Rhetoric of Health and Medicine
8 articlesFebruary 2024
-
Abstract
Scholars from a wide range of disciplines, including communication and rhetoric, have argued that infectious disease has been increasingly securitized in the post-9/11 environment. This essay tracks the rhetoric of seven U.S. pandemic plans from 1978 to 2017 to investigate how the evolving language of these plans supports or undermines the infectious disease securitization thesis. Our analysis reveals stark differences in the arrangement, delivery, and style of U.S. pandemic plans, despite a consistent focus on antigenic shifts of influenza A, vaccines, and medical research and development. Although U.S. pandemic plans reflect connections to security since their earliest inception, they have adopted more explicit linkages to national and global health security since 2005. This move reflects the emergence of the global health security paradigm and raises questions about pandemic planning implementation.
June 2023
-
Abstract
While there have been tremendous advancements in HIV prevention, treatment, research, and care, vast health disparities still exist across race and ethnicity, as Black and Latinx people continue to have disproportionate rates of new HIV cases. Despite this fact, funding toward and implementation of policies that meet the needs of most impacted communities are virtually non-existent. Moreover, meaningful and impactful discussions about HIV have always required analyzing interlocking systems of privilege and oppression. Thus, in 2017, a group of scholars and activists of color developed HIV Racial Justice Now!, a nationwide grassroots coalition dedicated to advancing a racially just framework for the domestic HIV epidemic. In addition to developing The Declaration, a framework that can be used to push for racial liberation, HRJN disrupts traditional notions of HIV rhetoric, racial justice, and public memory by decentering whiteness in the domestic HIV movement.
January 2023
-
Abstract
In the context of narcotic drug epidemics, racist logics can shape policy deliberation and delimit uptake. While critical public health scholars have situated the U.S. opioid epidemic as demonstrative of such logics, in rhetoric the opioid epidemic has failed to register as an important deliberative context for representational contestation regarding race and racism. Drawing on Jürgen Habermas’ (1985) steering mediums (steurungsmedium) and Michael Omi and Howard Winant’s (2015) racial formation theory, this essay analyzes the U.S. Anti-Drug Abuse Act of 1986 and Purdue Pharma executive J. David Haddox’s testimony before Congress to show the extent to which racial hegemony saturates juridical engagements at the federal level. Where wide-scale opioid use is concerned, this analysis demonstrates that disparate policy outcomes are largely a reflection of structural and representational inequality along racial lines. This essay thus invites scholars of health and medical rhetoric to consider how processes of controversy and medicalization function to preserve racial hegemony.
June 2022
-
Abstract
The coronavirus pandemic has been widely experienced online, and the experience of COVID-19 vaccines is no exception. This article reports on a case study of social media writing authored by COVID-19 vaccine clinical trial participants as a new and innovative form of vaccine communication. Findings offer three insights about vaccine decision-making and communication: 1) vaccine refusal, confidence, and hesitancy are increasingly informed by individuals’ personal assessments of vulnerability and risk; 2) expressed vaccine hesitancy is characterized by openness to persuasion; and 3) this impressionable vaccine hesitancy can be productively addressed in spaces that bridge lived experience and medical expertise. Building on these insights, this article delineates strategies for meaningful and participatory online communication about vaccination.
January 2022
-
Abstract
Applying an ecological rhetorical approach, this article examines the online circulation of arguments about food choice in two seemingly disparate sites: clean, medicinal food rhetoric and the rhetoric of “food swamps.” Studying snack food conglomerate Mondelez International’s “Mindful Snacking” campaign in juxtaposition with clean eating brand Sakara Life’s “made-for-Instagram” marketing materials demonstrates how clean, medicinal food texts emerge as acts of communicative resistance to the normalization of fast and processed food, yet slip back into the same meritocratic logic emphasizing individual responsibility and ultimately reproduce the ideological conditions that maintain inequitable access to healthy food. This article concludes with suggestions for disrupting and transforming the pervasive individualizing frameworks of food choice that locate health and diet concerns in the individual as opposed to the wider political, economic, and environmental context.
December 2019
-
Abstract
Although healthcare providers’ decision-making is informed by data and protocols for care, recent research suggests that individuals’ intuition—which integrates previous experiences with situational awareness and sensory knowledge—also plays a large role in directing action. Drawing on two different datasets from research on EMS providers and nurses in clinical nursing simulations, this article introduces a taxonomy for the various cues that trigger intuitive action and unpacks how intuition manifests at different stages of care. We argue that healthcare providers rhetorically navigate a wide range of both external and internal intuitive cues, and that external cues draw on sensory engagement with bodies, technology, and the environment as well as collaborative interpersonal exchanges. Intuition, then, is more than an unconscious ability to inform action—it is a type of intelligence that develops from experience, and from the ability to be attuned to the surrounding environment and material conditions of a workplace. By creating a taxonomy for articulating intuition’s complex and diverse cues, this article aims to provide both rhetoricians of health and medicine and healthcare providers with an impetus for recognizing and valuing its key role in patient care.
October 2019
-
Abstract
This essay assumes that the design and use of surveys is a fundamentally rhetorical act. It provides suggestions for employing and designing health-related surveys intended for research participants who might be characterized as inhabiting one or more precarious positionalities. We use “precarious positionality” to signal when research participants self-identify as one or more of the following: a racial and/or linguistic minority, economically disadvantaged, disabled, former or current drug user, undocumented, un(der)educated, oppressed, sexualized, disenfranchised, criminalized,and/or colonized. Drawing on the research team’s experiences with piloting what we hope will eventually become a nationwide survey, the essay describes how to avoid several survey-designpitfalls; it also makes recommendations for how to improve survey-based health research that enrolls participants who inhabit one or more precarious positionalities. Our recommendations attend to rhetorical complexities related to survey ethics, inclusion criteria, privacy, stigmatized and misleading language, variations in discursive repertoires, accessibility, and liability.
December 2018
-
Abstract
In the introduction to the inaugural double issue, we presented our vision for RHM’s ethos as a dwelling place (Hyde, 2004) for those doing rhetorically oriented work in health and medicine, and as an ambassadorial site for demonstrating how rhetorical study in all of its forms can inform the work of health and medicine’s wider stakeholders and practices. In this introduction, we aim to extend this call by imagining the journal as a site for building a community of practice, which, according to Etienne Wenger and Beverly Wenger-Trayner (2015), can be defined as “a group of people who share a concern or a passion for something they do, and learn how to do it better as they interact regularly” (para 1). This theory of social learning includes the three “modes of identification”1 (Wenger, 2010)—namely engagement, alignment, and imagination—through which the journal helps shape the identity of the now-emerged community of RHM scholars.