Journal of Technical Writing and Communication Oct 2019

Constructing a Cultural Logic From a Swedish Context

Kristin Marie Bivens City Colleges of Chicago

Abstract

Cultural logics reveal a culture’s way of reasoning or a belief system. When paired with International Patient Experience Design (I-PXD), cultural logics provide insight into cultural contexts to help health and medical communicators design, test, and shape health and medical information across complex, dynamic international contexts. Using a Swedish context, I demonstrate the cultural logic-I-PXD interplay to construct a cultural logic. The process I highlight reveals how a paired cultural logic-I-PXD approach can provide a method to reveal cultural assumptions, expectations, and dynamics that can inform the design and testing of health and medical information in international contexts.

Journal
Journal of Technical Writing and Communication
Published
2019-10-01
DOI
10.1177/0047281619871218
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