Toward a Rhetoric of Change

Journal of Business and Technical Communication Apr 1998

BRENTON FABER

Abstract

This article proposes a model of organizational change by describing change as a discursive process, sparked by a conflict in an organization's narratives and images. As such, change is the process of realigning an organization's discordant narratives and images. Several implications that the model has for organizational communication and for the study of organizational change are presented.

Journal: Journal of Business and Technical Communication
Published: 1998-04-01
DOI: 10.1177/1050651998012002003
Open Access: Closed
Topics: multimodality professional writing

Citation Context

Cited by in this index (1)

Propen et al. (2008)

Making Academic Work Advocacy Work

Journal of Business and Technical Communication

Cites in this index (4)

SULLIVAN (1997)

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Written Communication
WINSOR (1989)

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Written Communication
CHERRY (1988)

Ethos Versus Persona

Written Communication
LaROCHE et al. (1985)

Rhetoric and Rational Enterprises

Written Communication

Also cites 3 works outside this index ↓

Berkenkotter, Carol

Genre Knowledge in Disciplinary Communication: Cognition/Culture/Power

↗
Fairclough, Norman

Discourse and Social Change

↗
10.1080/03637758709390221

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