Journal of Business and Technical Communication Jan 1994

From Pen to Print:

CHARLES KOSTELNICK

Abstract

Visual design has played an important role in the historical development of professional communication. The technology of laser printing has reestablished the importance of visual language in functional communication, transforming contemporary document design and redefining its relation to the traditions of handwritten, typewritten, and printed text. During this period of transition, three factors will shape the new visual language: (a) the development of a visual rhetoric that represents design as an integral part of the message rather than merely as external “dress,” (b) the rediscovery of aesthetics as a legitimate factor in text design, and (c) the use of empirical research—particularly context-specific research—to guide the document design process.

Journal
Journal of Business and Technical Communication
Published
1994-01-01
DOI
10.1177/1050651994008001004
Open Access
Closed
Topics
empirical research multimodality professional writing

Citation Context

Cited by in this index (17)

  1. Tham (2026)
    Evolving Information Design: Insights from Senior Experts in Technical and Prof…
    Technical Communication Quarterly
  2. DeTora et al. (2023)
    Introduction to the Special Issue on Visual Communication and Visual Literacy (…
    Journal of Technical Writing and Communication
  3. Voeller (2019)
    The Digital Sensorium: Considering the Senses in Website Design
    Computers and Composition
  4. Welhausen (2018)
    Toward a <i>Topos</i> of Visual Rhetoric: Teaching Aesthetics Through Color and…
    Journal of Technical Writing and Communication
  5. Walsh (2018)
    Visual Invention and the Composition of Scientific Research Graphics: A Topolog…
    Written Communication
Show all 17 →
  1. Colombini et al. (2017)
    Integrating Quantitative Literacy into Technical Writing Instruction
    Technical Communication Quarterly
  2. Groot et al. (2016)
    Picture This
    Journal of Business and Technical Communication
  3. Varpio et al. (2007)
    Seeing and Listening
    Journal of Business and Technical Communication
  4. Brumberger (2007)
    Visual Communication in the Workplace: A Survey of Practice
    Technical Communication Quarterly
  5. MacKiewicz (2004)
    What Technical Writing Students Should Know about Typeface Personality
    Journal of Technical Writing and Communication
  6. Portewig (2004)
    Making Sense of the Visual in Technical Communication: A Visual Literacy Approa…
    Journal of Technical Writing and Communication
  7. Salinas (2002)
    Technical Rhetoricians and the Art of Configuring Images
    Technical Communication Quarterly
  8. Coppola (1999)
    Setting the discourse community: Tasks and assessment for the new technical com…
    Technical Communication Quarterly
  9. Benson (1997)
    Problems in Picturing Text: A Study of Visua/Verbal Problem Solving
    Technical Communication Quarterly
  10. Price (1997)
    Electronic outlining as a tool for making writing visible
    Computers and Composition
  11. Markel et al. (1996)
    Design and Document Quality: Effects of Emphasizing Design Principles in the Te…
    Technical Communication Quarterly
  12. Takayoshi (1996)
    The shape of electronic writing: Evaluating and assessing computer-assisted wri…
    Computers and Composition

Cites in this index (2)

  1. Rubens (1986)
    A Reader's View of Text and Graphics: Implications for Transactional Text
    Journal of Technical Writing and Communication
  2. Herrstrom (1984)
    Technical Writing as Mapping Description onto Diagram: The Graphic Paradigms of…
    Journal of Technical Writing and Communication
Also cites 14 works outside this index ↓
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CrossRef global citation count: 25 View in citation network →

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