LISA TYLER

3 articles
  1. “A Flare from the Margins”: How the Association for Business Communication Fails Two-Year College Faculty
    Abstract

    The premiere professional organization for those who teach business communication has long neglected the needs of teachers at two-year institutions.

    doi:10.58680/tetyc20043021
  2. I Just Don’t Understand It: Teaching Margaret Atwood’s "Rape Fantasies"
    Abstract

    Discusses Margaret Atwood’s "provocative and funny" short story "Rape Fantasies," and describes how, when teaching this story the author encourages students to sympathize with Estelle (the narrator) before they judge her (instead of rushing to achieve closure and begin interpretation).

    doi:10.58680/tetyc19983850
  3. Ecological Disaster and Rhetorical Response
    Abstract

    On March 24, 1989, the Exxon Valdez struck a reef, releasing 11 million gallons of crude oil into Alaska's Prince William Sound. This study examines Exxon's communication efforts in the wake of that disaster and identifies communication practices on Exxon's part that damaged the corporation's credibility, antagonized the public, and contributed to the public perception of its corporate arrogance.

    doi:10.1177/1050651992006002001