Journal of Technical Writing and Communication Jan 1986

A Reader's View of Text and Graphics: Implications for Transactional Text

Philip M. Rubens

Abstract

The underlying principles of graphic theory have been largely ignored by the technical and scientific communication community. This impatience with theory creates numerous problems for readers of technical information since about 30 percent of such material is graphic in nature. This article offers an overview of the major theoretical schools that have some importance for these fields and discusses their implications for the design and preparation of referential texts.

Journal
Journal of Technical Writing and Communication
Published
1986-01-01
DOI
10.2190/jqx6-eub3-v1wa-jw74
Open Access
Closed
Topics
multimodality

Citation Context

Cited by in this index (4)

  1. Olman (2022)
    Decolonizing the Color-Line: A Topological Analysis of W.E.B. Du Bois's Infogra…
    Journal of Business and Technical Communication
  2. KOSTELNICK (1994)
    From Pen to Print:
    Journal of Business and Technical Communication
  3. Sullivan (1990)
    Visual Markers for Navigating Instructional Texts
    Journal of Technical Writing and Communication
  4. Blyler (1988)
    The Components of Purpose and Professional-Communication Pedagogy
    Journal of Technical Writing and Communication

Cites in this index (0)

No references match articles in this index.

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CrossRef global citation count: 8 View in citation network →

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