The Socially Driven Life Cycle of Academic Scholarship: A Longitudinal Study of Six Electronic Journals

Anat Hovav Korea University

Abstract

Early studies of electronic journals (e-journals) viewed the web as a technological discontinuity that would deem traditional academic publishing null. This article uses the industry life cycle framework as a lens to examine the formation of academic e-journals. The article proposes five factors affecting the academic publishing dominant design selection process, and examines these factors against six longitudinal case studies. The study concludes that from technical/functional, economic and market perspectives, e-journals are superior to paper journals (p-journals). However, academic social norms and the managerial processes needed to establish and maintain e-journals are more influential on their formation than the capabilities provided by the new technology. In addition, the long-term sustainability and survivability of e-journals depend on the administrative and managerial processes established by its management team. This study demonstrates that although the web enables a large number of new entrants and a variety of business and technical models, e-journals are a competency-enhancing innovation that relies on the existing expertise of professional publishers and the journal's ability to support the social and cultural needs of academia.

Journal
IEEE Transactions on Professional Communication
Published
2008-03-01
DOI
10.1109/tpc.2007.2000045
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