Journal of Business and Technical Communication Jul 1997

Teaching in Germany and the Rhetoric of Culture

GERALD J. ALRED

Abstract

This article uses the cross-cultural concepts of context and time to examine the rhetoric of German university students in an English business writing course. This participant-observer account, which includes numerous student examples and observations, provides a fresh perspective for American teachers in increasingly multinational, multicultural classrooms. It also suggests how Aristotle's concepts of ethos, logos, and pathos together with the case method and group work can help teachers respond to the challenges in such classrooms. The article concludes by suggesting that understanding the rhetoric of culture is an important step in accepting and negotiating cultural differences.

Journal
Journal of Business and Technical Communication
Published
1997-07-01
DOI
10.1177/1050651997011003007
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Open Access
Closed
Topics
classical rhetoric rhetorical criticism writing pedagogy teacher development argument collaborative writing professional writing race and writing
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Citation Context

Cited by in this index (5)

  1. Agboka (2014)
    Decolonial Methodologies: Social Justice Perspectives in Intercultural Technica…
    Journal of Technical Writing and Communication
  2. Agboka (2012)
    Liberating Intercultural Technical Communication from “Large Culture” Ideologie…
    Journal of Technical Writing and Communication
  3. Cardon (2008)
    A Critique of Hall's Contexting Model: A Meta-Analysis of Literature on Intercu…
    Journal of Business and Technical Communication
  4. Smith (2003)
    German Academic Programs in Technical Communication
    Journal of Technical Writing and Communication
  5. Dragga (1999)
    Ethical intercultural technical communication: Looking through the lens of Conf…
    Technical Communication Quarterly

References (19)

  1. Alred, Gerald J.
    Studies in Technical Communication
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  3. Bell, Arthur H. (1995)
    JBTC
  4. Brusaw, Charles T.
    The Business Writer's Handbook
  5. Bungard, Walter (1988)
    Zeitschrift-für-Arbeits-und-Organisationspsychologie
Show all 19 →
  1. Crane, Robert
    Proceedings of the Fifth Annual Eastern Michigan University Conference on Languages for B…
  2. Gannon, Martin J.
    Understanding Global Cultures: Metaphorical Journeys through 17 Countries
  3. Gerulaitis, Renate
    Proceedings of the Eastern Michigan University Conference on Languages for Business and t…
  4. Gerzymisch, Arbogast H.
    Proceedings of the Seventh Annual Eastern Michigan University Conference on Languages for…
  5. Hall, Edward Twitchell
    Beyond Culture
  6. Hall, Edward Twitchell
    The Silent Language
  7. Hall, Edward Twitchell
    Understanding Cultural Differences: Germans, French and Americans
  8. Hildebrandt, Herbert W.
    Studies in the History of Business Writing
  9. Jucker, Andreas H.
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  10. Kennedy, George A.
    Aristotle on Rhetoric: A Theory of Civic Discourse
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     ↗
  12. Rösch, Martin (1987)
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  13. Scollon, Ron
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  14. Victor, David A.
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CrossRef global citation count: 11 View in citation network → Build reading path →

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