Abstract

This article employs aspects of Jurgen Habermas's theory of communicative action and his concept of a lifeworld, alongside composition theory's use of community, to examine the effectiveness of guilt as a rhetorical strategy in two national environmental publications. It finds that, ultimately, for long-term cdmmunicative action to occur, environmental groups should not rely on guilt as a rhetorical strategy because outside their "discourse communities," it will not lead to "dialogue, deliberation, and consensus-building."

Journal
Technical Communication Quarterly
Published
1997-04-01
DOI
10.1207/s15427625tcq0602_1
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Citation Context

Cited by in this index (1)

  1. Journal of Technical Writing and Communication

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