Abstract

This article examines Reddit-users’ (“redditors”) responses to a story concerning proposed legislation that would require parents considering not vaccinating their children to participate in a public-health delivered education session on the science of immunization. In theorizing Reddit as a “peripheral public” venue and attending to its use of algorithms to sort content and commentary, this case study uses a mixed qualitative and quantitative approach to explore the rhetorical strategies employed by redditors as they discuss the proposed legislation and the scientific controversy behind it—suggesting new strategies for investigating participatory media, as well as insights for key stakeholders in the vaccine controversy.

Journal
Rhetoric Review
Published
2020-01-02
DOI
10.1080/07350198.2019.1690376
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