Comments on ‘Strategic Maneuvering in Direct to Consumer Drug Advertising: A Study in Argumentation Theory and New Institutional Theory’
Bilal Amjarso
University of Amsterdam
Abstract
In his paper, Thomas Goodnight contributes to the discussion on strategic manoeuvring within institutional argumentative exchanges starting from the idea that the obligations imposed and possibilities provided by the particular institution in which the exchange takes place define the way arguers resolve their differences of opinion. Argumentative exchanges between doctor and patient involving direct-toconsumer drug advertising are given as an example.
- Journal
- Argumentation
- Published
- 2008-08-01
- DOI
- 10.1007/s10503-008-9091-1
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