Rhetoric & Public Affairs
733 articlesDecember 2023
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Abstract
Rhetoric and psychoanalysis have a long history of entanglement. As Patrick Mahoney wrote, it would be “hard to exaggerate the historical and intrinsic significance of rhetoric for psychoanalysis”; Aristotle's Rhetoric could even be said to constitute “the first major psychological treatise in the West.”1 Diego Enrique Londoño, drawing on Juan Rigoli, has documented the influence of rhetoric on eighteenth and nineteenth century alienism,2 while Michael Billig, Risto Fried, and others have sought these links in Freud and later theorists.3 Although Jacques Lacan gets most of the credit, two pioneering women beat him to the punch in systematically introducing rhetorical concepts (especially metaphor): Gertrude Buck and Ella Freeman Sharpe.4 Rhetoricians, in turn, have enriched their craft through psychoanalytic thinking—first with Sigmund Freud (most notably in Kenneth Burke), then Carl Jung,5 with a great deal of later work inspired by Lacan,6 although authors like Heinz Kohut and D. W. Winnicott also make occasional appearances.7Psychoanalysis and the New Rhetoric is the latest effort to find resonances between rhetoric and psychoanalysis to the mutual benefit of both disciplines. The book is quite short and by necessity focuses on a few key thinkers—Burke represents rhetoric, while Freud and Lacan epitomize the psychoanalytic tradition. Although Adleman and Vanderwees find some connections that are sure to be of interest to psychoanalytically inclined rhetoricians, they unfortunately do so while almost entirely omitting decades of significant work forging these links. Todd McGowan's blurb declaring the book “a miracle” for describing connections between rhetoric and psychoanalysis that “now seem clear and self-evident, but only because [Adleman and Vanderwees] have written this pathbreaking work” is sustainable only if one discounts the work cited above, plus many dozens of articles and books published by graduate students and junior rhetorical scholars. Lundberg's Lacan in Public, which undertakes a much more comprehensive study of the connections between rhetoric and psychoanalysis, is cited only to support a minor claim about Quintilian; if one were to ask a rhetorician working with psychoanalysis today to recommend a single volume on the topic, Lacan in Public might very well be the choice, whatever the rhetorician's opinion of the book. While it is always easy to lodge criticisms based on the omission of one's idiosyncratic favorites, the absences in Psychoanalysis and the New Rhetoric may set limits on the execution of its ambition. Rather than a continuation of scholarship on its overall topic, this book is a commentary on Lacan, Burke, and Freud narrowly, which does not diminish its contributions to that end but does make plain a missed opportunity to accomplish a larger goal.8Adleman and Vanderwees begin with a brief account of the “missed encounters” of psychoanalysis and rhetoric. Their central premise is that the two disciplines, “when closely scrutinized, often appear, uncannily, as each other's doppelgangers” due to their inquiries into human motives and their “perennial struggles with legitimacy” (1). This “peripheral status” as “third-class” denizens of “the republic of knowledge” is a major theme in the book (27). The authors claim that rhetoric disproportionately focuses attention on “pragmatic compositional concerns” while “almost none is allocated to bringing rhetorical theory to bear on . . . persuasion, influence, identifications, and propaganda” (9). This misconception is perhaps a product of the authors’ thin engagement with contemporary journals in the field (including this one), many of which do precisely this and few of which are cited. The phrase “new rhetoric” in the book's title might suggest some engagement with Lucie Olbrechts-Tyteca and Chaïm Perelman, but their work is not discussed—a particularly surprising choice because Lacan's own essay “Metaphor of the Subject” (which is cited) was written in direct response to Perelman. This is in line with a greater emphasis on the influence of psychoanalysis on rhetoric, rather than the converse or cross-pollination. Psychoanalysis and the New Rhetoric therefore repeats the “missed encounters” it identifies rather than benefiting from this “unending conversation.”Despite the decision not to deeply commit to the literature about the intersection of its two primary fields of interest, Psychoanalysis and the New Rhetoric makes a number of contributions to rhetorical scholarship. The first four chapters of the book engage with Burke fairly extensively. Chapter 1 explores the resonances between Burke and Freud, while Chapter 2 focuses closely on the concepts of symbolic action and attitude. The equation of attitude with Lacan's objet petit a, the “hallucinatory motor of desire” (45), is particularly interesting as an approach to the perennial problem of the relation between rhetoric and desire. Chapter 3 deals with identification as a concept in Freud and Burke with special reference to Burke's “Rhetoric of Hitler's ‘Battle,’” perhaps a particularly timely work which can be appreciated differently through a more thorough exposition of Freud's conceptual influence on Burke. Chapter 4 applies Burke's thought to conspiracy theories, an area where others have already leveraged psychoanalysis to good effect.9The last three chapters are somewhat more theoretical and, while the thread of Burke's thought persists, they lean toward Freud and Lacan. Chapter 5, about the origins of Freud's free association, is primarily of historical interest (and could perhaps benefit from engaging work on the pre-Freudian influence of rhetoric in psychology). Chapter 6 engages listening from rhetorical and psychoanalytic perspectives. Chapter 7 is less a Lacanian theory of rhetoric than an engagement with Lacan's own rhetoric and its implications for theory. It ends with a fine aphorism, borrowed from Simone Weil, about how the wall dividing rhetoric and psychoanalysis might also be the medium of communication between them.Taken as a whole, Psychoanalysis and the New Rhetoric is a worthwhile exposition of its specific foci, even though many other potential symbioses are left unexplored in this short text. For scholars of rhetoric whose familiarity with psychoanalysis is limited, but for whom Kenneth Burke or the topics of each chapter are of interest, this book can serve as a valuable place to begin thinking about psychoanalysis's confluence with rhetoric. Those knowledgeable about psychoanalysis outside the rhetorical tradition will likely find it helpful as well, especially because its treatment of rhetoric is accessible to non-specialists and forgoes the opportunity to grind intradisciplinary theoretical axes. Rhetoricians more extensively versed in psychoanalysis, however, will find particular points of interest, but may be somewhat frustrated by the book's failure to intervene in any of the important conversations happening at an intersection that Psychoanalysis and the New Rhetoric may seem to inaugurate, but in fact is simply compelled to repeat.
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Abstract
Abstract The Center for Countering Digital Hate in 2021 identified Rashid Buttar, Joseph Mercola, and Ben Tapper as members of the “Disinformation Dozen,” responsible for pseudoscientific social media content and vocal advocates against the COVID-19 vaccines. Despite regulatory efforts to de-platform them, these influential entrepreneurs (two osteopathic physicians and a chiropractor) persist. Analyzing their messages, this essay demonstrates how anti-vaccination arguments in the wake of the pandemic align pseudoscience and masculinity using the logic of secrecy and revelation. This contrasts significantly with pre-pandemic arguments against vaccines, notably childhood immunizations such as the MMR and MMRV, which drew on feminized discourses of maternal instinct. The insights of our essay inform two areas of inquiry, primarily: the study of anti-vaccination advocacy, specifically its gendered assumptions and warrants; and the study of contemporary rhetorics of secrecy, specifically the political alignments of pseudoscience and gendered public aggression.
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Abstract
Based on the premise alone, Trump and Us: What He Says and Why People Listen by political communication and mass media scholar Roderick P. Hart confronts an inconvenient truth that many U.S. academics are reluctant to acknowledge—Americans, a whole lot of them, like Donald Trump. As Hart explains, Trump and Us was written to help the left-leaning, academic crowd make sense of the 2016 presidential election, and since its publication in 2020, the book has only increased in relevance. Hart offers important takeaways for anyone interested in preserving American democracy, asking, “How could 62 million Americans—half the nation (or at least half of those who voted)—vote for Donald Trump?” (4). As Hart notes, this is essentially the same question at the center of Hillary Clinton's 2017 memoir What Happened, but Clinton's book offers a more personal, behind-the-scenes account of the leadup and aftermath of the 2016 presidential election. By comparison, Hart zooms out to gain understanding of the cultural environment from which a Trump presidency emerged. Rather than an investigation into what Trump's words led people to think about him, Hart focuses on how Trump made people—especially those who voted for him—feel and what those feelings mean for American politics.For those familiar with Hart's work, it is no surprise that he turns to computer-aided analysis of a large corpus of political texts to dissect and compare Trump's words to those of other political figures. With the help of the programs DICTION 7.0, WordSmith, and AntConc, Hart situates Trump's rhetoric in reference to a database of 70,000 U.S. texts including “speeches, debates, ads, print coverage, broadcast transcripts letters to the editor, polling interviews, and social media exchanges” (27). The book presents his findings organized around six public “feelings”: conflicted, ignored, trapped, besieged, tired, and resolute. For example, in the section “Feeling Conflicted,” Hart describes the 2016 campaign as being fairly normal, if not better than average, in terms of democratic engagement. At first glance, Trump may appear to be “the least mysterious political candidate in human history” (11). However, Hart explains that to dismiss Trump as a political anomaly is to miss something critical to the American electorate and by extension its democracy—something that politicians like Hillary Clinton do not seem to understand. But Trump? He gets it. Americans, particularly those attracted to Trump's rhetoric, appreciate candor. And for the same reason that many find Trump farcical—his lack of decorum, his unfiltered communications, and his incoherent strategy—nearly just as many find him refreshing. Hart calls him an “emotional revolutionary” in his willingness to put his own feelings on display and take seriously the feelings of his supporters. Trump puts words to emotions, or, to put it in current meme-speak, Trump “says the quiet part out loud.” For many Americans in 2016, this out-loud emoting was at least entertaining and, ultimately, persuasive.Hart's second section on “Feeling Ignored” expands on the theme of Trump's ability to engage an audience through simple language and a performative populism. By comparing word size, word variety, words-per-speech, and self-references, Hart finds Trump to be verbose, using more words-per-speech than other candidates. Yet the words he uses are short, simple, and all about himself. The result is a unique rhetorical style that generates feelings of energy, simplicity, and dominance; these were compelling for many voters who previously felt unheard and unnoticed. The same rhetorical characteristics that cause many academics to cringe—his rejection of facts and accountability in favor of anecdotes and hearsay—made many voters identify with Trump, feeling like he was one of them. Through his simple and unfiltered communication style, Trump connected with voters who were put off by the more nuanced, academic, and comparatively elitist rhetoric of the political left. By focusing on “Trump-the-empath” rather than “Trump-the-man,” Hart demonstrates how Trump-the-showman turned feelings into votes. In the latter chapters, Hart details and analyzes how Trump used stories, novelty, and spontaneity to arouse voters’ passions and manipulate the media.While this reviewer found it convincing, some traditional rhetoricians might take issue with Hart's methods. Social scientists of political communication, on the other hand, are likely to embrace his quantitative approach. Either way, one should not overlook his contributions to rhetorical and political theory as well as to the less formal discourse that occurs within the halls of academia. What Hart's work tells us is that Trump is using a presidential style that, whether we find it appealing or abhorrent, resonates with many because it makes them feel important, included, and excited about politics. If the 2022 midterm elections are any indication, it does seem as though former supporters are beginning to distance themselves from Trump (the man), but Trumpism as a rhetorical strategy may have staying power. Trump's peculiar brand of rhetorical inclusion has proven to be an effective tool for building a community of loyal followers and will no doubt be used by future rhetors to do the same. It is critical that we, both as academics and citizens, understand these strategies and employ them to better ends.In the first pages of the book, Hart presents his most important claim: Trump is iconically American. While he may be grandiose, insecure, devoid of aesthetic taste, historically illiterate, and ethically dodgy, to label and dismiss him as anti-American is to misunderstand something about ourselves. Trump may not be the best of us, but he represents the part of our collective identity that we must grapple with if we want to progress as a democracy. Trump and Us is a self-analysis of sorts, raising important questions about who we are as a country and what will be necessary for the survival of American democracy. Unfortunately, Hart offers few recommendations for a path forward. Although he calls for journalists to hold themselves to higher standards and for voters to learn to listen better, Hart admits this book is only meant to be a first step. So, perhaps this is where other scholars and strategists must pick up the baton. Political strategists might ask how candidates can begin to use some of the positive aspects of Trump's rhetoric to be more inclusive, for instance. Critical cultural scholars and political philosophers might weigh in on how to do so ethically and with an eye toward social justice. Scholars of psychology and religious studies may see overlap in terms of groupthink or cult formation; and educators can find ways to increase our capacity for listening.Hart has rekindled a critical conversation to which all academics interested in politics, communication, public address, and indeed the future of American democracy have a duty to contribute. What Trump and Us reveals is our collective American identity reflected in Trump's words. Whether we choose to see beyond the cracks in our self-image or focus only on the good is up to each of us. Either choice will have collective consequences regardless of future White House occupants.
September 2023
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Abstract
Kevin Musgrave's Persons of the Market: Conservatism, Corporate Personhood, and Economic Theology breaks novel ground in rhetorical studies by unspooling the historical evolution and contemporary significance of a phenomenon so seemingly worldly as corporate personhood. This robust transdisciplinary conversation on economic theology is suasive in arraying its theoretical and methodological provisions for discerning how notions of the sacred are vouchsafed in the secular formations of modern economic life. And too, Persons of the Market is cogent in advancing the claim that by attuning to political economy's theological inheritances, critics can enter into a generative grappling with Western capitalist and racial power in the era of juridical personality.Corporations are people too. If this provocative, vexatious, and even baffling refrain of the neoliberal public sphere is an obvious exigence for this study, then Musgrave pierces its roots by using personhood to rethink historical relations among Christian theology and liberal capitalism. Departing from a common account of political economy, which looks to secularization to explain how an economic order founded on market rationality displaced the sovereign and divine right of kings, his hermeneutics traces “the gradual process of the emergence of a new social imaginary that occurs in and through theological grammars, not against them” (xiv). When we discern how such grammars historically authorize the capitalist order, we discover new relations of persons—between the person of Christian theology and that of political economy; between human and corporate personhood; among the person and an array of human and nonhuman, racialized, social and political, earthly and divine bodies; and more. To re-see political economy as relation rather than negation of theological thought, Musgrave situates the contending legacies of economic theology by taking Foucaultian biopolitics as a theoretical vocabulary for critiquing political liberalisms from within; then repairs against Foucault's atheistic framing with Agamben's reinstatement of the theological; then, finally, works from the current consensus in humanities studies that, one way or another, economic theology must inform political economic critique. Enfolding rhetorical dispositions—Black's cognizance of subjectivity, Burke's socioanagogical sensitivity—within a genealogical approach inflected by Nietzsche as well as Foucault, he offers economic theology as a register of meaning-making. It bears noting that this attunement does not seek “a unified and clear development of its conceptual basis in the teleological or dialectical unfolding of capitalist logic or in the concerted efforts of a unified bourgeois stratum” (xvi). Rather, by accenting rhetoric's ontological and material dimensions, it strives to grasp how notions of corporate personhood are seeded theoretically, supported juridically, and sustained politically in complex, even haphazard rhetorical dances between the theological and the secular, the religious and the rational.How do corporations become persons? In a quick synopsis: When courts rule that for legal purposes they are persons, and social and political worlds fall in line. Prior to, within, and beyond juridical decision-making, the bizarre corporation-to-person becoming has discursive and intellectual co-requisites. Before anything, corporate personhood incubates in the fecund environs of liberal political and economic thought, ripening in rhetorical traditions that—from Roman slave law to Trinitarian doctrine, from Adam Smith to Roberto Esposito—gradually economize the theological heredity of personhood with the recombinant genetics of self-ownership as a contractual right. From this mutative embryonic nurturing, a corporation assays to capture in studied succession the key thematic attributes of personhood: a Body, a Soul, a Voice, and a Conscience. Locating each acquisition at a chaotic yet formative juncture of U.S. political economic history, Musgrave narrates something like the four-stage tour of a body snatcher, the piecemeal making of a Frankenstein, but in this case, the suturing of the animate form strangely does not yield a monster. Quite the contrary, it refigures an entity “once understood as a monster of capital, an alien, and even a worm in the entrails of the nation” (45) as a normative model of personhood so elegant that corporeal persons can only aspire.The Body is, first, seized from the conflicted terrain of the expansion of industrial capitalism in the mid-late nineteenth century. The corporation wrested embodiment from the incorporation conflicts that, emerging around the development of commerce and the amalgamation of actual corpora in the body public, claimed the Chinese laborer as embodied host for rising racio-economic anxiety: “If the nation was civilized, Christian, prosperous, and pure—that is to say, white, in all of its coded language—how could it incorporate a people that was deemed biologically incapable of reaching these statuses?” (29). Musgrave's impressively detailed analysis shows how the corporation, once anathema in Jacksonian democratic sentiments, sails to legal protection thanks in large measure to the theologically-soaked rhetoric of one eventual Supreme Court justice, Stephen J. Field. Through two cases that laid jurisprudential ground for the landmark 1886 Waite Court ruling that corporations are persons under the 14th Amendment, Field liberalized corporate law vis-à-vis the right of Chinese laborers. To be clear, these rulings were far less about protecting the laborer's right to safe and legal working conditions and far more about preserving the industry's right to exploit their productive capacities for profit. How are we not surprised? No synthetic fabrication, corporate corporealization requires the appropriation and expenditure of the actual material bodies of racialized persons. By marking the Chinese worker as “the racial other of the corporation” (51), these legalities stood the corporation as an embodied symbol of white Western capitalist rationality, securing its ascendancy through the symbolic hierarchies of personhood.The Soul is next, as early twentieth century Progressive activism placed the corporation in need of salvation. Musgrave's theologically-attuned economic rhetorical analysis finds early masters of mass communication turning to the cultural power of advertising not only to promote the corporation's commercial products but also to “personalize” the corporation itself. Merging Protestant convictions with free markets ideals, the new discourse of evangelical capital mobilized the “great parables of advertising” within secularized versions of Christian spiritual themes—shepherd and flock, confession, transformation, redemption—to renew the corporation as a “benevolent shepherd” (63), which could minister a lost public to salvation. Then it's Voice, as political antagonism toward the New Deal and the affects of the Cold War vitalized godly libertarian businessmen to better align Christianity with capitalism, launching a new wave of jurisprudential activity that granted the corporation legal voice.Lastly, Musgrave offers Conscience, as the nearly-personified corporation forges from the evangelical neoliberalism of Reagan, to the paleoconservative backlash, to Trump's successful rallying of conservatives around key issues of conscience—that is, “freedom from a godless and all-powerful state apparatus that polices language through a soft totalitarian discourse of political correctness on the one hand, and mandates that companies abandon their religious convictions in the name of state-sanctioned multiculturalism on the other” (140). With each successive acquisition, the corporation more fully realizes personhood, even as personhood is itself flattened and recast as “a mask that never fully adheres to the face that wears it” (3), reordered as a dispositif of techniques and technologies for systematizing biopolitical bodies.The operative claim of this book is that our best hopes for resistance against neoliberalism do not lie with rational persuasion. Rather, they depend on our capacity to enter onto an existential plane where we may query our theological commitments and convictions about human personhood. Rhetorical readers of many persuasions will appreciate this book's potential to incline critique and analysis in various directions, not least into further discussion of the intriguing possibility with which the book closes: the potential for rhetorical thinking on economic theology to instantiate more humane and democratic configurations of personhood by adopting a post-human humanist orientation to life as a gift. If “the cosmic and existential levels of economic theology” (175), as Musgrave argues, suffuse our public and political worlds, then scholars of communications and rhetoric indeed stand to gain by engaging them—as do scholars of economic theology, arguably, by inviting the contributions of communications and rhetoric. What new future may emerge for a rhetorical critique of economy that better apperceives how sacred and secular understandings of the person share affinity? What might economic rhetorical inquiry discover when it looks both at and beyond the clear-cut theologies of evangelical capital discourses? How might theological attunements that surpass Judeo-Christian adherences to also account for non-Western, non-white, and non-dominant belief systems open rhetorical studies to more diversely cultural knowledges of moral and market order, and thus better equip them for critique? Persons of the Market poses these questions; they are ours now to answer.
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Rise and Fall of the Reformer Topos? Presidents, Alliance Politics, and the Paradoxical Reinvention of Middle East Autocrats as Agents of Change ↗
Abstract
Abstract The United States and Middle East autocracies do not make for the most natural of allies. One of the most common rhetorical tactics used to defend these alliances is to portray the ruler in question as a reformer who is steering his country into alignment with American sociopolitical norms. We argue that this tactic emerged out of realist assessments of foreign policy during the Cold War. However, Saudi Arabia's Crown Prince Mohammad bin Salman's attempt to deploy this topos during the Trump presidency met mixed results, calling into question the ability of leaders to balance between idealist and realist strains of U.S. foreign policy rhetoric. This essay explores the ramifications of this outcome, including how increased information access may portend the eventual demise of the reformer topos and signal the need for new topoi to legitimize American alliances with Middle Eastern autocracies.
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Abstract
This edited collection offers an array of essays forwarding the rhetorical work constituting the political activity of and concerning Latin America in the twentieth and twenty-first centuries. Although scholars have certainly interrogated Latin American experiences in the United States and across the Western Hemisphere (some of whom have contributed to this volume), I can think of no other collection in rhetorical studies that supplies the kind of birds-eye-view of Latin America and its political landscape(s) as a whole. The edited volume is unabashedly transnational in its case studies, although not each individual case study is transnationally oriented, and the authors invited by the editors claim homes across the Western Hemisphere (e.g., the United States, Columbia, Argentina). In short, this book embodies and takes care to fulfill its commitment to presenting “rhetorics of democracy in the Americas.”Although it is customary to provide a brief synopsis of each of the chapters in a book review, the chapter summaries provided by the editors in the collection's Introduction are superbly written and need not be replicated here. I would encourage those interested in their summaries to access the “Introduction,” which is made available through the publisher's website.1 The book follows, flexibly, a conventional Part I “theory” and Part II “case study” structure that readers can navigate easily and according to their own needs. Each chapter stands alone quite well. Even so, in what follows I retrace the chapters and articulate what I think are the major questions the collection and each essay provokes. For, while this book is commendable for initiating a conversation, it would be a mistake to treat this volume as more than an entry into the exploration of “rhetoric of democracy in the Americas.” Thus, I provide a bridge between the entry point that I think the collection offers and further lines of inquiry that I believe it spurs.One of the collection's strengths, as I have stated, lies in its focus on the “Americas.” Given this focus, readers wishing to find how the notion of an “America” informs rhetorical or democratic theory must reflect on how they might extend the work provided by these chapters. For example, editors claim a “constitutive” notion of rhetoric over an “instrumental” view in the Introduction (15), but I find that most case studies adopt the language of “instrumental” rhetoric in their examinations (e.g., chapter six's discussion of “strategies”). Though readers might not care too much about whether one adopts an instrumental or constitutive view of rhetoric, I point out this feature to highlight that the collection's presumption of this distinction evinces its reliance upon conventional rhetorical theory. That most case studies interrogate “rhetoric” as a “tool” or “device” to be leveraged to some end underscores how these case studies recontextualize traditional rhetorical theory within Latin American spaces rather than spurring retheorizations of rhetorical inquiry. Similar presumptions about “democracy” and its supposed “ideal” also become manifest in each essay when trying to define democracy. The “Introduction” certainly provides some guidance by claiming democracy as “among the vital concepts in rhetorical studies” (5), and as a governmental form offering citizens a “promise” of “good things” (5–6). The collection's case studies, nonetheless, do not furnish much about what “democracy” entails or how democracy in Latin America differs from, in content and form, that in the United States or anywhere else. Democracy is presumed as a context for each study and an ideal in which rhetoric flourishes.Such presumptions, though not misguided or wrong, highlight not a problem with the collection as much as they illuminate opportunities for other scholars to take up. Christa Olson's chapter, as I read it, articulates a notion of the telluric in contrast to the traditional topos to encourage readers to consider new material stakes in rhetorical discourse—a materialism based in “ideas” of Latin America. Though gesturing toward the operationalization of the telluric in her beautifully written essay, Olson's proposal demonstrates how we might interrupt the conventional reliance on the “commonplace” for studying rhetoric in América. Cortez's essay does something similar to Olson in that he encourages a departure from a familiar concept—subalternity. Though offering the most philosophically minded take in the collection, his take-down of the “decolonial imaginary” underscores how studies involving Latin America pose a complex and inescapable problematic, namely, how to conceptualize Latin America without reproducing the very colonial structure rendering it, in the words of Walter Mignolo and other decolonial scholars, a fiction. While I personally remain skeptical that “rhetoric” is capable of resolving the issues Cortez raises, given the imperial stakes “rhetoric” qua art implicates, Cortez's argument that the terms we use to characterize and study “Latin America” cannot be presumed to give it a voice spurs scholars to reflect on the classifications used to identify non-dominant rhetorics.Although Part I begins with theoretical explorations, its remaining chapters take on a more practical tone. Chapters 3–5 address a different subject related to but not limited to U.S. relationships with Latin America(ns). De los Santos's chapter tackles the rhetorical contributions of migrants, a work that he is curiously committed to distance from prior work on citizenship despite suturing his study to “ancient Greece” (84). I find De los Santos's work to be quite similar to, for example, Josue David Cisneros's for its emphasis on a discursively constructed yet politically imagined citizenship. Nevertheless, perhaps the most surprising theme—or not, depending on the reader—was the prevalence of former President Donald Trump. I say surprising because, while President Donald Trump has had quite an influence on recent rhetorical studies, Trump's relationship to Latin America is not any more appalling, xenophobic, sly, or even pretentious than past U.S. presidents. I am not denying that this former President might have altered the geopolitical landscape of the Western Hemisphere during his administration, but I think that the ways in which chapters center Trump's influence suggest that his actions are an aberration. Still, while these scholars view more dissonance than coherence in U.S.-Latin American relations, I think that the essays foster inquiry along its opposing line, namely, answering the question of how consistently presidencies have negotiated and enforced a power imbalance between the United States and Latin America.The chapters encourage not necessarily a complete reassessment of “migrants,” “immigration,” or even “American Exceptionalism” as much as they compel revisitations of what we might call “familiar” rhetorics to impart a peculiarity to otherwise recognizable themes. That peculiarity is important, for, recalling Olson and Cortez, the ways in which we critically interrogate “rhetoric” in and through Latin America cannot be presumed to simply reinscribe what we already know about “rhetoric” or “democracy.” Indeed, as Butterworth underscores, “American Exceptionalism” takes a particular form when Cuba is involved, and it takes on a peculiar form when it involves relations with Latin America. Viewed thus, each of the chapters in Part 1 encourages scholars to come back to familiar rhetorics to “question the narratives of democracy” that we take for granted and presume to be universally operative.Part II takes up the theme of “Problematizing and Reconstructing Democracy in Latin America,” with each chapter proffering not only a unique perspective on politics in Latin America but a discrete take on “rhetorical” study within politically resonant moments. Privileging as it does not only Latin American regions but Latin American scholars, this section showcases what scholarship done in and through Latin America might look like for future scholars across the Western Hemisphere. More concretely, these essays magnify senses of rhetoric and rhetorical study that scholars interested in prioritizing Latin America might assume in their own work. Focused on a variety of politically rich subjects such as corruption (chapter 6), rhetorical agency (chapter 7), the religious right (chapter 8), presidential rhetoric (chapters 9 and 10), and, finally, crisis (chapter 11), these case studies diversify the subjects with which rhetoricians can—and should—grapple. At the same time, they underscore how these subjects might be theorized in and through Latin America. This is not to say that the subjects are exclusive to Latin America or that certain themes need to be relegated to Latin America. Rather, if I consider how many studies have been written on “corruption” in the United States, I might have to consider alternative vocabularies (e.g., racism, bureaucracy, morality, etc.) to expand my inquiry, since there are simply too few studies of U.S. political corruption outside of Bruce Gronbeck's 1978 essay—an essay nearly fifty years old! Studying rhetoric in Latin America is, these essays suggest, productive of the kinds of questions that rhetoric scholars across the Americas must consider. For, what happens in Latin America cannot be presumed to be exclusive to Latin America.Rhetoric of Democracy in the Americas challenges scholars to take on two distinct but related tasks. First, the collection urges us (U.S.-based scholars) to consider how we might employ familiar tools to study rhetorics in Latin America. No longer can or should we view rhetoric in Latin America as a uniquely Latin American operation in need of new tools. Even though calls from Olson and De los Santos to consider Latin America in “Américan” rhetoric creep toward a decade old (!), this collection encourages us not to provide comprehensive work but responsible work in interrogating relationships between politics and rhetoric in “the Americas.” U.S.-based scholars (of which I am one) must begin to view themselves as Américan scholars.Second, if U.S.-based scholars assume the identity of an “Américan scholar,” this collection encourages us to deploy and harness Latin American histories to theorize “rhetoric” and “democratic” politics across the Americas—including the United States. In what sense must we alter our rhetorical theories and vocabularies in light of the way persuasive communication is enacted and performed in Latin American spaces? How might we conceptualize rhetoric's relationship to “democracy” in light of the ways in which Latin American rhetorics engage with the United States? With other Latin American nations? With their own histories and traditions? Alejandra Vitale's essay (chapter 10), I suggest, demonstrates this concretely by revisiting how our conception of ēthos might be transformed when considering the rhetorical work accomplished through an Argentinian presidential farewell address. As readers will see, Vitale is no stranger to U.S.-based rhetorical scholarship, nor a stranger to Argentinian scholarship and culture. In the essay, Vitale demonstrates how conventional understandings of ēthos, a rhetorical concept that U.S.-based scholars might cringe at for its neo-Aristotelian status, might be disrupted and expanded by prioritizing a uniquely Latin American political context.The collection edited by Drs. Angel, Butterworth, and Gómez shows paths of inquiry that I think hold promise for graduate students looking to integrate more transnational approaches to their study or those wishing to study politics outside of U.S. borders. It is an exhibition in how to overcome theoretical challenges to the study of Latin American rhetorics, as well as how to problematize conventional understandings of rhetoric in light of having studied and taken seriously Latin American politics. Moreover, I think that The Pennsylvania State University Press deserves credit for expanding the repertoire of Latinx rhetorical inquiries with both the 24th volume and this 25th volume in the “Rhetoric and Democratic Deliberation” series. That a couple of this press's latest volumes have focused on scholarship related to Latinx politics highlights how now is the time to strike the anvil and continue to pursue such a rich scholarly endeavor.
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When the Medium Was the Mission: The Atlantic Telegraph and the Religious Origins of Network Culture ↗
Abstract
When the Medium Was the Mission is an account of the ways in which religious discourse and network infrastructure were entangled in popular imagination of nineteenth century U.S. Americans. To trace the “surprisingly religious origin” (1) of communications networks, the author analyzes the case of the 1858 Atlantic telegraph cable, a project that exemplifies the utopian hopes undergirding infrastructural developments in the antebellum period. Supp-Montgomerie makes clear from the outset that, as an instance of infrastructural development, the Atlantic cable was an abject failure. It rarely worked and broke down completely after a few short weeks (5). Nonetheless, the “successful” completion of the line, which ran from Newfoundland to Ireland, was heralded at the time by enthusiastic observers as an event of world-historical significance (3–5). Supp-Montgomerie's account is an attempt to understand the roots of public enthusiasm for an occurrence that, on its surface, appears to be no more than a failed attempt at laying an undersea cable. She argues that the true impact of the 1858 telegraph was far reaching and continues to shape our understanding of networks. U.S. Americans, specifically white Protestant Christians, saw the electromagnetic telegraph as a means to connect and thereby “civilize” the world through technology. The work of building telegraphic networks was simultaneously the work of God and the work of the nation since, in the popular imaginary of the time, the two were aligned. According to Supp-Montgomerie, the topoi around which this religious public's hopes and dreams converged—“connection, speed, unity and immediacy” (209)—remain central to how we discuss networks today.At the heart of this work is a theoretical investigation into the ways in which a religious rhetoric of connectivity (i.e., body to soul, believer to God, church to community) preceded the emergence of the electromagnetic telegraph and helped stabilize its symbolic place in the social imaginary (80). The telegraph became the metaphoric embodiment of an overarching worldview concerning the United States’ place in the global community. It was rhetorically framed as the herald of a unified Christian world conjoined by a fast, reliable, friction-free network—a dream that persists to this day (albeit in less overtly religious terms) (11). As the author explains, “Religious actors put telegraph technology in place around the world, religious language described this new mode of global communication, religious imaginaries covered what the worldwide telegraph network would become, and religious forms of communication indelibly marked the idiomatic conventions of networks” (1). According to Supp-Montgomerie, tracing the indelible mark such religious rhetoric left on the social imaginary is crucial for understanding the underlying teleological drive toward ever-increasing connectivity. Namely, this framework erases other important aspects of how networks actually function, including through disconnection (21–23). As she explains, “network disconnections always appear problematic not because they disrupt networks (networks expect and even rely on them) but because they disrupt the religiously empowered myth that networks connect” (3). This persistent “disconnect” between how networks actually function and how they are imagined to work did not arise through sheer chance.Chapter one focuses on the activities of the American Board of Commissioners for Foreign Missions (ABCFM) in the Ottoman Empire. While it may seem odd to begin an inquiry into the 1858 Atlantic telegraph cable in Istanbul, Supp-Montgomerie explains that “U.S. religious activity abroad helped form and strengthen emerging—and increasingly protestant—imaginaries of networks at home” (38, emphasis in original). Protestant missionaries saw themselves as “primary agents of the circulation of [U.S. American] ‘civilization,’” (36) and as such their efforts included a healthy dose of technological evangelism. For them, the telegraph was more than a communicative technology, it was “marvelous material evidence of God's work on earth” (37) that could “awe others into a particularly Christian reverence” (37). In this religious framework, telegraphic networks were seen as a vital “partner” (37) in the spread of Christianity. Missionaries treated the Ottoman's embrace of telegraphic networks as proof that “any possibility of Christian conversion required first a step of familiarity with European and U.S. technologies” (44–45). In reality, the Ottoman telegraphic network was both faulty and fractured, and building it helped fuel local resistance against imperial rule (59).Chapter two focuses on the disconnect between public enthusiasm for the Atlantic cable and its technical failure. Supp-Montgomerie argues that the emergence of the electromagnetic telegraph as the telegraph was not the result of its technological superiority or ubiquity, as is popularly imagined. The electromagnetic telegraph was too expensive for the general public (105) and largely unreliable as a communicative medium (115–16). Furthermore, in 1858 the electromagnetic telegraph was simply one of several forms of telegraphy then occupying a place in public discourse. Among these were the “grapevine telegraph” used by Black Americans during slavery (98) and the “optical telegraph,” which often supplemented the less-reliable electromagnetic telegraph (114). By the century's end, however, these other forms of telegraphy had been largely forgotten, swept aside by public enthusiasm for electromagnetic networks. Unlike the other telegraphs outlined above, the electromagnetic telegraph fueled the fantasy of “a divinely ordained human destiny” to unify the world through a combination of U.S. Protestantism and technological know-how (93). By examining electromagnetic telegraphy alongside other contemporary telegraphs, Supp-Montgomerie “complicates the naturalization of a number of characteristics that we now think of as inherent affordances of networks: that they are national, global, politically neutral, technological, connective, and even fully functional” (83). What we learn instead is that networks are as much affective as technological.In chapter three, Supp-Montgomerie turns her attention to the utopian movements of the mid-nineteenth century as a way of further demonstrating how the religious fervor of the period shaped public reactions to infrastructural developments. Rather than attempting to analyze the entire movement, Supp-Montgomerie uses the Oneida Community as a case study in the overlap between “moral and technological perfection[ism]” (128). Utopian communities like Oneida, she argues, may appear the products of fringe enthusiasts but actually serve as a fitting synecdoche for the utopian underpinnings of an emerging global imaginary (127). These experimental communities “organized themselves around the ambitious assurance that they could make a perfect world in the present” (128), thus sharing in the broader “popular imagination of a world united and pacified by electric communication technology” (129). By taking a “highly local” approach to her analysis, the author demonstrates that even the most insular communities internalized the prevailing “religious logic of . . . a world united by communication technology” (135). The Oneida Community members understood the Atlantic telegraph as “a compelling metaphor for their own utopian endeavor, as a sign of the bridging of this world with God's, and as a primary means for the unification of humanity through communication technology” (136). As such, “the Oneida Community represents a broader and emphatically mainstream U.S. movement that saw an ideal reality become accessible in unprecedented ways” (132). In the social imaginary, religion and technology played equal and mutually dependent roles in realizing a unified globe. By negotiating the disconnect between the world they envisioned and the limits of the technology before them, religiously motivated actors like the Oneidans “cemented connection into technological and social forms as a given, no matter the reality of their promise” (160).In chapter four, the author focuses on the “simple signaling” of the Atlantic telegraph (167). As mentioned above, in the rare instances when the Atlantic cable worked as intended, it required slow, painstaking labor to make sense of the garbled messages sent across its expanse (170–72). The overwhelming majority of transmissions consisted of little more than a steady stream of electrical impulses meant to signal that the line had not broken. While these signals were meaningless in and of themselves, “this meaningless telegraphic language bore profoundly meaningful effects” (172) for a public transfixed by the “grand imaginary of global connection” (167). By focusing on this steady stream of content-free impulses, Supp-Montgomerie makes the claim that it was the “infrastructural form” of the electromagnetic telegraph itself that was imagined as meaningful rather than the messages it often failed to transmit (174). Because of the affective, religious meaning attached to the very idea of connectivity, a cable that was “primarily a medium for the failure of communication” (171) was made to stand in as proof of the inevitability, or even immanence, of a global, Christian network. In other words, “the telegraph relocated meaning from content to technology” (167) so that the development of network infrastructure became “both the message and the mission” of its champions (174).When the Medium Was the Mission challenges many assumptions about how we understand the rhetorical relationship between infrastructure and imagination. In a brief epilogue, Supp-Montgomerie explains that her aim in this work was to “sketch out a possible characterization” of “the relationship between the original and contemporary networks” that will “invite further inquiry into this particular genealogy” (204). As she continues, “both the telegraph and the internet are networks hailed through imaginaries that deny some of the most basic elements of their functioning” (204). While our network imaginary pictures a world of ever-increasing connectivity, the spaces between connections are what make networks possible at all. Networks do not only (or even primarily) connect; they also exclude, and the latter is just as important to their overall functioning. It is only when networks “fail”—for example, when we encounter an unexpected and undesired disconnection (Why won't Netflix load? It was working five minutes ago!)—that we encounter this constitutive feature of the form itself. To the author, disconnection should be central to how we understand networks, since “failure is part of how networks work” (206). The refusal to attend to disconnection is problematic since networks are imaginaries as much (or more) than they are infrastructure. This governs how infrastructure serves political ends. When the imaginary of the infrastructure is one of unmitigated, utopian goodness, it can lead to “technological and social practices that feed the omnivorous appetite of connection as such: every element that falls outside the purview of the network must be integrated into the broader structure . . . effectively excluding from recognizable existence anything that breaks from network logic” (206). By attending to the religious origins of this imaginary, we can better understand that the “defining elements of ‘the digital age’ . . . are not contemporary technological affordances but the effects of a habitual set of cultural practices” (209).
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Abstract
Abstract National Youth Poet Laureate Amanda Gorman stunned the United States with her captivating performance of “The Hill We Climb: An Inaugural Poem for the Country” during the 2021 inaugural ceremony for President Biden and Vice President Harris. Analyzing this political poem, we contribute to the rhetorical scholarship of inaugural ceremonies and demonstrate how Gorman's performance renews a tradition of Black jeremiads. Specifically, we argue that Gorman's performance creates a “double play” on white expectations, thereby crafting a rival version of democratic unity as she poetically envisions a “we the people” that does not center on the U.S. system of white supremacy and is not sponsored by white aesthetic and rhetorical traditions. Ultimately, we demonstrate how Gorman's Black poetic jeremiad calls Americans into a democracy that rejects white supremacist assumptions of the good life.
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Abstract
Abstract The study of the Vietnam War and American presidential discourse has followed a somewhat meandering path. The Vietnam discourse of Jimmy Carter remains the most poorly understood of the late Cold War presidents. Throughout the 1970s, Carter participated in, and at times led, the national debate over the federal government's responsibility to Vietnam veterans. He spoke of a debt of gratitude that the American people owed to the war's veterans. As president, parts of his domestic agenda prioritized Vietnam veterans, leading him to preside over commemorative events for the war's veterans on several occasions. During his time in elective office, he alternatingly defined the purpose of the war in Southeast Asia as preserving the American way of life, promoting democracy, or defending liberty and freedom. Carter practiced an ethics of remembering that sought to redeem the American soldier, to erase the divisiveness of the past, and to “delegitimize and marginalize anti-war opinions.”1 Despite the obvious importance of both his discourse and his actions, Carter's Vietnam War rhetoric has received very little attention.
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Abstract
A World of Turmoil is part of the Michigan State University Press series “US-China Relations in the Age of Globalization.” As Stephen J. Hartnett writes in a preface to the series, “This series . . . strives to practice what Qingwen Dong calls ‘edge ball’: Getting as close as possible to the boundary of what is sayable without crossing the line of being offensive.” At the beginning, Hartnett calls himself “a participant-observer in the reemergence of China as a global power” and, importantly, “a supporter of the ongoing successes of Taiwan” (xxvii). He addresses an interdisciplinary audience, including researchers in “communication, history, international studies, political science, globalization, and more” (li). It's clear from the content of the book that he does not expect his readers to be intimately familiar with the history of postwar U.S.-Taiwan-China relations, although readers well-versed in this history will also benefit from his communication-based perspective. Focus is on “moments of rupture and innovation” in U.S.-Taiwan-China relations because they illustrate how the disruption of communicative patterns in moments of political crisis led to new ways of communicating (xlvi). Therefore, he focuses on five “case studies” of communicative challenges: The period from the end of World War Two to 1952 (the end of the Truman administration), when Chiang Kai-shek lost the Civil War with the Communists and escaped to Taiwan, and the United States separated the Communist and Nationalist forces;The beginning of the Eisenhower administration and the first Taiwan Strait Crisis of 1954–55 (also known as the Quemoy-Matsu Crisis);Nixon's and Kissinger's visits to China and negotiations over the Shanghai Communiqué in the early 1970s;Lee Teng-hui's presidency, his visit to Cornell, the third Taiwan Strait Crisis of 1996, and the Clinton administration's “Three Noes” policy; andThe Tsai and Trump administrations of 2016–present.Hartnett analyzes the cases using rhetorics that he argues characterize the communicative dynamics of relations among the United States, China, and Taiwan: “China's rhetoric of traumatized nationalism,” in which the Chinese Communist Party (CPC) draws upon China's “century of humiliation” beginning in the nineteenth century to accuse the West of continuing to suppress China's rise as a major geopolitical power;U.S. “rhetoric of geostrategic deception,” a phrase used to describe how the United States has used misinformation and sown confusion in the pursuit of global influence;“United States’ treatment of Taiwan via the rhetoric of marginal significance” (xxix), which belittles Taiwan and treats the people as minor participants in their own future;Taiwan's “rhetoric of democracy as conversion,” which during the Lee Teng-hui period portrayed Taiwan as a model for a future democratic China; andTaiwan's “rhetoric of democratic disdain” (xxx), a more recent response to CPC pressure on Taiwan, casting the Communists as a hidebound authoritarian government that has nothing to offer the Taiwanese.Chapter one covers the Truman administration's relations with China and the Kuomintang (KMT) regime in Taiwan. The chapter focuses on the rhetorical contexts for two of Truman's speeches on U.S.-ROC relations, which Hartnett argues show how the president's policy on Taiwan changed between January and June of 1950 due not only to the Chinese involvement in the conflict on the Korean peninsula but also to McCarthy era accusations of appeasement. Hartnett argues that Truman's eventual involvement in the Taiwan-PRC conflict treated Taiwan with “the rhetoric of marginal significance” by protecting both Taiwan from attacks by the PRC and China from attacks by the Chiang regime. Still, China reacted with the “rhetoric of traumatized nationalism,” viewing U.S. involvement as yet more western imperialism.The second chapter focuses on the Eisenhower administration and the first Taiwan Strait Crisis of 1954–55. Hartnett argues that although Eisenhower entered the White House with a clear anti-communist stance, intending to release Chiang from his U.S.-imposed restrictions on attacking China, eventually the U.S. government found itself back in the role of restraining Chiang even as it moved from an unintentional “rhetoric of geostrategic deception” (unintentional because, Hartnett argues, it was more a reaction to events than a purposeful strategy) to a chillingly clear rhetoric which found the U.S. for the first time threatening nuclear strikes on China's military assets. Hartnett intriguingly proposes that the Eisenhower administration's use of “fuzzing,” which is often seen as the origin of “strategic ambiguity” and an example of Eisenhower's brilliant Cold War strategizing, was actually the result of confusion, disagreement, and lack of information about China's purposes in shelling the offshore island of Quemoy. According to Hartnett, evidence shows that Mao Zedong never intended to use the shelling of Quemoy as a precursor to invading Taiwan—in fact, Hartnett argues that Mao did not want Chiang to give up Quemoy because such a retreat would result in a “Two Chinas” or “One China, One Taiwan” scenario that was unacceptable to the Communists. However, not everyone in the Eisenhower administration agreed about Mao's intentions, which resulted in the frightening statement that the United States would consider using “tactical” atomic bombs on China (43). An eventual result of this miscommunication was that the PRC was able to get from the Soviets materials to develop its own nuclear weapons.In the third chapter, Hartnett argues that Nixon's approach to the China-Taiwan problem was more intentional than that of Truman or even Eisenhower. Hartnett contrasts the formal written product of negotiations between Nixon/Kissinger and Chou Enlai (Zhou Enlai)/Mao Zedong with the—until recently—classified conversations that the two parties had, illustrating how unwritten (or at least confidential or classified) aspects of negotiation, where there's an attempt to be ambiguous in the product, can result in the meaning or effect of the document getting away from the intentions of the authors. Nixon expected to get reelected and be in power until 1976, and what he and Kissinger said to Zhou depended on that. Pro-Taiwanese advocates reference the text of the Shanghai Communiqué to say that “acknowledg[ing] that all Chinese on either side of the Taiwan Strait maintain there is but one China and that Taiwan is a part of China” is not the same as “accepting” that position; according to Hartnett, however, this is not what Nixon and Kissinger told Zhou Enlai (71). In fact, they exercised what Hartnett calls a “rhetoric of abeyance,” tied to the “rhetoric of geostrategic deception,” to persuade the CPC of Nixon's plan to tell the American people and the government of Taiwan that the Communiqué did not signal any change in relations with China or Taiwan.Chapter four covers most of Lee Teng-hui's twelve years as the president of the Republic of China (Taiwan). As the first president to be directly elected by the people of Taiwan and as a Christian, Lee embodied the “rhetoric of democracy as conversion” in his speech and interactions with the PRC. Hartnett begins, however, with a brief discussion of the 1978 U.S. decision under President Carter to break off official relations with the Republic of China and normalize relations with the People's Republic of China. Accompanying normalization, however, was the Taiwan Relations Act (TRA), which made many of the official interactions with Taiwan unofficial and established “the non-governmental, embassy-but-not-an-embassy ‘American Institute in Taiwan’ (AIT)” (87). While losing official relations with the United States made Taiwan once again the victim of the “rhetoric of marginal significance,” the TRA also made the PRC once again the victim of “the rhetoric of geostrategic deception.”When Lee became the first Taiwanese president of Taiwan ten years later, he asserted that a democratic Taiwan was a model for what the PRC could become if it turned away from authoritarianism. Hartnett argues that Lee's approach to China also signaled to the United States that Taiwan would not accept being treated through the rhetoric of marginal significance anymore. Unfortunately, Lee's popular reelection in 1996 amidst threatening Chinese military exercises was followed by what Hartnett calls U.S. President Clinton's “slow motion betrayal of Taiwan” (109). Clinton's “Three Noes” (no support for Taiwan independence, for “Two Chinas” or “One China, One Taiwan,” or for Taiwan's participation in international organizations that require statehood) shook Taiwan. Clinton once again treated Taiwan to a dose of the rhetoric of marginal significance, while arguably capitulating to Chinese leader Jiang Zemin's “rhetoric of postcolonial colonialism,” which advanced a vision of a postcolonial China “striv[ing] for national greatness by trying to absorb [its] less powerful neighbors” (102).In the fifth chapter, Hartnett jumps ahead to the administrations of Donald Trump and Tsai Ing-wen, where Taiwan's stance toward China changed from Lee's “rhetoric of democracy as conversion” to a “rhetoric of democratic disdain,” mocking the CPC's outdated authoritarianism in response to misogynistic rhetorical attacks on Tsai. Internally, Tsai exercised what Hartnett calls a rhetoric of “postcolonial nationalism” that sought transitional justice to heal the wounds the people suffered under the previously authoritarian state (128). This rhetoric also acknowledged the need to recognize Taiwan's Indigenous people and its colonial past in order to move forward; notably, moving forward meant moving away from a Chinese identity and toward “a Taiwanese version of postcolonial cosmopolitanism” (129). Hartnett thus argues that the Tsai administration's celebration of the Republic of China's National Day (October 10) contradicted the effort to build a Taiwanese identity. This chapter also criticizes Donald Trump for sending confusing signals to Taiwan and China, characterizing him as “an anarchist setting into play words and forces meant not to sustain the status quo or build trust, but to release the unpredictable energies of creative destruction” (145).I have doubts about Hartnett's concluding recommendations for peaceful and productive relations among China, the United States, and Taiwan, including his suggestion that Taiwan should simply stop calling itself the Republic of China and change its constitution. Hartnett implies that the changes he recommends for the United States, China, and Taiwan are all interdependent: Taiwan cannot change its name and constitution without believable assurances from the CPC that it is willing to change what has basically motivated its relationship with Taiwan since 1949—the belief that Taiwan is part of China and needs to “return” to China. However, as Hartnett points out, the CPC is stuck in a stance toward Taiwan that accepts no compromise regarding Taiwan's fate. It is not clear to me what would lead the current CPC leadership to change their stance toward Taiwan.Hartnett also recommends that the United States should engage more with China as an equal partner in areas that recognize the PRC's status as a rising power. But U.S.-China relations inevitably encompass U.S.-Taiwan relations. China terminated climate talks after former Speaker Pelosi visited Taiwan, for instance. It is unclear how the United States can interact with Taiwan in a way that will not result in China exercising the rhetoric of traumatized nationalism or the rhetoric of postcolonial colonialism. That is, in the end, it seems to me that everything depends on China giving up its dream of “reunification” with Taiwan, which is rather unlikely in the foreseeable future.I also disagree with the author's criticism of Taiwan's use of the rhetorics of “democracy as conversion” and “democratic disdain.” Humor or sarcasm can be seen as a “weapon of the weak” to counter the strident rhetoric of the more powerful PRC government. While this kind of humor might anger them, Hartnett's own analysis implies that the rhetorics of traumatized nationalism and postcolonial colonialism that would drive their responses are performative.A minor aspect of A World of Turmoil that might confuse readers not familiar with the nuances of Taiwan's history and politics is the usage of “Taiwanese” to describe the martial law regimes of Chiang Kai-shek and Chiang Ching-kuo as well as the more Taiwan-centric administrations of presidents like Lee Teng-hui and Tsai Ing-wen. It is particularly surprising to see a statement that describes Chiang Ching-kuo as “arguing for Taiwanese independence” (108), rather than saying that the younger Chiang was arguing for the legitimacy of the Republic of China on Taiwan as a sovereign state. There are also some small errors, such as calling Hakka the “dominant” language in Taiwan (xxii).These issues aside, for communications scholars interested in U.S.-China-Taiwan relations, A World of Turmoil will provide an accessible discussion of the problems in international communication among the three countries. Hartnett's reading of the history of U.S.-China-Taiwan relations through the lens of the various “rhetorical dispositions” opens opportunities to rethink what has worked—and, more importantly, what has not worked—during the past nearly eight decades (163). It is also gratifying to see a major work of rhetorical history that focuses at least in part on Taiwan's rhetorical practices. Perhaps this book will serve as a basis for further study of Taiwanese rhetoric.
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Woke Sausages at the Cracker Barrel: Gastronativism and the Synecdochic Politics of Plant-Based Meat ↗
Abstract
Abstract In August 2022, the U.S. restaurant chain Cracker Barrel introduced a meatless sausage patty—the “Impossible Sausage”—to its breakfast menu. A viral social media backlash against the restaurant ensued. Using Fabio Parasecoli's theory of gastronativism as a theoretical lens, we perform a critical rhetorical analysis of online commentaries regarding Cracker Barrel's Impossible Sausage with an eye toward synecdochic representation. We contend that the online “culture war” that ensued within and beyond Cracker Barrel's social media pages is representative of plant-based meat alternatives’ gastropolitical resonance in U.S. American identity construction. Two synecdoches emerge through our analysis, the Cracker Barrel restaurant as right-wing sacred space embedded in “tradition” and the Impossible Sausage as a leftist, progressive, contagious intrusion into this space. Discourses of faux-Southern identity, right-wing appeals to traditional ways of life, and white masculine victimhood are entrenched in these synecdochic tropes. Understanding the Cracker Barrel's meatless menu debacle as a manifestation of gastronativist synecdoche demonstrates the ideological significance of meat and plant-based meat in contemporary U.S. political imaginaries. Given plant-based foods’ increasing popularity among health- and environmentally conscious consumers, rhetoricians concerned with the intersections of food, power, and identity should take note of how flesh (non)consumption symbolically (re)constructs U.S. American gastropolitical identities.
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Abstract
We are haunted—politically, professionally, and personally—by the rhetorical constraints of contrition and forgiveness. The Rhetoric of Official Apologies, a coedited book by internationally prominent rhetorical scholars Lisa S. Villadsen and Jason A. Edwards, offers a timely intervention. The volume focuses on an “official apology” as a globally-recognized and prevalent rhetorical genre, which they define narrowly as “a statement of regret presented by a representative of a state or a government (e.g., a leading political figure such as a prime minister) to a particular group of citizens or an entire population (or subgroup thereof) of a different country for wrongs committed against them by or in the name of the state or government” (2). They focus beyond crisis communication playbooks of containing damage to one's reputation and into the riskier, more vulnerable realm of a government seeking to recognize and reconcile intergenerational legacies of harm. More than political gestures, though they are that, Villadsen and Edwards underscore the significance of “doing it in public” (3), emphasizing the ceremonial settings and public address of the genre.The book considers what characteristics we might identify when the genre is performed in meaningful ways instead of as empty symbolic acts. The editors insist, as rhetoricians should, that words matter and can help re-constitute meaning about our ugliest, most traumatic, and violent moments in history. Instead of pivoting on guilt, Villadsen and Edwards argue that the genre turns on responsibility, “that is, publicly acknowledging that the acts of the past were wrong, expressing sorrow and remorse over the wrongdoing, and committing to nonrepetition and to new measures for improvement” (6). They conclude that a key to a too-often-overlooked purpose of official apologies is: “a redefinition of or recommitment to the societal norms holding the community together, in other words, the function of rearticulating the meaning of citizenship” (222). Publics, therefore, are critical to assessing whether an official apology matters because moving past immediate harms, these reflections can indicate who maintains or might begin to identify with a sense of belonging in the “us” of what Benedict Anderson called the “imagined community” of a nation.The Rhetoric of Official Apologies further narrows the genre to how and why national governments are moved to address past injustices, grappling with the messy work of negotiating morality, harms, and reconciliations. The book includes an introduction and an afterword written by the coeditors, as well as nine chapters without any organizing subthemes. Historical events include slavery, genocide, and colonization. While more than half the book focuses on the United States, chapters also include atrocities in Scotland, Rwanda, Canada, Iraq, Australia, and Indigenous nations. Chapters also include failed or non-apologies, such as Bradley Serber's analysis of U.S. President Clinton's apology for nonintervention in the Rwandan genocide, John Hatch's study of U.S. Congress's apologies for slavery, and Jeremy Cox and Tiara Good's assessment of U.S. President Obama's apology to Native Peoples. In the last chapter, Kundai Chirindo and Jasper Edwards extend rhetorical research on reconciliation to the context of Aboriginal peoples of Australia and the Torres Strait Islanders, insisting that self-determination is an overlooked feature, to date, that is necessary in addressing the legitimacy of how power over destiny is negotiated between two sovereign nations. This chapter powerfully troubles the idea of “citizenship” as a central term of official apologies by asking how we might imagine reconciliation in the broader framework of human rights or the more daring realm of redistributing power through self-determination.As this book was published during the height of the COVID pandemic, many, like me, may have missed its release. Given its exorbitant price, interested readers might request their libraries order copies. The term “official apology” is immensely useful for rhetoricians studying how state officials navigate blame, self-reflection, and repair. I hope this volume helps make space for studying other genres of apology, including those by corporations, NGOs, and educational institutions (including journals, professional organizations, and departments). Given the focus, for example, the book doesn't engage theorization of transformative justice and abolitionist rhetorics, which focus more on systemic roots and prevention of harm beyond state power. Nevertheless, The Rhetoric of Official Apologies establishes the significance of the genre to public affairs and the work left to develop more robust vocabularies for genres of contrition and forgiveness.
June 2023
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Abstract
In 2015, Canada's Truth and Reconciliation Commission (TRC) on Indian residential schools (IRS) published its final report, testifying to Indigenous peoples’ experience of brutality and violence in the Canadian residential school system. Writing on the meaning and significance of reconciliation in 2012, author Naomi Angel defines the term as “an act of creation. It is about new conversations and discussions, about creating new archives . . . [it is] not only about creative collaboration, but collaborative creation.”1 Published eight years after Angel's death, Fragments of Truth engages in a dialogue with the present regarding Canada's project of reconciliation. The book is the published form of Angel's dissertation manuscript with updates provided by Dylan Robinson, a Stó:lō ethnomusicologist and one of Angel's research collaborators, and Jamie Berthe, a scholar of visual culture and imperial histories. Rhetorical scholars, particularly those interested in the archival turn in rhetorical studies, will find not only that this work offers a wealth of theory but that Angel's archival research is exemplary.Fragments of Truth is structured by an introduction, four primary chapters, and a conclusion. The introduction should be understood as required reading, as it defines and justifies key terms, historically situates the use of TRCs, explores the ethical dimensions of the author's research, and provides chapter and argument primers for the reader. The four chapters are divided according to theme, progressing in their degree of materiality. Chapter one details the history offered in popular discourse related to the Canadian IRS system; chapter two attends to the archive; chapter three considers testimony provided at IRS TRC events; and chapter four turns to the material sites of former IRS schools. The conclusion returns to what it means to call for reading truth and reconciliation as new ways of seeing.In the first chapter, “Reconciliation as a way of Seeing,” Angel reads the myth of a Canadian national identity of benevolence and tolerance against the history of the IRS system. Citing tactics in the determination of historical knowledge by the Canadian nation-state—namely the insistence on land acquisition as the starting point of history and the refusal to recognize the legitimacy transference of historical knowledge through the oral tradition (as is common by Indigenous people)—Angel argues that acts of suppression conceal narratives of violence and allow a mythos of benevolence to emerge and circulate. Turning to the picture, “Mountie Meets Sitting Eagle,” Angel surveys literature that argues that the image falsely conveys a benevolent actor, the Canadian national mascot known as Mountie. Angel calls for a deeper reading by offering an analysis of Chief Sitting Eagle that identifies features of stoicism, skepticism, and suspicion. Doing so complicates and calls into question the presumed relationship of peace between Canada and Indigenous peoples. Tracing the statutory changes with respect to Indigenous peoples, Angel identifies three significant legal moments and their respective modes of thinking: 1) the Royal Proclamation of 1763 with separateness and self-governance; 2) the Gradual Civilization Act of 1857 with a policy of assimilation and a call for unity over diversity; 3) the Indian Act of 1876, which called for restrictive control of Indigenous life and provided the statutory framework for the IRS system. The analysis is not limited to government policy. Angel makes an important observation for scholars conducting research on the topic, noting that despite heavy involvement by the church, the Canadian government's move toward secularization means that much of what occurred is absent from the government archives. Contrasting the relative lack of memories of the IRS system by the Canadian public with survivors’ memories and the postmemories of their kin, Angel shares moments of abuse as well as camaraderie between students that were revealed in the TRC process. Angel places the Canadian TRC in a historical and global context, highlighting the advances made by Indigenous peoples in Australia and chronicling the advancements made through representation in Canadian government. Present throughout are the values underpinning the process of assimilation encompassed in the words, “Conceal,” “Desire,” “Grateful,” “Attempt and Remain,” and “Purchase, Wealthy” (44–47). Concluding with a discussion of iconic images in Canadian and Indigenous identities, Angel draws from the scholarship of Robert Hariman and John Lucaites on visual rhetoric to transition to the second chapter. Reconciliation becomes a call for a shift in relations of looking, seeing, and being seen.2In the second chapter, “Images of Contact,” Angel analyzes how images circulate in the TRC process and considers how these images are recuperated and re-narrated in the present. The work examines archival photographs of “everydayness” in the IRS system, as well as how they are read in various moments. Drawing from Christopher Pinney's concept of “looking past,” Angel offers a thoughtful rereading and resignification which might “challenge how images have been assigned meaning” (58). This act of resignification is a kind of “sifting” through collective memory for “colonial debris” which identifies the IRS system photographs as moments of “contact” between Indigenous and non-Indigenous peoples (58). One kind of image identified is the “before and after,” depicting a child before the IRS system and after. Angel's analysis highlights the presence of common tropes and points to the church's strategic use of such images. Temporally, the images reflect attention to the future in their projection of the idealized modern Canadian subject, as well as the past with the potential for re-envisioning the “before” pictures as encounters with pre-colonial subjects. The second image is “The Long Goodbye.” Deploying the “civic skill” of watching photographs, and considering their presentation over time, Angel traces the photograph to modern encounters through the TRC process (76). This reveals the negotiation of photographic meaning and the recuperation of the past that occurs with reading photographs as memory screens. An important aspect of this memory recuperation process is the digitization of the archive. While digital archives can increase access and decentralize information, the process of digitization also poses risks in the iterative process.Chapter three considers the role of affect and the use of testimony and performance at the IRS TRC events. Angel's approach to engagement puts front and center the politics of affect in the research process by including a mix of first-person perspective field notes and reflective analysis. The goal, Angel explains, is both to complicate the presumed objectivity of research and posit the validity of recognizing multiple testimonial truths. The presence of the first-person “I” throughout the chapter serves as a reminder that the information being shared is the voice of testimony filtered through the author. The testimony considered includes that of survivors and, on occasion, perpetuators of violence from the IRS system. A “rumination on the dynamics of reconciliation,” this chapter offers one possible interpretation of necessarily fragmented events (124). Significant in its detail is that, in the process of sharing experiences, survivors create spaces where public displays of affect become powerful sources for political intervention.Images of haunting offer new inroads for engaging in dialogue about the past; in the final chapter, “Reconciliation as a Ghostly Encounter,” Angel applies this framework to her experience visiting the “colonial debris” of physical school structures. Despite the materiality of the sites, Angel does not find a stable reading of their meaning. Instead, what exists is a “palimpsest, layered and textured by memory” (139). Building from various works on haunting, Angel calls for understanding ghostly encounters in the context of Canadian Indigenous epistemologies, which understand ghosts as figures in both dream and waking life. Additionally, haunting, and the unsettling experience that comes with it, is a way to complicate and “unsettle” colonial relations by rejecting the impulse to adopt the identity of the empathetic spectator (129). The theme of unsettling and transformation continues in the discussion of place and memory. Rejecting the impulse to stabilize an ontology of place in memorials and monuments, Angel turns to Pierre Nora's reading of memory as a site of constant negotiation, or “milieux de memoire” (132). Thus, while reconciliation constitutes an unearthing of truths, it is also always engaged in new meaning and memory making. In the same way that the documentary, The Learning Path, seamlessly moves back and forth between original archival footage and modern reenactments of daily IRS experience, so too does the return to sites of former IRS buildings (133).3 Angel offers the metaphor of “dancing with ghosts” to complicate the direction of haunting as occurring by multiple identities with various pasts and presents (134–135). Read as “a beating heart of episodes,” physical sites hold memories of trauma, abuse, and neglect, but also resilience and courage; previous lives haunt the grounds, but so, too, do new presences fill the sites with new and emergent meanings. Reading reconciliation as a ghostly encounter thus constitutes an encounter with the past, which opens the possibility of continual renegotiation and the ability to see beyond the tragic past to future possibility.Assessing the potential of reconciliation as new ways of seeing entails accepting the experience of unease that often arrives with remembering, revisiting, and revisualizing. In the conclusion, Angel explores this dynamic through a film examining the Canadian school system, Jules Koostachin's Remembering Inninimowin.4 The film follows Koostachin's journey learning the Cree language and reconnecting with her family in the aftermath of the IRS system. Reflecting on her own interpretation of the film in a later interview with Koostachin, Angel notes the barrier established with the refusal to provide translation for audiences viewing a final emotional moment shared between mother and daughter. But this is a moment of misrecognition. Koostachin does not refuse a translation to protect the emotional intimacy of the moment but to share her experience of not yet having the language to translate her own mother's words.Fragments of Truth is a detailed, genuine, and emotional engagement with truth and reconciliation. Angel's work effectively challenges the temptation towards determinism in returning to histories of violence and trauma, highlighting the potential for healing and new futures to emerge in the process of truth and reconciliation. Dylan Robinson and Jamie Berthe have beautifully conjured up memories, invigorating new life into Naomi Angel's work on Canada's Truth and Reconciliation Commission on Indian residential schools. Weaving together scholars with various disciplinary backgrounds, the project facilitates perspective exchanges, leading to new ways of seeing, particularly in the wake of trauma.
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Abstract
On May 14, 2022, an 18-year-old white gunman murdered ten Black people at a grocery store in Buffalo, New York.1 In a rampage that appeared racially motivated, the gunman targeted victims in a predominantly Black neighborhood. The attack provoked outrage and prompted a familiar rhetorical refrain among Black Americans, in which many questioned their future in a country that seems irreparably anti-Black. “America is inherently violent,” said Zeneta Everhart, the mother of one of the Buffalo shooting victims, at a House Oversight Committee meeting. “My ancestors, brought to America through the slave trade, were the first currency of America,” she explained, “I continuously hear after every mass shooting that this is not who we are as Americans and as a nation. Hear me clearly: This is exactly who we are.”2 Everhart's criticism of race and violence in the United States—her articulation of America as an anti-Black colonial project beyond redemption—is a recent installment in a long history of Black rhetorical pessimism. Author Andre E. Johnson convincingly genealogizes this persistent, critical skepticism about the American racial character in his book No Future in This Country: The Prophetic Pessimism of Bishop Henry McNeal Turner.Johnson traces Black rhetorical pessimism to Bishop Henry McNeal Turner, a leading Black spokesperson in the Civil War and Reconstruction periods. Turner was distinctive in his combination of stature and scolding. As a Georgia state representative and senior bishop in the African Methodist Episcopal Church (AME), his political prophecy warned against a future for Black people in the United States. In a notable rhetorical maturation, which Johnson thoroughly elaborates, Turner abandoned the “sacredness and divine mission of America” for the “sacredness and sacred character of God” (13). Turner ultimately advocated for Black emigration to Africa, prefiguring the political projects of both Marcus Garvey and Malcolm X. “Such being the barbarous condition of the United States,” Turner once wrote, “and the low order of civilization which controls its institutions where right and justice should sit enthroned, I see nothing for the Negro to attain unto in this country” (7). In his analysis of Turner's rhetorical negativity, Johnson contends that pessimism, a prominent though misunderstood practice in African American rhetoric, is a productive and culturally sustaining discourse in response to persistent, entrenched racism.Upon Turner's death in 1915, W. E. B. DuBois remarked that Turner's life had been that of “a man of tremendous force and indomitable courage” (173). Turner was born emancipated in South Carolina in 1834. Regarded as a talented, exceptional youth, yet barred from formal education, Turner was schooled in his early years by family, local attorneys, and most significantly, the Methodist Church (7–8). He eventually became a Methodist preacher but chose membership in the AME, as the Methodist Episcopal Church would not, on the basis of race, permit him to become a bishop. As a member of the AME, Turner's career flourished. He preached in Baltimore and Washington, D.C., wrote for the Christian Recorder newspaper, and became a vocal supporter of the Union during the Civil War when he worked also to influence Congress and recruit soldiers. A Union victory inspired Turner's belief that the United States could become a “multiracial democracy” (8). After the Civil War, however, the Southern political powers unmade much of the progress of Reconstruction. Namely, Turner himself was expelled from office, following election to the Georgia legislature (8). At the same time, violence and disenfranchisement against Black Americans increased—a development that hardened Turner's political and theological outlook, thereby inspiring Turner's signature pessimism and Johnson's titular object of study.No Future in This Country consists of six chapters. Chapter 1 details Turner's criticism of the Supreme Court (an “abominable enclave of negro hating demons”) in the wake of Plessy v. Ferguson, which upheld racial segregation (39). Chapter 2 explains how Turner developed a Black nationalist theology (“Negroes should worship a God who is a Negro”) (57). Chapter 3 charts Turner's opposition to the Spanish-American War (“The Negro has no flag to defend”) (81). Chapter 4 shows how Turner assailed Black post-Civil War allegiance to the Republican Party (“Negro devotees believe that the Republican Party is first and God is next”) (111). Chapter 5 articulates Turner's emigration rhetoric (“. . . why waste our time in trying to stay here?”) (125). Finally, Chapter 6 encapsulates the final stage of Turner's rhetorical pessimism (“I am as near a rebel to this Government as any Negro ever got to be”) (155). With each step in Turner's rhetorical and political development, Johnson illustrates not only how Turner used pessimism to persuade Black audiences toward action but also how Turner's productive pessimism anticipated major Black rhetoricians of the Civil Rights Movement.Among his most prominent interventions, Johnson establishes Turner's rhetorical and theological pessimism as an opportunity to expand the genre of prophetic rhetoric. Johnson defines prophetic rhetoric as “discourse grounded in the sacred and rooted in a community experience that offers a critique of existing communities and traditions by charging and challenging society to live up to the ideals espoused” (9). From Johnson's perspective, scholars heretofore have not effectively articulated prophetic rhetoric, in part because they have not extensively explored its development and application within African American rhetoric. Historically, for example, scholars have emphasized the rhetoric of American Puritans. Johnson, as an extension, proposes that prophetic rhetoric is “located on the margins of society” and “intends to lift the people to an ethical conception of whatever the people deem as sacred by adopting, at times, a controversial style of speaking” (9). From this standpoint, Johnson argues that the African American Prophetic Tradition (AAPT) provides scholars a new, third conceptual distinction within prophetic rhetoric—the first being “apocalyptic” and the second being the “jeremiad.”In apocalyptic rhetoric, speakers appeal to their audiences by revealing that current, exigent circumstances are part of a larger, cosmic plan that requires pivotal action. The jeremiad argues that, despite difficult and disorienting times, “chosen ones” must and are especially primed to actualize a righteous reality in line with a higher calling. Johnson reads AAPT against these two traditional strains of prophetic rhetoric by suggesting AAPT “has its origins not in freedom, but in slavery” (11). Accordingly, African American rhetoric has, occasionally, questioned a cosmic plan (i.e., the apocalyptic), asking instead “Where in the hell is God?” (11). Likewise, many Black rhetors have rejected the burden of being “chosen” and “did not have confidence or think that ‘the covenant’ would work for them” (11). From this perspective, Johnson argues Turner provides a gateway to an underappreciated avenue of rhetorical practice—“a pessimistic prophetic persona”—which contended that African Americans had no future in the United States and therefore emigration was the best option (14). In Johnson's view, this argument is prophetic in that it is both hopeful and revelatory, but it is also pessimistic in that it rejects traditional premises of redemption and covenant.No Future in This Country is more than a rhetorical analysis of Turner's speeches and writings. Framed as “a sequel of sorts” to Johnson's own The Forgotten Prophet: Bishop Henry McNeal Turner and the African American Prophetic Tradition (2012), this work offers a practice in rhetorical history, which Johnson defines as the “historical study of rhetorical events and the study from a rhetorical perspective of historical forces, trends, processes, and events” (14). In his methodology, Johnson illustrates how rhetorical practice and historical developments influence one another in a dialectical relationship. Rhetoric, as both constrained and enabled by speakers’ and audiences’ realities, provides a lens with which we can evaluate Johnson's analysis. Specifically, Turner's rhetorical pessimism (which operated at the margins of both rhetoric and society) sheds light on the analytical potential at the intersections of rhetoric and critical race studies.In particular, Johnson's reading of Turner urges further exploration into Afropessimism, a strain of critical race studies that seeks to highlight inherent anti-Blackness within traditional political and critical discourses. Johnson conceives of Afropessimism as “attempts to find space for voice and agency, to find recognition and inclusion in society will only result in more death” (17). Johnson argues that “much of Turner's work would also echo these sentiments,” since for “at least Black folks in America, there was no hope of achieving any notable and positive status, because not only would white people not allow it but anti-Black ideology shaped the American ethos” (17). While Johnson concludes that Turner's underlying belief in Black agency is not explicitly Afropessimist, this rhetorical history is nonetheless a provocative case study in the ideological and racial constraints that shape rhetorical practice (176).No Future in This Country asks rhetoricians to reconsider what agency looks and sounds like when hope is or seems lost. In a 1907 speech, Turner lamented that Black Americans were “‘tying their children's children’ to the ‘wheels of degradation for a hundred years to come’” (167). “God and nature,” he said, however, “help those who help themselves.” Over one hundred years later, Zeneta Everhart, mother of one of the Buffalo shooting victims, told Congress, “After centuries of waiting for White majorities to overturn white supremacy . . . it has fallen to Black people to do it themselves. . . . And I stand at the ready.”3 With his book, Andre E. Johnson reveals that with the works and words of Bishop Henry McNeal Turner, Zeneta and many others may stand more solidly “at the ready.”
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Abstract
Rhetorical Feminism and this Thing Called Hope and How to Belong: Women's Agency in a Transnational World are models for bringing feminist rhetorical studies to bear on the current turbulent political and cultural times. As we write this review, we are experiencing an ongoing global pandemic; an extension of Cold War hostilities that are breaking down global trade—causing increased food insecurity and scarcity across the globe; attacks on women's rights in the United States; continued danger of asylum-seeking at borders in the United States and abroad; and violent attacks on racialized groups worldwide. These books offer glimpses of how rhetors carve out possibility within seemingly impossible situations. Read together, they can help rhetorical scholars theorize new forms of agency, coalition, belonging, and hope. While Rhetorical Feminism and This Thing Called Hope traces hope and belonging in U.S. national contexts, and is especially situated in higher education, How to Belong focuses on patterns of agency and coalition-building transnationally. These books provide a better understanding of feminist rhetorical practices within and beyond nation state borders. Likewise, together, they show how rhetorical agency and coalition-building can explicitly respond to the uneven structures of power that frame all rhetorical action.Glenn's and Southard's monographs resonate with recent conversations in the field that take up how to do rhetorical work as we continue to navigate legacies of injustice and unprecedented instability. For example, as demonstrated in Rhetoric Review's most recent “Octalog IV,” considering how current instability has shifted how we all teach, research, study, and “do rhetoric” requires new approaches that are, like the ones Glenn offers, anchored in hope. Yet as the authors in the Octalog make clear, the urgency of our time requires us to question our taken-for-granted and established knowledge (see Martinez and Rois), expand beyond the academy (see Skinnel), and imagine new texts and methods (see Epps-Robertson and Van Haitsma).1 Like these authors, Glenn and Southard offer a hopeful glimpse of how rhetorical scholars can find unique forms of belonging and connection, even during seemingly hopeless situations. In response to Glenn's and Southard's monographs, we ask rhetorical scholars to consider how they might engage with hope and coalitions in their scholarship and teaching during fraught times.In Rhetorical Feminism and this Thing Called Hope, Glenn forwards what she calls “rhetorical feminism” (4). She develops her theory of rhetorical feminism by tracing key feminist rhetorical practices, including those of women from outside of Western culture. The goal of the book is to equip the field with a new feminist lens that brings forth dialogue, deliberation, and collaboration. Through these practices, she theorizes alternative means of persuasion—a questioning of traditional rhetorical practices and attention to silence and listening. Throughout the book, she offers grounded instances of rhetorical feminism and hope for a new and open field of rhetorical studies.Examples of this hopeful rhetorical analysis begin in the first chapter. Glenn identifies “Sister Rhetors,” such as Maria W. Miller Stewart, Angelina Grimké, and Sojourner Truth, who exemplify how feminist rhetoric can be used to pursue the Aristotelian concept of eudaimonia, “the greatest good for all human beings” (5). Modeling agentive rhetorical action, she analyzes how these Sister Rhetors’ public speeches advocated for suffrage, expanding theories of rhetorical feminism. While identifying how individual exemplars’ rhetorical practices can broaden understandings of rhetoric as Glenn shows, the focus on individuals means that the book omits an extended analysis of the ruptures in the suffragist movement, caused by the virulent racism of white suffragists. This choice is significant given Glenn's focus on how rhetorical feminists can reach across difference. Nevertheless, the chapter “Activism” provides historical examples of how rhetorical feminism can guide activist movements, which Glenn further explores in chapter two, “Identities.”The chapter “Identities” focuses on rhetorical feminism's connection to lived experience and difference. With historical examples, Glenn demonstrates how coalitional work across difference is difficult. She analyzes an infamous public exchange between Mary Daly and Audre Lorde. Glenn takes the lesson that white feminists must acknowledge their privilege by practicing “silence and listening to Others” (42). While this focus on lived experience and listening are indeed important points for scholars of feminist rhetoric, this chapter does not address what this complicated, important work of dwelling in difference requires, most notably attending to histories of racial, ethnic, and gendered inequalities and violence. This dovetails with broader conversations in the field, particularly from Karma Chávez and Sharon Yam, scholars we return to later who address how coalitions can productively form across difference. Glenn's focus on rhetorical feminism gestures towards the possibility of coalition built on shared hopes. For example, in the chapter “Teaching,” Glenn explores how feminist teachers can honor their own and their students’ different lived experiences. This sort of rhetorical feminism, Glenn suggests, can help students cultivate the rhetorical awareness needed to navigate and intervene in structural injustices, including patriarchy.Likewise, in “Mentoring” and “(Writing Program) Administration,” Glenn critiques the “masculinist models’’ of mentoring that are used as gatekeeping mechanisms in academia to create exclusionary spaces (150). Glenn encourages rhetorical feminists to work on “disidentifying” from these norms and instead use familiar feminist rhetorical practices such as “dialogue, silence, and listening” to create relationships that are non-hierarchical, mutual, and networked (150). With these tools, feminist mentors can make room for more women and feminists in academia and begin to change the structures of the academy altogether. In fact, Glenn sees how on-the-ground academic administration can be a place where mentoring and coalition-building can happen. The final chapter, “This Thing Called Hope,” returns in time and space to the consequences of the Trump presidency. Glenn reflects on how rhetorical feminism should guide political action but spends much of the chapter pondering the academic successes of rhetorical feminism. For Glenn, the continued challenge of the Trump presidency (and now legacy) is why we need “this thing called hope” to guide us in working together (212). Like the scholars in the Octalog IV referenced above, Glenn demonstrates hope and new methods of bringing rhetorical feminism to bear on precarity in academic institutions. Extending Glenn's political commitments beyond the United States, Southard brings this sort of rhetorical analysis to global political contexts in How To Belong.In How to Belong: Women's Agency in a Transnational World, Southard explores how contemporary women leaders curated forms of belonging and agency that “[n]egotiated gendered and geographic boundaries” across “transnational flows of political and economic power” to move beyond citizenship and nation-state inclusion (3). She defines agency as a person's “can-do-ness” and, as such, considers how contemporary power relations might affect a rhetor's ability to be an agent of change (7). Southard looks to women leaders globally, turning most prominently to West Africa to better understand how women's agency has been constrained or enabled by political upheaval. Importantly, these leaders articulated belonging based on gendered violence and displacements by factional and national conflicts. Southard's observation extends work by transnational feminist rhetorical scholars who over a decade-and-a-half ago noted how “with few exceptions, scholars in rhetoric . . . have not systematically engaged the complex material and rhetorical dynamics of transnationality or questioned the nation state as a unit of analysis.”2 Her project does precisely this: shows how women denizens actively demonstrated the limits of the nation state.The book begins by examining the rhetorical practices of West African women who rearticulated notions of belonging based not on citizenship but instead through their relationships as “denizens of homes, landscapes, peace conferences, and politics” (Southard 18). Southard argues that these women redefined belonging and demonstrated how they, as rhetorical actors, were central to creating functioning peaceful communities. Southard highlights “dwelling practices,” such as seemingly powerless women forcing themselves into peace talks organized by men who are political leaders, establishing alliances between Christians and Muslims, and protesting when formal peace talks ignored them. While Southard situates her analysis in the recent political upheavals of West African nations in the 1990s, she does not address the longer history of European colonization in the area. Given Southard's project of engaging transnational work that decenters the nation-state, it would be productive to address this colonial history, which is responsible for the conceptualization of the nation-state as it currently exists in West Africa.3 As readers, we were drawn to thinking about how women denizens were engaging a decolonial project through their organizing.Southard moves on to examine how these women made it possible for Liberia to elect their first woman president. Southard reads Ellen Johnson Sirleaf's autobiography and public addresses to demonstrate how Sirleaf articulated women's national leadership as a necessary part of membership in a global community by normalizing women's rights within supranational and regional governing bodies, advocating for a national policy that protected women educators from sexual assault and crafting Liberian women's agency as a national and cosmopolitan ideal. While Southard demonstrates how Sirleaf and others became agentive rhetors, this focus on individual women who are empowered by existing political structures is complicated. We see the individualized nature of agency as similar to Glenn's discussion of this concept, a pattern that we discuss further below.Towards the end of the book, Southard presents the outcomes of African women's rhetorical agency, namely the success of creating a security resolution mandating that women be part of and protected in any peace talks. Yet, as Southard importantly points out in relation to the formation of UN Women 2010, this resolution did little to address the ways that supranational organizations privilege First World understandings of what it means to enact feminist change. Southard traces how the rhetorics of belonging espoused by Michelle Bachelet, the first Executive Director, reshaped the power relationships among global elites and the women they claimed to represent.As these brief summaries demonstrate, the ways that Glenn and Southard address the concepts of rhetorical agency and coalition-building productively shift scholars’ attention to how rhetors enact change on local and global scales. They offer ways to place the role of identity formation, agency, and hope within historical and contemporary feminist intentions. Glenn's theory of hope as a way to create more feminist futures and Southard's vision for rhetorical agency as “dispersed, networked, and interconnected” are places where feminist rhetors and activists build understandings of belonging and power (Southard 10).Questions of agency form the backbone of both Rhetorical Feminism and How to Belong. For both writers, agency is fundamentally linked to claiming a voice, working together, and taking action. According to Glenn, agency is “the power to take efficacious action” (4). She elaborates that agency “is always contingent . . . adopted strategically,” and can be used “to redefine rhetorical history, theory, and praxis” (4). This orientation could “represent more ethically and accurately the dominant and the marginalized alike (even as we rethink this metaphor); and . . . prepare the next generations of rhetorically empowered scholars, feminists, teachers, and citizens” (Glenn 4). Thus, agency is how we enact hope.Agency, for Glenn, is not just the ability to act but to imagine the radical possibilities of new social orders. Through a transnational lens, Southard adds that agency is “dispersed, networked, and interconnected” (10). Put simply, rhetorical agency is “what enables one to do rhetoric and how, where, and when one can do rhetoric” (Southard 7). Like Glenn, Southard links agency to “embodied social praxis” that is possible amid the constraints of the institutions and hierarchies we live in (12). Southard explains, “rhetorical agency [is] a negotiation between a rhetor's choices and their discursive contexts, such that interventional strategies are thought to shape and be shaped by transnational flows of political and economic power” (84–85). While Glenn's of agency at the of in to take action, Southard is particularly with how structures of power shape rhetorical Southard's of agency adds to Glenn's is a understanding of how women to together, such as through their shared of coalitions how different feminist have up agency in her of in rhetorical feminist thinking in chapter For example, in the of scholars such as who have for lived experience as a of Glenn and and into agency, a of or instead voice, even As scholars, we should the of the of and question how colonial structures that women were and from of Glenn agency, or the as a between silence or for individual She and rhetorical to agency in this of her which us such a does not that agency is both and this of agency as a means of claiming on a global is by the examples of agency by For example, in her chapter on as Ellen Johnson Sirleaf's Southard explores how Sirleaf redefined national in to address women's as on women's of and Southard how Sirleaf adopted at transnational conferences, such as the World on that as change of supranational and national Southard traces how a public as a for rhetorical agency to but women Glenn and Southard to understand rhetorical agency as and in social to focus on individual rhetors it for to understand the and networked nature of We see this between individual agency and attention to and transnational economic structures as a project that more rhetorical scholars might take In we that both Southard's and Glenn's understandings of agency as within an individual who is empowered by their within political that can agency to individuals who are outside these one form of rhetorical We how agency is what we as agency in contexts not be agentive for Extending Glenn's discussion of the that what agentive for white not for to in the of rhetoric should be of the histories of and an awareness can Southard and Glenn's work to consider how agency is in legacies that forms of Glenn's of agency legacies of for why this has been made impossible across different and demonstrates awareness of new forms of rhetorical agency when she shows how West African women in legacies of power by forms of belonging that outside the concept of the The of belonging by the Liberian Women's and as Southard identifies who used rhetoric to create “dwelling both discursive and where they could with and their as of to with different for are unique and In this focus on the of rhetorical Southard for the ways that these peace women the of men and women by networked and with leaders to within Liberia as a and made space within public places to and for on these women's rhetorical Southard practices can places and nations from the or of the into places and nations where the marginalized and the can their We find this of agency in that existing political make it impossible to agency to rhetors can move and these to take action. Glenn focuses on to an existing Southard is how agency for these denizens outside of the colonial nation-state This networked and contingent understanding of agency not coalitions but it to change an of we in our on agency, of how feminist can form coalitions through both Glenn's and Southard's Glenn's understanding of rhetorical feminism is grounded in an that lived shape their to rhetoric and In her of rhetorical feminism as a theory and Glenn approaches this as a of identity is such that they an who are to consider in Glenn how rhetors can work productively across identity to form agentive In she a few different rhetorical strategies for including concept of and Glenn returns to historical examples to demonstrate how this coalitional work can be For example, she points out the of identity in U.S. feminism by the public exchange between Mary Daly and Audre an open a feminist for her to for all were constrained by her and the experience and of women and marginalized Glenn takes the lesson that all feminists must do the work “to open up across difference and that white feminists in need to consider their and in to Glenn's of the limits of feminist is Yet feminist on a coalition that the of is In her book, The with from a of feminist thought including and critiques feminism” for on within a and that must be in with for racial, and and to be by those most by these of working in coalition with through the question of how coalitions can form when we take identity difference as a of Glenn rhetoric and rhetorical listening as strategies for understanding and political focus on listening to lived experience is indeed an important for scholars of feminist this of listening of the complicated, necessary work of dwelling with an awareness of relations of power and to the between and Glenn provides an of what when coalitions form the hierarchies in Glenn does not offer a where rhetorical feminists used these listening strategies to form coalitions that used their networked, agency to change. While listening is an important of coalition with those who are marginalized about of power is for feminist This is that Southard focuses on her book and, in chapter as Michelle Transnational this chapter, Southard how Michelle used rhetorical agency as of UN Women to the of possibility for transnational and and as rhetorical While the transnational Southard looks at in this chapter are in a by at the that through UN and by leaders like Bachelet, Southard points to the coalitions that women across national borders and hierarchies through these This is where Southard's understanding of agency as and out in to Southard shows, for example, how address to the on the of Women made space for women's rhetorical For example, that must be by the local and lived of of and state violence the space for others to their in at the UN (Southard Glenn and Southard the of rhetorical silence and but Southard points to the power of listening as a form of for rhetorical scholars might as in this book are the strategies Southard points to for which for transnational and action, even as the book the local contexts of rhetorical and lived experiences. This is the of connection that can make transnational and change concepts of belonging and hope both We that these are and that can in our We these concepts as we for how rhetorical scholars can enact these in our Glenn identifies hope as a feminist way to us through of activist change. Rhetorical scholars across can from Glenn's of hope as a for activist research, and Glenn that the most feminist teachers are those who students to with analysis of the hierarchies and structures of power they move through in their Glenn identifies practices that must be in this of such as which frame students’ approaches to understandings of and agency, and action in response to this provides a hopeful at transnational feminism most rhetorical scholars in this at constraints on rhetorical agency, Southard looks at new for belonging rhetorical practices . . . in ways that and national As we Southard focuses on women as transnational who new ways of belonging as through and within transnational These forms of belonging help us the agency and rhetorical of those who outside and in between the of and the and of rhetors who are the rights of we are drawn to in Southard's book is that the goal of agency is not to within the structures of citizenship but instead in alternative institutions by women with shared and for the Southard and Glenn us to see hopeful of community within and outside of and together, Glenn and Southard show us that hope is and for to build belonging across difference. from what Glenn and Southard offer us in their monographs, hope and belonging should respond to existing structures of power and us to work and them. These books us with How do we form coalitions to pursue hopeful How can we transnational forms of belonging that in the of different lived of local can rhetorical scholars from these monographs and take up in their own research, and through Glenn and Southard's we how hope and belonging could create possibilities for change in our current While their on agency and coalition the field of rhetoric and to these the examples Glenn and Southard use to their of these could be For example, Southard's of agency as this as a of individual The way that transnational relations and these rhetorical possibilities is that scholars in the field have productively as we have above, Glenn's of agency and coalition, at difference and does not for the ways that different lived and within histories of white and we Rhetorical Feminism and this Thing Called Hope and How to Belong: Women's Agency in a Transnational World with scholars who are work on agency and coalition, such as recent work by Karma Chávez and Sharon scholarship provides a of how different and groups form coalitional with one even For example, of it possible to build fraught colonial histories and creating the for relations and across in the possibility for agency and rhetorical action, both and outside established of political this understanding of coalition reads into the relationships between and In a recent given at the of extended her of coalitional possibility to address the most recent in and the transnational of with the and Likewise, what Karma work on coalition adds to this is an understanding of as always to and nation-state of Southard and Glenn's notions of agency to about how the rhetorical of are always marginalized necessary coalitional among the marginalized Chávez coalition the of the the the activist and to demonstrate how U.S. policy has to citizenship for the need for belonging outside of nation-state The book how working these violent and structures made possible of Glenn and Southard's texts can help scholars to the conversations about what agency and coalition can or should like in our local spaces and within in a fraught books demonstrate hope and scholarship work is working to coalition and belonging, these texts can help us cultivate new of in our work and our We scholars, as transnational feminist scholars and feminists of have called to rhetorical agency as always and
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Racial Feeling-With, White Acknowledgement, and Rhetorical Quiet within the National Memorial for Peace and Justice ↗
Abstract
Abstract The National Memorial for Peace and Justice in Montgomery, Alabama, commemorates victims of lynching in a three-part experience featuring 800 coffin-size monuments that appear to be suspended in the air. While providing a space for Black grieving, the memorial's design also creates an experience that invites white Americans to feel-with Black grief-yet-hope. This felt experience may produce discomfort for white visitors, as well as white acknowledgement of generations of white supremacist violence against Black Americans. Such an experience is possible because the memorial generates rhetorical quiet or the creative, artful, and public expression of interiority—an attempt to share that which is deeply felt but which often eludes efforts to be adequately communicated through traditional rhetorical/verbal forms.
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Abstract
In Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump, Stephanie Martin asks the mind-boggling question of the 2016 election: How did Donald Trump secure the evangelical voting bloc that catapulted him to victory? After the release of the recordings of Trump admitting to sexual violence and assault against women, his candidacy was presumed to be doomed. However, as Martin indicates, Trump won the presidency largely because of the evangelical vote. The evangelical church body, which prides itself on strong morals and family values, supported a twice divorced philanderer who admitted to sexually assaulting women. In the wake of the 2016 election, many were confounded by this reality.To wrestle this issue, Martin conducts a “digital rhetorical ethnography” on the narratives of the evangelical church. She analyzes recorded online sermons from across the nation, transporting herself into church pews via the internet. What Martin discovers is a remarkably consistent and persuasive rhetoric of emotional narratives that allowed Trump to become the unspoken yet preferred nominee of the evangelical church. Further, Martin's research gives voice to a new, eXvangelical movement that has distinctly feminist roots rising out of the church post-2016.In her initial chapters, Martin develops a baseline for understanding the evangelical lens. This starting point includes founders’ rhetoric, the “Great Commission,” and the rhetoric of former President Ronald Reagan, all of which are leveraged to create a sense of evangelical Christian nationalism. Founders’ rhetoric follows the logic that founding fathers were Christian; therefore, God is and should always be at the center of the American experience. This God-centered-in-country belief, combined with the Great Commission (the Biblical command to “Go and make disciples of all nations”) empowers evangelicals to declare themselves rightful heirs to the blessings of America as intended by the founding fathers. Converting others to faith is thus the path to the American promised land and ultimately eternal life.Martin also discusses the church's use of the rhetoric of Reagan, whose message of protecting liberty, promoting hard work and family values, and maintaining a small government seemingly aligns with the founders’ rhetoric of God-centered-country and blessings. The pastors’ use of Reagan's claims evoked a sense of crisis, that the nation was on a dangerous path, and that Christians must fight to maintain the nation's greatness and prosperity while preventing moral decline. This message generated a longing for better times, for the ideal and imagined past state of static gender roles where race was subdued or even hidden. It created a deep desire to return to the family values that were believed to have been eroded by the civil rights movement and the old-fashioned morals that were believed to have been corrupted by Hollywood. This rhetoric also created a longing for evangelicals’ celestial home, where there would be no more sin, pain, or loss. Martin explains how such messaging helped solidify the intertwining of the founders’ rhetoric and the Great Commission, encouraging Christians to fight for their embattled church, their rightful American blessings, and their heavenly home.Martin claims that this foundational narrative creates an “esprit de finesse” that pastors repeatedly used in their sermons to inspire “true” believers to action, laying the foundation for the battle cry to “Make America Great Again.” Martin is careful to emphasize that no churches explicitly demonstrated support for either candidate or party; many of the pastors provided disclaimers such as, “I'm not going to tell you who to vote for . . . ” (80), or simply encouraged an “open embrace for political open-mindedness” (107), while using the pulpit as a platform to advance a moral-national ideology. Martin identifies distinct themes in these sermons: American exceptionalism, nostalgia, and active passivism.Throughout the sermons, Martin explores the rhetoric of American exceptionalism and the church's embrace of America as the promised land. In their stories, pastors reinforce that simply existing in America is a blessing, and this birthright blessing requires good stewardship of your American bounty, including congregants’ time, talents, and treasures. Martin discusses how this storyline frames good Christians as those who make good choices and, in turn, make good Americans. To expound, good Christians are hard workers who live responsibly in a land of unlimited opportunity. This romanticization of hard work, frugality, and personal responsibility offers great reward both on earth and in heaven. It also sets up a distinct “other” against which good Christians (good Americans) must battle. This “other” is a group of lazy, fraudulent, non-Christians who abuse the system and take handouts from the government, thus stealing from the pot of American riches that belong to deserving Christians. This framework, without explicitly using the words, rhetorically aligns with the GOP's theoretical support of small businesses, personal responsibility, small government, and American opportunity for those who deserve it. By preaching this philosophy, pastors tacitly endorsed the Republican nominee as the presidential candidate.Martin also highlights the concept of nostalgia, specifically noting that pastors invoked the rhetoric of Reagan to remind white, low to middle class congregants of perceived better times. Martin recalls how Barack Obama's presidency, which inspired hope and change, was largely rejected by evangelicals. To evangelicals, gay marriage, protests against police brutality, and Hollywood's support of the liberal agenda were all signs of the nation's loss of Christian values. Martin describes how stories told in sermons framed recent decades as a period of slow social and moral decline: the 50s sustained a loss of innocence; the 60s a loss of authority; the 70s a loss of the meaning of love; the 80s a loss of values; the 90s a loss of faith; and with the Great Recession, the 00s brought a loss of security (90). Leading up to the 2016 election, pastors of megachurches invoked a rhetoric of nostalgia while telling stories that vilified hope and change and created a desire for a return to the safety of the past. A genuine loss of financial security, along with the narrative of moral decline and a call to return to better times created a sermonic storyline that America somehow needed to be made “Great Again.”The final rhetorical concept Martin analyzes perhaps provides the most insight. She calls this concept “active passivism.” In its simplest terms, active passivism can be described as a call to vote (active) while not worrying about the results (passivism). Martin writes how pastors used this frame to encourage voting as a civic duty and moral responsibility. Voting was situated as honoring the nation and those who have fought for freedom (a nod to the military, to Christian martyrs, and to Jesus Christ, himself). She shares how pastors acknowledged dislike for both candidates yet encouraged thorough review of the party platform in preparation to vote in alignment with one's faith. None of the pastors suggested that their rhetoric created a pre-disposition to one party over the other; all the pastors, instead, echoed that God is in control, so ultimately the election outcome does not matter. A phrase commonly used across the sermons told parishioners that they are in the world, but not of it, indicating that America matters, but not as much as heaven, their true home. This messaging gave congregants permission to vote for Trump, while explicitly denying the church's support for either candidate. Martin explains that, through active passivism, evangelicals were encouraged to actively use their agency by participating in the election, while effectively telling them to be passive about the results of their collective vote. This rhetoric ultimately absolved Christians from any responsibility for their voting decision.In her final chapter, Martin recalls the last weeks of the 2016 campaign when the notorious tapes that revealed Trump's bragging about physical violence and sexual assault were released (147). She notes that in response to these tapes, most churches in her study stayed relatively quiet or merely suggested forgiveness since the incident had happened in the distant past. The church's failure to address the GOP nominee's admitted assault prompted an unexpected response from a different pulpit that gave voice to a group within the church in a new and distinct way. Martin outlines how prominent Christian women such as Rachel Held Evans, Jen Hatmaker, and Beth Moore began to call out the immorality of the Republican nominee's character and the lack of courage shown by the pastors of the evangelical church by their obvious rhetorical silence.Martin provides examples of the messaging from the Christian women's platforms: Rachel Held Evans, a speaker and blogger, specifically targeted Trump's rhetoric against the oppressed and his exploitation of evangelicals to advance his own self-interests and personal gain.1 Jen Hatmaker, a well-known speaker and author, went beyond targeting Trump and directly labeled evangelical men as complicit in perpetuating sexual abuse by refusing to denounce it.2 Beth Moore, a Bible studies author, pushed further still by publicly demanding accountability for the transgressions of the church.3 In contrast to their rhetorical silence, Moore asked male church leaders to be forthright about structures and systems within the church that allowed for potential abuses, including “a culture that allowed women to be demeaned in the name of submission and abused in the name of obedience” (151).While Christian women leaders had previously exercised contained agency within the constructs of the church, women like Evans, Hatmaker, and Moore stepped outside of their lanes to bring new truth to the conversation. As Martin shares, their courage in explicitly denouncing evangelical systems and messages of misogyny disrupted the privilege of the church and the leaders within it. In addition, Martin points out how their bravery prompted social media discussions about sexual abuse both within and outside the church. Through their discourse, a new storyline emerged, that of suffering at the hands of patriarchy. Martin credits Hannah Paasch and Emily Joy as launching the #ChurchToo movement on social media, a movement that gave permission to those who experienced sexual assault within the church to share their stories. The sharing of these stories generated unification around a once-silent suffering, effectively challenging the evangelical misogyny deeply coded within the Christian church. Women online began to amplify the voices of those who had previously been voiceless—and not just the unborn—sparking what is now being called the eXvangelical movement, where women are driving a new rhetorical narrative while reclaiming, or renouncing, their faith.Telling the story of the collective message of the digital church leading up to the 2016 presidential election, Martin describes both the thematic pastoral rhetoric that has carried the evangelical church over the last fifty years and the emergence of an evolving narrative of evangelical feminism. She deftly synthesizes how the carefully crafted megachurch messaging moved congregants toward the Republican party without explicit partisanship. She illuminates how pastors both relied upon and exploited the beliefs of evangelicals by framing their messages in American exceptionalism, nostalgia, and active passivism. This layered rhetoric encouraged a faith-based unified calling to return the nation to its moral standing no matter the cost. It absolved evangelical Christians from their moral electoral responsibility, effectively bringing theology into the ballot box. Yet, as Martin uncovers, when asked to stand alongside Christian women who vocally condemned the Republican party nominee and his admission of sexual assault, the church stayed silent. This silence gave birth to a progressive feminism that emerged from the fray of the evangelical church. This feminism, born largely of the voices of women who courageously used their agency to move beyond the confinements of active passivism and act for the greater good, has sparked a movement that will continue to challenge not only the misogyny deeply coded within the evangelical church, but also the Trump-era rhetoric of the “alt-right.”4
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Abstract
Abstract The 1973 Battle of the Sexes tennis match between Billie Jean King and Bobby Riggs provides an example of what I call “sport spectacle.” I define “sport spectacle” as a staged encounter in which the institutions of sports and media conjoin with the activities of individual athletes and the gaze of interested audiences to co-produce narratives in which athletic endeavors reflect, shape, or intervene upon social will in material and symbolic ways. Sport spectacle involves a contested co-production of meaning about a sporting event's social importance that occurs before, during, and—through the rhetorical processes of public memory—after the sporting event. I analyze how King and Riggs understood the match within women's movement discourse and the cultural evolution of tennis, in addition to how King and others have treated the match as a cultural touchstone that can be redeployed in public memory. Recent films When Billie Beat Bobby (2001) and The Battle of the Sexes (2017) offer very different characterizations of King's role as a social movement actor and the Battle of the Sexes as a social movement act. While When Billie Beat Bobby credits King with wide-ranging transformation of women's lives in a universe largely devoid of political context, The Battle of the Sexes anachronistically champions King as a closeted LGBTQ+ icon with a more nuanced understanding of sport spectacle as a transformational gathering that prepares spectators for political contestation. This case study contributes to a growing body of scholarship that attends to the nuanced rhetorical dimensions and political contexts of spectacle.
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Abstract
Abstract With Trump's election in 2016 prompting us to reflect on what qualifies one to the U.S. presidency, I turn to the 1928 election to consider the only other candidate who became president without having held elected office or a military position: Herbert Hoover. I argue that Hoover was able to establish his presidential qualifications by articulating a vision of “rugged individualism” as an American value, one that was not linked to traditional political experience but instead to a distinctively American character that combined past myths of the frontier and the “self-made man.” In so doing, Hoover adapted “individualism” into a “rugged individualism” connected to twentieth-century conservative economic policies. Through this discourse, Hoover was able to establish himself as the heir to previous Republican presidents while pushing the boundaries of presidential qualifications and the use of individualism as a rhetorical appeal. Beyond providing the first article-length critique of Hoover's 1928 campaign, my analysis adds to the scholarship on the use of rugged individualism as a rhetorical appeal, one that foreshadows the Republican response to the Great Depression and later conservative economic rhetoric.
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“The Angel of Sarbandan”: Ford Foundation Philanthropy, Transnational Development Rhetoric, and the Scalar Geopolitics of 1950s Iran ↗
Abstract
Abstract In 1954, the Ford Foundation, new to international grant-giving, administered a small grant to a U.S.-educated Tehran native, Najmeh Najafi, to begin a development program for “village women” in rural Iran. Development was fast becoming a central transnational discourse of the post-war decolonization period and the early Cold War, and Najafi appears as a unique contributor to this discourse, as investment in women and women's programs would not become commonplace in international philanthropy until the early 1970s. But rather than a mere footnote, Najafi's case represents an important example of Ford's surveillance and increasingly “projectized” approach to development processes in strategic areas of the world, even as Najafi evaded Ford's attempts to make her “legible” in their global philanthropic system. This essay offers a rhetorical history of Najafi's negotiations with Ford and the tensions that arose between them around the binaries of North/South, East/West, developed/developing, and masculine/feminine. Using a lens of “scalar geopolitics” to emphasizes linkages between the local, national, and global, the article mines both Najafi's memoirs and Ford's grant archives in order to reflect on the complex ways development and philanthropy were framed and constituted during a tumultuous era in Iran and beyond.
March 2023
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Abstract
Abstract This essay explores coalition-building as a confluence of space and embodiment. In particular, the author studies the relationship between U.S. military Veterans and Lakota protestors during the 2016 and 2017 anti-Pipeline Demonstrations at Standing Rock. A critical analysis of the case study brings to light a set of workable practices that involve situating physical bodies together in space, locating the situated-self relative to other people and the world, and performing an enlarged understanding of the self as always potentially coalitional. Together, these practices contribute to forming not only a functional social alliance but also a transformative coalitional consciousness.
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Abstract
Abstract This essay offers a rhetorical reading of Amy Coney Barrett's confirmation hearings to make sense of how widespread outrage over replacing the late Ruth Bader Ginsburg with a conservative idealogue was resolved through the invocation of postfeminist motherhood. I argue that GOP Senators and Barrett herself positioned her nomination as the achievement of feminist goals, justified through rhetorics of choice and the idealization of (white) motherhood. These strategies cement Barrett as the logical and defensible successor to both Ginsburg's seat and her legacy of feminist work. I conclude with the implications of this circulation of postfeminist motherhood, with focus on political movements for equality and treatment of women.
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Abstract
The role of emerging media is often central in stories of presidential campaigns, from Herbert Hoover's embrace of radio to broadcast his speeches and John F. Kennedy's success in the first televised debate to the contemporary adoption of social media by Barack Obama and Donald Trump. The presidency has always adapted to (and been shaped by) emerging media. Studies of U.S. media history have the potential to capture the changing norms of presidential rhetoric. To that end, Mel Laracey's new book provides an important antecedent to modern presidential media use with its account of Thomas Jefferson's reliance on print media to influence public opinion. Just as Brian Ott and Greg Dickinson studied Trump's “Twitter Presidency,” Laracey argues that Jefferson created a “Newspaper Presidency.”1 This book expands Laracey's earlier work by focusing on Jefferson's creation of the National Intelligencer, a partisan Washington D.C. newspaper that allowed Jefferson to make direct appeals to the American public via what was essentially “the state-controlled media of its time” (1–2).Laracey's argument is twofold. First, he claims that the Intelligencer served as a “presidential newspaper,” a medium that allowed Jefferson to make direct appeals to the public in a way that challenges Jeffrey K. Tulis's concept of the rhetorical presidency. Second, Laracey uses his exhaustive reading of the newspaper's contents to show how Jefferson used public appeals not just to sway public opinion in favor of his own election, but to also define his political ideals and convince the American public to adopt them. The latter point offers an opportunity for rhetoricians beyond the focus on political and media history; the implications point to a consideration of public opinion, national identity, and the articulation of ideology through news media. Laracey reveals how the Intelligencer allowed Jefferson to avoid direct engagement in partisan politics, in line with a Constitutional view of the presidency, while still shaping public opinion, as in Tulis's rhetorical presidency (2).The book moves chronologically through Jefferson's presidency. Chapter two outlines the creation of the Intelligencer and establishes Jefferson's influence on and strategic use of the newspaper. This supports Laracey's claim that both the public and Jefferson's Federalist rivals read the paper as an extension of Jefferson's rhetoric and political platform. Chapters three and four examine coverage of the 1800 election and the aftermath of Jefferson's victory, which he claimed both for himself and for Republicanism. Chapter five collects the Intelligencer's defenses of Jefferson's appointments and removals of federal officers, unpacking a Jeffersonian vision of executive power that reflects Vanessa Beasley's work on the “unitary executive.”2 Chapters six and seven turn their focus to the judiciary, specifically how the Intelligencer covered the Marbury v. Madison case and the impeachment of Supreme Court Justice Samuel Chase. These chapters trace the changing Republican understanding of “judicial review’” and correct what Laracey views as omissions in the existing historical accounts of Jefferson's role in the impeachment. The concluding chapters analyze news coverage of the Louisiana Purchase and the 1804 presidential election.One of Laracey's primary contributions is a critique/expansion of Tulis's The Rhetorical Presidency.3 In Tulis's story of the presidency as an institution, Woodrow Wilson oversaw an early twentieth-century shift in presidential communication in which presidents began to appeal directly to the people to establish support for their policies and pressure Congress. Tulis worried that this new “rhetorical presidency” threatened the traditional Constitutional model that had dominated the eighteenth century. As many rhetoricians have done, Laracey complicates Tulis's timeline. Reiterating the thesis of his first book, Presidents and the People: The Partisan Story of Going Public, Laracey argues that “presidentially sponsored newspapers . . . were widely understood to be speaking on behalf of a president's administration,” allowing presidents to “engage in a form of mass political communication” (3).4 Through various examples of Jefferson's Federalist opponents recognizing the Intelligencer as carrying Jefferson's messages (sometimes, quite literally through the use of editorials that Laracey claims Jefferson published under a pseudonym), Laracey positions the newspaper as a site of presidential rhetoric. Of particular interest to rhetoricians is the argument that, in addressing the public, Jefferson went beyond garnering political support and into the realm of political definition. While the book's first goal is to provide a detailed history that responds to Tulis, it also considers “how the treatment of various topics in the Intelligencer can expand scholarly understanding of the strategies and goals of Jefferson and his allies as they confronted those issues” (15–16).With this aspect of Informing a Nation, Laracey establishes generative grounds for analyzing how Jefferson used a newspaper to address public opinion and, by extension, attempted to persuade “the people” into embracing Republican ideals. While a rhetorician might want to extend many of Laracey's arguments into a larger conceptualization of how early nineteenth-century presidents understood the role of public opinion, this is the most promising part of the book for scholars of presidential rhetoric, and it is best exemplified by the third and fourth chapters. These chapters go beyond campaigning to show that Jefferson was not just making the case for his own presidency, but for his vision of a nation. In other words, he was articulating a set of values and ideals that we might understand as Jeffersonian Republicanism.Public opinion mattered to Jefferson, Laracey argues, because his Republican ideals positioned him as representing the will of the people. In turn, Jefferson's democratic theory called for a “body politic” of an “informed citizenry” (6). Consequently, the people required information to make decisions, and the Intelligencer served that function by “presenting to the American public the information, ranging from the factual to the constitutional and even philosophical, that Jefferson and his allies thought would facilitate responsible popular control of the government, a bedrock principle of Jeffersonian Republicanism” (39). As Samuel Harrison Smith (the newspaper's editor) said, the Intelligencer would publish both “unperverted facts” and “correct political ideas,” the correct ideas in this case being Republican ideas (8). As Laracey summarizes, “Issue by issue, the Intelligencer was constructing for its readers a communal understanding of what being a Jeffersonian Republican meant,” culminating in what the Intelligencer portrayed as a victory of Republicanism over Federalism in Jefferson's 1804 re-election (185, 192). In this sense, Laracey pushes the public opinion framework into a borderline rhetorical history about Jefferson's vision for the young nation and its ideals. This history traces the development of Republicanism as a discourse and analyzes Jefferson's emerging rhetoric of nationhood as he argued for his own interpretation of what the U.S. presidency should be.Still, the book is first and foremost a political history, and to that end, many of the contributions are of most interest to those directly engaged in either Jefferson's presidency or the political debates of the day, such as the interplay between Jefferson and the early development of the U.S. Supreme Court. Laracey makes several corrections to the historical record, especially regarding the impeachment of Samuel Chase. While traditional histories described Chase as remaining mostly silent until the trial, Laracey uncovers an editorial by Chase that the Intelligencer published in April of 1804 in which he directly attacked Jefferson. Laracey also uses continuing coverage of the trial to critique narratives that Jefferson eventually lost interest in the impeachment, showing that it was a Republican priority even after the final verdict in Chase's favor. Likewise, the fourth chapter further contextualizes Jefferson's decision to give his Annual Message to Congress in writing, referencing a series of editorials that portrayed the move as a strategic decision to reflect Republican values and not, as Tulis suggested, a decision based on Jefferson's Constitutional understandings of the presidency (90–93).At just under two hundred pages, Informing A Nation is a well-written, briskly paced look at Jefferson's newspaper presidency, though its main argument and historical emphasis create a few limits. Given his framing as a critique of Tulis, Laracey occasionally overstates the connection between Jefferson and the Intelligencer. When the authorship of a pseudonymous editorial is less defensible as Jefferson's work or does not reflect Jefferson's opinions as clearly, Laracey asserts that Jefferson would have agreed with a given editorial even if he did not write or sanction it, stretching the analytical framework of the book. There are some parts of this analysis that might have been better served by understanding the Intelligencer and its writers as having their own agency and conceptualizing the newspaper not only as Jefferson's mouthpiece but as an interlocutor regarding Republicanism. The aim to correct the historical record also presents a few structural trade-offs. For example, while the Louisiana Purchase is a sensible inclusion in terms of historical significance, the eighth chapter detailing the Intelligencer's coverage of it offers less analytical insight than the book's middle chapters.Though scholars invested in expanding the historical records of Jefferson's presidency or the development of American newspapers make up its immediate audience, Informing A Nation offers interdisciplinary contributions. Scholars of presidential rhetoric, especially those studying the Early American Republic, will find a valuable analysis of Jefferson's political discourse and a well-chronicled example of presidential rhetoric in the nineteenth century. Those in media studies or political communication willing to engage in historically-oriented work will be more drawn to Laracey's emphasis on the development of a partisan newspaper system in the United States and the challenges he poses to Tulis's account of the rhetorical presidency. Overall, Informing A Nation is a concise but comprehensive analysis of both an understudied element of the Jefferson presidency and the origins of partisan news media.
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Recasting the Villain in the Communitarian American Dream: Obama in Osawatomie and the 2012 Election ↗
Abstract
Abstract President Barack Obama faced very difficult electoral prospects in the summer of 2011. A slow economic recovery, along with Republican efforts to block his agenda, had undercut his message of hope and change. Obama's speech in Osawatomie, Kansas has been widely recognized as a crucial moment in his successful 2012 campaign. Obama's speech was important not because he supported new policies but because it corrected a major flaw in the community-oriented narrative at the core of his message. Obama reenergized his retelling of the American Dream by shifting the villain in his narrative from partisanship to the greedy rich.
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Abstract
Abstract At the 2017 Women's March, Shepard Fairey's We The People posters generated a great deal of excitement for their patriotic depiction of a diverse “people.” But the posters’ success exists in tension with the broader critiques of the Women's March. This essay argues that our current understanding of constitutive rhetoric is ill-equipped to explain this tension. Using the ideas of Danielle Allen and feminist scholars Aimee Carrillo Rowe, Karma Chávez, and Alyssa A. Samek, I perform several readings of the posters to explicate the fractures within our theories of constitutive rhetoric. I demonstrate that our current understanding of “the people” through oneness is hampered by a unity/difference binary that limits our ability to understand heterogenous collectives. Instead, I argue that an approach of wholeness better captures the complex collective life of contemporary coalitions and better attunes scholars to the intricate ways “the people” come into being. I argue that shifting the key terms of constitutive rhetoric to solidarity, vision, and health can help critics develop a more nuanced understanding of diverse coalitions. Overall, this essay offers scholars an opportunity to rethink our theories of “the people” to better account for the emerging strategies, needs, and values of contemporary collectives.
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Abstract
The late Ghanaian poet, Professor Kofi Awoonor, compared the discourses that govern the affairs of this world to the stickiness of chameleon remains. For Awoonor, when one steps into the chameleon's gluey byproduct, it is difficult to wipe it off.1 This imagery represents the rhetorical potency of capitalism, its affective circulation, and how its influence over our lives makes it challenging to emancipate ourselves from the grips of market forces. For Catherine Chaput, the market is a powerful rhetorical force. The market's inherent trait to habituate our experiences means when “we place our faith in this all-knowing construct, we displace our own agentive powers” (2). In Market Affect, Chaput critiques capitalism with the conviction that other anticapitalist critiques could not dislocate the “affective circuits” of capitalism (18). Taking on Michael McGee's challenge to rhetoricians to investigate the link between rhetoric and social theory, Chaput rethinks affect to explain how we might unmask, demystify, and challenge capitalism by reclaiming human rhetorical agency.Since market forces obscure the exploitative powers of capital and have “fused with the energetic power of affect . . . thinking and acting,” anticapitalist discourses, Chaput asserts, constantly find themselves trapped and subsumed by procapitalist discourses (29). Chaput believes scholars are increasingly frustrated with the impotence of prevailing ideological analyses that sought to help us avert the influence of capitalist instincts in our lives (28). Chaput presents affective rhetorical critique as a paradigm in this endeavor. Affective critique, Chaput argues, empowers scholars to locate the “agentive capacity in our traditional rhetorical theories, enhance it with contemporary materialist perspectives, and develop a practice through which to glimpse, and later engage, the affective sensibilities” (18-19). Affect operates as an “organic power” (29); it is not a “theoretical abstraction or an illuminating metaphor, but a concrete, physiological force circulating into, and out of bodies through their sensuous interaction in the world” (30). Through affective critique, Chaput offers scholars new ways of discerning liberatory strategies against the aegis of capitalism.Chaput explains how procapitalists exploit the potency of affective desires to illustrate how capitalism operates and its ramifications for society. For Chaput, in the same way capitalism became an impregnable force, so is the principle that could derail its strategic maneuvers. Chaput rereads the rhetorical traditions of the classical, medieval, and enlightenment periods and exposes how forces of enlightenment crippled the affective resonances of rhetoric. In recovering this lost rhetorical power, according to Chaput, scholars ought to account for the omissions of the affective dimensions in the traditional rhetorical discipline and the “non-agentive impersonal operations that function so inconspicuously as to bleed into the natural background of life activities” (23). Chaput claims this notion of affect “has existed alongside and underdeveloped within” the rhetorical tradition (23). To convalesce this lost critical framework, Chaput's affective critique seeks to “expand and augment, rather than displace” rhetorical theory's valorization of the Aristotelian conceptualization of rhetoric. Across four chapters, Chaput reviews how economic theorists from Adam Smith and Karl Marx to Milton Friedman and John Galbraith “intuited and engaged the living power . . . of affect” in their positions for and against capitalism (37). In the final chapter, Chaput weaves their arguments and brokers them with Foucault's work on biopolitics and neoliberalism, packaging Foucauldian ideas as the most formidable salvo on capitalism.In chapter two, Chaput stitches the conflicting epistemologies of affect in Adam Smith's analysis of capitalism and Karl Marx's critique of capital. Chaput reasons that Smith and Marx are primarily immortalized as the “founding fathers” of discourses involving two opposing political systems—capitalism and socialism. Considered the father of capitalism, Smith postulates the “invisible hand” doctrine to account for the circulation of capitalist desires. For Marx, capitalism alienates us from our agentive powers. While both understood that labor, not commodities or gold, is wealth, they proposed “differing conceptions of the power structure propelling human relationships” (39). Smith sees the market as a natural force that represents traditional designations of affect. For Smith, capitalism pulls us into the market and constitutes us just as nationalism transforms us into nation-states. This way, the market's “invisible hand” directs societal and human affective desires.For Marx, an empowering agent exists internal to human beings, and capitalism works because of commodity fetishism— the ability to transfer a specific human power into things. Power circulates among people and things, orienting human decision-making. Affect is depleted through exploited labor because capital is “a process of coercive labor that traps naturally fluid lie energies or affect, within commodity form” (57). Capitalism depletes our personal power because commodities transform our “creative, energetic social beings into mechanical, lifeless, individual beings” (57). For Marx, “affect is that which adds value to life, and it is the essence or the core of our being as humans to participate in such value-adding activities” (46). Chaput observes that “for Marx, capitalism closes people off, making them less and less receptive to social potentialities; it repels or pushes away identities other than capitalist and worker; it depletes life energy of both identities, making them mere caricatures of capital” (57). In effect, our sensory capacities are subsumed by capitalism.In chapter three, Chaput examines how John Maynard Keynes and Thorstein Veblen's divergent but resonant thoughts fail to provide a robust framework for rethinking the problems of capitalism. A fundamental defect in their thinking is their valorization of rationality. Chaput realizes that the two shared many thoughts on the interconnectedness of the global market and the illogical human behaviors that drive economic attitudes. Capitalism, for Keynes, is global, but individual sympathies are national. In this case, “affect circulates locally while capitalism functions globally, forging a gap between our inner feelings and the outer reality of economic operations” (68). Keynes substitutes the “perfect invisible hand” with “imperfect visible arguments and grounds the need for greater economic deliberation among the public” (74). Veblen, likewise, believes in argumentation but not an explicit role. While Marx allows us to see how language produces a dominant ideology, Veblen extends this assessment to commodities. Because humans have little capacity to “outwit capitalism,” Veblen classifies workers as change agents (85). Both Keynes and Veblen neglect capitalism's affective dimension, which renders their theorizations inadequate to account for how affect circulates.In the immediate post–World War II environment, Frederick Hayek and Theodore Adorno turned their attention to the epistemic consequences of affect. They critiqued the scientific rationality logic as governing human decision-making processes. For Hayek, a rationally managed capitalist state, as envisioned by Keynes, produces poverty akin to modern-day slavery. “Managed capitalism” weakens individuals and does not allow for the assertion of human agency. Adorno rejects the persuasive force governing human desires, extending Marx and Veblen with Freud by realigning affect with rationality (97). Hayek vindicates the “self-regulating nature of capitalism, while Adorno discounts the “role of nonrational motivation” of “administrative society” to emancipate itself (91). As Chaput observes, Hayek envisions the market as working through our sensory orders clandestinely or unconsciously. As a result, we participate in capitalist orientations without realizing its corrosive maneuverings. For this reason, Adorno recommends “aesthetic interventions” that shock us out of our slumber (111). Instead of engaging in active “political and economic questions of the day, individuals turn to mass-produced entertainment, channeling their entire libidinal energies into consuming practices” (111). Chaput reasons that Hayek seems to be endorsed by recent democratic engagements even though he espouses and orients us toward antidemocratic tendencies.Chapter five addresses Milton Friedman's (pro-capitalist) and John Kenneth Galbraith's (anticapitalist) meddling with the politics of the right and left. Although these scholars are not economists by training, they offer perspectives on capitalism's pervasive power. Chaput's reading of them stamps the rhetoric of inquiry—reiterating the need to have rhetorical scholars import interdisciplinary literature into our critical projects. Friedman postulates that, guided by historical forces, “human behavior, particularly within nation states—functions with a high degree of consistency and requires an equally consistent monetary policy to maintain market stability” (114). Galbraith locates reality in contemporary political economy, consumer culture, long-term planning, and the transition from an industrial to a knowledge economy, creating a “corporatized marketplace” (114). Friedman believes in rational choice, while Galbraith sees corporate power as the most important way to think about human decision-making. Chaput argues that Galbraith's postulations appear overstated since they leave unexplored “anticapitalist discourse bound to a false binary between rational and irrational” (137).In the concluding chapter, Chaput details what she considers the most formidable confrontation of capitalism. Relying on Foucault's late lectures on biopolitics and neoliberalism, Chaput recognizes that procapitalist discourses appropriate the “affective force corralling human behavior before and alongside rationale decision making” (137). For Foucault, procapitalists maintain a superior “rhetorical edge” because they rely on a theory that combines the complexity of physiological effects and the discourses that govern humans. This understanding, Chaput maintains, prompts procapitalists to envision humans as subject to the market's governing rationality. Consequently, the market's “superior” affective sensibility inoculates it against critiques that ignore its affective dimensions and operations. Chaput reasons that anticapitalist offerings must consider humanity's thought-making processes and our natural instincts. Chaput directs us to the Foucauldian praxis that unlocks an unceasing resistance to capitalist governmentality. She believes a “free to choose” doctrine with a grounding in “courageous truth-telling,” or parrhesia, is potent to reconstitute and reinvent the governing praxis of our lives (150). Admitting that capitalist governmentality is impervious to “rhetorical deliberation” (142), Foucault's doctrine permits us to locate the “persuasive power of modern political economy in the market's invisible vitality” (144). Through it, we might see the formation of human agency as a “continuous ontological becoming” that must be orchestrated from within (144).Chaput concludes that the Foucauldian praxis is rooted in Greco-Roman practices of individual governance based on the apparatus of the “care of the self” and the desire to dissect the relationship between power, subjectivity, and discourse. This perspective is to create a confluence between “subject formation, bodily instinct, and truth” (150). Chaput states that “whereas biopolitics reflects the indirect manipulation of predictable instinct-driven bodies, care of the self consciously realigns automated bodily responses so as to oppose institutional injustice through the eruption of parrhesia or courageous truth-telling” (150). For Chaput, parrhesia's discursive apparatus grants agency and transcends courageous truth-telling to “adherence to a particular lifestyle designed to cultivate the kind of person who could “spontaneously confront injustice” (154). Through this attunement, we can distinguish bad parhessiates from good parhessiates. The telos of Chaput's call is “to produce people compelled to confront injustice even at the risk of retribution, requiring a practice of everyday life that constantly adjusts one's knowledge, behavior, and instincts” (157). Parhessiates, Chaput continues, identify as “sociopolitical and economic critics” even in the face of strict opposition (157). As cynics, parhessiates identify with all humanity and act altruistically. Chaput charges critics to “assess the persuasive work of our bodily instincts . . . to invent an alternative affective milieu . . . to assert newly cultivated agencies, ones simultaneously empowered by our conscious and unconscious choice” (159).Chaput's intervention comes at a time of global conflict: the Israeli-Palestinian strife, Russian occupation and aggression, movements and surges for #MeToo, #BlackLivesMatter, #Anti-racism, and the curricula of critical race theory. Chaput nudges scholars of rhetoric to examine the various affective circuits governing public debates. We might, for example, look to scholars and activists such as Ales Bialiatski, Cornel West, Nikole Hannah-Jones, etc. Specifically, attention to parrhesia charges media organizations and those in positions of power to give attention to vernacular discourses and ideas that dislodge oppression. Market Affect emphasizes that criticism of governing ideas goes beyond examining popular cultural products, innovations, and authoritative discourses. Market Affect prompts us to deconstruct the ideas that underlie and govern our world. Chaput prepares us to decipher and challenge the organizing force of human society and the creation of ideal material worlds that better serve the human commons.
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Abstract
Remembering Women Differently features an introduction, fourteen essays, and an afterword. Yet this review must start with the cover, which cleverly addresses the perennial problem of how to represent that which has been erased or forgotten. It showcases the volume's overall interest in probing stories of historical women that could be remembered differently by visually marrying two case studies from the book. The background is a grayscale photograph of Amos Pinchot and Crystal Eastman in 1915, a nod to Amy Aronson's chapter on how Eastman went from a well-known twentieth century social movement activist to all-but-forgotten in the twenty-first century. We see Pinchot as a smartly-dressed figure with a hat and a bowtie. Yet Eastman appears only as an outline, her silhouette filled in with a colorful painting of flowering plants. These botanicals are the work of Maria Martin, the artist who painted the backgrounds for John James Audubon's famous Birds of America. As Henrietta Nickels Shirk elucidates in the volume, it is Martin's contributions that have faded into the background of public memory. While I'd never suggest you judge the book by it, this cover sets the stage for what is to come: a must-read book for scholars of gender, feminism, rhetorical history, and memory studies.The mother-daughter editorial team of Lynée Lewis Gaillet and Helen Gaillet Bailey were deliberate in their selection of scholarly contributions that use archival research to demonstrate the range and complexity of topics surrounding memory of historical women. They brought together contributions from “. . . scholars from a variety of humanities disciplines—rhetoricians, historians, educators, compositionists, and literary critics—[to] employ feminist research methods to examine women's work, rhetorical agency, and construction and memory of female representation” (x). Letizia Guglielmo begins the volume with an agenda-setting introduction titled “Re-Collection as Feminist Rhetorical Practice.” This contribution surveys relevant literature to artfully frame themes that are threaded throughout the book, including memory and recollection, ethos and agency, and intersectionality and marginalization.Rooted in the goal of “challeng[ing] traditional conversations, not merely inserting women into existing understandings of the rhetorical tradition,” the essays are grouped into four sections: “New Theoretical Frameworks,” “Erased Collaborators,” “Overlooked Rhetors and Texts,” and “Disrupted Public Memory” (x). The volume's fourteen case study chapters span occupations, historical periods, and geographical locations, which grant ample opportunities for readers to compare and contrast these historical figures, their lives, and their circumstances. To provide a sense of these rich essays, I will discuss all contributions in the “New Theoretical Frameworks” section and the lead essays in the remaining three sections.The first section on “New Theoretical Frameworks” is an innovative collection of case studies that readers are likely to find most generative for projects in feminist memory studies. The section starts with Gesa E. Kirsch and Patricia Fancher's compelling chapter, which builds on Royster and Kirsch's concept of social circulation to explore professional networks of women physicians, mathematicians, and computers. Based on her study of Rosalind Franklin, Alice Johnson Myatt's chapter offers a useful heuristic for understanding an understudied avenue for feminist memory studies: the historical figure who, once erased, has now had her reputation restored. In the third chapter, Maria Martin (not to be confused with the artist Maria Martin discussed above) details an important framework for studying African women's feminist agency as she explores the case of Nigerian leader and activist Funmilayo Ransome-Kuti. Historians of rhetoric will also be interested in the final essay of the section, in which Ellen Quandal traces the “afterlives” of Byzantine historian Anna Komnene as she has been represented by three different scholars. Each of the essays in this section offers insights into the unique circumstances of individual women while simultaneously underlining how their activism, contributions, and memory have been shaped by social, communal, and collective forces.Part 2 features chapters about women who collaborated with men and their subsequent erasure from history and memory in the contexts of the military, art, and education. For example, Mariana Grohowski and D. Alexis Hart's chapter explores how U.S. women service members have consistently had their contributions marginalized, downplayed, or downright erased. Yet they find considerable promise in the corrective and resistive power of digital archives and oral history collections, such as the Betty H. Carter Women Veterans Historical Project and the Library of Congress's Veterans History Project, which allow women service members to narrate their own experiences. The authors of chapters in Part 3 ask readers to think differently about how women's rhetorical contributions are valued. For example, Kristie S. Fleckenstein casts Florence Babbitt as a visual rhetor who did valuable labor in crafting a family photograph album, arguing that in our haste to study women as writers and speakers, we ought not forget the “work, especially the memory work, performed by women as imagesmiths—significant figures in the visual rhetorical tradition—and their use of images circulates across the permeable boundaries of the private and the public” (139). Finally, Part 4 on “Disrupted Public Memory” explores how once-prominent public figures are remembered (or forgotten). While forgetting is sometimes the logical outcome of the passage of time, it can also be a complicated and multifaceted process, as Wendy Hayden demonstrates in her study of Lois Waisbrooker, whose ideas found purchase in anarchist, spiritualist, labor, and free love communities during her lifetime but is largely absent from contemporary discussions of nineteenth-century women's rhetoric.The book's afterword is clearly not an afterthought. Especially helpful for those teaching classes in rhetoric, memory, and history, Lynée Lewis Gaillet offers insightful commentary on how the essays could be read differently if ordered chronologically, by theme or genre, or by method and details how students could use the case study chapters in the book as models for their own investigations into feminist memory studies. Here, the editor also pinpoints the most significant shortcoming of the volume: “With a few fascinating exceptions (Martin, Presbey, and Quandahl), this collection focuses on white Western women working in the nineteenth and twentieth centuries” (259). The afterword calls for more scholarship that will “expand the scope of this work, adapting the research materials here for investigations of African American, Eastern, global, indigenous, Latina, and LGBTQI issues, among many others, occurring in a wide swath of places and times” and explains the need for additional collections that explore other facets of gender and memory (259). In this vein, fruitful collaborations may be forged between rhetoricians in English and Communication departments, as scholars in a special issue of Southern Communication Journal (2017, 82.4) have expressed similar commitments.Remembering Women Differently should be read—from cover to cover—by scholars of gender, rhetorical history, and memory studies. This carefully crafted edited volume is a welcome addition to feminist rhetorical studies, one that invites and is sure to inspire further engagement.
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Abstract
In the wake of George W. Bush's 2004 (re)election, the National Communication Association's annual conference featured an intellectual “Come to Jesus” regarding Jon Stewart and his brand of comedy on The Daily Show with Jon Stewart. The “tl;dr” (“Too long; didn't read”) of this battle was that Professors Lance Bennett and Robert Hariman defended Stewart as a necessary agent in political discourse and public life; Professors Roderick Hart and Johanna Hartelius condemned Stewart's cynicism, arguing people substitute watching Stewart for material participation in public life to the grave detriment of the public sphere. Nearly 20 years later, James Caron's Satire as the Comic Public Sphere: Postmodern “Truthiness” and Civic Engagement makes a compelling argument that, while comedic speech has limits and is not by any stretch curative, it is an ideal stylistic fit in an era of postmodern truthiness because it creates an innovative public engagement in a participatory media culture (6).Caron “examines the relationship between satire and the public sphere, a relationship that creates a comic public sphere, a parodic counterpart to Habermas's classic articulation of a particular kind of discourse and set of social practices first associated with Enlightenment values and technologies” (2). Rather than presuming satire is political discourse, Caron's gambit is that “satire [is] a form of aesthetic communication supplementing political discourse with its mode of comic discourse” (7). It directly encourages citizens to act together in real life. Satire is public-directed—its purpose is not to mock one person but to direct attention to issues of broader public concern. In this sense, satire is generative.Caron moves through his argument in two parts. Part One is historical background and theoretical foundation. Part Two is comprised of a series of case studies.Caron defines satire in Chapter One saying “satire signifies those instances of comic artifacts that can “exceed . . . serious communications . . . for the sake of deliberation, advocacy, and exchange” (20). That is, the ridiculous and the ludicrous are effects of comic laughter. The ridiculous is designed to critique and improve its object; the ludicrous offers an appreciation of the object as is. Here Caron introduces a kind of rubric for understanding the comic: play, judgment, aggression, laughter. Play separates the comic from the earnest by providing a cue that something is funny. Judgment is critique that marks “The Comic” as both always serious and unserious simultaneously. Aggression enables ridicule and mockery. And laughter is, well, laughter. Here Caron makes one of the central moves of the book arguing, “satire's power lies in its rhetorical potential to change minds, to effect metanoia via it's a-musement” (26). This deconstruction of “a-musement” means we are not merely laughing about something; we are musing on it.Chapter Two investigates the distinction between the Habermasian theorizing on the public sphere and the contemporary reality of the digital public sphere. Habermas's construct relies on social and political bracketing of reality in which intellectual equals gather in coffee houses and argue enlightened perspectives on the issues of the day. The digital public sphere, on the other hand, values “personalized feedback, instantaneous interaction, participation potentially 24/7, and no geographic limitations” (38). But the digital public sphere is something of a Wild West scenario. While the democratization of participatory media culture invites those who would never have had access to Habermas's coffee houses, it also creates dis and misinformation, trolls, and other serious concerns. However, satire thrives in uncertain times: “Satire's most profound cultural role today, then, employs in comic fashion the basic ethos of modern/postmodern liberalism as part of the aesthetic-expressive rationality of Habermas” (50).In the final pages of Part One, Caron layers the nuance to note that “satire operates as comic political speech, not political speech, in the public sphere” (52). Satire operates within a playful aesthetic that fosters dissent, just of a different order than traditional political speech. Digital technologies afford more involved citizenship and (re)presentation as citizens, and so comic sense, irony, mock news performed satirically, comic name-calling and comic insults” are actually “in service to educating its silly citizens and furthering their conversation of engaged levity” (56–57). In this way, the comedic public sphere deals with fakery itself. Comics and satirists, then, are parrhesiasts, or those who speak truth to power. Both through satire and what Caron names “satiractivism,” there is potential for social justice, to turn a “ha ha into an a-ha!” (81).In the second half of Satire, Caron aligns his conception of the comedic public sphere with J. L. Austin's Speech Act Theory, distinguishing between constatives and performatives. Constatives are statements of fact, report, or description that can be judged as true or false; performatives are not just saying something, but doing something (85). Austin also articulates the terms locutionary, illocutionary, and perlocutionary. Locutionary is a performance of the act of saying something. Illocutionary is the performance of the act in saying something (satire ridicules, for instance). And perlocutionary is saying something that produces effects.Caron contends comic speech in satiric mode is illocutionary in that it performs ridicule, but it has potential to be perlocutionary in that it changes people's minds. It has effects. It is, in spiritual terms, metanoia—a conversion or conversion of belief. Satiractivism, or activism generated through satirical speech, is a special kind of political speech act. It is both serious and unserious; both constative and performative.Caron introduces several pivotal case studies in Chapter Five in which “the comic public sphere and the public sphere often appear as one discursive domain” (89). For instance, we see comics playing with the news on SNL's Weekend Update, The Daily Show, and Last Week Tonight with John Oliver. These programs are locutionary—news with comic speech as rhetorical flourish. They are also illocutionary because they ridicule a comic but with the veneer of reporting. One of the examples Caron cites is Jordan Klepper's person-on-the-street interviews with Trump supporters.But these moments of “playing with the news” are not merely play, they are also a kind of satiractivism. They are quasi-perlocutionary. Jon Stewart hosting 9/11 first responders who had become ill led to the James Zadroga 9/11 Health and Compensation Act, for instance. Caron also notes the “John Oliver Effect:” Oliver has always eschewed the sort of SNL Weekend Update formula in favor of in-depth, fuller investigations into a news story but done satirically. Samantha Bee and Stephen Colbert are also examples of satiractivism, bringing comedy to “real news” in order to amplify it.Yet, satire has limits. It is a methodological paradox in that the satirist is trying to bring about a better society through critique but is often doing so by ridiculing. And sometimes, it can go too far. This is especially perilous when the audience is not prepared to laugh.Michelle Wolf's 2018 White House Correspondents’ Dinner is one such time when the audience in the room felt ridicule crossing a line into mean-spiritedness. Part of this challenge for humorists is the particular and universal audience. The WHCD audience (in particular) found the bites too biting. The universal audience understood better the impossibility of civility in the Trump years.Many pointed out how thin-skinned people in the Trump orbit of power were in inverse correlation to their political and cultural power. Speaking truth to power is supposed to be uncomfortable for those in power. But what if those in power are perpetual victims with an entire media infrastructure designed to amplify their victimhood? That is, is what Wolf did a “screed or satire?” (181).Caron's final chapter of case studies centers Trump as buffoon and troll. Caron asks whether satiric speech is harmful to a democratic public sphere because its uptake can be dangerously corrosive. Trump's characteristic defense is he was “just joking,” but as rhetorical critic and historian Jennifer Mercieca notes, Trump consistently “gaslights” the audience about his intentions when the effect crosses a line.1In his final chapter, Caron reminds readers that postmodernism isn't an abandonment of truth but a deep skepticism about truth with a capital T. Comedic style, then, is ideally suited in this moment to scratch the truthiness veneer. As he writes, “The comic logic of truthiness satire and satiractivism repurposes discursive integration and a regime of simulacra with a postmodern aesthetic” (209). Considering that more people believe in the truth of what they learn from those playing with the news than from those delivering it “straight,” imagining the possibilities for satirical speech in the comic public sphere is a generative and purposeful endeavor.
December 2022
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Abstract
Abstract Antilynching activists in the United States have agitated to establish criminal civil rights violations for lynching for more than a century. Ida B. Wells, a renowned antilynching activist, tapped into and expanded upon existing transnational advocacy networks to mainstream antilynching rhetorics across borders in the late nineteenth century. This essay analyzes Wells's dispatches to the Chicago Daily Inter-Ocean during her 1894 transatlantic antilynching tour. I argue that Wells provides an example of how rhetors can mainstream social justice issues through transnational advocacy networks by refuting and recirculating key arguments, which in turn amplifies them to exert pressure on potential change agents. As activists work to stem modern-day violence that persists with frightening similarities to the lynching violence of the 1890s, Wells's strategy of amplification provides further insight into transnational rhetorical movement and efforts to mainstream social justice issues across borders.
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Abstract
Abstract This essay contends that the red MAGA hat in the modern conservative movement plays off Donald Trump's populist construction of his supporters as victims by creating opportunities for the performance of what we call “rehearsed victimhood.” As an enactment of vulnerability that allows individuals in historically powerful positions to claim marginalized status by manifesting material evidence of their subjugation, we argue that rehearsed victimhood relies on weaponized polysemy to bait critics, the cooptation of civil rights rhetoric, and acts of humiliation and violent self-sacrifice. We illustrate the performance of rehearsed victimhood through a close reading of media coverage of numerous incidents where Trump supporters claimed discrimination after being attacked, fired, or ridiculed for wearing a MAGA hat.
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Abstract
Pamela VanHaitsma's Queering Romantic Engagement in the Postal Age: A Rhetorical Education offers an insightful queer historiography of romantic epistolary rhetoric that opens the reader to queer possibilities in the rhetorical practice of nineteenth-century American letter writing. The author's stated intention is to queer the binary distinctions between public and private life that often push queer stories to the margins in histories of rhetorical education (4). With the genre of letter writing, VanHaitsma not only transcends queer recovery in American letter writing but also effectively reconsiders queer engagement, practice, and pedagogy within the rhetorical process of romantic epistolary.The introduction begins by citing the rhetorical and queer foundations of scholars like Charles E. Morris and Karma Chavez (6–7), previewing the methodological queering of rhetorical education. VanHaitsma first defines the key terms for consideration, including romantic epistolary and rhetorical education, and then situates epistolary rhetoric as a cis-heteronormative genre. Although the teaching and learning of romantic letter writing during this time exclusively privileged opposite-sex romantic discourse, VanHaitsma makes the case that the genre allows for queer openings. For example, queer possibilities existed in same-sex friendship correspondence; and queer invention emerged through a dialogue of the personal as political given race, gender, and sexuality were imbedded within romantic letter writing. VanHaitsma's archival research examines “complete letter writing manuals” (44) and romantic correspondence archived at the Connecticut Historical Society and Yale University Library's Manuscripts and Archive. As the author navigates romantic correspondence, VanHaitsma makes thoughtful choices that focus less on the sexual identity of the subjects and more on the “queer rhetorical practices” (11–12) of Addie Brown and Rebecca Primus in chapter two and Albert Dodd in chapter three.The first chapter frames letter writing manuals as rhetorical (26) and then situates teaching manuals like the “complete letter writer” as inherently a heteronormative genre. The author considers the manuals as a launching point for analysis because of their ubiquity and circulation in the United States during the mid-nineteenth-century postal age. Complete letter writing manuals, according to VanHaitsma, were organized similarly by genre and served as a “model” for letter writing with respect to rhetor, audience, and purpose (25). For example, chapters are labeled as “on friendship,” “on business,” or “on love, marriage, and courtship.” By situating complete letter guides as rhetorical education, the author suggests that the teaching and learning guided by the manuals uses “language from the heart” to connect romantic epistolary to social inquiry, including class, education, and family; these matters of course were touchpoints in “appropriate” heteronormative correspondence. VanHaitsma advances three dimensions of heteronormativity encouraged by the manuals: (1) normative gendered romantic coupling; (2) normative pacing in romantic exchange; and (3) letter writing as practice toward the normative conventions of marriage. For example, manuals marked a letter as “masculine or feminine” via salutation like “From a Gentleman to a Lady.” Pacing was marked by dating the letters, and a normative convention of time, especially in romantic exchanges, would proceed slowly, cautiously, and without “passionate outbreaks” (34). Finally, the goal of romantic exchange was achieved only through its “heteronormative telos and generic end” (35), which was marriage between a man and woman. The paradox advanced by VanHaitsma is that the same three rigid cis-heteronormative constraints of letter writing manuals are also the dimensions that offer queer openings. The author suggests two “strategies for queer invention” (37); first, through “queer failure,” that informs a critical and queer “re-imagination” (46) of letter writing outside the genre. Second, VanHaitsma argues convincingly that if manuals are constructed as a resource for invention so that a letter writer may “write from their heart,” those generic conventions are already susceptible to queer challenge.Chapters two and three operationalize the call for a critically queer re-examination of American letter writing toward “queer effect,” first through the everyday romantic correspondence between Addie Brown and Rebecca Primus, then a more formal civic training through the letters, diaries, and manuals of Albert Dodd. Chapter two begins with a call for more perspectives on epistolary same-sex correspondence beyond the discourses of public and political figures. To this end, VanHaitsma examines the romantic exchange between Addie Brown and Rebecca Primus, “two freeborn African American women” (51-52) who corresponded during and after the American Civil War. In this chapter, the author is interested in how letter writers learn to participate in romantic exchange when formal training is perhaps inaccessible. As the author notes, even with access to manuals, there was no same-sex romantic correspondence modeled in the complete letter writers, so VanHaitsma considers what the rhetorical practices of these letters tell us broadly about queering romantic epistolary. The author studied the correspondence of Brown and Primus not only through a same-sex lens but also cross-class as Primus was a schoolteacher born to a “prominent African American community in Hartford Connecticut,” while Brown was uneducated in formal schooling and “worked primarily as a domestic” (51). VanHaitsma finds that Brown and Primus learned and used the generic conventions taught by complete letter writers, including salutation strategies and dating each correspondence for pacing. What differs, of course, is the queering of salutations which range in tone from a familial connection like sisters, to friendship, and even romance (55). The pacing of the correspondence reflects an urgency and intensity outside heteronormative convention with quick replies, often within a week (57). The correspondence also defied a marriage telos given the societal constraint that marriage to each other was an impossibility; as a result, the romantic exchange was never scaffolded around that particular generic convention. Finally, the author illustrates how Primus and Brown queered the rhetorical parameters of the manuals by incorporating political discussions alongside romantic exchange (61). Chapter two concludes by describing how the romantic exchange between Brown and Primus borrowed from poetry to compose and queer language of the heart. The most compelling take-away from this analysis is how the correspondence from two everyday, same-sex, cross-class, African American women adopted the generic conventions of inaccessible manuals and then crafted queer inventions to challenge generic norms.Chapter three examines the letter writing and training of Albert Dodd. Where Brown and Primus lacked access to formal rhetorical education, Dodd—an upper-class white cis-man—studied rhetoric as civic engagement at Trinity College and Yale, where he wrote a poetry album and a “commonplace book turned diary” (75). What interests VanHaitsma about Dodd is how he used classical training to repurpose rhetorical and civic education toward a romantic end, which became a multi-genre and genre-queer epistolary practice. Through his formal training, Dodd possessed a rhetorical awareness of generic letter writing conventions that allowed him to negotiate public and private binaries. VanHaitsma illustrates how Dodd's training developed into a queer rhetorical practice by broadening the genre of letter writing through an introduction of epistle verse, letters, poetry, and same-sex erotic correspondence (92). VanHaitsma connects Dodd's formal training to Brown and Primus through a “queer art as failure” (98) where the correspondence of all three defied normative training when the generic conventions could not be met; instead, the rhetors re-purposed the generic strategies for their own queer effect. Building from this connection, the author's concluding chapter is a pedagogical gesture toward “queer failure” (104) in rhetorical studies. As a challenge to the status-quo orientation and cis-heteronormative expectations of rhetorical education, VanHaitsma turns to queer movement studies and implores scholars in the histories of rhetoric and sexuality studies to stay vigilant to the “failures” of queer pasts.Pamela VanHaitsma's compact book is poignant and an important contribution to rhetorical studies, particularly in realizing queer possibilities in spaces dominated by normative histories. Exploring American traditions of letter writing, the author makes a sophisticated and accessible critique of the hegemonic democratic practices of civic engagement, public and private spheres of citizenship, race, gender, and sexuality in the histories of rhetorical education. As a reader, the text was not only enjoyable, but the pages also evoked everyday queer curiosities missing and undiscovered in white Western rhetorical studies. As the author notes, queer romantic engagement has always existed but with limited scholarly attention. The case made throughout these chapters advocates for a critical break and crucially, an intentional movement toward “non-normative historiographic ways of knowing” (101). VanHaitsma's attention to diverse learners, queer ways of being rhetorical, and queer stories of everyday people through epistolary romantic engagement is exemplary.
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Abstract
Focusing on the rich biographies of five influential figures of the Gilded Age and Progressive Era, Paul Stob's Intellectual Populism argues for renewed attention to a distinctive kind of populist rhetoric. In times of widespread corruption and social upheaval that he argues parallel our own, Stob identifies the “Great Agnostic” lecturer Robert Ingersoll, Christian Science founder Mary Baker Eddy, philosopher Thomas Davidson, educator and reformer Booker T. Washington, and writer, speaker, and activist Zitkála-Šá as salient examples of a “mode of inquiry” focused on connecting ordinary people around anti-establishment sentiments with intellectual, rather than anti-intellectual, appeals (xv). Stob shows how each of these figures used their available means of persuasion to claim a voice among unfriendly and unlikely audiences. This, he argues, could be an approach for contemporary academics as we advocate for higher education in an age when our work is dismissed as, at best, irrelevant due to the Internet and new technologies and, at worst, the destructive and out-of-touch machinations of liberal elitism.Intellectual populism, Stob claims, is a means by which “populism and intellectualism can work together to enhance our knowledge of the world” (xv). While populism is often characterized as anti-intellectual, Stob argues that there are parameters in populist thought, taken up by intellectuals in the past, that have been constructive to democratic processes and engaged diverse audiences, inspiring them to think critically about how together they might change the established order. It is this coming together as a “new intellectual movement” that Stob hopes to enliven with a populist model of education incorporating broad notions of teaching and learning among those currently excluded from, or hostile to, higher education (227). However, it is important to note that it is the “fight,” not the “complete victory,” of the intellectual populist figure that Stob wants to highlight (208). As the concept itself elicits, intellectual populist rhetorical strategies engage a certain degree of irony and impossibility in their undertaking.As a case in point, Robert Ingersoll, the first figure profiled in the book, uses perspective by incongruity to call into question religious authorities and affirm agnostic beliefs. Described as a speaker able to make even the police sent to arrest him for blasphemy laugh and praise him, Ingersoll ultimately affirms religious ideals by turning them on their head. This is what Stob characterizes as the core of intellectual populism, “criticizing the established order to strengthen that which the order is trying to serve” (16). Even as Ingersoll attacks religion, the crowds that he drew found that he “enlivened religious inquiry. He brought religious questions into the marketplace of ideas, which strengthened religion by showing what was real in it” (34). Ingersoll appealed widely to audiences that shared various religious beliefs and would agree with him that their own renewal of these values was worthy of investigation. At the same time, Stob points out that “Ingersoll battled a religious establishment that not only survived the assault of free-thought advocates but also created a fundamentalist power structure that continues to this day,” thus showing how even the most successful rhetorical strategies are constrained by situation (208). However, Stob suggests, this could still be an adept strategy for academics: by affirming critiques that the university is out of touch with “the people,” academics could join critics in order to energize a “new intellectual movement” that would ultimately forward the mission of higher learning by broadening its reach, not overthrowing its aims (227).The next figure analyzed in Intellectual Populism is Mary Baker Eddy, the controversial founder of Christian Science. At its height, Christian Science lectures brought together large audiences of converts, interested listeners, and a wide swath of critics. Eddy's lecturers made the case to the public that Christian Science works because it is a science wherein personal experiences of healing prove that believers do not need medicine or the church. However, to Stob's surprise, Christian Science orators did not provide evidence of healing in their lectures, creating a void to be filled with ordinary people's personal testimonies. Stob asserts that this method of unsound syllogistic reasoning instead sought to empower listeners to reclaim their own agency and expertise, previously the domain of experts in religious and medical fields. Stob characterizes this on one hand as a dangerous rhetorical strategy, “duping lecture-goers into believing that Christian Science could accomplish something it never could accomplish” (73). By framing an individual listener's personal experience as “unimpeachably scientific” it makes personal truth “truer, fuller, more absolute than any deductive proof, any rationalist logic . . . any counter argument,” thus denigrating scientific evidence that would allow one to question or change those beliefs (71). This intellectual populist argument strategy therefore either fails with “listeners with an ear for scientific argumentation” (68) or makes receptive individuals resistant to scientific evidence based in logic and expertise that could “enhance our knowledge of the world” to shape a more democratic society (xv). This critique finds renewed importance in our current era of anti-vax movements that draw upon similar argument structures. However, instead of tossing out Eddy's arguments wholesale, Stob constructively points out that the vast power of religious inquiry continues to serve as touchstone of American public discourse. Instead of dismissing religion and personal experience as antithetical to intellectual thought, Stob suggests we think of these are “potent symbolic resources” to start, instead of stop, public conversations about science and expertise (226).The next figure Stob focuses on is Thomas Davidson, a savant Scottish philosopher who spent most of his life building intellectual communities for refined society. However, in his later years, Davidson created the Breadwinner's College, a “People's University” where he taught philosophy to Jewish factory workers from the Lower Eastside of New York City. Davidson initially undertook a series of public lectures in the neighborhood, where he framed philosophical inquiry as a form of labor that factory workers were apt to pursue. This “fell on deaf ears” and angered the workers, who argued that there was nowhere for them to study in their tenement houses, and thus the idea for the Breadwinner's College was formed (106). Davidson envisioned it as the first in a branch of many spaces where workers could gather and engage in Socratic exchange on curriculum that would give those without educational opportunities a “‘bird's-eye view of the scene and course of human evolution’” (109). Stob states that “Davidson's fundamental contribution to intellectual populism was his reconfiguration of speech and space—his grasp of the way words and ideas relate to the geography in which they emerge and through which they move” (118). However, “the irony was that Davidson wrote [much of this intellectual populist mission] . . . from Glenmore [his retreat center in the Adirondacks] . . . [where] Davidson's intellectual populism came from a position physically removed from the community he worked to empower” (117). This irony, Stob concludes, demonstrates that “Empowering the people needed to happen in the spaces that defined their lives;” Davidson in many ways failed to do this (118).In contrast, Stob's chapter on Booker T. Washington illustrates how he successfully provided educational opportunities for poor African Americans in the rural South. In his career as a public lecturer and educator, Washington argued that work itself was a rhetorical process that “communicated, influenced, and persuaded as effectively as words” (121). Washington used various success stories of Black Americans to show how dignified labor “did the suasory work that words and pages tried to do, and it was far more successful than any oration could be” (144). Stob describes this as ironic considering that Washington delivered this message through the medium of oratory and made a career of such words and arguments. However, Stob spends much of the chapter analyzing Washington's many accomplishments as the first President of the Tuskegee Institute, exemplifying through alumni letters how Washington's legacy was to “elevat[e] . . . labor to an intellectual practice” and help students “use their labor to control their lives” (160). While largely an appreciative read of Washington's legacy, Stob also points to ironies within Washington's approach which schooled students in “the politics of respectability . . . [that] emphasized moral reform and reconfiguration of self” and may have “eschewed the demand for structural change” needed by African Americans (150). Both the Davidson and Washington models for populist education support Stob's argument that spaces of higher learning must adapt to the communities they seek to reach by being more reflexive about modes and spaces of engagement. Furthermore, as Stob argues in the conclusion of the book, both rhetors exemplify the importance of education as a “maker's movement,” where students are the co-creators of ideas and communities. Instead of simply transmitting specialized knowledge, we must rethink how higher education might contribute to “putting people in a position to think and inquire for themselves” (223).The final figure featured in Intellectual Populism is Zitkála-Šá, an Indigenous American writer, speaker and activist. The least documented of the figures, Stob characterizes the limited archive of Zitkála-Šá’s speeches as strategically ironic, working to secure what influence she could within the constraints of a white man's world. Zitkála-Šá was critiqued in her time for accommodating or even affirming white stereotypes of Indigenous communities. Throughout her career she wore stereotypical costumes, opted not to correct inaccurate assumptions about her identity, and espoused the overwrought metaphor of the “national teepee” as a unifying vision for the pan-Indian movement. However, Stob notes that these strategies helped Zitkála-Šá in gaining legitimacy for the pan-Indian movement and attention from various white and Indigenous American audiences that had previously dismissed her vision for civil rights. Through an appreciative read of her rhetorical strategies, Stob beautifully captures how Zitkála-Šá’s “performances invited other American Indians to identify their grievances with hers to join her in a strong, broad coalition that could secure Native lives in the twentieth century” (166). Distinguishing Zitkála-Šá’s work from a wider constellation of her Indigenous contemporaries, the chapter demonstrates the importance of exploring the ways that disenfranchised people's intellectual movements can upend the status quo. In her speeches, Zitkála-Šá repurposed white stereotypes about Indigenous Americans through Americanisms such as “God, freedom, peace, and equality” that she showed were more astutely demonstrated by the first Americans—Indigenous Americans—than by white settlers (188). While just one example of Zitkála-Šá’s rhetorical brilliance, this final chapter distills the numerous ways that intellectual populist rhetoric can encompass “the people” far beyond the narrow confides of “the people” often evoked in populist rhetoric in the United States today.Overall, Stob illuminates five different historic figures who, through intellectual populist rhetorical strategies, made compelling critiques of powerful establishments to divided audiences in their time. While looking to achieve different goals, Stob convincingly argues that it is unfair to measure these rhetors’ contributions only by their unrealized visions to change the establishments they attacked. Stob instead contours these complex characters as sometimes flawed, sometimes successful, rhetorical actors whose work forms a broad lineage of American thinkers who attempted to give “ordinary individuals a sense of agency in the pursuit of knowledge” (229). This, Stob argues, “can make a difference, even if it doesn't change the world” (229). Intellectual Populism concludes with a set of lessons intended for academics to enliven debate around the state of higher learning institutions. At the top of Stob's list of lessons is a call for academics to build broader coalitions with communities in “physical spaces” and “face-to-face assemblages,” urging us not to “stay isolated on the carefully manicured lawns of college campuses” (222). Stob's words, ironically published mere weeks into the first COVID-19 lockdowns in 2020, continue to serve as an important reminder to all of us, and our institutions, that our siloed intellectual communities must continue to adapt, diversify, and expand in order to serve the many and not just the few.
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Abstract
In his Caricature and National Character, Christopher J. Gilbert contends that caricature can help us understand, address, or, at least, observe the tension between a national character defined by the promise of democratic peace and by the stubborn persistence of war. Through the comic looking glass, caricature reveals American national character both for what it is and for what it could be. Reveling in the ugly realities of xenophobic, uber-masculine warrism, racism, and the sometimes demagogic impulses on which American national character rests, caricature refuses the mythologies of American exceptionalism, righteousness, and democratic idealism. Caricature asks audiences to see the imperfections of the American experiment not as abhorrent accidents of democracy gone occasionally wrong but as essential features of our national character. Caricature reminds us that war is who we are.Gilbert's book is divided into four case studies, each taking an individual caricature artist's work in turn. In the first analysis, Gilbert considers perhaps the most iconic representation of American identity, Uncle Sam. In the second, he turns to the work of Theodore Geisel and his strange animals compelling Americans to support involvement in WWII. In the third, Gilbert analyzes Ollie Harrington's use of images of Black children to reframe and refocus conversations about Vietnam through the lens of racism at home. And, in the final case, he turns a critical eye to Ann Telnaes's comic critiques of the War on Terror and the self-professed war presidencies of George W. Bush and Donald Trump.In his first analysis, Gilbert engages with historical representations of American identity vis-à-vis the oft caricatured figure of Uncle Sam. In particular, he focuses on James Montgomery Flagg's famous “I Want You” poster as a cultural touchstone connecting American national character to war. As “a rhetorical vessel for the body politic” and the “face of [American] militarism,” Uncle Sam projects a version of American identity that is paternal, white, and decidedly pro-war (46, 38). What is more, the image of Uncle Sam demanding (commanding) democratic citizens to join the US war effort flies in the face of a national character built around individual liberties and democratic ideals.From the nation's cartoon uncle to its cartooning doctor, Gilbert's second case study takes up the remarkably xenophobic, misogynistic, and patently racist WWII-era caricature of Theodore Geisel. As with Flagg's Uncle Sam, Geisel's caricatures featuring awkwardly proportioned animals, insects, and machinery ask readers to embrace the necessity, perhaps even the allure, of war. Although better remembered as the author and illustrator of beloved children's books and graduation presents (Dr. Seuss), Geisel's caricatures, goading the nation into joining the war effort while shaming isolationists and politicians, present readers with a national character caught between the absurd reality of war and the banality of its centrality to the American experience.In the third chapter, Gilbert considers the cartoons of Oliver “Ollie” Harrington. Harrington's caricatures, in addition to his popular character Bootsie, prominently feature Black children, recasting American war culture as a racist war on American culture and Black Americans in particular. Emphasizing the innocence and naïve wisdom of children, Harrington's drawings reveal the limits of the democratic promise for Black GIs returning from war abroad to find their children at war at home. Further, relying on children as focal points, and Black children in particular, Harrington's art dances along the insider/outsider divide offering a powerful self-critique that emphasizes the all too real consequences of American warrism for Black children who are otherwise excluded from the iconography of national character and from the demos in general. As Gilbert explains, such caricatures expose the whiteness of American war culture and national character while reminding audiences that “all war is cultural war” (135).In the final case study, Gilbert focuses his attention on Ann Telnaes's caricatures of George W. Bush and Donald Trump, the self-professed “war presidents” of the War on Terror. Drawing “the people” through the person of the president, Telnaes's images emphasize the egoism and self-interest of the “American Idiot” that contrasts the collectivist impulses of democracy. Her renderings of Bush and Trump as would-be despots bedecked in jewels, capes, and crowns surrounded by adoring courtier toadies represent the president as an appropriately naked emperor king or, in the case of Trump, the Queen of Hearts. Relying on farce, Gilbert argues that these metonymic critiques of national character through the lens of the national leader highlight the false greatness, the inflated ego, and the self-proclaimed exceptionalism on which American national character rests and which cannot hold up to the scrutiny of war.Readers—especially those interested in editorial cartoons and comedy—will find Gilbert's critiques of Flagg, Geisel, Harrington, and Telnaes productive extensions of any number of conversations about visual rhetoric and visual metaphor. His critiques model the utility of tracing a particular artist's sense of humor and approach to a subject over the course of its historical arc. Together, they make a strong case for the utility of caricature as a funhouse mirror amplifying the particular absurdities of American democracy and identity that otherwise can be obscured by the lens of political discourse and public address. For comedy scholars, Gilbert's critique offers ample evidence for arguments regarding laughter's capacity to disrupt the established expectations of dominant discourses rendering them rigid, mechanical, or fixed in place. Such comic disruptions create opportunities for critique by asking audiences to consider both how things appear to be on the surface and what they conceal from view simultaneously.1 Critics of war rhetoric, too, will find Gilbert's book useful. His argument that caricature reveals the United States for the war culture that it (always) is, and that war functions conceptually as a caricature of democratic peace, are likely worthy of connecting to even non-comedic texts.In terms of shortcomings, Caricature and National Character almost certainly leaves someone's favorite caricaturist on the cutting room floor. Readers might expect to find more about Herb Block, Thomas Nast, and Gary Trudeau, for instance, than they will in these pages.2 This is an all-too-common problem for any book that takes an historical approach to popular culture; for the most part, Gilbert gestures towards these and other artists in contextualizing his criticisms. Perhaps more importantly for this reader, the omission of the Obama era of the War on Terror feels like a missed opportunity. Framed by Telnaes's caricatures, which featured Bush and Trump much more prominently than Obama, Gilbert's case study works as a critique of the presidency and, by extension, the people it represents. As a treatment of the War on Terror, however, addressing Obama's role as merely an extension of the Bush doctrine leaves open questions about the rise of drone warfare, partisanship and the presidency, and, perhaps more importantly, war's capacity as caricature to cut through the contradictions of a presidential discourse that professed a desire for the end of war and policy that perpetuated it. Obama's War on Terror, in this way, might be read as a caricature of his war rhetoric and, in so doing, offer evidence of caricature's critical utility for scholars of rhetoric and war beyond the context of comedy.In total, Gilbert's book offers a particularly powerful argument for the utility of caricature as a way of peeling back the mythological layers of national character to reveal more clearly the lived realities of a nation and its character. Caricature, like comedy generally, exists alongside dominant narratives and mythologies as a ready critique of the excesses of nationalism and exceptionalism. In particular, caricatures of war remind audiences that war both is and is not a caricature of culture. War is at once the worst possible expression of democratic cooperation but also, at least in the case of the United States, part and parcel of the national character—an exceptional and yet unremarkable feature of what it is to be American. Reveling in the ugliness of war so often veiled by discourses that encourage audiences to overlook or all together ignore the gruesome realities of war and national character, caricature challenges audiences to look at war, to look at culture, to look at the nation—especially when the looking is hard to do.
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Abstract
Abstract The rhetoric of any academic discipline can involve epistemic distortions and blind spots, including a tendency to obscure systemic racism. The doctrine of political realism from the discipline of International Relations is an influential example. Realism relies on several rhetorical devices, including a structural distinction between rhetoric and reality, a modality of abstraction, and the trope of anarchy/hierarchy. These provide both a compelling theoretical framework and a discursive program that obscures race and racism. Realist discourse operates further through several dimensions of rhetorical salience that are modulated by changes in context. Foreground, background, ambient, and ontic salience provide multiple registers for inscribing realism. Realism's lack of reflexivity in disciplinary, governmental, and public arenas adds to its power and its defects. Exposing the rhetorical constitution of realism and its architecture of non-knowing raises challenges not only for realism but also for rhetoric. These include avoiding the inscription of realism and racism within rhetorical inquiry and avoiding epistemic hubris in the self-definition of rhetoric as a discipline.
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Sensory Engagement with the Rhetoric of Science: Creationist <i>Copia</i> at the Discovery Center for Science and Earth History ↗
Abstract
Abstract The Institute for Creation Research (ICR) opened the Discovery Center for Science and Earth History in Dallas, Texas in September 2019. Through immersive exhibits and advanced technology, the museum communicates what ICR purports to be the truth of creation science. Informed by the rhetorical concept of copia, I argue that the Discovery Center deploys sensory evidence to support creationism through the rhetorical strategies of rotation, immersion, and interruption. These material strategies use the senses as vehicles to communicate multiple arguments simultaneously, direct museumgoers’ attention, and amplify lived experiences as valid ways of knowing and evaluating the science of human origins. I conclude by noting the role of sensory rhetorical strategies in other scientific controversies and encouraging additional scholarship into how sensory evidence offers convincing challenges to scientific knowledge.
September 2022
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Abstract
As Annelien de Dijn tells it in her Freedom: An Unruly History, the political story of the West has been written between two concepts of liberty—one democratic, the other modern.1 The first of these dates to ancient Greece and Rome and defines freedom in terms of democratic self-government. In this understanding, citizens are free to the degree that they are able to participate in the selection and maintenance of the laws to which their community is subject. Unlike slaves—and understood, in fact, as their political opposite—free citizens are empowered to act in the public square. They have the agency to acquire knowledge, to form opinions, to take stands, to persuade others, and perhaps thereby to assist in guiding the course of the state. Along the way, they may enjoy the satisfaction and assurance that accompany the free practice of their citizenship on equal footing with their countrymen, who enjoy that practice as well. This democratic concept of liberty was the original of Western civilization, and remained dominant across the two millennia that followed.Its usurper is de Dijn's second concept, with advocates as ancient as Plato but without widespread purchase until the turn of the 19th century. This modern concept defines freedom in terms of non-interference from the state. For proponents of this view, citizens are free only to the degree that laws do not bind them, effectively casting government of whatever sort as the antagonist of liberty. Following the turmoil of the 18th century's Atlantic Revolutions, especially the Terror in France, political thinkers including Benjamin Constant and Edmund Burke reacted to democratic excess by locating freedom within the private individual. Though others have traced this development to the Protestant Reformation and the emergence of market economies, de Dijn asserts that it is best understood as a counterrevolutionary riposte. The presumption that individuals must be prioritized and popular power contained has been widely touted ever since. Today its influence is carved into our increasingly undemocratic institutions.Unsurprisingly, then, this story of long rise and short but dramatic decline follows a trajectory similar to that of rhetoric itself. Crafted by the Greeks and refined by the Romans, democratic freedom fell out of favor in Medieval Europe but bounced back during the Renaissance, found champions during the Enlightenment, and provided the vital theoretical framework for a generation of revolutionaries who were defiant of subjugation and committed to self-government. In rejecting monarchy, the architects of the United States insisted also on a degree of popular sovereignty. And in securing the franchise for (some) citizens, they built a political system in which persuasion matters, in which good ideas and rhetorical polish could wield real influence. Attractive to the rank-and-file, this model worried the elites, who quickly set to work fortifying their institutions against the mass. Early in the 21st century, their legacy survives in gerrymandered districts, disproportionate Senate representation, the Electoral College, and the passage of state-level voting restrictions, including thirty-four new laws across nineteen states in 2021 alone.2 Because rhetoric and democracy are so closely linked, the deterioration of democratic freedom unavoidably presages the forfeiture of rhetorical power.De Dijn's narrative is clearly oriented around this sense of loss. She recalls the Atlantic Revolutions as a collective eruption of democratic potential, ultimately confounded by internal complexities and class antagonisms. If the modern conception of freedom was first animated by fears of democratic anarchy and mob rule, it was refined and popularized by continental liberals such as John Stuart Mill and Alexis de Tocqueville, who were anxious at the plight of powerless minorities. Adopted then by Federalists and Whigs, it was made to serve primarily as a rampart around the wealthy and a check upon the rest, effectively recasting equality as a threat to liberty rather than its actualization. Challenged by radical movements including abolitionism, women's suffrage, and labor, modern freedom was revived during the Cold War and represented by a fresh host of intellectual advocates. “Today,” de Dijn laments, “the West's most ardent freedom fighters (who are now more likely to call themselves conservative than liberal) remain more concerned with limiting state power than with enhancing popular control over government.” Indeed, freedom now serves as “a battering ram against democracy” rather than its raison d’être.3Long and sweeping but precise and detailed, de Dijn's account provides an illuminating backstory to the present, a compelling context in which to understand what's happening now.4 In the United States and Western Europe especially, diversifying populations are altering the composition of the citizenry and so threatening the traditional, hegemonic whiteness of the power structure. In response, resurgent rightwing movements and politicians are relying on restrictive institutions to save them and the modern conception of freedom to justify that project. By insisting that government remain small and its purview limited, by creatively sorting and containing the voters, and by challenging the legitimacy of elections themselves, the dominant agents of the American Right have worked hard to constrain democratic freedom and to secure their advantages. Over the three sections that follow, this review will consider their progress within three specific venues, applying de Dijn's two concepts of freedom to the work of rhetorical scholars examining politics, religion, and education in the United States.In politics, modern freedom is advocated most assertively by the Republican Party and most aggressively by those at the rightward reaches. In 2010, a group of these activists posted a “Contract from America” online, ostensibly revising and updating the 1994 “Contract with America” that had helped to prompt a conservative surge in Congress. Calling for a variety of crowd-sourced initiatives and claiming to speak for “the people,” this document articulated an agenda attractive to a narrow set of demographics, demanding to preempt the sort of democratic deliberation that might more accurately reflect the will of a diverse nation. At the outset of his I the People: The Rhetoric of Conservative Populism in the United States, Paul Elliott Johnson characterizes the Contract in familiar terms. It “figured the relation between the freedom of the population and the authority of government as one of inverse proportionality,” he writes, meaning that, “the less ‘the people’ are governed, the freer they are.” Surveying a short list of policy goals including fewer regulations, lower taxes, and the repeal of the Affordable Care Act, Johnson notes that, together, these imagined the “real” population of the United States to be “a set of radically autonomous individuals united in their possession of liberty,” with economic and popular liberty fashioned identically and used interchangeably throughout.5 For the Tea Party and its legacies, freedom has meant nothing more or less than the removal of government constraints from personal and corporate activity, consistent with a set of assumptions about who these persons and corporations are supposed to be. Fully realized, theirs is a world in which one does whatever one wants, provided only that one is one of us.For Johnson, this atomized collective is the animating ideal of conservative populism, a rhetorical mode through which a distinctly white, masculine resentment is gathered and arrayed against a nefarious liberal establishment. Cast at once as both central and marginal, the subject of this discourse is the disenchanted silent majoritarian, the white citizen with an empowered self-concept but without power itself, or at least without power in proportion to certain others with more than they deserve. “By positing a population simultaneously sure of its identity, positioned outside or beyond the messy world of politics, and in possession of a vitality self-same with freedom,” Johnson writes, “conservatism's ‘people’ is oriented with hostility toward the democratic side of the liberal democratic equation.”6 Conservative populists speak the languages of grievance and privilege, claiming entitlement unbound by accountability and indignant at restraint, especially when delivered with official sanction on legal ballots. Reproved once-too-often by electoral defeats, their rhetorical fetishization of freedom must be either abandoned entirely or validated through anti-democratic violence. In October of 2021, at an Idaho rally featuring conservative media figure Charlie Kirk, this tension was expressed succinctly by an audience member who asked his demagogic host, “When do we get to use the guns?” When the crowd responded with laughter and applause, the befuddled young man assured everyone that he was purely in earnest. “That's not a joke,” he said. “I mean, literally, where's the line? How many elections are they going to steal before we kill these people?”7 Here de Dijn's image of the battering ram becomes especially evocative, updated, and weaponized.Though populism as a rhetorical style is traditionally deployed by mass movements against elites, conservative populism draws its boundaries vertically, uniting a portion of the mass with a portion of the elite and activating race as the applicable category for exclusion.8 If the modern concept of freedom has traditionally proven useful to the white managerial class as a means to reinforcing its prerogatives, it has also attracted the white working class with promises of autonomy and status. In each case, the appeal pledges to relieve a self-consciously self-reliant and overwhelmingly white faction of any obligation to the maintenance of a welfare state that, they suppose, caters primarily to black and brown people who do not want to work. Johnson assigns race a central role in his analysis, situating the rhetoric of conservative populism within a larger biopolitics that aligns whiteness with life and blackness with death. The white and the black circulate ominously within the conservative worldview, constituting discourses that inform and mobilize the conservative “people.” If past theoretical treatments of conservative rhetoric have understated these racialized dynamics, I the People centers them.To make his case, Johnson surveys key moments in conservative history, starting with Barry Goldwater's 1964 presidential candidacy, proceeding through Ronald Reagan's 1984 landslide victory, through Newt Gingrich's 1994 takeover of the House, through Tea Party opposition to Barack Obama in 2009, and, finally, an analysis of Donald Trump as candidate and executive. Overall, Johnson convincingly charts a rhetorical trajectory most notable for its consistency, arguing against those who claim that conservatives learned identity politics from the Left or who cite Trump as a one-off perversion of an otherwise rich and nuanced intellectual legacy. On the contrary, Johnson argues, the conservative tradition in the United States has long been driven by the same impulses that drive it today, including overt commitments to whiteness and masculinity, to hegemony and marginality, to individualism and freedom as against government and its pretensions to the common good. Stirred and mobilized still by a dogged populist tone, the movement today is the same as it ever was, if further amplified and pronounced. Proponents of democracy should be candid about what conservative populism is, and responsive to the threats that it poses.Among religious constituencies, the modern conception of freedom has been received most warmly by white evangelical Christians. Remarkably active and reliably Republican, white evangelical voters have ensured the election of conservative presidents from Ronald Reagan to Donald Trump. Their support proved especially decisive in 2000 and 2016, a pair of contests in which the President-elect lost the popular vote while clinching the Electoral College.9 After the latter race, in particular, when exit polls revealed that 81 percent of self-described white evangelical voters had gone for Trump, the racial, religious, and political identities had become so deeply entangled that pastors, pundits, and scholars were moved to revisit the age-old question of what, exactly, an evangelical is.10 For critical observers both within and without the fold, such an examination was necessary to explain how the teachings of Christ could possibly have moved millions into the politics of Trump. In the years since, books pledging to answer the central questions have been published to impressive sales and critical acclaim.11 One of the most recent and most nuanced has come out of rhetorical studies.In her Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump, Stephanie A. Martin suggests that white evangelical voting behavior is intelligible, at least in part, in the light of evangelical sermonizing. Following the dramatic housing market collapse of 2008, Martin wondered whether the “Great Recession” would prompt white evangelicals to question the linkage between their theological and economic commitments—their concomitant beliefs in the holiness of God and of free markets. Between 2010 and 2018, she transcribed and analyzed hundreds of sermons delivered in evangelical megachurches across more than three dozen states, coding specifically for economic themes.12 Because these large churches are joined weekly by such a high volume of congregants, their discourses would provide a useful window into demographic thought and practice. And because their sermons are streamed and archived online, they would be easily accessible from home. In 2016, Martin attended to election framing as well, performing the analysis that eventually culminated in a different sort of project.Decoding the Digital Church a pair of key to the The first is that, because white evangelical megachurches are for conservative citizens, they as for the of ideas and assumptions that circulate in conservative in the to the in the these reinforcing a high degree of rhetorical or what Martin de In this made by or on with made by the on the between and politics long Though have agency in their they are also to the and of the people in the a that further the of and And because the of the and most churches make their sermons for their work is and by of as well. the conservative discourse second is that, in 2016, the political of a a rhetoric of active to the questions and of the The of most evangelical not Trump for the they delivered of an otherwise that their political while guiding their to the the of is an he by God and for by committed citizens, and who have to this and citizens should the that, this the were If by the on he so do The are the are and the is not finally, the an tension between his first two it in the his to vote their vote the and God with the the to vote as the active of the the assurance of delivered the effectively and fears and the from any accountability for the by the and candidate that their political would persuade them to one of this story is that the linkage between white evangelical identity and Republican by by by the collapse of religious and by certain to further a rightwing religious politics more committed to hegemony than to in to and by this is likely to back that small government and the to would not to be be only that they are Their provides a against the education is the of democracy have themselves, once as of Conservative advocates of have that, as should be able to their to a of their either public or to the In this way, would be within an driven by market to and or the democratic that should be and through the movement to power from and it to thereby education into in which de modern conception of freedom to the democratic his and the of How characterizes the as a between of public The first is best represented by John who that democracy with public education as an for this rather than for and have been made to of as community Because everyone in a is in the citizens are into with their and are in the generation to is to to the about how should be and are from the as in the larger public Their is their influence on an to and They in a citizens, working to an system through which citizens are second is represented by and the who first of as a means to education books such as and to and of the the to in the and while individualism as a means to economic and political the driven as an in a world of collective they imagined an in which citizens may act and without by individuals would be free to their it by and by more than personal And because individuals in a with and other the to them as They this with from a pair of and the By for and by to with a set of and they that any community could citizens an of in which to a generation of of community the democratic and are of different his analysis of and that the of the market and the on which as as the by the in a Though the United States is to a tradition of and our does the and work of we our means of education around without in the community as a that, in to democracy as a of we to practice it at the starting with the should be to and of with education advocates in that the democratic has but that it has to be the best to American education would be to with democratic institutions and then their and than and such a system would young citizens in and to in which individuals rather than certain individuals to the of the the market in education a variety of to public these are and by a common rhetorical They are in a that has proven useful for conservative notes that, their the deployed the style of a of and by “the and of individuals the of In this means that they their as in a market framework that Unlike who are to themselves in and market that appeal to a and Their key are to driven by and of with American beliefs and Their on individuals and as political and economic has If their is to be proponents of democracy in any must to their with and is not a in any case, and with at the many to speak or years from these about the decline of American democracy may either or Their critical on the American Right and its advocates in the Republican Party may either or it is to if only for the of that the scholars that American democracy is in and that the is a may more a to American politics be only of For citizens to understand the across a of the books are each of them, the threat to democracy is animated by a of or at least a of of and proponents of this modern conception the as and able to and act in the world without from others or by of both political and economic this freedom the two into a with a of and to citizens as and to an identity, it is white conservatives that they built this and to that this was built upon a set of and that, in this education should and these a subject to market and to this concept of freedom may the of its American have proven and and against large that our to the by modern freedom is a of democratic the once and In a diverse democracy the and of of In the United States, a and of those citizens may still check the conservative populist The for such are narrow and and their through constraints at from voting and through the dogged of the and the power of the Electoral Their will about in the the of and that rhetorical scholars in their from public and composition through and In that this is the sort of for which rhetorical is The is but the by the maintenance of democracy in to those the of democracy its death. books a call to
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Abstract
On the wall of a large lecture hall at Indiana University, Bloomington hangs a painting that includes in its background a depiction of a Ku Klux Klan rally, complete with a burning cross and hooded Klansmen. The painting, titled “Parks, the Circus, the Klan, the Press,” is one of twenty-two mural panels depicting Indiana history that were created by Thomas Hart Benton for the 1933 Chicago World's Fair and later installed in three locations across the university campus. In the most recent debate about the panel, defenders argued that removal would amount to censorship and, furthermore, would mean the destruction of the painting due to its material fragility. Critics argued that it should be removed because hateful imagery has no place in learning spaces, and classrooms must be welcoming to all students. Ultimately, IU administration decided to leave the panel on display but to convert the lecture hall “to other uses beginning in the spring semester of 2018.” They argued that “repurposing the room is the best accommodation of the multiple factors that the murals raise: our obligation to be a welcoming community to all of our students and facilitate their learning; our stewardship of this priceless art; and our obligation to stand firm in defense of artistic expression.”1 As the outcome of the administration's compromise, “Parks, the Circus, the Klan, the Press” hangs in a largely unoccupied room as a depiction of a hate-filled chapter of Indiana's past, hidden, as it were, in plain sight.IU's Benton mural is one local instantiation of national debates around what to do with representations of and homages to racism in the United States: one side argues for the value of historical and cultural significance; the other argues against honoring representations of racism and hate. While physical sites are often central to the public conversation around what to do with the symbolism of the United States’ racist history, Stephen M. Monroe smartly demonstrates in his excellent new book Heritage and Hate: Old South Rhetoric at Southern Universities (2021) how unexamined semiotic traditions can covertly sustain racist hegemony within the discursive practices of our institutions.Examining the discursive practices of his own local community at the University of Mississippi, Monroe asks how we can persuade more white people in the silent majority to become educated and engage in conversations about racial equality and justice (220, 221). In answer, he recognizes that we probably need both radical activism and reconciliation. However, he also insists that scholars of language and rhetoric have a responsibility to respond and act from within their local communities. His intention is “to push readers firmly away from passive acceptance of semiotic traditions and toward purposeful consideration and confrontation of those semiotic traditions” (13). Indeed, this book makes an important contribution to a vision of rhetorical scholarship that aims at producing legitimate cultural change. Monroe's intervention is multidisciplinary, targeting the fields of both rhetoric and Southern studies, and his contribution is triple-layered. He brings the disciplinary knowledge of rhetoric to bear on the interdisciplinary field of Southern studies; he brings a thorough example of archival work in institutional history to the field of rhetoric; and he models the kind of locally-situated rhetorical intervention he imagines in his call for readers to interrogate our communities’ stakes in the perpetuation of racism across the nation.The central theoretical thread of Monroe's argument—a thread that applies beyond the confines of racism—is that history, language and symbols, and communal identity are interdependent. Combining methods of critical discourse analysis, rhetorical analysis, and archival research, he argues that Old South rhetoric, or “confederate rhetoric,” continues to circulate and sustain racist communal identities across the US South, specifically at the region's universities. Because the semiotic traditions of confederate rhetoric “often create stasis or even reversion,” he explains, institutions’ abilities to achieve racial progress is slowed (13). In other words, confederate rhetoric and racism sustain themselves and each other by hiding in plain sight: in university nicknames and yearbooks, in the guise of school spirit, in Southern collegiate traditions, and, in IU's case, depictions of the Ku Klux Klan.A significant strength of Monroe's project, in fact, is his archive. Over the course of the book's seven chapters, he examines university nicknames, yearbooks, cheers, and historical figures, demonstrating how such semiotic traditions constitute an archive of racist hegemony. He begins, for example, by tracing the history of The University of Mississippi's nickname, “Ole Miss,” to its appropriation from a term used by enslaved Black people to refer to the wife of a plantation owner. He follows the evolution of the name through yearbooks from 1897 to the present day to illustrate how the term covertly sustains racist attitudes. Reading the circulation and solidification of “Ole Miss” through the lens of Laurie Gries's work on virility, Monroe argues that “the term grew in vitality and consequentiality throughout most of the twentieth century, but it did not transform in any substantial sense. Instead, after being appropriated and going viral in the late nineteenth century, ‘Ole Miss’ became and still remains a force for ideological stabilization and stasis” (37).2 Because the term has not been interrogated by the larger university community, as analysis of the archive demonstrates, year after year its racist connotations remain palpable but easily disregarded by that community.Keeping his archival focus on his own institution, Monroe next examines the tradition of the “Hotty Toddy” cheer at the University of Mississippi, explaining how “indexicality is a semiotic phenomenon always at work” (66). “Indexing makes certain meanings always available,” he writes, “or when viewed from another angle, always unavoidable” (66). Thus, for example, the confederate rhetoric within the “Hotty Toddy” cheer is stabilized with each discursive use, indexing a racist agenda. As Monroe puts it, “When white people at the University of Mississippi hurl a beloved cheer against Black classmates, the cheer itself fuels and performs punitive cultural work and redefines itself in ways that are not easily revised or redacted” (66). This quality of the linguistic markers points to an evolving thread in the book's argument: discourse serves the purposes of emergent identity constitution. Each time members of the community cheer “Hotty Toddy,” they “are not simply reflecting identities previously assumed but are reiterating publicly and socially a collective identity that emerges and strengthens again and again with every interactive performance” (68). Because of indexicality, to utter the nickname “Ole Miss” or to cheer “Hotty Toddy” can serve at once to demonstrate membership in the (white) UM community and to exclude others.Even as performances like the “Hotty Toddy” cheer constitute and strengthen communal identity, Monroe expertly emphasizes a more sinister function: historically indexed acts of racism enable those in positions of power and privilege to deny its systemic nature by arguing that such events are isolated. To illustrate, he analyzes a six-year period (2010–2016) in which a series of racist events and protests took place at the University of Missouri. In recounting these incidences, Monroe highlights how university administrators minimized the string of events as isolated and unreflective of the larger university community's values. Likewise, he returns to the controversy over UM's nickname, “Ole Miss,” to show how confederate rhetoric is “naturalized within discourse communities, turned into common sense, and thereby protected from controversy” (112).Monroe analyzes two additional traditions at the University of Mississippi—Blind Jim Ivey and the flying of the Confederate battle flag—to illustrate that the indexicality of racist events cannot be minimized without symbolic and material consequences. He argues that “[w]ithin a community that reveres tradition, one way to shelter a problematic word or symbol is to place it beneath the protective notion of tradition” (143). When Blind Jim Ivey and flying the Confederate battle flag are synchronized into a false sense of historical continuity with other traditions, rather than the truths of their histories confronted and eliminated, they continue to serve as racist ideological symbols. Confederate rhetoric itself, in fact, becomes a tool for synchronization that elides the power that white people continue to wield in the South and the United States at large. “Rather than providing voice and agency to minorities,” Monroe writes, “‘synchronization elides all kinds of possible voices’; it creates undemocratic absences. It silences” (165).While confederate rhetoric certainly silences, Monroe skillfully uses his archive to reveal the complexity of how such rhetoric sustains itself. By returning to yearbooks as archival records of a university's culture and pointing out how racist images in yearbooks are reflective of a culture that openly encourages racist displays, Monroe is able to argue that institutions scapegoat individuals while, in reality, racist acts have long been sanctioned by the larger community. Thus, individuals who face repercussions today for past racist acts “were not sources of discordant messages of hate and exclusion, but were, instead, conveyors of conformist messages” (169). Even so, he characterizes personal interactions as potential sites of redemption and transformation: “Moments of white realization and conversion,” which occur most effectively at the interpersonal level, “must be multiplied within southern communities if the region's long traditions of confederate rhetoric are to be substantially weakened or eliminated” (183, 184). We must recognize that racism is institutionally sustained while acting on the progressive potential of interpersonal engagement.In the final chapter, Monroe turns the book's focus back on himself. Recognizing his “layered levels of privilege and power” as a “white male, cishet, tenure-track scholar who has held multiple administrative positions at a research university,” he asks: “what will I do with that privilege and power?” (189). Heritage and Hate: Old South Rhetoric at Southern Universities is an attempt to begin that difficult and indispensable work. He calls upon other scholars of language to perform similar tasks, arguing that white people have the power to change confederate rhetoric and language scholars should advocate for that (201). Through his archival analysis of Southern collegiate history and traditions, Stephen Monroe offers a valuable model of situated scholarship for rhetoricians hoping to effect cultural change at their own institutions.
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Abstract
Discussion of immigration is never contained to politics about migration, nation, and inclusion/exclusion. Indeed, because immigrants to the United States have frequently been framed as racially different in relation to white Americans, immigration discourse is perpetually saturated by race and racialization. Lisa A. Flores's new monograph, Deportable and Disposable: Public Rhetoric and the Making of the “Illegal” Immigrant, meticulously studies public political framings of Mexicans and Mexican Americans across four historical moments of “crisis,” showing how public discourse racializes Mexicans and their descendants along the lines of deportability, disposability, and illegality.Employing constitutive rhetoric and a lens of racial performativity, Flores examines early- to mid-twentieth century newspapers, periodicals, and government documents. Flores traces how “rhetorical climates of deportability and disposability, or those constellations of discourses, cultural practices, laws, and policies that coalesce to produce and maintain constitutive spaces,” racialize Mexicans and Mexican Americans as “illegal” (9). In doing so, Flores's historical analyses identify the figures of the “illegal alien,” “zoot suiter,” “bracero,” and “wetback” as rhetorical sites through which this racialization is constructed and invoked (4). This analysis also allows Flores to identify the role of what she terms “body logics” and “mobility logics” amid a dichotomy of desire for Mexican labor and disgust of Mexican presence (13, 15).Taken together, Flores's monograph offers multiple contributions to scholarship. First, Flores presents rhetorical and race scholars, as well as the public, with a genealogy of the ways in which Mexican “illegality” came to resonate in American political discourse. Second, Flores draws previously undertheorized linkages between the racialization of Mexicans and Black Americans. Third, Flores offers a compelling case for why we ought to view racialization as a fundamentally rhetorical process. Consonant with Flores's article on the imperative of racial rhetorical criticism, this argument reiterates rhetoric's power as a discipline capable of grappling with the complex process of race-making.1 In Flores's words, if rhetorical regimes of deportability and disposability racialize Mexicans as illegal, then “that constitution is rhetorical, an effect of discourse” and rhetorical analysis is well-equipped to probe racialization (5).Deportable and Disposable's first chapter argues that in the 1930s a “rhetorical climate of deportability” spotlighting the figure of the “illegal alien” set the stage for the racialization of Mexicans into illegality (23). After the passage of the 1929 Undesirable Aliens Act, public governmental and media accounts put forward an image of Mexicans as both inherently inferior in “essence and character” as well as “criminal” (33, 35). This process was buttressed by deportation and repatriation campaigns. Deportation raids associated Mexicans with illegality, since Mexicans were deported for not presenting legal documentation; this even though carrying legal documentation was uncommon given the previously lax enforcement of immigration laws and the relatively recent criminalization of undocumented entry (35). At the same time, Flores also claims that Mexicans “perform[ed] that illegality through repatriation, their allegedly willing departure” (29). Combined with a body logic stating that Mexicans were intrinsically inferior and a mobility logic stating that Mexicans spread in scope as they “move across the space of the nation,” public campaigns and pronouncements made Mexicans an inferior, growing, and mobile criminal threat (33).Chapter 2 centers on the figure of the “zoot suiter.” Flores argues that discursive framings and violent responses to zoot suiters racialized Mexicans and their descendants as threatening and disposable (50). During the 1943 zoot suit riots, Los Angeles media and national news coverage fashioned zoot suiters—typically equated with Mexican American youth—as a sexual, masculine, violent, and unpredictable threat to white women, the city, and the nation (66, 67). Zoot suiters, and therefore Mexicans, then, were transformed into threats through tropes of “Black masculinized violence” (66). One media account, for instance, portrayed sailors as assaulting zoot suiters in retaliation for attacks against white women, who were previously represented in the cultural imaginary as threatened by Black men (69). In this account, the zoot suiter provoked a “justified defense.” Given the “threat” posed by zoot suiters, the sailors’ attacks framed whiteness and its concomitant violence as a source of “hope:” “superior, justified, legitimate, even powerful” (152). And as with “illegal aliens,” zoot suiters were once again marked by body and mobility logics. This, time, though, Flores notes that the identifying bodily marker was sartorial and that the mobility marker was instead the threat of “unpredictable” violence.Chapter 3 turns to the figure of the bracero and its implications for Mexican racialization. Unlike the “illegal alien” and the “zoot suiter,” Flores writes that the 1940s wartime bracero was received positively. Still, two prominent reasons behind the public and media celebration of the bracero resulted in a harmful racialization of Mexicans as deportable and disposable. Braceros were celebrated in part because they were synecdochally “reduced to the abstraction of their labor,” and they were conceptualized as temporary workers that “would go home, voluntarily and willingly” when they were no longer needed (82, 113). Thus, even though the body and mobility logics of the bracero did not frame the Mexican laborers as violent threats—the bracero was a Mexican person “eager to labor” whose movement was “carefully” monitored and controlled—these logics reinscribed Mexicans as inferior, deportable, and disposable (115, 103). And, as Flores points out, this racialization yet again relies on a trope key to a colonial American construction of blackness: in this case, that of the “happy slave” (105).Chapter 4 turns to Flores's final figure, the 1950s “wetback.” Flores argues here that the term “wetback” accrued the meanings associated with the previous figures and presented the nation with a non-white economic and criminal threat (143). Because “wetback” emerged after the earlier terms of “illegal alien, “zoot suiter,” and “bracero” had all produced “existing racializations,” it absorbed those meanings but also “extended and complicated” them (119). To illustrate, like “illegal alien,” “wetback” involved the “intersections in bodily logics . . . with mobility logics” such that “anxiety emerged in . . . the ways in which border rhetorics produce difference that is both on the body and exceeding the body” (142). That is, both the “illegal immigrant” and “wetback” were “criminal” figures who were dangerous because their movement traversed the nation (125, 126). However, Flores explains how “wetback” is not strictly reducible to the “illegal alien.” Like the bracero, “wetbacks” had a reportedly visible “primitivity” that assured the realness of race and racial difference (143).In her conclusion, Flores contemplates the “contemporary discursive departure” from the terminology of the four figures she analyzes and offers three potential interpretations regarding this departure's significance (155). First, Flores writes that humanizing narratives and the terminology of “family” and “children” may prompt sympathetic identification with recent immigrant family units and their children (156). Second, Flores provides the possibility that the “instability” of Mexican racialization is yet another mechanism of the “deportation regime” (156). Stated differently, Mexican racialization has always contained an “ambivalence” between desire and disgust that enables race to be “made and unmade” in the service of capitalism and nationalism (156). Third, Flores offers the disconcerting possibility that the figures of the “illegal alien” and “wetback” are no longer necessary because they have “achieved considerable ontological security” (157). In other words, illegality and deportability may now be “so firmly attached to all Latinx bodies” that the racial performative terminology is no longer necessary (157).Deportable and Disposable is useful for scholars and non-academics alike seeking to understand the historical and rhetorical processes behind Latinx racialization. Flores's attentiveness to language and detailed explication of racialized sociological dynamics can engage scholars as it can also introduce complex ideas to non-experts. For instance, it should not be lost on readers that Flores's monograph makes a compelling case that racializations are functions of discourse and that the discipline of rhetoric therefore can and should theorize historical as well as contemporary racializing discourses. In addition, Flores deserves credit for uncovering the rhetorical mechanisms through which illegality became a salient focus in immigration discourse. Sociologist Edwin F. Ackerman argues that, in much scholarship on the “illegal alien,” there exists an assumption that emphasis on illegality achieved widespread circulation because of the semantic and rhetorical “qualities [of “illegal alien”] as a discursive formation.”2 According to Ackerman, this assumption characterizes work by Lina Newton; Hugh Mehan; Douglass Massey, Jorge Durand, and Noland Malone; and Joseph Nevins.3 However, Flores's work resists this assumption and offers a corrective by demonstrating how public discourse coupled with deportation and repatriation campaigns tied Mexicanness with illegality despite undocumented entry previously being treated as a “technical flaw” rather than a moral failing.4
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Abstract
Abstract This essay considers rhetorical violence and the nature of violence as rhetorical in the language and actions of Patrick Crusius, the shooter charged with attacking a Walmart in El Paso, Texas. The language in the Crusius manifesto is the preface to the violence Crusius brought to El Paso resulting in the deaths of twenty-three people: United States citizens, Mexican citizens, and a German national. The essay advances a framework from which to evaluate violence as rhetorical and illuminates the intersection of the shooter's rhetoric and his act of violence.
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Abstract
Abstract In this essay, we attend to the rhetorical and spatio-temporal contours of how the urgency to recognize Black life and aid in struggle is detached from a recognition of the deep structural and ontological nature of antiblackness. We center on two seemingly disparate case studies to unpack these phenomena. First, we look at the state lynching of Breonna Taylor and the multiracial coalition that emerged around #sayhername, and second, we turn to the politics and rhetorics of DEI initiatives on college campuses. Guided by scholars writing on Black life, our project asks how we imagine the physicality of violence in this moment in ways that interrupt common frames of both the physical and the moment. We write at the intersection of two larger rhetorical conversations on racialized violence: stoppage and suffocation, and their respective interests in theories of racialized time. We argue that the variants of anti-Black stoppage and suffocation operate on multiple temporal registers of recognition that perform recognition even as they profit from antiblackness. For rhetorical scholars invested in studies of racial violence, the urgency of the moment should serve as a reminder that possibility lies in the inventional, an inventional that requires a disciplined, intentional, and persistent practice and commitment.
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Abstract
Abstract The nonviolence so heralded in studies of protest has lost its strategic effectiveness; nonviolence has become, not a strategy in the pursuit of justice, but an end in itself, a telos. In order to better conceptualize violence and nonviolence in the contemporary rhetoric of social protest, this essay provides a review and critique of prominent rhetorical studies of protest violence that have placed violent tactics solely in the service of nonviolence. Rhetorical scholars are in a unique position to reconsider and reframe understandings of violence and nonviolence in social protest that persist both in rhetorical studies and in the popular imagination about how social change can and should happen. Violence and nonviolence have too often been divorced from the white supremacist history and context in which they operate, particularly in the United States—creating meaning structures that make the violent protest tactics deployed by non-dominant groups culturally illegible. This essay works to reframe the violent tactics most commonly deployed in the current moment by arguing that the looting, property destruction, and even the direct physical violence that is most often associated with various Leftist and anti-racist activists can work strategically to challenge the police-State's monopoly on violence. Drawing out the implications of these interconnected points, the essay provides a more nuanced understanding of violent tactics that can both help restore the disruptive function of protest rhetoric and better challenge white supremacy in the service of justice.
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Abstract
Abstract This essay argues that the serial murderer's rituals are homologous to those that structure the more quotidian or administrative, but equally sadistic, forms of violence against fungible bodies in US civil society. At stake in this homology is recognizing that the sadism publics so readily associate with the depraved serial killer are present in the many cruelties that such publics enthusiastically condone and enjoy. Serial murder is a modernist ritual among many others, and its capacity to induce affective investment from consuming publics, just as surely as the killer himself, is a function of what I am calling sadistic form. To clarify this argument, the essay reads serial killer Ted Bundy's many crimes as ritualistic enactments of sadistic form, as well as the varied responses during his 1989 execution. In so doing, I illustrate how different rituals function to obscure or amplify the sadism to which they give expression.
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Abstract
Part of the RSA series in transdisciplinary rhetoric, this volume brings together the insights of a diverse group of rhetorical scholars exploring the rhetorical dimensions of mathematics. There is no single perspective or approach on display as the reader is presented with studies of the rhetoric of mathematics as well as the use of rhetoric in mathematics and the rhetorical nature of mathematical language. These three prongs structure Edward Schiappa's foundational paper that explicitly informs the work of several contributors to the volume. In addition to these essentially theoretical explorations, the volume is rounded out by prescient applications that reinforce the topicality and importance of the subject matter. But any full review of the collection must begin with Schiappa's analyses.To the casual reader, no subjects could be more disconnected than rhetoric and mathematics. The language of demonstration and proofs measures an attitude of mind that values the apodictic and axiomatic while marginalizing, if not ignoring, the efforts of rhetoric. Chaim Perelman drew attention to this divide in his critique of the Cartesian ideal that detached the self-evident from the human sphere, wherein questions arise that mathematicians would consider foreign to their discipline.1 To consider numbers themselves as a source of evidence is part of what is at stake when mathematics is exposed as a human activity. Schiappa takes what Perelman abandoned and claims it as rhetorical territory. “In What Ways Shall We Describe Mathematics as Rhetorical?” answers the question in fertile ways (as subsequent papers show). The rhetorical turn of recent decades involves the rhetorical nature of mathematics on different fronts: “(1) the rhetoric of mathematics, understood as the persuasive argumentative use of mathematics; (2) rhetoric in mathematics, understood as the argumentative modes of persuasion found in written proofs and arguments throughout the history of mathematics; and (3) mathematical language as rhetorical, a sociolinguistic approach to the language of mathematics,” an approach supported by recent writings of Thomas Kuhn (33). In the first case, mathematics serves as evidence in an argument, increasing the persuasiveness of a claim. The second case refers to the argumentative and stylistic modes of persuasion found in proofs, a feature of the history of mathematics. The final case finds its motivation in the work of rhetoricians like Richard Weaver and Kenneth Burke,2 for whom all symbol use is rhetorical including that of mathematics. Mathematics is a language like others and with its own reasoning patterns operating in the discourse community of mathematicians. Schiappa illustrates each of these rhetorical aspects of mathematics with examples and bolsters their importance with argument, including a detailed discussion of the work of Kuhn. This, before taking a particularly interesting turn into ethnomathematics and the differences in how mathematics is conceived and used across cultures.Four of the papers in the collection make explicit reference to Schiappa's account and draw part of their stimulus from his distinctions; and the other analyses can be read through the lens of one or more of his distinctions, whether the papers are historical in nature or deal with contemporary questions. In the opening paper, and beyond their Introduction, the book's editors, James Wynn and G. Mitchell Reyes, open some of the relevant discussions by exploring relationships between rhetoric and mathematics. They reinforce their belief that the volume offers a timely and coordinated effort to explore the intersections of these two fields. In Schiappa's distinctions they find the appropriate routes into the subject matter. They trace the historical division between the fields, beginning with Plato and Aristotle, whose system of argument offered little overlap between rhetoric and mathematics, through to the uneven attention directed by Perelman and Olbrechts-Tyteca (not so much, although the authors’ reading of quasi-logical arguments suggests something) and Burke (quite a bit, with the explicit inclusion of mathematics as a symbolic means of communication). This reinforces the importance of rhetoric in mathematics, and much of Wynn and Reyes’ closing analyses confirm this.Two papers pursue the themes of the volume into the field of economics. Catherine Chaput and Crystal Broch Colombini explore the persuasive role of mathematics at work in the metaphor of the invisible hand. And G. Mitchell Reyes provides a detailed investigation of the 2008 financial crisis through a case study of the mathematical formula known as the Li Gaussian copula. As Reyes writes: “Unraveling this copula reveals the constitutive rhetorical force of mathematical discourse—its capacity to invent, accelerate, and concentrate economic networks” (83). The story is long and far too complex to be detailed here. But the study rewards the reader with an understanding of just how traditional rhetorical modalities (like analogy and argument) connect to the rhetorical modalities of numeracy (like abstraction and commensurability) to generate something new (114).Likewise, Chaput and Colombini draw from the traditions of rhetoric in exploring the metaphor of the invisible hand. Their concept of particular focus is energeia, the power or force that activates potential. One of the theses of the analysis is that “the metaphor of the invisible hand regulates the energetic force of economic arguments” (62), and they track the metaphor accordingly, from the work of Adam Smith to that of John Maynard Keynes, where mathematics gains a more central place in economic discussion, and on to Milton Friedman's “positivist mathematical economics” (66). Through these and further analyses, the paper successfully supports the argument that capitalism's force (energeia) emerges in part from the historical developments of the mathematization of the invisible hand.The last paper of Part 2, by Andrew C. Jones and Nathan Crick, weaves together the mathematical reasoning of Charles Sanders Peirce and the detective fiction of Edgar Allen Poe, specifically the Dupin trilogy that includes “The Murders in the Rue Morgue.” The discussion identifies similarities between Poe's forensic analyst and Peirce's mathematician, offering a further case of rhetoric in mathematics. Like Burke in the earlier paper, Peirce is a thinker who understands rhetoric as the effective communication of signs—although I would not want to be taken as suggesting similarities between Burke and Peirce beyond this—and this would apply to all signs, including the mathematical. Poe's detective Dupin further illustrates Peirce's method of abduction, and Jones and Crick take us through the steps involved, from hypothesis to confirmation (while also using the wrong turn of the real case behind “The Mystery of Marie Rogêt” to show how abductive reasoning can fail).Part 3, on mathematical argument and rhetorical invention, begins with Joseph Little's adoption of Schiappa's taxonomy for his study of the Saturnian account of atomic spectra, the most technical paper in the collection. That said, the historical case study of Hantaro Nagaoka underlying the discussion is quite accessible. The investigation of atomic spectra begins with a puzzle involving different appearances under different conditions. Little addresses responses to this by looking at rhetoric in Nagaok's mathematics, specifically his use of an analogy between the behaviour of material in Saturn's rings and that of atoms in what is known as the Zeeman effect. Little then analyzes the rhetoric of Nagaoka's mathematics, showing that “a mathematical equation can function indexically, symbolically, and qualitatively in a given case without taking on a computational role (164). Finally, he completes the Schiappian analysis with an account of Nagaoka's mathematical language as rhetorical in the debate that ensued between Nagaoka and the mathematical physicist G.A. Schott.Jeanne Fahnestock's paper, “The New Mathematical Arts of Argument: Naturalists Images and Geometric Diagrams,” completes Part 3. The study takes its place among Fahnestock's meticulously wrought accounts of rhetorical thinking in the history of science.3 She plunges the reader immediately into a discussion of the depiction of scallops in Martin Lister's publications of 1695. Illustrated with original drawings from the account, the rhetorical importance of image reproduction combined with geometrical ways of seeing diagrammatically is shown to underlie arguing in sixteenth century natural philosophy to an extent “that is difficult to appreciate from a twenty-first century perspective that separates the mathematical and the verbal” (174). Fahnestock believes these features underlie arguing because, unlike today, grounding all disciplines (including mathematics) was dialectic in the form of a general art of argumentation. The dialectic in question is Philip Melanchthon's Erotemata dialectics, a work which Fahnestock has just translated into English (Fahnestock 2021). This is a dialectic in which mathematics plays a detailed role, and the paper proceeds to provide a history of this work that blends naturally into a deeper history of the argumentative use of diagrams. Her conclusions point to how, through geometrically controlled images. mathematical ways of viewing the natural world issued in today's “mathematically constructed world” (204).The final two essays comprise Part 4, and both deal with the role of mathematics in education. James Wynn's “Accommodating Young Women” explores some of the gender biases in the way mathematics is taught but more specifically provides a lengthy case study of the rhetorical devices used by TV star and math scholar Danica McKellar to turn middle school girls to the study of mathematics through her book Math Doesn't Suck. This involves an interesting application of epideictic rhetoric to a contemporary subject of concern, and the strategies used are both traditional and innovative. Essentially, McKellar strives to modify the image of mathematics, and Wynn's study of her attempts is both fascinating and instructive.The final paper in the collection, Michael Dreher's “Turning Principles of Action into Practice,” studies the National Council of Teachers of Mathematics’ (NCTM) rhetoric in reforming mathematics education. Two of Schiappa's categories come into play here: rhetoric of mathematics and in mathematics. Built on a historical account of philosophies of mathematics education, and incorporating several pertinent anecdotes, Dreher reveals the successes and failures of the NCTM's persuasive attempts to counter the idea that mathematical ability is inherent in only few and instead promote wide success in students’ mathematical achievement. It is a challenge that continues, and Dreher makes clear the difficulties still to be faced.This is, in sum, an eclectic set of papers gathered around a few common agreements and unified by a deep conviction of the importance of challenging any vestiges of the traditional belief that rhetoric and mathematics occupy different, even competing, spheres. The stand-out paper, testified to by the importance accorded it by many of the other studies in the book, is Schiappa's. One could say that it is worth the price of the book, but that would be unfair to the many other fine pieces of scholarship collected here.The observant reader will also have noted that much of the forgoing discussion refers to rhetoric and mathematics, while the title of the volume speaks of arguing. In fact, the attention to argumentation is pervasive, and this book takes its place among a recent appreciation of the role of mathematics in argumentation,4 while answering the kinds of dismissive critiques we once witnessed from skeptics like Alan Sokal and Jean Bricmont,5 who attempted to maintain the rhetoric/mathematics gap by suggesting that those who crossed it (at least from one direction) were unknowledgeable interlopers. It was one of Schiappa's opening insights that “If we replace the word “rhetoric” with “argument” . . . we find considerable recent interest in “mathematical argumentation” as a social and pedagogical practice” (43). And, as I have noted, this is repeatedly corroborated in this highly recommended book.
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Abstract
Abstract On January 6, 2021, supporters of Donald Trump stormed the US Capitol, demanding the head of Vice-President Mike Pence while challenging the results of a fair presidential election. Amid the shock, US journalists—finding few words to describe the severity of the moment—dusted off the old term: “banana republic.” Banana republics are countries whose economy depends on the export of a finite natural resource, like bananas. By design, the ruling elites of banana republics work alongside foreign, multinational corporations to benefit from the republic's human labor. Banana republics are typically governed by a military dictator appointed by a foreign power and elected through illegitimate elections. Notably, dictators ascend to power through military and/or populist violence, like coups d’état and magnicide. Among the reckonings that US Americans encountered the days following the riots was the idea that their country had been relegated beside those so-called “banana republics.” Indeed, the public display of violence brought about by a populist insurrection indicated a failure of the highest rank. In this essay, I ask: “What are the implications of treating violence seriously as a rhetorical event?” I suggest that referring to the United States as a “banana republic” due to populist violence against sacrosanct, democratic institutions requires that US Americans open themselves to the possibility of unexceptionalism, a recognition that—like a medicine—few are willing to stomach. I offer the idea that Donald Trump is the first Latin American president of the United States, and, in turn, that the United States has opened itself to a vulnerability whose damage is unknowable. To do so, I revisit two works by Jacques Derrida: Autoimmunity (2003), an interview where he describes the paradox of post-9/11 counterterrorist violence as autoimmunity, or, how organisms attack themselves in a quasi-suicidal fashion; and Plato's Pharmacy (1968), where he demonstrates an approach to unveiling the unseen ideological traces that haunt particular words. I ask: what is the unseen, terroristic force concealed by the claim that the United States is a banana republic? I explore the Capitol riots as a new “major event” (a televised moment playing on loop and accompanied by specific phrases), where a new type of terrorist uses state-sanctioned freedoms to inflict violence upon itself. I then draw from Chilean poets to provide scholars a lesson on the role of violence in the forming of national identity.
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Abstract
Abstract This essay serves as the introductory essay for this special issue on “The Rhetoric of Violence.” In conversation with the six other essays in this special issue, I suggest that scholars in our field need to focus more explicitly on the rhetorical purposes of physical violence. To support that suggestion, I offer a working definition of how we might conceptualize violence broadly and then distinguish physical violence from two others kinds that rhetorical scholars have been studying for years now—rhetorical violence and structural violence. Distinguishing that first mode of violence as worthy of more of our attention. I then argue that the primary purpose of most physical violence is to affectively and symbolically define and reinforce individual and group identities.
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Mapping Inter/National Terrain: On Violence, Definition, and Struggle from Afghanistan to Standing Rock ↗
Abstract
Abstract Definitional work has authorized vaguely articulated, unending, US-led terror wars, constituting amorphous, violent, global terrain, spatially, temporally, and discursively. Mapping the terrain in which this violence is enacted helps us examine re-emergences of violence, including entangling Indigenous communities inside the United States—particularly as they engage acts of protest—within the same colonial machines of terror deployed in the name of war outside those boundaries. This essay maps these circulations as they coalesce at one point: the use of battle grade military equipment and former special operations teams against Indigenous protesters at the Standing Rock #NoDAPL resistance fight in 2016 and 2017. As Native protestors were transformed into jihadists and assaulted at Standing Rock, frames of savage indigeneity permeated boundaries from the terror wars’ battle sites of Pakistan and Afghanistan back to the United States. In this cartography, conditions of possibility for governing global communities are remapped. The inter/national crossroads expand and are weaponized into new necropolitical tools of colonization. Examining this violent landscape and engaging with histories of settler colonialism as well as the spatial, temporal, and discursive power of definition, this essay explores rhetorical cartography as the ground for mapping new rhetorical terrains and inter/national coalition against ongoing materializations of colonialism.
June 2022
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Abstract
Abstract Even though gun suicides account for well over half of all U.S. gun deaths each year, they largely are absent from collective attention, policy discussion, and rhetorical study. Using stories about gun suicide from Everytown for Gun Safety's website, “Moments That Survive,” this essay examines how the authors depict gun suicide as a public problem and a gun problem rather than as a private problem limited only to the individual gun user. In so doing, these stories revise three of the gun debate's key terms: collective grief, character, and agency. More than simply drawing attention to gun suicide, these stories critique the dominant narrative of protection (protection from “them”) and urge readers to reimagine suicide, protection, and gun violence.
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Abstract
Cara Finnegan's Photographic Presidents: Making History from Daguerreotype to Digital is an important new work poised to bring a rhetorical perspective into public conversations about politics and visual culture. With a deep and thoughtful reading of the historical development of visual technologies, Finnegan examines the cultural importance of photographic images of American presidents. Rather than analyzing individual depictions of presidents, Finnegan interrogates the complex interplay between photography as both technology and practice and the meanings of the American presidency. As she puts it, instead of focusing on how particular images of individual presidents are meaningful, she asks “how presidents became photographic. In what ways . . . did photography shape public experience?”1As in her previous book, the excellent Making Photography Matter, Finnegan marshals an impressive mix of archival materials, close readings of individual images, and a mastery of cultural and technological histories to study the shifting terrain of visual depiction.2 Where Photographic Presidents differs from its predecessor is in the focus on the connection between photography and American political culture and in the accessibility of its writing. Indeed, one of the most impressive aspects of Photographic Presidents is the effortless elegance of its prose and the liveliness of its narrative arc. The methodological questions about visual rhetoric that Finnegan asked in her earlier book are in the background, and on display are the insights of a thoughtful and thorough analysis.Given its emphasis on accessible analysis, the introductory chapter is short and to the point, focused mainly on establishing the key turn away from “presidential photography” and towards the “photographic president.” Once this emphasis on the fluid nature of visual representations is in place, Finnegan moves to the narrative itself. The subsequent chapters trace the shifting practices of photographing presidents across four key periods, each punctuated by changes in photographic technology.The invention of the daguerreotype in 1839 led to an American fascination with the photographic image and what Finnegan terms the “Daguerreotype President.” Oddly, one of the first images widely circulated through the new technology was of George Washington, who had died some forty years earlier. While obviously not available to sit for a photograph, daguerreotypes were made of various paintings and sculptures of Washington. These photographs proved remarkably popular. The use of the new visual technology to circulate the image of America's first president in the 1840s helped, as Finnegan notes, to reinforce the nation's history and, importantly, this historical representation also worked to inscribe photography into the national character. As Finnegan writes, “In 1848 the nation still needed Washington, but so, apparently, did photography: to authorize its value, to connect it to the nation's past and present, and to establish its own norms of portraiture for decades to come.”3 These norms of portraiture continue as a theme throughout the remainder of this section. Finnegan examines the diaries of John Quincy Adams, for instance, as he reflected on his experiences sitting for daguerreotype photographs and his belief that photographs might help instill democratic values by allowing citizens to see themselves as others see them.The democratizing potential of the photographic images becomes central in the book's second section, which examines the development of cheaper and smaller cameras and paper photographs, which allowed for the rise of the “Snapshot President.” Presidents during this period took full advantage of their photographic image but also had to contend with a growing number of amateur photographers, or “camera fiends.” Added to the increasing accessibility of the camera was the ability of newspapers to print photographs more easily with the development of halftone reproductions. Together, these technological innovations, as Finnegan observes, fueled the American public's desire for photography. As she notes, “the new impulse for pictures demanded quantity,”4 and one of the most desirable subjects for this new photographic impulse was the American president. Finnegan explores this interest in immediate and plentiful photographic images of the president through a careful consideration of the 1901 assassination of President William McKinley. The ubiquity of amateur photographers and the ability of newspapers to publish their photographs helped instill the value of timeliness into American visual culture. Finnegan notes that many contemporary newspapers insisted upon labeling one of their photographic images as the “last photograph” of the President, suggesting the crucial element of images being instantaneously available to an eager public.5As cameras became smaller and both professional and amateur photographers more ubiquitous, pressures grew on the White House to find ways to manage what Finnegan labels the era of the “Candid Camera President.” The candid camera period between the Roosevelts saw presidents facing regular intrusion by amateur photographers as well as increasingly sophisticated professional news photographers. President-elect Woodrow Wilson, for example, angrily confronted a photographer who snapped a picture of his daughter, Jessie Wilson. Finnegan recounts the impact of German photographer Erich Salomon, who was labeled “king of the indiscreet” for his skill in hiding his camera and snapping images of world leaders in unposed settings.6 The ability of photographers to slip into politics and give the public a glimpse of real negotiation led to both a growing public demand for unscripted images and the formalization of press relations through the development of what would eventually become an official White House press secretary. This effort to manage the photographs taken of presidents, however, was in tension with, as Finnegan argues, “the new visual values of candid photography, those of access, intimacy, and energy.”7 Finnegan uses the tension between presidential impression management and public hunger for intimate images to frame the complex visual politics surrounding Franklin Delano Roosevelt. As is now widely known, FDR's affliction with polio limited his mobility, and his efforts to manage how he was represented have been widely studied. Finnegan adds a fascinating perspective by focusing not so much on prohibitions on images of his infirm body but on the ways FDR made himself visible and, in so doing, broadened norms surrounding the use of candid shots. Here Finnegan contends that FDR's “media savvy” extended well beyond his use of radio and includes his careful orchestration of photographs of him. “FDR would not hide from the spotlight,” Finnegan writes. “He would be seen, but on his terms and according to an ever changing yet firm set of rules.”8These firm rules, of course, would not last, and with the advent of new media technology, especially television and the internet, the presidents’ ability to govern how they were photographed diminished. Finnegan's fourth era focuses on the development of the “Social Media President” and the widespread ability of everyday citizens to create, circulate, and alter images. The effort to maintain some control over photographic images led to the formalization of official White House photographers, and Finnegan recounts the ways presidents like Nixon, Kennedy, and Johnson used official photographers as extensions of their own efforts at image management. The official White House photographer plays a crucial role in Finnegan's final chapter, a thorough consideration of Barack Obama's use of social media. Obama's chief White House photographer, Pete Souza, framed himself as a “visual historian” and used the image sharing social media site, Flickr, to release thousands of images directly to the public. As Finnegan notes, this media strategy allowed the Obama White House to offer the kind of intimate, behind-the-scenes access the public craved, albeit carefully orchestrated by the administration, as well as an opportunity to bypass the traditional media.9 Continuous publicizing of presidential photographs directly to the public bolstered the perception that Obama was media savvy and technologically sophisticated. Iconic images ranging from tense images of the situation room during the mission against Osama Bin Laden to playful moments of the President interacting with children were made immediately available without relying on traditional media outlets. Such direct access also allowed the administration to respond to growing interest in meme and remix culture. In this way, as Finnegan notes, the Flickr archive of the Obama presidency continues “to serve as a resource for invention and critique,”10 including Souza's use of those images to provide subtle but damning criticisms of the administration of Donald Trump.Photographic Presidents concludes by resituating its key question, how presidents come to be photographic, and by considering the complex interplay of new visual technologies, shifting cultural norms of representation, and the changing nature of the American presidency. Photography, like the presidency, is “not and never has been only one thing”11 and Finnegan challenges us to continue examining the intersection of visual and political culture as various forces cause it to shift and transform.Finnegan's latest book is a masterwork in rhetorical scholarship and demonstrates how a close reading of visual texts and the contexts within which they become meaningful provide engaging and provocative insights. The archival work, careful historical analysis, and thoughtful critical examination are exemplary. This book should be widely studied not only in courses on visual rhetoric and media technology but in any course on rhetorical criticism or archival methods. It is also one of a relatively rare set of books within rhetorical studies that I would recommend to a family member or friend who wanted to understand what rhetorical studies does. This is not only impressive scholarship but also an engaging, funny, and at times delightful work of nonfiction that could as easily be enjoyed by a person interested in presidents as it could be someone with a fascination for American popular culture or media.
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Abstract
Alan G. Gross's The Scientific Sublime1 is nothing if not respectful—of both his subject and his audience. Those looking for pyrotechnics will be disappointed by Gross's sometimes deferential treatment of the various uses and examples of the sublime in contemporary popular science. Readers finish the book with a foundation not only in the scientific sublime but also in the contributions, controversies, and patterns of reasoning of ten of the world's most well-known public scientists from the latter half of the twentieth century. Patient with his material and his reader's potential ignorance of the popularizing scientific discourse, Gross traces how the scientific sublime animates, galvanizes, and explains the work, the rhetorical choices, and the ideal audience of the theoretical physicists, cosmologists, and evolutionary biologists,The balanced organization of the book suggests Gross's measured exploration of the topic: there are analyses of five physicists and five biologists, an introductory chapter on the nature and history of the sublime, and a closing chapter on the interplay of religion, science, and the sublime. Moreover, the thirteen chapters (two are devoted to Steven Jay Gould) are almost all about twenty pages and can largely be read independently of each other. Even without delving into Gross's prose, there is a deliberateness about the construction of the book, an orderliness that seems to eschew too much nervy straying into grey speculations. Indeed, if you are looking for a book that is muscular with theoretical arcana or that strides into speculative meditations, you may feel shortchanged. Gross is careful of his readers’ sensibilities, comprehension, and incredulity. His diction never falls into jargon, despite two subject matters—the sublime and the scientific—that might tempt him, and his arguments are methodically presented, even if he occasionally indulges in whimsical explanations not necessarily germane to his immediate argument. You never feel lost when you're reading The Scientific Sublime; you always feel that you understand what you have read; and you never get the feeling that Gross is forcing the last word on the subject, though you may conclude there certainly is more to say.Beyond giving a layout for the book, chapter one sets up its thesis and guiding principle, one that is only lightly touched upon throughout the analytic chapters but that nonetheless is key to getting the most out of Gross's explorations. Rather than look for ruptures in the form or manner of the popularizers’ works that reveal their commitment to a scientific sublime, Gross is interested in “the sublimity that inheres in their structure, a spirit that informs their every aspect”—a motivation that leads him to survey the argumentation, structure, diction, and images of their works as this principle animates the popularizers’ promotion of science.2 The scientific sublime is essentially a type of wonder in both the scientist and reader, born from the amazement of a novel phenomenon and the astonishment at the hidden pattern in nature shown and then explained by science in its “vast communal epic . . . on a theme of origins.”3 It is this awe and astonishment that Gross deems the scientific sublime, a phrase he justifies in the first chapter by giving his readers a quick tour of the concept of the sublime in Western thought, ending with Adam Smith and C.P. Snow's glossing of the scientific sublime.In Part One of his book, Gross tackles the writings of five popularizing physicists. The first analysis spotlights Richard Feynman, whose work represents the subgenre of the “Consensual Sublime.” Gross explores Feynman's self-construction of the “scientist as raconteur” who delights in the practical puzzles suggested and solved by theoretical physicists.4 His second focuses on Steven Weinberg, who exemplifies the “Conjectural Sublime,” enticing us to follow his narrative in order to understand how the physicist explains to those less schooled in mathematics the very beginning of the universe while gracefully unifying others’ theories. Physicist Lisa Randall's writings represent the “Technological Sublime,” which we feel when confronted with exalted machinery like the Hoover Dam. Through imagery and analogies, Randall's prose leads the reader through abstruse theoretical physics, “a speculative sublime that depends for validation” on equipment like the Large Hadron Collider or the GAIA satellite, the supreme manifestations of the technological sublime.5 The penultimate chapter on the physicists considers string-theory pioneer Brian Green, who converts esoteric math into the physical and the visual with analogies that surround us with the familiar as he leads us into his sometimes far-fetched explanations. Gross rightly points out that Green's sublimity is not the result of “the wonder at the revelation not of how the universe works, but how it may possibly work.”6 As is fitting his stature as the most-widely known popularizer of physicists in our time, Stephen Hawkins rounds out Gross's analyses in Part One. In perhaps his most successful chapter, capturing many aspects of Hawkins's rhetoric, Gross argues that Hawkins represents the “Sublime Embodied,” the impression we are interacting with “a myth of genius and indomitable will, a man who has handicapped his handicap.”7 In reading the oracular Hawkins, we not only learn about science and its significance, we experience it through Hawkins, whose playful humor and mental dexterity highlights his own astonishment at the scientific sublime.Gross begins Part Two, on the sublime biologists, with another of his most successful chapters—on Rachel Carson and the “Ethical Sublime.” Showing the development of Carson as a writer and rhetor, “a progress from the love of nature to its defense, from environmental rhapsody to environmental ethics,” Gross not only summarizes the development of Carson's ethical position but also the stylistic techniques that grow from and inform her more mature appreciation of nature.8 Chapters eight, “The Balanced Sublime,” and nine, “Experiencing the Sublime,” cover Steven Jay Goud's books and his essays, respectively. In Gould's books, Gross argues, the biologist portrays a scientific sublime correctly conjured if an equipoise is found between two competing ideas so that our awe of nature has all its requisite complexity. In the survey of his essays in chapter nine, Gross finds that Gould plays the scientific cicerone who cultivates his readers’ curiosity then toys with it through meanderings, frustrations, and, ultimately, discoveries in a manner that parallels the scientific process, explaining nature, its patterns, and its laws. Steven Pinker's “Polymath Sublime” occupies Gross's tenth chapter. Gross argues that all of Pinker's works, when they don't fall into an authoritarian voice, captivate because of the evocation of a sublime that highlights not only the patterns of nature but how science can explain so many subjects beyond those studied in the lab. In chapter eleven, Gross tackles the “Mathematical Sublime” of Richard Dawkins, his rousing persona and the intellectual treasure hunt he brings you by means of his devotion to and knowledge of mathematics, despite the obvious problems of his evolutionary theory. The analyses are rounded out with a discussion of E.O Wilson's “Biophilic Sublime,” which explores the richness and limitations of his sociobiology, infused with his sublimic “love for all living things,” their diversity, and their preservation.9Considering the contemporary popularizers of science in the aggregate, Gross concludes his book with perhaps his most challenging claim, that scientists may be overly hasty in dismissing religion (and philosophy) as irrelevant to the task of understanding the natural world, a “haste galvanized by the populace's recalcitrant faith in a God of origins, the same faith that encourages them to believe that God is a delusion—a very unscientific manner of thinking.10 Gross essentially ends his book with a quiet call to the character trait that indeed he portrays throughout the book and what, incidentally, was a defining characteristic of early nineteenth-century natural philosophers—humility.But if Gross's persona in The Scientific Sublime seems to counterbalance the large egos of the popularizers, in many ways his work parallels their attitude to the natural world they study: he carefully and excitedly explicates those moments of awe in the popularizers’ explanations of the wonders of the world and their studies. Gross does for them what they do for nature and science. Yet, the modesty of Gross's claims may leave some readers asking for a bit more derring-do in the conclusions about what the scientific sublime actually is and what it does, especially after having followed him through his relatively separate analyses of the ten scientists in his book. For example, Gross well-documents those moments the scientists manifest (or even embody) astonishment or wonder from various aspects of science, but does that amazement actually rise to the level of the sublime? Does the scientific sublime require the terror typically associated with the sublime—if not, why not? What are some of the cultural or political consequences of utilizing the sublime when popularizing science? And finally, some readers might also desire grander and more thematic claims about how the feelings of the sublime are generated in general audiences and not simply those who are predisposed to find wonder in science.Like those whom he studies, Gross seems to write with a keen sense that scholars and readers should build off of each other rather than search after an Archimedean eureka. His is a book of exploratory essays. The Scientific Sublime plots not only those areas where the scientist or audience sense awe and astonishment but also those areas that are rich for future interrogations and investigations about the intersection of science, the public, and the sublime.
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Abstract
Abstract This essay examines the cybernetic rhetoric of Dr. Arturo Rosenblueth, a cybernetician and prominent Mexican intellectual. Published in a journal reaffirming Mexico's political image in the aftermath of the Tlatelolco Massacre in 1968, his essay offered a counter to one of the government's rationales for the violence enacted against the movimiento estudiantil at Tlatelolco—the influence of el extranjero. Rosenblueth's essay evinced a mediating path between complete disavowal of Mexico's statist tendencies and support for the Mexican state in post-Tlatelolco Mexico. Yet, in invoking cybernetics as a rhetoric for public intervention in this moment of crisis, I argue that Rosenblueth's use of cybernetics both empowered his proposals calling for an adjustment to perceptions of el extranjero and supported the survival of a strong Mexican state enacting violence against it. I conclude from my reading of Rosenblueth's essay that the political possibilities of cybernetic rhetoric lie not only on the cybernetician's ideological commitments or political context(s) but by a plasticity constitutive of cybernetics.