Towards a New Rhetoric

Journal of Technical Writing and Communication Oct 1973

D. F. Bratchell

Abstract

The schism between theory and practice is reflected in English studies. British technological universities have attempted to meet the needs of industry in technical fields. Economic and academic pressures often make this difficult. A degree in modern English studies is planned which attempts to combine traditional academic values and functional needs. A new approach to rhetoric combining linguistic and critical disciplines with practical skills in communication can combine liberal and vocational needs. The course content of the degree and the teaching approach is related to the ethos of a technological university.

Journal: Journal of Technical Writing and Communication
Published: 1973-10-01
DOI: 10.2190/eqdx-af87-uy4l-x3bw
Topics: multimodality multilingual writers argument

Citation Context

Cited by in this index (1)

Allen (1993)

The role(s) of assessment in technical communication: A review of the literature

Technical Communication Quarterly

Cites in this index (2)

Gangewere (1972)

The Vices of Technical Writing

Journal of Technical Writing and Communication
Bratchell (1971)

Technical Communication in Britain

Journal of Technical Writing and Communication

Also cites 4 works outside this index ↓

10.1111/j.1754-8845.1972.tb00371.x

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10.1111/j.1754-8845.1971.tb00356.x

↗
Dixon Peter, Rhetoric, pp. 1 and 3, Methuen, London, 1971.

↗
10.1080/0013188670090211

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