Rhetoric Society Quarterly

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May 2025

  1. “What’s Crazy Is Look How Better I Got”: Rethinking Ethos in the Crisis of Perpetual Stasis
    doi:10.1080/02773945.2025.2484972

March 2025

  1. Epideictic Listening: From a Reflective Case Study to a Theory of Community Ethos
    Abstract

    ABSTRACTInspired by challenges we faced in an undergraduate community-literacy cohort, we theorize “epideictic listening” as an important concept for articulating the range of listening strategies necessary both for our work in local public schools and for sustaining the cohort’s internal cohesion. Through critical reflection, we (faculty and student coauthors) offer a definition of “epideictic listening” that draws from, but also distinguishes itself from, other theoretical frameworks, such as rhetorical listening and community listening. We situate epideictic listening within the larger rhetorical tradition of epideixis. We end with a concrete application for epideictic listening—the debrief—and gesture toward the larger significance for epideictic listening in community settings.KEYWORDS: Debriefepideictic listeningepideixisethosrhetorical listening Disclosure StatementNo potential conflict of interest was reported by the author(s).

    doi:10.1080/02773945.2023.2246949

January 2024

  1. Reconsidering <i>Kairos</i> through the Gendered History of Weaving
    Abstract

    Scholars have often noted that the Greek rhetorical term, kairos, relates etymologically to weaving. However, many accounts of this connection overlook the weaving technology used in ancient Greece, the warp-weighted loom. Examining this technology alongside archeological experiments, ancient depictions on vases, and references in ancient lexicons, we propose adopting a definition of kairos (in its weaving sense) as a “chained spacing cord” used to ensure balance and evenness. By focusing on kairos’ relationship to weaving, we shift its etymological resonances away from the idea of an opening to be penetrated, reemphasizing a concept of kairos grounded in embodiment, materiality, balance, and due measure. More broadly, attending to the materiality of praxis highlights rhetoric’s connection to other technai and offers an additional way to understand gendered histories of rhetoric.

    doi:10.1080/02773945.2023.2293957

March 2023

  1. Thinking Like a Copper Mine: An Ecological Approach to Corporate Ethos and Prosōpon
    Abstract

    This essay uses Aldo Leopold’s essay “Thinking Like a Mountain” as a heuristic for analyzing the rhetorical processes of erasure that have created one of the largest open pit copper mines on the planet: The Bingham Canyon Mine (BCM). Contributing to studies of corporate rhetoric, persona criticism, and nonhuman agencies, I argue that the BCM, and its corporate owner Rio Tinto, is characteristic of Being-in-the-Anthropocene and informs rhetoricians about our extra-human ethos, or manner of dwelling, as an entwinement with corporate actors. Taking Rio Tinto as a synecdoche for corporate personhood and persona (prosōpon), I make the case for an ecological approach to corporate disclosedness that accounts for the earthly resources of corporate rhetorical invention (e.g., copper). Through the later work of Martin Heidegger, I show how the BCM has become a standing reserve within a corporate world picture that is rhetorically apparent in the rhetorical architecture of Salt Lake City, Utah.

    doi:10.1080/02773945.2022.2129757

October 2021

  1. The Gifting Logos: Expertise in the Digital Commons
    Abstract

    E. Johanna Hartelius’s monograph, The Gifting Logos: Expertise in the Digital Commons, teems with insights and provocations about the ways that the discourses of the digital commons are anchored in...

    doi:10.1080/02773945.2021.1984173

January 2019

  1. The Ethics of Memoir:<i>Ethos</i>in Uptake
    Abstract

    In their production and uptake, memoirs grapple with the status of the self and subjectivity as evidentiary fodder for social, cultural, and political concerns. The concept of ethos illuminates memoir’s rhetorical potency and its dubious ethics. Personal experience that subtends memoir serves as a form of persuasion, but it can also be used to overly personalize issues in need of systemic critique. We argue that attending to a memoir’s uptake is one way to contend with the ethical challenges this genre poses. This approach places a memoirist’s ethos—her vision, language, modes of rationality, and ideology—as well as memoir’s varied functions, within larger social, cultural, and political debates. It thereby traces memoirs’ rhetorical power while also enabling critique of their ethical grounding in the “self.” Two case studies illustrate our findings: J. D. Vance’s Hillbilly Elegy and Ta-Nehisi Coates’s Between the World and Me.

    doi:10.1080/02773945.2018.1546889

May 2018

  1. <i>Kairos</i>: On the Limits to Our (Rhetorical) Situation
    Abstract

    In Ancient times and in the contemporary moment, kairos has operated as a keyword for theorizing rhetoric and its potential. Aligning ourselves with these endeavors we take stock of varying iterations of the kairotic not to artificially force a singular conception of the term, but to hold such resolutions at bay. We assess efforts to realign kairos with challenges to the ontological priority of rhetorical actors and trace recent theoretical articulations that further decenter human agency by relocating the kairotic in ecological/contextual forces. We assert the need to maintain invention and eventfulness as crucial elements of the kairotic so as to insist that rhetoric be understood as a practice that exceeds socio-anthropological “adaptation” to those conditions. Through a series of propositions we hold hope for an inventive and evental kairotic stance that likewise avoids naïve conceptions of sovereign subjectivity.

    doi:10.1080/02773945.2018.1454211

August 2017

  1. <i>Networked Media, Networked Rhetorics: Attention and Deliberation in the Early Blogosphere</i>, by Damien Smith Pfister
    doi:10.1080/02773945.2017.1302737
  2. <i>Rethinking Ethos: A Feminist Ecological Approach to Rhetoric</i>, edited by Kathleen J. Ryan, Nancy Myers, and Rebecca Jones
    doi:10.1080/02773945.2016.1272326

March 2016

  1. Embodied<i>Ethos</i>and Rhetorical Accretion: Genevieve Stebbins and the<i>Delsarte System of Expression</i>
    Abstract

    This essay extends efforts to complicate traditional understandings of ethos by considering it as expressed through and by means of the body. This analysis also examines ethos in relation to Vicki Tolar Burton’s concept of rhetorical accretion or the practice of overlaying new texts on the primary core text. To reveal the significance of analyzing ethos in this manner, this study explores the work of Genevieve Stebbins, a late nineteenth-century proponent of the ideas of French acting and vocal instructor François Delsarte. The essay examines her use of textual accretion as a form of critique but also as a means of acceptance and overlay. More significantly, it reveals the ways that Stebbins’s deployment of rhetorical accretion represents a striking reversal of Burton’s concept. Instead of men overlaying a woman’s text we see the opposite practice in Stebbins’s case.

    doi:10.1080/02773945.2016.1141347

March 2015

  1. Recuperative Ethos and Agile Epistemologies: Toward a Vernacular Engagement with Mental Illness Ontologies
    Abstract

    This essay uses data from a field-based study to describe the everyday rhetorical performances through which ethos is established when the orator’s credibility has been compromised by stigma born of chronic mental illness. These strategies, called “recuperative ethos,” include displays of astuteness, references to strong human connections, and appeals to religious topoi. Further, the essay describes innovative rhetorical performances, called “agile epistemologies,” which include logical contradiction, metonymic parallels, enthymemes, and expansive views on human agency. Taken together, these terms use the voices and experiences of mentally ill participants to add important insight into the rhetoric of mental healthcare and the rhetoric of medicine, health, and wellness.

    doi:10.1080/02773945.2015.1010125

August 2014

  1. <i>Women Physicians and Professional Ethos in Nineteenth-Century America</i>, by Carolyn Skinner
    doi:10.1080/02773945.2014.944051
  2. Diocletian’s Victory Column: Megethos and the Rhetoric of Spectacular Disruption
    Abstract

    This essay explores how the powerful system of cultural references in the architecture of Alexandria is disrupted by Roman visual rhetoric. Specifically, the essay closely analyzes Diocletian’s Victory Column, a monument to the third-century Roman ruler who put down an Alexandrian uprising. The authors argue that Rome employed a visual rhetoric of spectacular disruption as a means to insert itself into the city’s historical identity even after its siege created widespread disease and starvation. The essay builds on the substantial scholarship on public memory by describing a kind of rhetoric that poses a political, existential challenge to a reigning cultural identity. As rhetorical scholars continue to study public memory and the persuasive powers of designed space, the concept of megethos appears to be uniquely and increasingly relevant.

    doi:10.1080/02773945.2014.938865

January 2014

  1. Winifred Black's Teacherly Ethos: The Role of Journalism in Late-Nineteenth-century Rhetorical Education
    Abstract

    This essay recovers the rhetorical career of San Francisco Examiner journalist Winifred Black to demonstrate how professional journalists used late-nineteenth-century newspapers for rhetorical education and social change. I analyze two campaigns—the “Orphan's Santa Claus” and the “Little Jim” crusade—to demonstrate how Winifred Black constructs a persuasive ethos capable of inspiring the writing and social action efforts of male and female children from various socioeconomic classes. Specifically, Black revises the rhetorical tradition of the “stunt girl reporter” in order to craft a teacherly ethos anchored in a “symbolic motherhood”—an effective rhetorical strategy due to close cultural links between teaching and mothering. Combined with aspects of what Karlyn Kohrs Campbell terms a “feminine style,” this ethos allows Black to promote not merely social change, but a particular kind of rhetorical education that: (1) privileges moral principles over grammatical and mechanical correctness and (2) blurs gender and class lines.

    doi:10.1080/02773945.2013.861008

October 2012

  1. Colin Powell's Speech to the UN: A Discourse Analytic Study of Reconstituted<i>Ethos</i>
    Abstract

    Using Colin Powell's 2003 pre-war speech to the UN as a case study, this essay illustrates ways in which discourse analytic methods can serve investigations of constitutive rhetoric. Prior to the speech, Powell's reluctance to go to war and his skepticism of the need for military action in Iraq was well known. His conversion to the administration's position was key to the persuasiveness of the speech. Thus, within the speech he needed to reconstitute his ethos from doubter to advocate. The analysis focuses on how specific linguistic qualities such as modality, positioning, narrative, and evaluation assist Powell in doing so. These discourse analytic tools reveal ways in which discrete linguistic moves contribute to the constitutive work of ethos formation and re-formation.

    doi:10.1080/02773945.2012.704121

March 2012

  1. A Review of:<i>La Presentation de soi.</i>Ethos<i>et identité verbale</i>, by Ruth Amossy
    doi:10.1080/02773945.2012.662087

January 2011

  1. Genre, Location, and Mary Austin's<i>Ethos</i>
    Abstract

    Scholars in rhetoric are increasingly attentive to the power of places and spaces to shape rhetorical performance. This article takes up the connection between ethos and location identified by several recent scholars, arguing that affiliation with and representation of material environments plays a crucial role in ethos. Ethos strategies are further shaped by genres, which are theorized as locations and environments in order to capture a fundamental dynamic between strategy and social norm. To demonstrate the strengths of understanding ethos in relation to both geographical and genre location, I analyze the ethos-maneuvers of Mary Austin, prominent early twentieth-century feminist, activist, and nature writer whose thirty-year public career merits attention from rhetorical scholars. In articulating how genre shapes Austin's efforts to develop her location in the deserts of the American West into a persuasive public ethos, I argue that ethos emerges in genre-specific formations.

    doi:10.1080/02773945.2010.499861

November 2010

  1. The Genre of the Mood Memoir and the<i>Ethos</i>of Psychiatric Disability
    Abstract

    Recent rhetorical accounts of mental illness tend to suggest that psychiatric disability limits rhetorical participation. This article extends that research by examining how one group of the psychiatrically disabled—those diagnosed with mood disorders—is using a particular narrative genre to engender participation, what I call the mood memoir. I argue here that mood memoirs can be read as narrative-based responses to the rhetorical exclusion suffered by the psychiatrically disabled. This study employs narrative and genre theory to reveal mood memoirists’ tactics for generating ethos in the face of the stigma of mental illness.

    doi:10.1080/02773945.2010.516304

July 2009

  1. Kairos as God's Time in Martin Luther King Jr.'s Last Sunday Sermon
    Abstract

    The purpose of this article is to advance the discussion of kairos by developing it as a theory of divine timing. While some critics have noted kairos' potential for understanding “God's time,” we lack a grounding of this interpretation in the close analysis of religious texts. This paper does so and asserts that kairos can be understood not only as a hermeneutic for considering temporal constraints, but also as a theory for the production of revelatory discourse and its political implications. Ultimately, the article tries to enrich our comprehension of kairos (a figure we thought we had understood) by examining an unknown text from Martin Luther King Jr. (an orator we thought we had read) as a foray into an area of our discipline that we have neglected to develop: the rhetoric of revelation.

    doi:10.1080/02773940902991411
  2. “She Will Have Science”:<i>Ethos</i>and Audience in Mary Gove's<i>Lectures to Ladies</i>
    Abstract

    In 1838, Mary Gove (Nichols) began lecturing on anatomy and physiology, a rhetorical act that was both new and risky because public discussion of the human body and disease was believed inappropriate for women. In order to protect her ethos, Gove used her ostensibly informative lectures to promote her reform agenda, by implying that her audience already shared her beliefs in women's right to physiological knowledge and their obligation to use that knowledge to reform society. Rather than relying only on the conventional advice to construct one's ethos based on the audience's existing values, Gove also crafted her audience's ethos, describing her listeners in ways that emphasized values conducive to her reform agenda. Her use of this strategy suggests that an audience's acceptance of nontraditional speakers is not simply a matter of “letting” them speak; it also means, to some degree, acknowledging the alternative values they represent.

    doi:10.1080/02773940902766730

December 2006

  1. Black Women Writers and the Trouble with<i>Ethos</i>: Harriet Jacobs, Billie Holiday, and Sister Souljah
    doi:10.1080/02773940600860074
  2. Frances Willard, Phoebe Palmer, and the Ethos of the Methodist Woman Preacher
    doi:10.1080/02773940600867962

January 2005

  1. William G. Allen's “orators and oratory”: Inventional amalgamation, pathos, and the characterization of violence in African‐American abolitionist rhetoric
    Abstract

    Abstract This study explores the rhetoric of African‐American educator and abolitionist William Grant Allen through an analysis of "Orators and Oratory," an address delivered to the Dialexian Society of New York Central College. I feature Allen's effort to meld a variety of traditions and approaches to enlist his student audience in the cause of abolition. Further, I take up two related, but distinct components of "Orators and Oratory": the emphasis on appeals to the emotions and the portrayal of violence. More generally, I suggest ways in which Allen's speech serves as a window onto the rhetoric of marginalized abolitionist rhetors.

    doi:10.1080/02773940509391303

June 2003

  1. Logos as composition
    Abstract

    Abstract This essay argues that the word logos meant “a gathering or composition “ in Homeric Greek and that it retained this sense through the fifth century BCE. It first builds a philological case for the composition/ gathering meaning of logos. Next, it addresses the historiographic question of how the interpretation of logos as logic/language has come to prevail in our histories of Greek thought. Finally, it demonstrates the relevance that the composition/gathering reading of logos can have for the history of rhetoric by showing how it can help in rethinking the “rivalry “ between muthos and logos.

    doi:10.1080/02773940309391258

January 1998

  1. Epideictic and Ethos in the Amarna Letters: The Witholding of Argument
    doi:10.1080/02773949809391113

January 1995

  1. Scott Cosigny on<i>protagoras and logos: A study in Greek philosophy and rhetoric</i>
    Abstract

    Scott Cosigny on protagoras and logos: A study in Greek philosophy and rhetoric. by Edward Schiappa. University of South Carolina press, 1991. Pp. xvii & 239.

    doi:10.1080/02773949509391043
  2. Kairos and kerygma: The rhetoric of Christian proclamation
    Abstract

    (1995). Kairos and kerygma: The rhetoric of Christian proclamation. Rhetoric Society Quarterly: Vol. 25, No. 1-4, pp. 164-178.

    doi:10.1080/02773949509391039

August 1994

  1. Teaching stones to talk: Using stasis theory to teach students the art of dialectic
    Abstract

    (1994). Teaching stones to talk: Using stasis theory to teach students the art of dialectic. Rhetoric Society Quarterly: Vol. 24, No. 3-4, pp. 88-95.

    doi:10.1080/02773949409391020

January 1991

  1. Aristotle and the stasis theory: A reexamination
    Abstract

    (1991). Aristotle and the stasis theory: A reexamination. Rhetoric Society Quarterly: Vol. 21, No. 1, pp. 53-59.

    doi:10.1080/02773949109390908

March 1989

  1. Argumentation in Chomsky's<i>syntactic structures</i>an exercise in rhetoric of science
    Abstract

    (1989). Argumentation in Chomsky's syntactic structures an exercise in rhetoric of science. Rhetoric Society Quarterly: Vol. 19, No. 2, pp. 105-130.

    doi:10.1080/02773948909390840

January 1989

  1. Bibliography on Argumentation
    Abstract

    (1989). Bibliography on Argumentation. Rhetoric Society Quarterly: Vol. 19, No. 1, pp. 71-81.

    doi:10.1080/02773948909390835

March 1988

  1. The emergence of a feminizing ethos in Adrienne Rich's poetry
    doi:10.1080/02773948809390809

June 1983

  1. Metaphor in argumentation
    doi:10.1080/02773948309390696

September 1982

  1. The use of<i>ethos</i>in Diana Trilling's<i>Mrs. Harris: The death of the Scarsdale diet doctor</i>: A personal interpretation of the narrative of the trial
    doi:10.1080/02773948209390656

September 1979

  1. Habermas and argumentation theory
    doi:10.1080/02773947909390552