Abstract

Using Burke’s notion of terminological screens, we perform a cluster analysis on Donald Trump’s inaugural address. We discovered keywords that appeared to point to Trump’s stock campaign phrase, Make America Great Again: we, Washington, D.C., people, you/your, and America. Our analysis seeks to explain how the phrase's rhetorical presence in Trump’s inaugural address opened and closed possibilities for unity and division, and ultimately allowed for an inaugural speech reception on par with prior presidents

Journal
KB Journal: The Journal of the Kenneth Burke Society
Published
2019-06
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