Abstract

New York Times articles on environmental issues attempt to constitute an audience transcending gender, race, politics, and religion in its pursuit of environmentally sound behavior. While some articles' use of a rhetoric of sacrifice is undercut by fear appeals and an exclusionary narrative strategy, other NYT articles come closer to transforming the rhetoric of sacrifice into a widely inclusive, aesthetically grounded, and celebratory narrative strategy. Taken together, the articles seek to transform readers not so much into environmentalists as into what Foucault described late in his life as “artists of living.”