Toward a Topos of Visual Rhetoric: Teaching Aesthetics Through Color and Typography

Candice A. Welhausen University of Delaware

Abstract

This article proposes a heuristic that teachers and students can use together to create a vocabulary for discussing the aesthetic aspects of color and typography in document design work. By using this framework, teachers and students can generate a collection of shared visual topoi or commonplaces for describing the aesthetic value of color and typography that they can then draw from to inform visual analysis and production work.

Journal
Journal of Technical Writing and Communication
Published
2018-04-01
DOI
10.1177/0047281616646752
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Cited by in this index (2)

  1. Journal of Technical Writing and Communication
  2. IEEE Transactions on Professional Communication

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