Abstract

On March 24, 1989, the Exxon Valdez struck a reef, releasing 11 million gallons of crude oil into Alaska's Prince William Sound. This study examines Exxon's communication efforts in the wake of that disaster and identifies communication practices on Exxon's part that damaged the corporation's credibility, antagonized the public, and contributed to the public perception of its corporate arrogance.

Journal
Journal of Business and Technical Communication
Published
1992-04-01
DOI
10.1177/1050651992006002001
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Citation Context

Cited by in this index (2)

  1. Journal of Business and Technical Communication
  2. IEEE Transactions on Professional Communication

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