Teaching in Germany and the Rhetoric of Culture

Journal of Business and Technical Communication Jul 1997

Teaching in Germany and the Rhetoric of Culture

GERALD J. ALRED

Abstract

This article uses the cross-cultural concepts of context and time to examine the rhetoric of German university students in an English business writing course. This participant-observer account, which includes numerous student examples and observations, provides a fresh perspective for American teachers in increasingly multinational, multicultural classrooms. It also suggests how Aristotle's concepts of ethos, logos, and pathos together with the case method and group work can help teachers respond to the challenges in such classrooms. The article concludes by suggesting that understanding the rhetoric of culture is an important step in accepting and negotiating cultural differences.

Journal: Journal of Business and Technical Communication
Published: 1997-07-01
DOI: 10.1177/1050651997011003007
Open Access: Closed
Topics: rhetorical theory professional writing argument

Citation Context

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10.2307/358382

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10.1177/002194369102800306

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