Reading Smoke and Mirrors: The Rhetoric of Corporate Annual Reports

Journal of Technical Writing and Communication Apr 1990

Reading Smoke and Mirrors: The Rhetoric of Corporate Annual Reports

Peter J. Hager The University of Texas at El Paso ; H. J. Scheiber

Abstract

In trying to project a positive corporate image and financial health in their annual reports, companies too often confuse and alienate readers with rhetorical smoke and statistical mirrors. Through a more complete understanding of their audiences and by applying effective rhetorical principles to reach those audiences, corporations can both meet the informational needs of report readers and promote a positive and accurate corporate ethos.

Journal: Journal of Technical Writing and Communication
Published: 1990-04-01
DOI: 10.2190/v5nt-e5l5-utf0-3uyy
Open Access: Closed
Topics: quantitative research multimodality argument

Citation Context

Cited by in this index (2)

Lord (2002)

Annual Reports: A Literature Review (1989–2001)

Journal of Technical Writing and Communication
Scheiber et al. (1994)

Oral Communication in Business and Industry: Results of a Survey on Scientific,…

Journal of Technical Writing and Communication

Cites in this index (1)

Scheiber (1987)

From Prose Paladin to Peer Editor: Teaching Engineers (and Others) to Write and…

Journal of Technical Writing and Communication

Also cites 2 works outside this index ↓

10.1177/002194368802500204

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10.1177/002194368702400303

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CrossRef global citation count: 9 View in citation network →