Journal of Technical Writing and Communication Apr 2006

Charles Morris's Semiotic Model and Analytical Studies of Visual and Verbal Representations in Technical Communication

Jiang-Ping Fan Aflac (United States)

Abstract

In this article, the author demonstrates that the semiotic model proposed by Charles Morris enables us to optimize our understanding of technical communication practices and provides a good point of inquiry. To illustrate this point, the author exemplifies the semiotic approaches by scholars in technical communication and elaborates Morris's model through analyzing visual and verbal elements of technical communication brochures from semantic, syntactic, and pragmatic levels. The discussion of semiotic approach reinforced by various examples illustrates that the semiotic model can be a tangible theoretical and practical tool to help students and practitioners study and analyze the use of visual and verbal elements in technical communication.

Journal
Journal of Technical Writing and Communication
Published
2006-04-01
DOI
10.2190/b8xb-vy4r-r792-dqjg
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Topics
technical communication multimodality
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Citation Context

Cited by in this index (3)

  1. Balzhiser et al. (2019)
    Matters of Form: Questions of Race, Identity, Design, and the U.S. Census
    Technical Communication Quarterly
  2. Cibangu (2009)
    Oral Communication and Technical Writing: A Reconsideration of Writing in a Mul…
    Journal of Technical Writing and Communication
  3. Maier et al. (2007)
    Multimodal Analysis: An Integrative Approach for Scientific Visualizing on the Web
    Journal of Technical Writing and Communication

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CrossRef global citation count: 6 View in citation network → Build reading path →

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