Journal of Business and Technical Communication
Oct 1993
This is a Pedagogical Essay on Voice
Abstract
Rhetorical voice is rarely discussed in business, professional, or technical communication textbooks, despite its strategic importance in aligning writer and audience so that persuasion can occur. This article identifies those aspects of the rhetorical situation that shape voice and presents a heuristic that writers can use to identify the components of voice and to construct their personae.
- Journal
- Journal of Business and Technical Communication
- Published
- 1993-10-01
- DOI
- 10.1177/1050651993007004004
- Open Access
- Closed
- Topics
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