Reckoning with Tlatelolco: Arturo Rosenblueth and a Cybernetic Rhetoric

Rhetoric & Public Affairs Jun 2022

Reckoning with Tlatelolco: Arturo Rosenblueth and a Cybernetic Rhetoric

José G. Izaguirre

Abstract

Abstract This essay examines the cybernetic rhetoric of Dr. Arturo Rosenblueth, a cybernetician and prominent Mexican intellectual. Published in a journal reaffirming Mexico's political image in the aftermath of the Tlatelolco Massacre in 1968, his essay offered a counter to one of the government's rationales for the violence enacted against the movimiento estudiantil at Tlatelolco—the influence of el extranjero. Rosenblueth's essay evinced a mediating path between complete disavowal of Mexico's statist tendencies and support for the Mexican state in post-Tlatelolco Mexico. Yet, in invoking cybernetics as a rhetoric for public intervention in this moment of crisis, I argue that Rosenblueth's use of cybernetics both empowered his proposals calling for an adjustment to perceptions of el extranjero and supported the survival of a strong Mexican state enacting violence against it. I conclude from my reading of Rosenblueth's essay that the political possibilities of cybernetic rhetoric lie not only on the cybernetician's ideological commitments or political context(s) but by a plasticity constitutive of cybernetics.

Journal: Rhetoric & Public Affairs
Published: 2022-06-01
DOI: 10.14321/rhetpublaffa.25.2.0057
Open Access: Closed
Topics: multimodality multilingual writers