Infusing Practical Wisdom into Persuasive Performance: Hermeneutics and the Teaching of Sales Proposal Writing

Journal of Technical Writing and Communication Apr 1991

Infusing Practical Wisdom into Persuasive Performance: Hermeneutics and the Teaching of Sales Proposal Writing

Linda LaDuc Rensselaer Polytechnic Institute

Abstract

Sales activities have been understood by some to be negative, one-sided rhetorical encounters. Teachers of technical communication will find it more helpful to view sales proposals as aimed toward the construction and maintenance of long-term relationships, a view held by far-thinking sales professionals. Hermeneutic theory, by offering a different conceptual relationship between means and ends than even new rhetoric suggests, can help clarify the process by which ethical know-how intersects with persuasion. Consequently, it can offer technical communication instructors a valuable perspective from which to teach sales proposal writing.

Journal: Journal of Technical Writing and Communication
Published: 1991-04-01
DOI: 10.2190/68nc-cnfg-gngw-h9jj
Open Access: Closed
Topics: technical communication

Citation Context

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Infusing Practical Wisdom into Persuasive Performance: Hermeneutics and the Tea…

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Cites in this index (1)

LaDuc (1991)

Infusing Practical Wisdom into Persuasive Performance: Hermeneutics and the Tea…

Journal of Technical Writing and Communication

Also cites 1 work outside this index ↓

10.4159/DLCL.aristotle-nicomachean_ethics.1926

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