This research project focuses on the nature of oral presentations given (and produced) by scientific, technical, and managerial professionals working in business and industry. Our findings are survey-based; they reflect responses to a range of “issues” about technical/professional presentations, including these: 1) frequency; 2) target audience(s); 3) objectives; 4) types; 5) lengths; 6) data/information base; 7) use of visuals; 8) equipment; 9) obstacles; and 10) training. Our results indicate that presentations are frequently used in business, industry, and government and involve a wide variety of managerial audiences within organizations. Primary objectives of presenters surveyed are to inform (“sharing information”) and instruct/train.

In trying to project a positive corporate image and financial health in their annual reports, companies too often confuse and alienate readers with rhetorical smoke and statistical mirrors. Through a more complete understanding of their audiences and by applying effective rhetorical principles to reach those audiences, corporations can both meet the informational needs of report readers and promote a positive and accurate corporate ethos.