Abstract
Described are techniques which relate to the impact of communications on the reader. An awareness by authors and editors of the techniques available through readability research studies leads to significant savings in time and effort, as well as increased benefits in comprehension and learning of the reader. Examples of use in technical publications show how exchanges between author and reader can be more effective and productive. The techniques have wide application also to publications of all kinds, and provide a valuable resource to achieve optimum results in communication or information products. The discussion is based on the knowledge and experience gained by the writer through academic and practical applications in editing and preparing a wide variety of general and technical communications.