Abstract
Preface. Acknowledgments. 1. Ancient Rhetorics: Their Differences and the Difference They Make. INVENTION. 2. Kairos and the Rhetorical Situation: Seizing the Moment. 3. Stasis Theory: Asking the Right Questions. 4. The Common Topics and the Common Places: Finding the Available Means. 5. Logical Proof: Reasoning in Rhetoric. 6. Ethical Proof: Arguments from Character. 7. Pathetic Proof: Passionate Appeals. 8. Extrinsic Proofs: Arguments Waiting to Be Used. ARRANGEMENT. 9. The Sophistic Topics: Define, Divide, and Conquer. 10. Arrangement: Getting It Together. STYLE, MEMORY, AND DELIVERY. 11. Style: Composition and Ornament. 12. Memory: The Treasure-House of Invention. 13. Delivery: Attending to Eyes and Ears. RHETORICAL EXERCISES. 14. Imitation: Achieving Copiousness. 15. The Progymnasmata, or Rhetorical Exercises. Glossary of Terms. Appendices. Bibliography. Index.