The technology of text: Principles for structuring, designing and displaying text

David H. Jonassen Unilever (United States) ; L. W. Denton IBM (United States)

Abstract

The editor of this book clarifies for the reader his use of “technology” as it relates to text by emphasizing that “this is not a book about lithography, reprography, holography, printing presses, computers, or any other ‘machine’ used to generate or reproduce text … Rather it is about the technology of sequencing, structuring, designing, and laying-out of the printed page.”

Journal
IEEE Transactions on Professional Communication
Published
1983-03-01
DOI
10.1109/tpc.1983.6448665
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