Argumentation Aug 2008 Open Access

Comments on ‘Strategic Maneuvering in Direct to Consumer Drug Advertising: A Study in Argumentation Theory and New Institutional Theory’

Bilal Amjarso University of Amsterdam

Abstract

In his paper, Thomas Goodnight contributes to the discussion on strategic manoeuvring within institutional argumentative exchanges starting from the idea that the obligations imposed and possibilities provided by the particular institution in which the exchange takes place define the way arguers resolve their differences of opinion. Argumentative exchanges between doctor and patient involving direct-toconsumer drug advertising are given as an example.

Journal
Argumentation
Published
2008-08-01
DOI
10.1007/s10503-008-9091-1
CompPile
Open Access
OA PDF Hybrid
Topics
argument editorial matter
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References (1)

  1. Eemeren, F. H. van, & Houtlosser, P. (2005). Theoretical construction and argumentative reality: An analytic …
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