Abstract
Colleges of advanced technology in Great Britain became technological universities following the recommendation of the Robbins Report of the Committee on Higher Education in 1963. This paper discusses developments in communication studies in the context of general education for students entering commerce and industry. Central to the discussion is a description of the integration of courses in spoken and written communication at the University of Wales Institute of Science and Technology. Specialists in technical communication in industry were consulted with the result that an existing degree course was adapted to meet the industrial challenge.