Climbing the Corporate Ladder

Journal of Business and Technical Communication Jan 1991

BILL KARIS

Abstract

This article describes an audience analysis exercise that offers a striking series of examples of how one business communication textbook has been adapted over the years by its authors to accommodate these authors' changing perceptions of their audience. The exercise also attempts to make students aware of their own involvement in various discourse communities by means of a letter-writing activity and subsequent classroom discussion. Additionally, this article argues for the need to help students become aware of how the values and presuppositions of discourse communities affect communications within those communities.

Journal: Journal of Business and Technical Communication
Published: 1991-01-01
DOI: 10.1177/1050651991005001004
Open Access: Closed
Topics: affect and writing

Citation Context

Cited by in this index (1)

Thralls et al. (1993)

The social perspective and pedagogy in technical communication

Technical Communication Quarterly

Cites in this index (0)

No references match articles in this index.

Also cites 1 work outside this index ↓

10.2307/358177

↗

CrossRef global citation count: 2 View in citation network →