Technical Communication Quarterly
Jan 2020
Reconsidering an Essential Premise in Kessler, M. M., & Graham, S. S. (2018). Terminal Node Problems: ANT 2.0 and Prescription Drug Labels. Technical Communication Quarterly, 27(2), 121-136
Cathleen O’Connell
University of the Sciences
Abstract
I appreciate that this paper was applauded for its thoughtful approach to assessing “prescription drug labels (PDLs)” using rhetorical principles. However, I believe the authors’ invention of the composite artifact “PDL” and their subsequent assessment based on this flawed concept is problematic and may weaken the validity of their conclusions.
- Journal
- Technical Communication Quarterly
- Published
- 2020-01-02
- DOI
- 10.1080/10572252.2019.1692909
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- Open Access
- Closed
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