IEEE Transactions on Professional Communication Dec 2010

Assessing the Value of Corporate Blogs: A Social Capital Perspective

Craig Baehr Texas Tech University ; Konstanze Alex-Brown Texas Tech University

Abstract

This three-phased study examines corporate blog use, specifically the impact and value of blogs on organizational social capital and knowledge sharing at Dell Inc., a global computer manufacturer. The impact of social-mediated Web 2.0 technologies on organizational social capital has received limited attention in scholarship, possibly because of the inevident connection to measurable economic value and newness of the technology. Our findings indicate the corporate blog can be used as a sustainable forum leading to a shared understanding of organizational roles, increased sense of group cohesiveness, improved work processes, and improved professional and personal ties among employees in the organization.

Journal
IEEE Transactions on Professional Communication
Published
2010-12-01
DOI
10.1109/tpc.2010.2077491
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
digital rhetoric
Export
BibTeX RIS

Citation Context

Cited by in this index (4)

  1. Shi et al. (2020)
    Internet-Mediated Genre Studies: An Integrative Literature Review (2005–2019)
    IEEE Transactions on Professional Communication
  2. Friess (2019)
    Scrum Language Use in a Software Engineering Firm: An Exploratory Study
    IEEE Transactions on Professional Communication
  3. Roberts et al. (2016)
    The Impact of Virtual Customer Community Interactivity on Organizational Innova…
    IEEE Transactions on Professional Communication
  4. Lee (2013)
    Teaching Evidence-Based Writing Using Corporate Blogs
    IEEE Transactions on Professional Communication

Cites in this index (0)

No references match articles in this index.

Also cites 6 works outside this index ↓
  1. burt (2005)
    10.1093/oso/9780199249145.001.0001
    Brokerage and Closure An Introduction to Social Capital  ↗
  2. 10.1016/j.im.2006.07.001
     ↗
  3. 10.1177/0725513607076135
     ↗
  4. 10.1016/j.im.2006.12.007
     ↗
  5. 10.2307/257085
     ↗
  6. 10.1080/13645570305057
     ↗
CrossRef global citation count: 41 View in citation network → Build reading path →

Related Articles

  1. Computers and Composition Jun 2026
    “Article laundry” or “tutor in pocket?”: Multilingual writers’ generative AI-assisted writing in professional settings ↗
    Qianqian Zhang-Wu
    writing pedagogy teacher development professional writing qualitative research digital rhetoric artificial intelligence multilingual writers
  2. Computers and Composition Jun 2026
    Evaluating students’ Coded animated stories as multimodal narrative composition in the middle school English curriculum ↗
    Len Unsworth
    first-year composition teacher development digital rhetoric multimodality
  3. Computers and Composition Jun 2026
    Historicizing critical discourse about emergent tools and technologies across 40 years of Computers and Composition ↗
    Meghan Velez; Kara Taczak; Matthew D. Bryan
    discourse analysis digital rhetoric
  4. Computers and Composition Jun 2026
    Legacies, commitments, and new challenges: The sweetland digital rhetoric collaborative interviews three generations of computers and composition editors ↗
    Ali Alalem; Alyse Campbell; Thais Rodrigues Cons; Funmilola Fadairo; Nicole Koyuki Golden
    rhetorical criticism collaborative writing digital rhetoric
  5. Computers and Composition Jun 2026
    A quantitative, computational investigation of Computers and Composition: Using topic modeling over time to reveal patterns in textual data ↗
    Stuart Deets
    digital rhetoric