Abstract

Building on a critical study in Cap (2024), the present paper broadens the framework of critical cognitive discourse research with tools drawn from rhetorical theory to explore patterns of conflict-charged communication and legitimization discourse used by Polish political parties to claim and enact state leadership. The first part studies the discourse of Law and Justice, a far-right party ruling Poland in the years 2015-2023. It examines its strategies of leadership legitimization involving ideological polarization, strategic generation of internal and external conflict, threat construction and crisis management. The second part analyzes the more moderate and cooperation oriented discourse strategies implemented by three opposition parties in the lead-up to the October 2023 elections, in which the party lost power. The aim of the paper is to apply the broadened discursive-rhetorical apparatus to compare and contrast the two kinds of discourse to speculate about the longevity of an essentially conflict-charged rhetoric. It is argued that radical populist discourse can be an extremely powerful tool, able to grant long-term political leadership. However, in a yet longer perspective, such a discourse runs a considerable risk of “wearing out” and becoming vulnerable to more forward-looking and pragmatic leadership rhetoric.

Journal
Res Rhetorica
Published
2025-06-19
DOI
10.29107/rr2025.2.1
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