Analog to Digital and Back Again: The Rhetoric of Graffiti

Jonathan Marine George Mason University

Abstract

While current approaches to theorizing rhetorical circulation often designate digital rhetorics as their object of study, this designation unintentionally closes off rhetorical inquiry. Analog, material rhetorics, like graffiti, resemble digital rhetoric in the circulation of their rhetorical effects. The study of graffiti rhetorics therefore invites a recursive application of theoretical models of rhetorical circulation. By analyzing examples of bathroom graffiti collected from a large college campus, this essay seeks to inform fresh models of rhetorical circulation that more fully account for the many diverse and interrelated systems from which the full meaning of any one instance of rhetoric is derived.

Journal
Rhetoric Review
Published
2023-10-02
DOI
10.1080/07350198.2023.2269025
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