Abstract
To readers interested in exploring the ways that the tools of marketing can be used against the dominant discourse and for the common good,OurSpaceoffers a dense theoretical context for culture jamming in digital and physical spaces, as well as practical examples of turning branding on its head.
- Journal
- Kairos: A Journal of Rhetoric, Technology, and Pedagogy
- Published
- 2009-01
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- Open Access
- OA PDF Gold
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