Abstract Pseodotransactionality—writing that Is patently designed by a student to meet teacher expectations rather than to perform the "real" function the teacher has suggested—is a problem that has frequently troubled writing teachers, especially professional writing teachers. This article attempts to analyze the problem from a sociohistorical perspective by using two Russian theoretical exports: (1) M. M. Bakhtin's concept of genre and (2) Vygotsklan activity theory. The article concludes by suggesting how a sociohistorical perspective mlght help to counteract pseudotransactionality In the professional writing classroom.

Five academic veterinary scientists were interviewed to learn about their professional writing experiences and relate them to technical writing pedagogy. The interviews probed the genres in which they write, their composing methods, their professional attitudes toward writing, and the sources of training in writing. The data suggest that while writing is an integral part of their research, teaching, and professional advancement and is used in conducting business, the academic scientific curriculum does not specifically address this important element in their careers.

Professional Writing in Context: Lessons from Teaching and Consulting in Worlds of Work. John Frederick Reynolds, Carolyn B. Matalene, Joyce Neff Magnotto, Donald C. Sampson, Jr., and Lynn Veach Sadler. Hillsdale, NJ: Lawrence Erlbaum, 1995. 186 pages. Writing High‐Tech Copy That Sells. Janice M. King. New York: Wiley, 1995. 275 pages.

MA students in professional writing and editing researched technical writing in specific workplace cultures. Their research is interpreted in light of recent theory on authorship as a cultural rather than individual phenomenon. Students' constructs for understanding their own writerly selves are discussed, as are constructs that emerged for the interpretations of selves and others in workplace cultures. Teaching technical authorship meant addressing such constructs, implicating issues of status, affect and effect, representation, and expertise.

This article claims that the debate over research in professional communication is grounded in ideology. The article discusses the ideologies of two research perspectives: a functionalist perspective, common in much social scientific research, and a critical interpretive perspective, currently emerging in disciplines other than our own. The article sets recent discussions of research in professional communication within a functionalist framework, then posits that a critical interpretive ideology provides an alternative. The interests advanced by both perspectives are discussed, and the viability of critical interpretive research in professional communication is supported.

Understanding the relationship between culture and language has become a requisite for successful business enterprises in the developing global economy. Cultural conventions inform language, often creating differences in the content, organizational pattern, presentation of argument, style, and format of business documents. Differences in conventions can lead to readers' misinterpretation or failure to understand a message. International business communication is evolving along with the global economy in four distinct patterns: as a hybridized language, as a business interlanguage, as a multiconventional language, and as an international language. The present workforce and those about to enter it need to become sensitized to the effects of multicultural conventions on their business communication.

One of the reasons students in technical and professional writing classes are often unable to make judgments about the ethical worth of a piece of writing is that they lack an understanding of how connotative meanings are constructed. Socially oriented semiotic theories offer models of how language works symbolically in this way. A productive means of introducing these is to have students evaluate advertisements as forms of technical and professional writing. This study uses central ideas from Roland Barthes's essays on connotative semiotics as a rationale for directing writers to develop the critical reflex to analyze and then make judgments about the values implied by connotative systems.

This article discusses collaborative design in the context of developing a Toolbook hypertext intended to introduce graduate students to the fields of rhetoric and professional communication. It examines the new grammar and rhetoric of hypertext, discusses the importance of document planning within an emergent design, and argues for a functional aesthetic.

This article presents a rationale and method for introducing a hypertext authoring assignment in a professional writing course in computer‐aided publishing. We define the technology and its relations to print. We then describe a rhetorically centered pedagogy that incorporates portfolio assessment, collaborative authoring, and real world projects for teaching hypertext within the context of situated problem‐solving theory.

Although effective public policy depends upon accurate post‐accident reports and investigations, accident reports in a large government agency reflect a linear, sequential model of cause and effect that fails to account for the multidimensional nature of accidents in tightly coupled technologies. As a result, unions, agencies, and operators engage in fiercely contested public debates over responsibility and authority when disasters occur. In proposing a three‐dimensional model of accident analysis (both visual and verbal), this article illustrates how underlying models of causality influence the structure of technical reports and the nature of the argument over responsibility and authority in largescale technological disasters.

In critiquing the sexually loaded metaphors in James Paradis' analysis of the problem of expert knowledge in technical operator's manuals, this essay demonstrates how professional discourse formally embodies images of violence and domination that may also interfere with the responsible control of a dangerous technology. Describing the relationship between logos and ethos in professional discourse, this essay demonstrates how a feminist perspective can help technical communicators understand the pragmatic consequences of unarticulated sexual codes in scientific and technical discourse.

Increasingly, professional communicators are involved in situations in which social action, and questions of ethical and civic responsibility, are implicated. Arguing that feminist scholarship is a relevant and powerful means of understanding these situations, we position the five contributions to this special issue within theoretical frameworks that explore interconnections of gender with methods and practices in technical and professional communication. After outlining areas for future research, we raise the question of men's relation to gender research and feminism, calling for more scholarship that engages a wider spectrum of feminist thought.

Understanding Scientific Prose. Jack Selzer, ed. Wisconsin UP, 1993, 388 pp. A History of Professional Writing Instruction in American Colleges: Years of Acceptance, Growth, and Doubt. Katherine H. Adams. Dallas: Southern Methodist UP, 1993. xi + 192 pp. Technical Writing: Contexts, Audiences, and Communities. Carolyn R. Boiarsky. Boston: Allyn and Bacon, 1993. 652 pp. Technical Communication. 3rd ed. Rebecca E. Burnett. Belmont: Wadsworth, 1994. 742 pp. Technical Communication: Problems and Solutions. Roy F. Fox. New York: Harper Collins, 1994. 610 pp. Communicating Technical Information: A Guide for the Electronic Age. Donald Pattow and William Wresch. Englewood Cliffs: Prentice Hall, 1993. 600 pp.

This essay uses Jürgen Habermas' theory of communicative action to explore the issue of empowerment. The essay first describes a communicative situation now common in public life, where scientific and technological forces are arrayed against citizenry over concerns with public import. Next, the essay discusses Habermas' critique of communicative practices and his vision of the way in which the technocratic consciousness has usurped communicative action in social life. Third, the essay applies Habermas' theory to the situation previously described, supporting the claim that in such situations empowerment may remain only a communicative ideal.

Power, determined by rank, can be a primary determinant of how communication acts are structured by the writer and perceived by the reader. The sales model underpinning traditional business communication principles does not consider the effect of such power in memos written by managers to subordinates. Three rhetorical and linguistic strategies that reflect the construct of power in managerial communication are projecting leadership, assuming commonality, and controlling information. These strategies, which have not been sufficiently considered in theoretical and applied research, suggest the need to consider new ways of articulating principles for management communication.

Public policy issues in professional writing may be understood, in part, by revisiting our understanding of the writing process and of the way character, or ethos, is shaped in the writing and reading of a text. This paper suggests a method for modeling the characters of writers, readers, and sponsoring organizations as they are shaped in the process of writing about public policy issues. The model is then used to examine the classroom oral presentations of four professionals who were involved in different ways with the same controversial public policy issue. The goal is to integrate classroom considerations of the writing process and of audience analysis, of personal and professional ethics, and of relevant workplace controversies.

A Rhetoric of Doing: Essays on Written Discourse in Honor of James L. Kinneavy. Ed. Stephen P. Witte, Neil Nakadate, and Roger D. Cherry. Carbondale: Southern Illinois UP, 1992. 376 pp. Professional Communication: The Social Perspective. Ed. Nancy Roundy Blyler and Charlotte Thralls. Newbury Park: Sage, 1993. 292 pp. Business & Managerial Communication: New Perspectives. Linda Driskill, with June Ferrill and Marda Steffey. Fort Worth: Dryden, 1992. 810 pp. Business and Administrative Communication. 2nd ed. Kitty O. Locker. Homewood: Irwin, 1992. 775 pp. Contemporary Business Communication: From Thought to Expression. Joan Vesper and Vincent Ryan Ruggiero. New York: HarperCollins, 1993. 565 pp. Impact: A Guide to Business Communication. Ann Fischer and Margot Northey. Englewood Cliffs: Prentice‐Hall, 1993. 247 pp. Teaching Technical Writing: A Pragmatic Approach. Rev. ed. John S. Harris, St. Paul: ATTW Anthology Series, 1992. 191 pp.

Although “community”; is an important concept for writing, writers have been unclear about how a sense of community relates to the writing process or to the documents produced. This study reports a comparison of several technical reports showing the influences of a writer's identification with a community on features of the resulting document. Features most affected were personal and community references within the document, writer's stance toward the reader, and definition of the rhetorical problem.

Although different writing courses exist because of the different forms and purposes of writing they teach, some continuity between composition and business/technical communication would allow students to move more readily from one course to the next, while clarifying for them that writing is primarily a system of options based on analyses of situations, readers, obstacles, and goals. In this article, I call for that kind of continuity not only in pedagogy but also in research. Explaining the value of connections in pedagogy and research between composition and professional communication studies, I conclude with various questions and avenues for further research.

Writing in the Academic Disciplines, 1870–1990: A Curricular History. David R. Russell. Carbondale and Edwardsville: Southern Illinois UP, 1991. 383 pp. The Politics of Writing Instruction: Postsecondary. Ed. Richard Bullock and John Trimbur. Gen. Ed. Charles Schuster. Portsmouth: Boynton/Cook, 1991. 311 pp. Rereading the Sophists: Classical Rhetoric Refigured. Susan Jarratt. Carbondale: Southern Illinois UP, 1991. 154 pp. Gender in the Classroom: Power and Pedagogy. Ed. Susan L. Gabriel and Isaiah Smithson. Urbana: U of Illinois P, 1990. 196 pp. Technology Transfer: A Communication Perspective. Ed. Frederick Williams and David V. Gibson. New York: Sage, 1990. 302 pp. Writing Strategies: Reaching Diverse Audiences. Laurel Richardson. Beverly Hills: Sage, 1990. 65 pp. Computers and Writing. Ed. Deborah H. Holdstein and Cynthia L. Selfe. New York: MLA, 1990. 150 pp. Perspectives on Software Documentation: Inquiries and Innovation. Ed. Thomas T. Barker. Amityville: Baywood, 1991. 279 pp. Writing Space: The Computer, Hypertext, and the History of Writing. Jay David Bolter. Hillsdale: Lawrence Erlbaum, 1991. 258 pp. Design of Business Communications: The Process and the Product. Elizabeth Tebeaux. New York: Macmillan, 1990. 516 pp.

Editing includes teaching authors how to write, but the traditional editor's task, like the teacher's, is complicated by the additional requirement of being a gatekeeper of an author's work. When teachers (like editors) see their primary task as judges or gatekeepers, they can become engaged in adversarial relationships that contradict their role as enablers/teachers. The author's editor, on the other hand, is an emerging model of the editor‐author relationship that focuses on helping authors meet the expectations of gatekeeping journal and book editors. Teachers can use the author's‐editor model in the professional writing classroom to minimize the current‐traditional emphasis on the product and emphasize the collaborative nature of the writing process.

Although narration has been recognized as a complex mode of discourse, its role in professional communication has not been widely studied. This article examines narration in one form of professional communication—direct solicitations— and links narration to an important research issue: the social construction of knowledge, or the social justification of belief, through language. The direct solicitations are described, and the role of narration in justifying belief socially, for direct solicitations, is then discussed by examining narration and analysis as two means for organizing and expressing experience. The interweaving of these two means in direct solicitations is illustrated, but finally the importance of the narrational over the analytic in giving shape and significance to experience is asserted. Thus, the central role narratives play in justifying belief socially, for direct solicitations is described. Three sample narratives from three direct _ solicitations illustrate this discussion.

The Development of Scientific Thinking Skills. Deanna Kuhn, Eric Amsel, and Michael O'Loughlin, Academic Press, 1988. 249 pp. Understanding the Representational Mind, Josef Perner, MIT Press, 1991. 348 pp. Literacy as Involvement: The Acts of Writers and Readers, and Texts. Deborah Brandt. Carbondaie: Southern Illinois, 1990. 159 pp. Dialogue, Dialectic, and Conversation: A Social Perspective on the Function of Writing. Gregory Clark. Carbondale: Southern Illinois, 1990. 93 pp. Hypermedia and Literary Studies. Ed. Paul Delany and George P. Landow. Cambridge: MIT P, 1991. 352 pp. Writing Space: The Computer, Hypertext, and the History of Writing. Jay David Bolter. Hillsdale: Lawrence Erlbaum, 1991. 258 pp. Also from Erlbaum, Writing Space: A Hypertext for Macintosh. Writing and Speaking in Business. Gretchen N. Vik, Clyde W. Wilkinson, and Dorothy C. Wilkinson. 10th ed. Homewood: Irwin, 1990. 636 pp. Communication for Management and Business. Norman B. Sigband and Arthur H. Bell. 5th ed. Glenview: Scott, 1989. 783 pp. Business Communication Today. Courtland L. Bovee and John V. Thill. 2nd ed. New York: Random, 1989. 680 pp. Guidelines for Preparing Proposals: A Manual on How to Organize Winning Proposals. Roy Meador. Chelsea: Lewis, 1985. 116 pp.

Clear and Coherent Prose: A Functional Approach. William Vande Kopple. Boston: Scott, Foresman and Company, 1989. 239 pp. Technical Writing in the Corporate World. Herman A. Estrin and Norbert Elliott. Oakville, Ontario: Crisp Books, 1990. Technical Writing in a Corporate Culture: A Study of the Nature of Information. Christine Barabas. Norwood: Ablex Publishing Corp., 1990. 313 pp. Creating a Computer‐Supported Writing Facility: A Blueprint for Action. Cynthia Selfe. Computers and Composition: Michigan Technological University and Purdue University, 1989. 146 pp. How to Write and Publish Engineering Papers and Reports. Herbert B. Michaelson. 3rd ed. Phoenix: Oryx, 1990. Better Said and Clearly Written: An Annotated Guide to Business Communication Sources, Skills, and Samples. Sandra E. Berlanger. New York: Greenwood P, 1989. 196 pp.