Rhetoric Society Quarterly

42 articles
Year: Topic: Clear
Export:
multimodality ×

January 2026

  1. Trafficking Rhetoric: Race, Migration, and the Making of Modern-Day Slavery
    doi:10.1080/02773945.2025.2599075

March 2022

  1. Medium Design: Knowing How to Work on the World
    doi:10.1080/02773945.2022.2059328

October 2021

  1. Nostalgic Design: Making Memories in the Rhetoric Classroom
    Abstract

    What does it mean to be literate in contemporary rhetorics of nostalgia? How can such knowledge lead to a better-designed world? From scrutinizing digital technologies of longing like Facebook’s On This Day to pursuing Afrofuturistic traditions toward neostalgic tomorrows, this essay surveys the human need to bathe in lost pasts, how such longing is coded into our lives, and how it can be activated by rhetoric students to design equitable futures. In doing so, I propose five tenets of nostalgic design, a making-centric approach to the rhetoric of memory that (1) interrogates technologies of nostalgia, (2) learns from user longings, (3) urges solidarity across a design’s lifespan, (4) fragments isolated traditions, and (5) surveys the past for lost futures. Within each movement, I both introduce defining features of the rhetoric of nostalgia and assignments that aid students in remaking the memory systems around them.

    doi:10.1080/02773945.2021.1972133

August 2020

  1. <i>Rhetorics Elsewhere and Otherwise: Contested Modernities, Decolonial Visions</i>, edited by Romeo García and Damián Baca
    Abstract

    Rhetorical studies scholars in both communication and writing and rhetorical studies (WRS) are currently investing in momentous discussions about social justice with the promise of material, consti...

    doi:10.1080/02773945.2020.1785820

March 2020

  1. On the Rhetorical Grotesque: A Mode for Strange Times
    Abstract

    This essay argues that the successful political careers of certain populist leaders rhetorically enact what scholars have long recognized in art, literature, and entertainment as the grotesque. The grotesque provides a theoretically rich means for describing the vulgar and chaotic public behaviors that take strong hold among anti-elite audiences at certain points in history. By closely reading comments from political leaders cast in the grotesque mold, including Silvio Berlusconi, Hugo Chavez, and Donald Trump, this essay explains not only what the grotesque is, but also when and how it is likely to find traction in a political culture ripe for change. The essay concludes that while the grotesque may be ideologically neutral, it shows an unsettling complaisance to twenty-first-century demagoguery and may be a defining mode for our time.

    doi:10.1080/02773945.2020.1723680

January 2020

  1. Visualizing Birth Stories from the Margin: Toward a Reproductive Justice Model of Rhetorical Analysis
    Abstract

    Through a rhetorical analysis of Romper’s YouTube series Doula Diaries, I demonstrate how the reproductive justice framework helps illuminate the need for an intersectional approach to advance birth justice. While the video series brings obstetric racism to light, portrays empowering birth experiences among women of color, and prioritizes the shared experiences and communities among non-normative birthing people, it falls short on supporting the rights for lesbian, gay, bisexual, transgender, and queer+ people to have children. I further argue for rhetoric scholars to adopt the reproductive justice framework in order to more critically interrogate how intersecting social forces and power structures influence the reproductive lives of individuals across positionalities.

    doi:10.1080/02773945.2019.1682182

March 2019

  1. <i>The Iconoclastic Imagination: Image, Catastrophe, and Economy in America from the Kennedy Assassination to September 11</i>, by Ned O’Gorman
    doi:10.1080/02773945.2019.1577653

October 2018

  1. A Better Feeling for Making the World Better? TOMS’s Tropes and the Buy-One-Give-One Mode
    Abstract

    This essay asks how social enterprises like TOMS generate so much consumer affective investment in an age whose cause-related messaging fatigues shoppers. I find one answer in the energizing buy-one-give-one mode in which TOMS participates and to which it gives collective access. The mode expresses an increasingly widespread sensibility that company growth cannot proceed indefinitely without constraint by company largesse: gathering and growth must be countered by expenditure and even a kind of waste. Modal analysis of metonymic tropes within TOMS’s discourse (by chief executive officer Blake Mycoskie) shows how the company gives a feel for connecting the apparently opposed concerns of self-interested acquisition and “wasteful” expenditure—doing good and doing well—without collapsing one into the other. Unfortunately, other social enterprise rhetorics have failed not only to acquire but also to “waste” consumer enthusiasm in similarly generative fashion, thereby deactivating at times the significance of social enterprise’s projects. This essay concludes by discussing why modal reading of affective investments matters for rhetorical scholarship in this historical moment.

    doi:10.1080/02773945.2017.1392036

August 2018

  1. Warburgian Maxims for Visual Rhetoric
    Abstract

    Aby Warburg (1866–1929) has been a tremendously influential thinker in the history and theory of art. Parts of his project have implications for the history, theory, and criticism of rhetoric. For the most part, however, rhetoricians have not engaged with his work. This article seeks to persuade rhetoricians to engage with Warburg’s thought and legacy. In particular, it seeks to articulate his Mnemosyne image atlas as a theory and practice of visual topics. Discovered as part of a historical investigation and expressed in a theoretical register, Warburg’s account of visual topics is then exemplified in reference to the gestural politics of “Hands Up, Don’t Shoot” in the twin contexts of contemporary media ecology and contemporary racial politics in the United States.

    doi:10.1080/02773945.2017.1411602
  2. The Rhetorical Power of Archival Description: Classifying Images of Gender Transgression
    Abstract

    Furthering the field’s attention to the rhetoric of archives, this article offers an extended consideration of archival description as an information infrastructure that provides powerful, although often invisible, orientations to the past. This article examines three stages of the archival process—selection, organization, and labeling—by focusing on a handful of historical objects, held in two separate collections, that depict transgressive gender presentations. Taken together, these examples demonstrate that archival description functions not only for bureaucratic and access purposes, but for epistemological ones as well.

    doi:10.1080/02773945.2017.1347951

October 2017

  1. <i>Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics</i>, by Laurie E. Gries
    Abstract

    Laurie E. Gries has written an accessible, clear model of how to employ new materialist philosophy for the rhetorical analysis of what she terms “visual things.” For scholars and students who are l...

    doi:10.1080/02773945.2017.1371543
  2. On Care for Our Common Discourse: Pope Francis’s Nonmodern Epideictic
    Abstract

    Since his election in 2013, Pope Francis has attracted worldwide attention for his break with the public style of his immediate predecessors. This seeming rupture has often incited controversy, particularly between liberals and conservatives in American Catholicism. This division was exacerbated by the 2015 publication of Laudato Si’, Francis’s encyclical letter on the environment. Yet the apparent divergence of opinion masked a more fundamental agreement that popes should normally steer clear of scientific matters. The belief that science is one thing and religion another rests on what Bruno Latour has called “the Modern Constitution,” which draws sharp divisions between science and politics and relegates religion to the private sphere. Laudato Si’ rejects this framework in favor of a more holistic analysis articulated through epideictic rhetoric. I name this approach “nonmodern epideictic” and argue that it both confirms and supplements Latour’s understanding of religious rhetoric.

    doi:10.1080/02773945.2017.1347953

March 2017

  1. The Press of War Imagery
    Abstract

    At some point and somewhere in autumn 1862, poet Emily Dickinson saw a parade. The parade was a send-off for soldiers. One can imagine the scene: waving flags, hats, and handkerchiefs; gay explosio...

    doi:10.1080/02773945.2016.1260899

October 2012

  1. <i>Vico and the Transformation of Rhetoric in Early Modern Europe</i>, by David Marshall
    doi:10.1080/02773945.2012.731843
  2. “Audacia Dangyereyes”: Appropriate Speech and the “Immodest” Woman Speaker of the Comstock Era
    Abstract

    In the 1870s and ‘80s, more women discussed sex to promote free love and sex education in speeches, pamphlets, books, and periodicals. Some of these women inspired the 1873 “Comstock law,” which banned materials deemed obscene. This essay uses the fictional figure of Audacia Dangyereyes to illustrate the constraints on women discussing sex in public forums. It identifies the rhetorical moves necessary to accommodate constraining audiences through close readings of the works of Victoria Woodhull, Tennessee Claflin, and Angela Heywood, all women deemed immodest by public standards and obscene by Anthony Comstock. To allay such charges, these women worked to redefine appropriate speech for women.

    doi:10.1080/02773945.2012.724515

July 2012

  1. A Rhetoric of Pornography: Private Style and Public Policy in “The Maiden Tribute of Modern Babylon”
    Abstract

    In 1885, William Stead, editor of the Pall Mall Gazette, printed an exposé of child prostitution in London, “The Maiden Tribute of Modern Babylon.” This incendiary article helped pass the Criminal Law Amendment bill, but also garnered accusations of pornography against the “Maiden Tribute.” Using Stead's four-part article as a case study, I develop a rhetorical understanding of pornography to account for the dynamic political energy and outrage generated by this text. I argue that the pornography of the “Maiden Tribute” managed to create a particular ignorance, one in which sexuality was isolated from material economic realities. Ultimately, Stead's mission proved politically deleterious to the very women he professed to help.

    doi:10.1080/02773945.2012.704120

May 2012

  1. <i>Multimodality: A Social-Semiotic Approach to Contemporary Communication</i>, by Gunther Kress
    Abstract

    Multimodality is a provocative challenge to those of us who understand the primary concerns of our field to be speech and writing. At its most simplistic, Kress's work is an expansive account of ho...

    doi:10.1080/02773945.2012.682848

January 2012

  1. Arguing the Courtship of Elizabeth and Alençon: An Early Modern Marriage Debate and the Problem of the Historical Public Sphere
    Abstract

    Abstract This essay analyzes one moment that has forced a reconsideration of the historical public sphere: the debate between John Stubbs and Queen Elizabeth I of England over her proposed marriage to the French Duke of Alençon. Stubbs adopted an argumentative strategy in which scripture served as a source of universal truth on which to base arguments about politics. Unable to allow such a strategy to undermine her own authority, Elizabeth's response asserted the communicative, rather than transcendent, nature of argument. Reading the debate in this way, in turn, calls into question a historical, developmental model of rationality and the public sphere. Ultimately, I argue, the public sphere does not develop as a radical emergence to be documented, but instead operates as a rearticulation of argumentative positions that are consistently and always available. Notes 1There are a number of discussions of the political possibility of the public sphere specific to the field of rhetoric; a review essay by Tanni Hass, and a special issue of Communication Theory edited by Michael Huspek, give a good indication of the directions of these discussions. Gerard Hauser is explicit in describing the possibility of reforming politics through rethinking the public sphere, while David G. Levassuer and Diana B. Carlin exemplify the assumption of the “public sphere” as a thing with a real historical existence that can be measured and examined. 2Other scholars have discussed the controversy between Elizabeth and Stubbs in terms of more thematic strategies without directly discussing questions of contemporary rhetorical theory. Jacqueline Vanhoutte considers this debate as demonstrating the emergence of a rhetoric of nationalism by both Stubbs and Elizabeth, while Debra Barrett-Graves sees Elizabeth and other politicians as employing a rhetoric focused specifically on the concept of honor. Illona Bell's argument is that the queen “was less outraged by Stubbs’ militant Protestantism … than by his overt paternalism and barely concealed antifeminism” (101). Peter Mack, Janet M. Green, and Allison Heisch have treated Elizabeth's rhetoric in terms of contemporary formal practice, such as her handling of schemes and tropes, while Cheryl Glenn and Janel Mueller have discussed how Elizabeth adapted her rhetoric in light of her position as a woman monarch. 3Although he had already become Duke of Anjou by the time of his courtship with Elizabeth, I follow the scholarly convention of referring to him by his first title, Duke of Alençon, though Elizabeth refers to him at times as Anjou. 4All of these scholars were connected with what has been variously called the Leicester faction or the Sidney circle—that group of political and literary figures associated with Leicester and the Sidney family, and with the reformist Protestantism (among other reforms) generated out of Cambridge University throughout the sjxteenth century. 5As defined by Dudley Fenner in 1584: “Methode is the judgement of more axioms, whereby many and divers axioms being framed according to the properties of an axiome perfectly or exactly judged, are so ordered as the easiest and most generall be set downe first, the harder are less generall next, until the whole matter be covered, as all the partes may best agree with themselves & be best kept in memorie. For as we consider in an axiome truth or falsehood, in a sillogisme, necessary following or not following, so in Methode the best and perfectest, the worst and troublesomest way to handle a matter” (Fenner 167). 6He commissioned Abraham Fraunce's Ramist Lawier's Logike, for example. 7Although it should be pointed out that this is in practice only—in theory scriptural understanding was available to all. But divines such as Knox, because of their training and study, were often better equipped, so the thinking went, to help people come to an understanding of the truth of scripture. 8Wallace MacCaffrey sums up both the views of faction and of Stubbs's pamphlet as produced at the bidding of others: “Its central arguments were shrewdly considered, comprehensive, and very knowledgeable. Indeed, they were so well informed—and so close in content to the actual council debates—that the Queen had some ground for her suspicion that someone in the Council was behind Stubbs” (Making 256). 9It is impossible to say in fact that Elizabeth authored this proclamation; however, a number of factors suggest authorship, while the nature of proclamations themselves is such that to discuss them as belonging to the monarch is not erroneous. Frederic A. Youngs has noted this proclamation is one of the lengthiest issued under Elizabeth; it is also one of her only proclamations to do more than simply issue an agenda or reiterate a legal ruling, but actually engage an opponent. The exact legal nature of proclamations under the Tudors has been the source of much debate, in their day and in our own, but it seems most likely that under Elizabeth they were issued primarily to call attention to an existing law, and as such served mainly, due to their widespread distribution, as an educational or, in a different sense, propagandistic tool. These would be sent to local authorities throughout the country and in cities, and their contents would be disseminated and enforced by those officials—so that their effectiveness in implementation depended on the crown's relationship to the particular localities. In other words, while their legal status was uncertain, they are effective gauges of the intentions of the monarchy. More than this, these proclamations can be seen as attempts to intervene into public discourse by setting the terms of that discourse—they are efforts to shape the ways in which the world under the monarch is thought of—both in the sense that they serve as reminders of the presence and authority of the monarch, as well as in the sense that they connect a particular understanding of the world to that authority. In considering this as an expression of Elizabeth's political will that is fully implicated in her rhetoric, it is useful to point to Paul L. Hughes and James F. Larkin, who collected the proclamations into the definitive anthology. They define a Tudor royal proclamation as “a public ordinance issued by the sovereign in virtue of the royal prerogative, with the advice of the Privy Council, under the Great Seal, by royal writ” (xvii). Whether or not they were in fact authored by a monarch's hand, proclamations were definitely authored as though by intention of the monarch, and always reflective of the monarch's interests; so Hughes calls the proclamation (vol 1, p. xxvii): “a literary form psychologically gauged to elicit from the subject an obedient response, favorable to the will and interests of the crown.” Given the personal nature of this particular proclamation, and given its unique features, to call the proclamation Elizabeth's seems to me warranted.

    doi:10.1080/02773945.2011.630057

March 2011

  1. A Review of:<i>Frances Ellen Watkins Harper: African American Reform Rhetoric and the Rise of a Modern Nation State</i>, by Michael Stancliff
    doi:10.1080/02773945.2011.536452

August 2010

  1. The Politics of Resentment and the Tyranny of the Minority: Rethinking Victimage for Resentful Times
    Abstract

    The victimage ritual is a familiar concept to rhetorical scholars. Victimage, as understood by Kenneth Burke and Robert L. Ivie, is a curative rhetoric aimed at easing the guilt associated with symbolic life. By putting Friedrich Nietzsche's theory of the victimage ritual as enumerated in On the Genealogy of Morals in conversation with Burke and Ivie, this essay expands received wisdom by arguing that victimage in presidential rhetoric is often as much about prolonging resentment and guilt as it is at easing these emotions.

    doi:10.1080/02773941003785652

January 2009

  1. The<i>Ara Pacis Augustae</i>: Visual Rhetoric in Augustus' Principate
    Abstract

    Abstract Scholars of rhetoric have veered away from non-traditional rhetorical artifacts in the classical period. In this article I examine the Ara Pacis Augustae, Altar of Augustan Peace, as one such overlooked rhetorical artifact. I argue the altar, although constructed as a war monument, shapes public memory to persuade the people of Rome to accept the dynastic succession of Augustus's heir. In addition, I show a variety of rhetorical theories operate on the altar in visual form including amplification, imitation, and enthymeme. Ultimately I contend that by focusing on non-traditional rhetorical artifacts, we can deepen our understanding of the rhetorical tradition in a period in which rhetoric is generally believed to have faded away. Additional informationNotes on contributorsKathleen LampKathleen Lamp is a Doctoral Candidate in the Department of Communication, University of Illinois, Urbana-Champaign, 702 S. Wright St., 244 Lincoln Hall, MC-456, Urbana, IL 61801, USA. E-mail: lamp@uiuc.edu

    doi:10.1080/02773940802356624

January 2008

  1. A Review of: “<i>Secret History of Emotion: From Aristotle's Rhetoric to Modern Brain Science</i>, by Daniel Gross;<i>Heidegger and Rhetoric</i>, by Daniel Gross and Ansgar Kemmann”
    doi:10.1080/02773940701781641

October 2007

  1. The “Parrhesiastic Game”: Textual Self-Justification in Spiritual Narratives of Early Modern Women
    Abstract

    Though scholars debate whether Foucault offers a viable theory of resistance, his analysis of parrhesia(fearless speech) poses and problematizes an oppositional rhetoric of truth-telling. Fearless speech challenges regimes of power/truth; spiritual narratives of Early Modern women challenge cultural norms to justify their right to speak. The rhetorical strategies that women use to authorize their writing—performing a struggle between God and Satan, recording revelation, and reinterpreting scripture—make them vulnerable to stereotypical criticisms of madness and witchcraft. Nonetheless, female spiritual narratives courageously critique religious and social culture, playing Foucault's “parrhesiastic game”: these texts break silence to tell truth. A notion of a contemporary rhetor-as-parrhesiastes reflects the historical evolution of parrhesia towards critique and self-questioning. A contemporary parrhesiastes interrogates guises of generalized Truth to give voice to experiential, localized, multiple truths.

    doi:10.1080/02773940601078072

December 2006

  1. A Review of: “<i>Modern Occult Rhetoric: Mass Media and the Drama of Secrecy in the Twentieth-Century</i>, by Joshua Gunn.”
    doi:10.1080/02773940601057431
  2. A Review of: “<i>Rhetoric in Modern Japan: Western Influences on the Development of Narrative and Oratorical Style</i>” by Massimiliano Tomasi
    doi:10.1080/02773940600894628
  3. The<i>Way</i>, Multimodality of Ritual Symbols, and Social Change: Reading Confucius's<i>Analects</i>as a Rhetoric
    doi:10.1080/02773940600868028

September 2005

  1. Unframing models of public distribution: From rhetorical situation to rhetorical ecologies
    Abstract

    Abstract Whereas earlier work on rhetorical situation focuses upon, the elements of audience, exigence, and constraints, this article argues that rhetorical situations operate within a network of lived practical consciousness or structures of feeling. Placing the rhetorical “elements” within this wider context destabilizes the discrete borders of a rhetorical situation. As an example of this wider context, this article explores the public rhetoric surrounding issues of urban sprawl in Austin, Texas. While public rhetorical movements can be seen as a response to the “exigence” of overdevelopment, it is also possible to situate the exigence's evocation within a wider context of affective ecologies comprised of material experiences and public feelings.

    doi:10.1080/02773940509391320
  2. Teaching the post‐modern rhetor continuing the conversation on rhetorical agency
    Abstract

    In responding to Gunn and Lundberg's critique of her report on rhetorical agency, Geisler uses their Ouija Board metaphor to undertake an analysis of what it might mean to teach the post‐modern rhetor. In particular, once the autonomous agent has been denaturalized, members of the profession of rhetoric have plenty to do in helping students first to engage with and then to participate in a more appropriately theorized rhetoric. Like the Ouija Board player, we may not be able to know how the results of our classroom teaching are related to our intentions. But—like every other rhetor—we need to recognize the costs of walking away from the game.

    doi:10.1080/02773940509391324

June 2002

  1. The streets of Thurii: Discourse, democracy, and design in the classical polis
    Abstract

    Abstract The Creek colony of Thurii, founded in southern Italy around 444, BCE, was apparently planned to be a model polis. Any reconstruction of that plan must be speculative, but the stories about Thurii suggest that its design incorporated three entities not usually linked — a democratic constitution, an orthogonal street layout, and a rhetorically‐oriented educational system. In trying to understand what these things might have had to do with one another, I examine the thought of three individuals who, sources tell us, participated in the colony: the rhêtor Pericles, who apparently instigated the project; the designer Hippodamus, who supposedly laid out its streets; and the sophist Protagoras, who reportedly wrote its laws. If indeed these three collaborated on Thurii, what they may have sought there was a “bounded”; democracy, a community of free and equal citizens, governed by open, transparent, and agonistic means but guided by an unmistakable sense of rightness, something manifest not only in the town's constitution but in its educational system and built space as well.

    doi:10.1080/02773940209391232
  2. Keeping the conversation going: Jane Addams’ rhetorical strategies in “A Modern Lear”
    Abstract

    Abstract The first noticeable thing about almost any situation of conflict is how soon conversation breaks down and the proverbial ‘other means ‘take the fore. This study explores how Jane Addams, a prominent Chicago mediator, crafted new rhetorical openings for conflict resolution. The bloody Pullman Strike of 1894 was a landmark event in Addams’ rhetorical career, since it was during this strike that she learned to negotiate the rhetorical space between labor and management, as well as learning how to enlist the public in the work of reconstructing severed human relationships. Using the lenses of invitational rhetoric and fantasy theme analysis, I show how Addams attempted to create a more conciliatory mode of speech for seemingly intractable situations.

    doi:10.1080/02773940209391234

March 1996

  1. Kenneth Burke among the moderns:<i>Counter‐statement</i>as counter statement
    Abstract

    It is no overstatement to claim that Kenneth Burke was weaned on modernism, that indeed he was a pivotal figure among the remarkable moderns who gathered in Greenwich Village in the years just before and after World War I. Yet the observation bears repeating nonetheless. Born in 1897 in Pittsburgh and educated there through high school, Burke moved with his parents in 1915 to an apartment in Weehawken, New Jersey, just across the Hudson River from 42nd Street in New York City. Though he studied at Ohio State during the spring semester of 1916 (with his thoroughly modernist friend James Light) and though he commuted from Weehawken to Columbia University throughout 1917, Burke gradually determined to take his instruction from Greenwich Village rather than from the university; having insinuated himself into the literary and intellectual scene, he moved to Greenwich Village early in 1918. There he met, associated with, befriended, and/or worked with a host of Village writers, artists, and critics, including (to mention only the ones that seem most prominent today) William Carlos Williams, Malcolm Cowley, Hart Crane, Marianne Moore, Eugene O'Neill, Alfred Stieglitz, Georgia O'Keeffe, Van Wyck Brooks, Edmund Wilson, Allen Tate, Jean Toomer, and Katherine Anne Porter. Burke was on hand for the most experimental and successful period of the Provincetown Players, and he followed political and artistic developments in The Masses. While spending much of his time after 1922 writing, reading, editing, and translating at his Andover, New Jersey farm, Burke remained very much a physical and verbal presence in the Greenwich Village modernist scene, contributing poetry, fiction, criticism, and translations to modernist magazines. As an editorial assistant at The Dial, the most prominent such magazine of the era, he provided editorial services on behalf of Williams, Crane, Ezra Pound, Thomas Mann, T. S. Eliot, Arthur Schnitzler, and Wallace Stevens. And he maintained his social and artis

    doi:10.1080/02773949609391064

January 1995

  1. Constructing an ethical writer for the postmodern scene
    doi:10.1080/02773949509391040

August 1994

  1. The rhetoric of Smith, Boswell and Johnson: Creating the modern icon
    Abstract

    When James Boswell first meets Samuel Johnson in London in 1763, Johnson has already written the Rambler (1750-52), the Dictionary (1755), and Rasselas (1759), and dominates the publishing marketplace. They become close friends, and, until Johnson's death in 1784, Boswell often records in his journals Johnson's conversations, documenting his Wisdom and Wit and describing Johnson's encounters with his contemporaries. After Johnson's death, Boswell augments his own collection of Johnsonian memorabilia by soliciting anecdotes and letters from many of Johnson's friends, accumulating a mass of material which he pieces together and publishes in 1791 as The Life of Johnson, perhaps the most powerful and controversial biography ever written. In this influential biography of Johnson's life, Boswell presents Johnson as the great sage and philosopher, the composing genie who could dash off brilliant, eloquent essays and verse, seemingly without planning, revising or even rereading them. With this picture Boswell tries to create Johnson as the ideal writer of the age, whose writing method and style perfectly exemplify the paradigm of composition that prevailed in eighteenth-century Scottish rhetorical theory, particularly that of Adam Smith. Influenced by Smith's lectures, which he had attended while a student at Glasgow University, Boswell constructs Johnson as writer within this paradigm and thus fosters both a narrow view of invention and a mythological image of Johnson as inspired speedwriting genius. In the process, he misrepresents Johnson's theory of writing, tying Johnson too closely to what W.S. Howell calls Smith's new rhetoric (541), which focuses on style and views invention as an autonomous activity based on introspection and imagination rather than as interactive, systematic inquiry, Aristotle's conception of invention. A careful reading of the Life of Johnson reveals major contradictions in the picture Boswell sketches of Johnson as writer and indicates that Boswell's mythical image of Johnson's spontaneous writing ability tends to rest upon thin and questionable anecdotal evidence, upon the clever way Boswell arranges and phrases his material, upon the narrow conception of invention he inherited from Adam Smith, and upon his need to canonize Johnson into literary sainthood and even to make him the secular Godhead of the age, the Father of modern writing. At the same time, it is difficult to avoid concluding that most contemporary critics remain mesmerized by Boswell's myth and impelled by his same motives.

    doi:10.1080/02773949409391018

June 1994

  1. The revival of classical rhetoric for modern composition studies: A survey
    Abstract

    Whatever dates Composition historians suggest as the beginning of modern composition studies whether it's 1949-50 with the founding of the Conference on College Composition and Communication, or 1961 with the publication of Richard Braddock, Richard Lloyd-Jones, and Lowell Schoer's Research in Written Composition, or 1971 with the publication of Janet Emig's The Composing Processes of Twelfth Graders they all agree that the modern study of written communication is at least two decades old, with its gradual emergence occurring over decade or so. One way of marking the emergence of this new discipline is to look for the rise of what Robert Connors has called a coherently evolved of composition (Introduction xii). In fact, the journal literature of the 1950s and early 1960s is full of suggestions for theoretical foundation for the study and teaching of writing. Finding coherent theory that the field could embrace, however, was problematic.

    doi:10.1080/02773949409390994
  2. Humanist and empiricist rhetorics: Some reflections on rhetorical sensitivity, message design logics, and multiple goal structures
    Abstract

    (1994). Humanist and empiricist rhetorics: Some reflections on rhetorical sensitivity, message design logics, and multiple goal structures. Rhetoric Society Quarterly: Vol. 23, No. 3-4, pp. 27-45.

    doi:10.1080/02773949409390995

March 1993

  1. The rhetoric of belles lettres: The political context of the eighteenth‐century transition from classical to modern cultural studies
    Abstract

    Classical practitioners of the art of rhetoric such as Demosthenes have long been a familiar part of the rhetorical tradition, but subsequent periods have generally been confined to the history of rhetorical theory, with little attention paid to political rhetoric or public discourse. We need to develop a more rhetorical perspective on the history of rhetoric to encompass rhetoric's dual nature as an intellectual discipline and a practical political art. Such a perspective would focus on the domain between the learned culture and the public experience, the domain where rhetorical theories are applied to discursive practices to formalize who can speak, how controversial issues are to be argued, and what political purposes such arguments serve. The eighteenth century is a dynamic period in the history of rhetoric precisely because the domain between the educated world and the public sphere was transformed by the expansion of the reading public.' Rhetoricians such as Hugh Blair were the first professors to lecture on modern culture because they taught students who came from the provinces of the English reading public.2 General histories of college English studies tend to ignore eighteenth-century rhetoricians in the assumption that the study of English is more or less synonymous with the study of literature (see Baldick, Graff, McMurty, and Palmer).3 We need more rhetorically oriented histories of modem cultural studies, not just because literature specialists have tacitly accepted the erasure of rhetoric from such studies, but also because the formation of disciplinary knowledge is a rhetorical process, and the domain of rhetoric is where disciplines set themselves off from related discourses and public audiences. Rhetoricians first introduced English into the university curriculum in the middle of the eighteenth century in Scotland, America, and elsewhere in the cultural provinces. All of the figures whom Howell has categorized as New rhetoricians came from outside the centers of English education, while Oxford and Cambridge

    doi:10.1080/02773949309390983

January 1992

  1. <i>The praise of folly,</i>the women rhetor, and post‐modern skepticism
    Abstract

    Erasmus uses female persona, named Folly, to deliver his written mock-encomium The Praise of Folly, published in 1511. Critics have taken little note of her gender, however. Walter Kaiser compares her briefly to Mother Nature (94-95), while still associating her fertility connotations with the phallus. Thomas 0. Sloane refers to her in passing as a kind of muse or other traditionally female and therefore nonrational spirit (67). It does seem somewhat anachronistic and historiographically to dwell on her gender, since, as Sloane notes, female personae were common in Renaissance written orations and dialogues, and they can be traced back through medieval and classical avatars. Female fools were not uncommon, either; William Willeford suggests that Erasmus's is derived from the fool named Mother Folly who figured prominently in carnivals of the late medieval and early Renaissance periods (177). But when I read The Praise of Folly, I can't take the persona's gender for granted, especially as she's depicted in Holbein's illustrations for an early edition of the Praise: woman in fool's cap and bells and an academic gown, speaking from rostrum to an audience of men similarly attired (see Moriae 1989). I became fascinated by this image of while doing research on Erasmus for Bruce Herzberg's and my recent anthology, The Rhetorical Tradition (1990). I couldn't figure out how to get my improper interest in the female persona into this book, however, because an anthology, while of course enacting an ideological agenda through its inclusions and exclusions, must pretend that its choices are not tendentious, that they always rely on arguments already made. Foregrounding in the anthology seemed to go too far in the direction of violation of these constraints of the anthology genre-or at least, so I was informed by my co-author and many of the readers thanked in our Preface, so I bowed to consensus. Now, however, I would like to elaborate the argument I wished had already been made, view that unabashedly articulates Erasmus and with postmodern feminist concerns. I'd like to explore the possibility that the persona of the female fool may have interesting implications for post-modern rhetors, particularly those of us who wish to espouse left-oriented or liberatory political values. My paper, therefore, will have two parts. First, I will consider the implications of Folly's gender as an aid to interpreting Erasmus's mock-encomium, notoriously difficult text. In the process of explaining the interpretive problems in The Praise of Folly, I will provide sort of anatomy of skepticism which, I believe, has bearing on the post-modern situation. Then in the second part, I will try to explain my fascination with The Praise of in terms of problems confronting contemporary rhetorical studies. The problem in which I am particularly interested is that of finding compelling version of rhetorical authority from which to speak on behalf of oppressed groups in spite of the

    doi:10.1080/02773949209390937

March 1991

  1. On the reefs: The verbal and visual rhetoric of Darwin's other big theory
    Abstract

    As with On the Origin of Species, we find that the work to be considered here-The Structure and Distribution of Coral Reefs-demonstrates Darwin's use of hedges to project the ethos of a cautious scientist. Hedges are linguistic elements such as perhaps, might, to a certain degree, or it is possible that. When people use hedges, they signal that they are taking a cautious stance on the truth-value of the referential matter they seek to convey. Hedges are a type of metadiscourse, a level of writing in which authors draw attention to the very art of writing itself-they discourse about their discourse (Crismore, Talking to Readers). This metadiscursive trait, however, represents only one aspect of Darwin's rhetoric. In Coral Reefs, he sculpts a key chapter into a Ciceronian form so pure that one might have to return to the Renaissance to find a parallel, and within this larger form, he strategically places hedges and other metadiscourse. He, further, employs visuals (drawings, diagrams, and maps) for persuasion at those points were the tension between his audiences preconceptions and the new theory being presented threatens to reach a dangerous level. The visuals and the metadiscursive commentary about them, also, help to establish his ethos and to build the argument for his theory of coral reefs. These elements, so perfectly embodied in Coral Reefs, were the rhetorical tools of an extremely sophisticated scientific mind which has much to pass down to our own conception of scientific writing. All too many of today's professional, academic, and textbook writers view exposition of findings as being all that is needed-and other parts of the written document, including visuals, can be handled even more perfunctorily: facts by themselves are enough, after all, according to this view. Darwin, however, believed that bald facts and blunt explanations were insufficient, as he clearly indicates in his A utobiography. There, he writes that in Origin he had first presented a short and rather vague discussion of his own innovative idea in the area of embryology. Later, other scientists got the for the new idea. Darwin felt no bitterness, for he knew that the fault had been his alone and that this fault was a rhetorical one: I failed to impress my readers; and he who succeeds in doing so deserves, in my opinion, all the credit (Barlow 125). Facts and blunt explanations were not enough-rhetorical strategies were needed to impress the reader-even (and we have some reason to say especially) professional scientists. Since, even granting the A utobiography, there will always remain a question about the precise nature of the intended audience for Origin, and since, moreover, a cloud of non-scientific, anachronistic controversy hangs over its theory of natural selection, we have turned to Darwin's work on coral reefs: this work was unquestionably intended for the professional scientists, and yet it also, like Origin, sets forth a theory that involves a historical development measured in geological time. Coral Reefs has, we think, some

    doi:10.1080/02773949109390913

June 1988

  1. The disfunction of rhetoric: Invention, imaginative excess, and the origin of the modes of discourse
    doi:10.1080/02773948809390823

June 1984

  1. Gertrude Buck's rhetorical theory and modern composition teaching
    doi:10.1080/02773948409390708
  2. The enthymeme: A brief bibliography of modern sources
    doi:10.1080/02773948409390713

March 1982

  1. Quintilian's value for modern composition theory and teaching<sup>1</sup>
    doi:10.1080/02773948209390637