Communication With Stakeholders Through Corporate Web Sites

Journal of Business and Technical Communication Jul 2014

Communication With Stakeholders Through Corporate Web Sites

Cindy Sing-Bik Ngai ; Rita Gill Singh Hong Kong Baptist University

Abstract

Drawing on an earlier study that views CEO communication as an important strategic tool, this study analyzes the content of CEO messages on Web sites of major corporations in Greater China to reveal their extratextual and intratextual characteristics. The study suggests that the language style employed in these messages, including the linguistic characteristics, regional themes, and interlingual themes, is associated with a corporate communication strategy that is underpinned by CEOs’ beliefs and rooted in cultural values. The findings enhance our understanding of how CEOs view their stakeholders and the content that they include in their messages to stakeholders in order to compete in this digital age.

Journal: Journal of Business and Technical Communication
Published: 2014-07-01
DOI: 10.1177/1050651914524779
Open Access: Closed
Topics: voice and style

Citation Context

Cited by in this index (5)

Zhu et al. (2026)

From Monologue to Dialogue: Communication Strategies of Chinese Museums on Weib…

Journal of Business and Technical Communication
Young (2021)

Zoombombing Your Toddler: User Experience and the Communication of Zoom’s Priva…

Journal of Business and Technical Communication
Yim et al. (2019)

Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” …

Journal of Business and Technical Communication
Martin et al. (2018)

Stories They Tell

Journal of Business and Technical Communication
Moreno et al. (2016)

A Readability Evolution of Narratives in Annual Reports

Journal of Business and Technical Communication

Cites in this index (3)

Ditlevsen (2012)

Telling the Story of Danisco’s Annual Reports (1935 Through 2007-2008) From a C…

Journal of Business and Technical Communication
Suchan (2006)

Changing Organizational Communication Practices and Norms

Journal of Business and Technical Communication
Kelly et al. (1999)

Narrativity and Professional Communication

Journal of Business and Technical Communication

Also cites 38 works outside this index ↓

10.1111/j.1468-5957.1996.tb01163.x

↗
10.1177/0196859904267121

↗
10.1108/10878570710745802

↗
10.1177/0021943610369782

↗
10.1108/02756660610710355

↗
10.1016/S0378-7206(02)00095-2

↗
10.1017/S0047404500017450

↗
10.1177/0021943610364523

↗
10.1108/13527600010797057

↗
10.1177/0170840606061070

↗
10.2307/2989899

↗
10.1007/BF03217102

↗
Horton J. L. (1995)

Integrating corporate communications: The cost-effective use of message and medium

↗
10.1177/002194369803500203

↗
10.1080/13576280010021914

↗
10.1111/j.1468-2370.2006.00124.x

↗
10.1108/14013381011105975

↗
10.1080/08911760903022549

↗
10.1177/017084069301400406

↗
10.1057/9780230554580

↗
10.1177/002194369202900101

↗
10.1186/2191-5059-2-2

↗
10.1177/0149206309345019

↗
10.1075/babel.55.1.03nga

↗
10.1145/243199.243270

↗
10.1108/13563280010377554

↗
10.1108/09534810410564578

↗
10.1108/13527590010377398

↗
10.1108/01437739410066063

↗
10.1177/002194360203900105

↗
10.1016/j.orgdyn.2006.05.003

↗
10.1111/j.1540-627X.2004.00117.x

↗
10.1111/1467-6486.00248

↗
10.1016/S0749-5978(02)00530-7

↗
10.1108/02634500710819932

↗
10.1108/09513570010353738

↗
Wu D. (2008)

Discourses of cultural China in the globalizing age

↗
10.1002/asi.10261

↗

CrossRef global citation count: 31 View in citation network →