The semiology of documents

Abstract

The author describes: (1) how desktop publishing requires documents to be designed; (2) how elements in documents communicate identity, unity, sequence, hierarchy, similarities and differences, and conventional meaning through visual characteristics like surrounding white space, size of font or element, value, placement, and orientation; (3) how information processing, graphic characteristics, and reading styles interact during reading to produce a visual hierarchy of document elements, and (4) how to use this information with desktop publishing to design efficient documents.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal
IEEE Transactions on Professional Communication
Published
1989-01-01
DOI
10.1109/47.31625
CompPile
Open Access
Closed
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Citation Context

Cited by in this index (3)

  1. Technical Communication Quarterly
  2. Written Communication
  3. IEEE Transactions on Professional Communication

References (7) · 1 in this index

  1. Technical Reading Processes and Collaborative Learning: New Approaches to Structuring Rea…
    Technical Communication
  2. Living Systems
  3. The Semiology of Graphics
  4. IEEE Transactions on Professional Communication
  5. New Essays in Technical and Scientific Communication Research Theory and Practice
Show all 7 →
  1. The Aldus Guide to Basic Design
  2. The Grid Book