A New Approach to Business-Communication Education: Integrating Business Research Methods and Communication Skills

Journal of Business and Technical Communication Sep 1990

A New Approach to Business-Communication Education: Integrating Business Research Methods and Communication Skills

Alan Neff Illinois Institute of Technology

Abstract

This article describes an innovative method of teaching business communica tion. This method, which involves integrating business research methods and communication skills, has been employed and favorably received at the MBA level, especially by managers of technical and scientific personnel and by stu dents who anticipate careers in managing such personnel. This article offers a theoretical justification for such an integration, discusses the premises and benefits of a course based on this integration, and describes this course in de tail. The article also evaluates the strengths and weaknesses of the course and suggests when and why this course might be offered to undergraduates.

Journal: Journal of Business and Technical Communication
Published: 1990-09-01
DOI: 10.1177/105065199000400203
Open Access: Closed
Topics: empirical research

Citation Context

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Journal of Business and Technical Communication

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10.1177/002194368502200410

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