Abstract

The author theorizes a rhetoric of disconnect, defined as exigencies and becomings of rhetorical energies in the event of an abrupt, institutionally enforced disruption of digitally networked circulatory routes. A rhetoric of disconnect destabilizes current frameworks for analyzing digital rhetorical circulation and compels us to rethink the interplay between material rhetoricity, circulatory dimensions, and the public’s rhetorical adaptability in a transnational context. The theorization is accompanied by an analysis of the switched-off rhetorical circulation and “rhetorical rerouting” during the extended period of internet shutdown in Xinjiang, China in 2009 and 2010 that lasted 312 days. The author concludes by urging digital rhetoric and new media scholars to reassess assumptions of “always-on” digital connectivity and consider the fragility of digital rhetorical circulation under different forms of global information governmentality.