From Pen to Print:The New Visual Landscape of Professional Communication

Abstract

Visual design has played an important role in the historical development of professional communication. The technology of laser printing has reestablished the importance of visual language in functional communication, transforming contemporary document design and redefining its relation to the traditions of handwritten, typewritten, and printed text. During this period of transition, three factors will shape the new visual language: (a) the development of a visual rhetoric that represents design as an integral part of the message rather than merely as external “dress,” (b) the rediscovery of aesthetics as a legitimate factor in text design, and (c) the use of empirical research—particularly context-specific research—to guide the document design process.

Journal
Journal of Business and Technical Communication
Published
1994-01-01
DOI
10.1177/1050651994008001004
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Citation Context

Cited by in this index (19)

  1. Technical Communication Quarterly
  2. Journal of Technical Writing and Communication
  3. IEEE Transactions on Professional Communication
  4. Computers and Composition
  5. Journal of Technical Writing and Communication
Show all 19 →
  1. Written Communication
  2. Technical Communication Quarterly
  3. Journal of Business and Technical Communication
  4. Journal of Business and Technical Communication
  5. Technical Communication Quarterly
  6. Journal of Technical Writing and Communication
  7. Journal of Technical Writing and Communication
  8. Technical Communication Quarterly
  9. Technical Communication Quarterly
  10. Technical Communication Quarterly
  11. Computers and Composition
  12. Technical Communication Quarterly
  13. Computers and Composition
  14. IEEE Transactions on Professional Communication

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