We’re Here for You: The Unsolicited Covid-19 Email

Journal of Business and Technical Communication Jan 2021 OA PDF

We’re Here for You: The Unsolicited Covid-19 Email

Kristin Winet University of Arizona ; Ryan L. Winet University of Arizona

Abstract

Although companies have long used email to correspond directly with consumers in times of crisis (George & Pratt, 2012), the Covid-19 pandemic has incited an unprecedented flood of emails to our inboxes from companies reassuring us that “we’re all in this together.” As composition scholars begin to investigate how organizations have responded to this pandemic, this article explores the rise of the “we’re here for you” email, a rapidly developing genre that reveals an unsettling relationship with the voice behind our consumer products and also a paradigm shift in how organizations connect with consumers during times of crisis.

Journal: Journal of Business and Technical Communication
Published: 2021-01-01
DOI: 10.1177/1050651920959192
Open Access: OA PDF Bronze
Topics: voice and style

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Devitt (2000)

Integrating Rhetorical and Literary Theories of Genre

College English

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Gruber V., Kaliauer M., Schlegelmilch B. B. (2017). Improving the effectiveness and credibility of corporate …

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