IEEE Transactions on Professional Communication Mar 1991

Visual literacy in corporate communication: some implications for information design

W.M. Gribbons

Abstract

A model for the design of information products is presented. The model serves as a resource to diagnose ineffective designs as well as a guide for the construction of effective displays. It accommodates many factors affecting the reader's processing of visual displays, including cognitive and perceptual processing, ergonomic factors, and the influence of cultural differences. Because the disciplines employed in this paper are incomplete and often depend upon speculation, the model should not be viewed as complete or comprehensive. However, the model can be modified as information design matures as a discipline.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal
IEEE Transactions on Professional Communication
Published
1991-03-01
DOI
10.1109/47.68427
CompPile
Open Access
Closed
Topics
technical communication professional writing literacy studies
Export
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Citation Context

Cited by in this index (5)

  1. Albers (2009)
    Design for Effective Support of User Intentions in Information-Rich Interactions
    Journal of Technical Writing and Communication
  2. Kolosseus et al. (1995)
    From writer to designer: Modeling composing processes in a hypertext environment
    Technical Communication Quarterly
  3. Kostelnick (1995)
    Cultural adaptation and information design: two contrasting views
    IEEE Transactions on Professional Communication
  4. KOSTELNICK (1994)
    From Pen to Print:The New Visual Landscape of Professional Communication
    Journal of Business and Technical Communication
  5. Gribbons (1992)
    Organization by Design: Some Implications for Structuring Information
    Journal of Technical Writing and Communication

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CrossRef global citation count: 13 View in citation network → Build reading path →

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