“Dainty, Sparkling, Delicious”: Jell-O Constructions of White Femininity

Technical Communication Quarterly Apr 2024

“Dainty, Sparkling, Delicious”: Jell-O Constructions of White Femininity

Abby M. Dubisar Iowa State University

Abstract

Joining the growing scholarly conversation on food rhetorics and technical and professional communication (TPC), this rhetorical analysis addresses two themes that arise in a Jell-O booklet (circa 1913): 1) constructing white femininity through women’s frustration and technical failure related to cooking and 2) asserting the Black mammy stereotype as a mechanism of maintaining white supremacy. Such analysis illustrates how food-related artifacts construct ideologies as they simultaneously offer technical instruction.

Journal: Technical Communication Quarterly
Published: 2024-04-02
DOI: 10.1080/10572252.2023.2216248
Open Access: Closed
Topics: multilingual writers

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Cites in this index (4)

Swacha (2018)

“Bridging the Gap between Food Pantries and the Kitchen Table”: Teaching Embodi…

Technical Communication Quarterly
Moeller et al. (2016)

Food Fights: Cookbook Rhetorics, Monolithic Constructions of Womanhood, and Fie…

Technical Communication Quarterly
Eves (2005)

A Recipe for Remembrance: Memory and Identity in African-American Women's Cookbooks

Rhetoric Review
Durack (1997)

Gender, Technology, and the History of Technical Communication

Technical Communication Quarterly

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