Abstract
The schism between theory and practice is reflected in English studies. British technological universities have attempted to meet the needs of industry in technical fields. Economic and academic pressures often make this difficult. A degree in modern English studies is planned which attempts to combine traditional academic values and functional needs. A new approach to rhetoric combining linguistic and critical disciplines with practical skills in communication can combine liberal and vocational needs. The course content of the degree and the teaching approach is related to the ethos of a technological university.