What price technical editing? Phase I: Reaching a lay audience
Abstract
Qualitative audience responses to editorial treatment and nontreatment in terms of comprehension and evaluation of message and source were compared. This experiment was conducted in response to the trend in government and industry to cut back on editorial expenses by issuing `quick and dirty' reports. From an examination of lay audiences tested, a strong correlation emerged between editorial treatment and reader comprehension (21.3% improvement from unedited to edited treatment), task completion time (21.5% decline), and message acceptability (20% increase), Results indicate that if editors do not invest editorial time in a manuscript, then each reader must. And, according to acceptability scores, some will not.
- Journal
- IEEE Transactions on Professional Communication
- Published
- 1985-03-01
- DOI
- 10.1109/tpc.1985.6448862
- CompPile
- Search in CompPile ↗
- Open Access
- Closed
- Topics
- Export
- BibTeX RIS
Citation Context
Cited by in this index (0)
No articles in this index cite this work.
Cites in this index (0)
No references match articles in this index.
Related Articles
-
Composition Forum Oct 2025
-
Business and Professional Communication Quarterly Jun 2025A Decade of <i>Business and Professional Communication Quarterly</i> : A PRISMA Guided Systematic Review ↗Daneshwar Sharma; Himanshi Pandey; Vinay Khandelwal; Robyn C. Walker
-
Literacy in Composition Studies May 2025Dani English
-
Pedagogy Oct 2024rhetorical criticism first-year composition writing pedagogy basic writing writing across the curriculum graduate education two-year college service learning teacher development revision argument collaborative writing assessment writing program administration multimodality multilingual writers literacy studies race and writing disability studies community literacy editorial matter
-
Teaching English in the Two-Year College Sep 2024Allison Gross; Blake Hausman; Nicholas Hengen Fox; Jessica E. Johnson; Jessica Nalani Lee