental models that legitimize Russia’s takeover. The results confirm that Ukrainian is not seen as a neutral communication tool but as a hostile element in the narrative of the uniformity of the “Russian World.” Russian depreciations and delegitimizations aim to deny the existence of a distinct Ukrainian national identity as a neo-imperialist strategy to subjugate Ukraine.

This article examines various dimensions of persuasive communication during protest actions undertaken by Polish farmers in public spaces in 2023 and 2024, thereby disrupting social order. The source of information regarding the strikes is the popular general news portal rmf24.pl, which prepared a special report dedicated to these events. The analysis draws on the paradigm of the rhetoric of anger, which is conceptualised at the beginning of the article and compared to hate speech, rhetoric of violence, and similar concepts. The study employs several methodological approaches from the intersection of social sciences and humanities, including discourse analysis, semiotic analysis, and action analysis. The last section summarise how the Polish farmers' protests can be situated within the rhetoric of anger and point out fields for further research.

The manuscript explores the escalation of the Polish–Israeli diplomatic conflict in 2018, which was instigated by an amendment of the law on the National Remembrance Institute. The rhetorical analysis draws from TV news content aired by four major Polish TV stations and highlights two prominent strategic narratives: the first asserts “Poland's duty to defend truth and its reputation on the global stage”, while the second underscores the “challenging Polish–Jewish relations, which are often a subject of political maneuvering.” The study maps the uses of frames, metaphors and the Burkean pentad in the collected media materials.

Building on a critical study in Cap (2024), the present paper broadens the framework of critical cognitive discourse research with tools drawn from rhetorical theory to explore patterns of conflict-charged communication and legitimization discourse used by Polish political parties to claim and enact state leadership. The first part studies the discourse of Law and Justice, a far-right party ruling Poland in the years 2015-2023. It examines its strategies of leadership legitimization involving ideological polarization, strategic generation of internal and external conflict, threat construction and crisis management. The second part analyzes the more moderate and cooperation oriented discourse strategies implemented by three opposition parties in the lead-up to the October 2023 elections, in which the party lost power. The aim of the paper is to apply the broadened discursive-rhetorical apparatus to compare and contrast the two kinds of discourse to speculate about the longevity of an essentially conflict-charged rhetoric. It is argued that radical populist discourse can be an extremely powerful tool, able to grant long-term political leadership. However, in a yet longer perspective, such a discourse runs a considerable risk of “wearing out” and becoming vulnerable to more forward-looking and pragmatic leadership rhetoric.

Excerpts from the most comprehensive ancient textbook on the theory and art of oratory, namely the Institutionis oratoriae libri XII by Marcus Fabius Quintilian, accompany the author in briefly presenting a (self)analysis of two university courses: Practical Rhetoric (offered in the field of e-editing and editorial techniques, publishing specialization) and Media Rhetoric (and Eristic) (Polish philology, editorial and media specialization).

The author analyzes two different meanings of the words debate and debating in Polish: as process of collective thinking, searching the best solution of certain problem of community and as a „battle”: confrontation of two opinions. These two faces of debates could be connected with two rhetorical exercises (suasoriae and controversiae), two rhetorical genres (genus deliberativum and genus iuridicum) and two models of modern debates: deliberative debate and Oxford debate. Then two education projects, based on these concepts of debates are presented debates about plastics among pupils of secondary schools in Płock (case study of use the concept of Oxford debate) and Gdańsk Academy of Debate (based on the concept of deliberative debate). Then the author discusses numerous advantages and disadvantages of the use of Oxford debate and deliberative debate as a tools of rhetorical and civil education. Probably these two concepts of using debates in rhetorical education are complementary and should be used together, or a new format of debate, combining „battle” and „brainstorming”, should be invented.

This article investigates how spatial structuring in local memoirs from small towns in the Warsaw region functions as a rhetorical strategy of memory. By analysing how authors organise their narratives around places, use ekphrasis to engage materiality, and revisit locations of personal significance, the study aims to demonstrate how individual memory is shaped and structured through space. The article further explores the tension between past and present in these memoirs, examining whether spatial narratives reinforce continuity or emphasise rupture in personal and collective memory. By embedding memory in physical spaces, the authors reinforce identity, bridge past and present, and pass down knowledge to future generations. Through a detailed analysis of spatial narratives, this article clarifies how memory functions not only as personal recollection but as a strategy for survival and intergenerational transmission.

Traditional models of rhetoric, based on classical and neo-classical texts, have fallen out of favor with some rhetorical scholars. This paper aims to demonstrate that, despite any potential criticisms, they remain useful for the critical examination of contemporary rhetorical artifacts, especially when it comes to the training of students. Herein, I show how Lloyd Bitzer’s “The Rhetorical Situation” (1968) can be applied to a pro-tobacco advertisement/multi-media campaign that appeared in print, video, and other formats in 2021. Said application demonstrates that there is still room in our expanding conception(s) of rhetoric(s) for older models to critique newer forms/types of rhetoric in useful ways. These models and their ease of use can be utilized in introductory, intermediate, and advanced classes on rhetorical theory and/or criticism at the university level. A traditional model need not be a curio relegated to the past. In the hands of an instructor mindful of rhetoric’s history, it can garner appreciation and be embraced by a new generation of emergent scholars.

The aim of the article is to analyze ethos and pathos in the rhetoric of the President of Ukraine, Volodymyr Zelensky. I analyzed 28 speeches delivered before the parliaments and National Assemblies of various countries in the first hundred days of the Russian-Ukrainian war. The results of the study show that Zelensky's rhetoric is geared toward arousing five affects: fear, compassion, anger, shame and sadness. The speaker's credibility, built both in and out of speech, is based on competence, trust and similarity to the recipient.

This article investigates the rhetorical means used by EFL university students in interactions with ChatGPT with emotional prompts. It has been found that most participants do not construe the interaction with the bot as a traditional communicative situation, and do not frame the bot as a humanlike agent. However, after being prompted to use emotional appeal, the participants mapped the features of human-human communicative situation without mapping the perception of the interlocutor as a human being.

This paper uses a corpus rhetoric approach to analyze persuasive strategies in competitive debates. The examined strategies are based on inference markers and selected types of systemic means of persuasion. The study is two-fold: the first part is the quantitative and qualitative analyses that characterize competitive debates compared to other persuasive discourses. The second part, the case study, shows the use of particular persuasive strategies related to inference markers and systemic means of persuasion in a specific rhetorical situation. As the quantitative analysis revealed, regardless of the debaters’ experience level, competitive debates are highly saturated with analyzed persuasive strategies. The case study depicts the dynamics of the selected debate; moreover, it illustrates the methodological value of linking macro and micro perspectives in the study of competitive debates as a rhetorical genre and educational activity.

The conquest of America brought with it the introduction of rhetoric as a model of teaching and as a practice in the different manifestations of religious discourse, of which the preaching or sermon was the most important for scholars of the colonial era (16th-18th centuries) who, on the other hand, gave little importance to the three political genres: deliberative, epideictic and judicial or forensic, although these had not disappeared as discursive practices. The great classical deliberative oratory had taken a backseat in New Spain but continued to develop in the consistories of the mayoralties and in public debates; the judicial genre continued to be exercised in lawsuits before the Inquisition and local judicial bodies and the epideictic genre was manifested in the lives of saints and praises of various kinds. This situation changed during the 19th century, particularly in the second half, when great parliamentary oratory, civic and patriotic speeches that flooded the republic and judicial oratory flourished because of the new political conditions brought about by the struggle for independence and the triumph of liberalism, in addition to other important genres such as history and journalism. The purpose of this essay is, first, to offer an outline of oratory practices and rhetorical teaching during the Colony, emphasizing the importance of sermons and the oblivion of other discursive expressions and, second, to show the emergence of political genres during the 19th century, which reached their greatest splendor in discursive practices and liberal education.

Rarely are cookbooks simply collections of recipes; frequently, they offer a wealth of additional cultural and historical information. They serve as a medium for sharing ideas and memories; and thus operate rhetorically. Similarly, a recipe is not simply a set of instructions; it is a text embedded within and reflecting cultural, social, and historical contexts. Recipes act as rhetorical tools that foster communal continuity and cohesion. Cookbooks create a rhetorical space, engaging readers through both the main text and supplementary elements, or “paratexts,” as termed by Gérard Genette. This study examines the rhetorical function of Emily Meggett’s bestselling cookbook, Gullah Geechee Home Cooking, with a focus on her “Fried Okra” recipe and its accompanying paratexts. Analyzing these elements enhances our understanding of and appreciation for the cultural and rhetorical dimensions embedded within her cookbook.

Mexican President Andrés Obrador’s speech on the occasion of the 85th anniversary of the expropriation of oil suggests the speaker’s oratorical maturity. The speech is multi-threaded, with a factual (historical) dominant, accompanied by an important persuasive emotive and evaluative component, which is the proof of the rhetorical balance of the speech. The content of the speech and the way it is delivered strengthen and tighten social bonds and unite the community around universal ideas and values such as freedom, honesty, equality and sovereignty. Despite many problems that contemporary Mexico is struggling with, expropriating oil carried out 85 years ago was skillfully used by President Obrador. The rightness of the leftist path leading to social justice was clear in the speech. The anniversary became an excellent opportunity to popularize the president’s planned and ongoing political activities.

The article analyses the lyrics of selected songs by Lila Downs, paying special attention to the rhetorical appeals of logos, ethos and pathos they contain. The results of the analysis reveal all three types of rhetorical appeals, as well as passages combining two or all three of them. Pathos appeals to emotion, often using specific linguistic means (hyperbole, irony), ethos evokes both historical figures and indigenous people as examples, and logos involves predominantly social criticism.

This paper considers the possible parallels between Aristotle’s Rhetoric and the doctrine of “issues” (staseis) as developed in Hellenistic rhetoric. It is argued that while present in Aristotle’s thought, the issues are not built into a comprehensive system but rather integrated into his method of invention focused on topics. The different approaches in Books I and III seem to be due mainly to their respective contexts, and complement one another by focusing on different aspects of the issues.

The aim of the article is to revise views on the parodic nature of Plato’s funeral speech (epitaphios logos) entitled “Menexenus.” By demonstrating Plato’s literary virtuosity in the funeral speech and conveying his opinions regarding the social policies of democratic Athens, the author of the article seeks to challenge previous interpretations of the parodic nature of epitaphios logos in the “Menexenus.” Since Plato was writing during a period of establishing and asserting the authority of literary prose in opposition to the hitherto educative role played by poetry, the article also addresses the question of Plato himself establishing his authority through a symbiosis of philosophy and rhetoric. The author of the article draws attention to Plato’s significant contribution to revising views on the art of rhetoric by discussing it exhaustively and extensively in his dialogues, including the “Menexenus.”

While thoroughly theorized in rhetorical studies, the body primarily is understood as or through text. Following a literature review of the body in rhetorical scholarship, this article argues that the situated, concrete body is integral to ideological identity through its function as doxastic warrant in enthymematical argumentation. The article finally outlines a rhetorical-ethnographic orientation for investigating the points of expression for a doxastic body of a specific field.

In recent years, rhetorical scholars have turned to study the materiality of rhetoric as well as the rhetoricity of material, often introducing a posthumanist or anti-anthropocentric stance rejecting mind-body dualism(s), while often also turning to affirmative frameworks as an alternative to criticism. Introducing the Nordic Waste scandal in Denmark in 2023, we point to the risk of toxically affirming the perspective of environmentally harmful corporations in rhetoric centering materiality and affirmation.

As the mainstream representations of the contested space of the U.S.-Mexico border often neglect to reflect the diversity of border stories and miss rhetorical dimension, the aim of this paper is to analyze Ana Teresa Fernández’s most recent act of border artivism – her performance, At the Edge of Distance (2022) and its documentation, from the visual rhetoric’s perspective. This analysis is to examine the argumentative power of images created by the artist as well as their function. The article explores versatile border stories Fernández’s paintings convey and analyzes how they function as a call for action – to challenge hostipitality Latinx experience in the U.S. and replace it with acts of transborder conviviality.

The concept of the text is built on several grounds: on the one hand, I am interested in the phenomenon of the beginning of the text, the rhetorical and pragmalinguistic potential of the introduction. On the other hand - literary correspondence, due to the above-average poetic talent of male and female authors, escapes the codified rules of epistolography. The matter becomes even more complicated (and, I think, more attractive) when we consider that from Szymborska's correspondence with Herbert and Barańczak emerge portraits of friendship, intimacy - and the public and private worlds intermingle, and with the intimacy, the greater closeness of the relationship, the question of escape from convention also arises. The perspective taken is micro-situational and as such relates to the different strategies of starting a letter, characteristic of these three writers. It allows us to point out what winning the favor of the recipient is all about, how it connects to the construction of the writer's identity, to the repetitive bonding activity.

The paper discusses the relationship between leadership and expressivity as exemplified by the Polish President's address to the Ukrainian Parliament delivered on 22 May 2022. The study draws on existing understandings of expressivity and discursive leadership as well as previous studies on gesture in political rhetoric. Co-speech gestures are discussed as an interactional resource linked to emotion and evaluation, and as an inseparable part of the speaker’s public persona and identity. Following Bednarek (2011), the analysis considers the president’s expressivity at the micro-, meso- and macro-level, and it identifies a range of linguistic and gestural resources with which Andrzej Duda constructs a positive involved style while “communicating emotion” and “doing intensity.” The analysis also links the president’s linguistic expression of ardour and gestural behaviour to leadership capabilities, explaining how “relating to the audience” and “visioning” can stir and mobilise the audience in times of war and uncertainty.

This article aims to explore how psychologist Aleksandra Sileńska, known online as Mom Therapist, addresses the mental health of mothers in her Facebook posts. Through content analysis and rhetorical tools, including the categories of topos and the triad of ethos, pathos, and logos, the study examines Sileńska’s communication strategies. The findings reveal that she predominantly employs pathos and ethos in her posts. Additionally, her promotion of the Cared-for Mom model contrasts sharply with the traditional Polish Mother topos, which often overlooks the mental health of mothers.