Toward a <i>Topos</i> of Visual Rhetoric: Teaching Aesthetics Through Color and Typography

Journal of Technical Writing and Communication Apr 2018

Toward a <i>Topos</i> of Visual Rhetoric: Teaching Aesthetics Through Color and Typography

Candice A. Welhausen University of Delaware

Abstract

This article proposes a heuristic that teachers and students can use together to create a vocabulary for discussing the aesthetic aspects of color and typography in document design work. By using this framework, teachers and students can generate a collection of shared visual topoi or commonplaces for describing the aesthetic value of color and typography that they can then draw from to inform visual analysis and production work.

Journal: Journal of Technical Writing and Communication
Published: 2018-04-01
DOI: 10.1177/0047281616646752
Open Access: Closed
Topics: multimodality

Citation Context

Cited by in this index (1)

Sonnenberg et al. (2024)

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