Abstract

Preface - new! improved!! not tested on animals!!! introduction - the air in your Aero 7 shades whiter beanz meanz Heinz - what makes slogans stick? it is. are you? - sentence types and sentence structure players pleas - puns, associations, and meanings you in the shocking pink shellsuit - pronouns and address bread wi' nowt taken owt - languages and varieties as signs do we have time for a coffee? - conversations and everyday life shall I compare thee to a pint of bitter? - metaphor see above, see above, see above...words and pictures concentrated Persil supports trees - green ads and agency AIDS, ads and them vs. us audiences, effects and REG.