Technical Communication Quarterly Jul 2011

<i>Multimodality: A Social Semiotic Approach to Contemporary Communication</i>. By Gunther Kress

Dawn M. Armfield University of Minnesota

Abstract

In his newest book, Multimodality: A Social Semiotic Approach to Contemporary Communication, Gunther Kress brings visual communication into the 21st century by applying social semiotic theory (a th...

Journal
Technical Communication Quarterly
Published
2011-07-01
DOI
10.1080/10572252.2011.551502
Open Access
Closed
Topics
multimodality

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